{"id":2629,"date":"2024-07-30T09:23:03","date_gmt":"2024-07-30T09:23:03","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/i-asked-26-marketers-for-their-best-marketing-books-heres-what-they-recommend\/"},"modified":"2024-07-30T09:23:03","modified_gmt":"2024-07-30T09:23:03","slug":"i-asked-26-marketers-for-their-best-marketing-books-heres-what-they-recommend","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/i-asked-26-marketers-for-their-best-marketing-books-heres-what-they-recommend\/","title":{"rendered":"I Asked 26 Marketers for Their Best Marketing Books. Here&#8217;s What They Recommend"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>What are the best marketing books?<\/p>\n<p>To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work.<\/p>\n<p>Here are their recommendations:<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-177613\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-holding-the-book-oversubscribed.jpeg\" alt=\"Joshua holding the book Oversubscribed\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-holding-the-book-oversubscribed.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-holding-the-book-oversubscribed-567x425.jpeg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-holding-the-book-oversubscribed-768x576.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-holding-the-book-oversubscribed-1536x1152.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p><strong>Author<\/strong>: Daniel Priestley<\/p>\n<p><strong>First published<\/strong>: 2015<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/JoshuaCHardwick\">Joshua Hardwick<\/a><\/p>\n<p>Here\u2019s why Joshua recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cIt\u2019s one of those books where the lessons seem obvious in hindsight. You\u2019re reading it thinking \u201cohhh\u2026. Obviously! Why didn\u2019t I think of that before.\u201d<\/p>\n<p>For example, one of the key lessons is that you need to know your business\u2019s capacity (how many clients\/customers you can serve), then create more demand for your offering than that. In this way, you will always be \u2018oversubscribed\u2019 and will be able to pick and choose who you want to work with. It also gives super actionable advice rather than theoretical mumbo jumbo. Daniel literally explains how to build demand for your business in ways you can actually put into practice.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-hardwick.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/joshua-hardwick.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1897\" height=\"1073\" class=\"wp-image-177614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence.jpg\" alt=\"Ryan Law holding the book Influence\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence.jpg 1897w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-680x385.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-768x434.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-1536x869.jpg 1536w\" sizes=\"(max-width: 1897px) 100vw, 1897px\"\/><\/noscript><img decoding=\"async\" width=\"1897\" height=\"1073\" class=\"lazyload wp-image-177614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence.jpg\" alt=\"Ryan Law holding the book Influence\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence.jpg 1897w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-680x385.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-768x434.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law-holding-the-book-influence-1536x869.jpg 1536w\" data-sizes=\"(max-width: 1897px) 100vw, 1897px\"\/><\/figure>\n<p><strong>Author<\/strong>: Robert B. Cialdini<\/p>\n<p><strong>First published<\/strong>: 1984<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/thinking_slow\">Ryan Law<\/a>, <a href=\"https:\/\/x.com\/NickChurick\">Nick Churick<\/a><\/p>\n<p>Here\u2019s why Ryan and Nick recommend this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI think \u2018persuasion\u2019 is the ultimate goal of everything we do in content marketing. We want people to believe in our opinions, trust in our judgment, and assume that the methods and processes we share actually work. However, most content marketers are scared to actively persuade people and to try to advocate for their ideas. They end up usually just dumping rote information on the page in a take-it-or-leave-it kind of\u00a0way.<\/p>\n<p>Influence is a classic for a very good reason: It talks through six different tools in the persuasion toolkit (reciprocity, scarcity, authority, commitment and consistency, liking, and consensus) and shows how real people apply them in everyday life. It\u2019s very easy to turn the book\u2019s ideas into better marketing.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cBecause marketing equals understanding people, predicting their behavior and influencing it, which is basically psychology.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Nick Churick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/nick-churick.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Nick Churick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/nick-churick.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177615\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing.jpg\" alt=\"Perennial Seller: The Art of Making and Marketing Work that Lasts\" width=\"311\" height=\"479\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing-276x425.jpg 276w\" sizes=\"(max-width: 311px) 100vw, 311px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177615\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing.jpg\" alt=\"Perennial Seller: The Art of Making and Marketing Work that Lasts\" width=\"311\" height=\"479\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/perennial-seller-the-art-of-making-and-marketing-276x425.jpg 276w\" data-sizes=\"(max-width: 311px) 100vw, 311px\"\/><\/figure>\n<p><strong>Author<\/strong>: Ryan Holiday<\/p>\n<p><strong>First published<\/strong>: 2017<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a><\/p>\n<p>Here\u2019s why Tim recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cPerennial Seller explains what it takes to create notable work that will stand the test of time. Instead of giving readers any tricks, hacks, or loopholes to exploit, it highlights the importance of fundamentals like doing hard things, understanding your audience, building a dedicated following, developing relationships, and\u00a0more.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/tim-soulo.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/tim-soulo.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-177616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales.jpeg\" alt=\"Audrey holding the book Demand Side Sales\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-567x425.jpeg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-768x576.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-1536x1152.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1536\" class=\"lazyload wp-image-177616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales.jpeg\" alt=\"Audrey holding the book Demand Side Sales\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-567x425.jpeg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-768x576.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-holding-the-book-demand-side-sales-1536x1152.jpeg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p><strong>Author<\/strong>: Bob Moesta, Greg\u00a0Engle<\/p>\n<p><strong>First published<\/strong>: 2020<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/audreyliu0\/\">Audrey Liu<\/a><\/p>\n<p>Here\u2019s why Audrey recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201c\u2060Marketing fundamentally is about connecting the product to users and helping them transform and reach their ideal state. This book provides a framework on how to go about mapping your customer journey, from first thought, passive looking to actively looking, deciding and buying. And the push and pull people experience when they\u2019re buying.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Audrey Liu\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-liu.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Audrey Liu\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/audrey-liu.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works.jpg\" alt=\"Playing to Win: How Strategy Really Works\" width=\"277\" height=\"417\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works.jpg 797w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works-282x425.jpg 282w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works-768x1156.jpg 768w\" sizes=\"(max-width: 277px) 100vw, 277px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works.jpg\" alt=\"Playing to Win: How Strategy Really Works\" width=\"277\" height=\"417\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works.jpg 797w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works-282x425.jpg 282w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/playing-to-win-how-strategy-really-works-768x1156.jpg 768w\" data-sizes=\"(max-width: 277px) 100vw, 277px\"\/><\/figure>\n<p><strong>Author<\/strong>: A.G. Lafley, Roger L. Martin<\/p>\n<p><strong>First published<\/strong>: 2013<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/ruoshantao\/\">Ruoshan Tao<\/a><\/p>\n<p>Here\u2019s why Ruoshan recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cThis book changed my life. It was the first thing that I read which properly clarified my thinking on strategy. It\u2019s a super simple framework that\u2019s applicable to most businesses, written in a layman-friendly way. I also liked a lot of the examples, which were entertaining to read. It also wasn\u2019t annoyingly repetitive like a lot of other business books.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ruoshan Tao\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/tao-ruoshan.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ruoshan Tao\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/tao-ruoshan.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells.jpeg\" alt=\"Despina's copy of Web Copy That Sells\" width=\"544\" height=\"725\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-1152x1536.jpeg 1152w\" sizes=\"(max-width: 544px) 100vw, 544px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells.jpeg\" alt=\"Despina's copy of Web Copy That Sells\" width=\"544\" height=\"725\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despinas-copy-of-web-copy-that-sells-1152x1536.jpeg 1152w\" data-sizes=\"(max-width: 544px) 100vw, 544px\"\/><\/figure>\n<p><strong>Author<\/strong>: Maria Veloso<\/p>\n<p><strong>First published<\/strong>: 2013<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/despina-gavoyannis\/\">Despina Gavoyannis<\/a><\/p>\n<p>Here\u2019s why Despina recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cCopywriting skills are the foundation of all marketing. No matter what platform or channel you\u2019re marketing on, the words you use matter. This book gives you the fundamentals needed to make an impact with content.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Despina Gavoyannis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despina-gavoyannis.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Despina Gavoyannis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/despina-gavoyannis.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1440\" height=\"960\" class=\"wp-image-177619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work.jpeg\" alt=\"Chris holding the book Deep Work\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work.jpeg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work-638x425.jpeg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work-768x512.jpeg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/noscript><img decoding=\"async\" width=\"1440\" height=\"960\" class=\"lazyload wp-image-177619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work.jpeg\" alt=\"Chris holding the book Deep Work\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work.jpeg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work-638x425.jpeg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-holding-the-book-deep-work-768x512.jpeg 768w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/figure>\n<p><strong>Author<\/strong>: Cal Newport<\/p>\n<p><strong>First published<\/strong>: 2016<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/chris_at_b449\">Chris Haines<\/a><\/p>\n<p>Here\u2019s why Chris recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cThe marketing world can be a noisy environment. This book reminded me that to cut through the noise, you need to practice \u201cdeep work\u201d and focus on creating work that can\u2019t easily be created if you want to stand out. I applied this to a number of my posts at Ahrefs and started running more polls on social media and interviewing people to get more unique and original insights from the SEO community.<\/p>\n<p>I feel this book is relevant for marketers, because we can easily get distracted by the latest shiny thing and lose sight of the big picture of what we\u2019re working on. This book is a reminder to focus on the things that matter.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Chris Haines\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-haines.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Chris Haines\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/chris-haines.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone  wp-image-177716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading.jpg\" alt=\"robert lai reading 5 gears\" width=\"503\" height=\"504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading.jpg 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-768x770.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-120x120.jpg 120w\" sizes=\"(max-width: 503px) 100vw, 503px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone  wp-image-177716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading.jpg\" alt=\"robert lai reading 5 gears\" width=\"503\" height=\"504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading.jpg 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-768x770.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai-reading-120x120.jpg 120w\" data-sizes=\"(max-width: 503px) 100vw, 503px\"\/><\/figure>\n<p><strong>Author<\/strong>: Jeremie Kubicek, Steve Cockram<\/p>\n<p><strong>First published<\/strong>: 2015<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/robertjlai\/\">Robert Lai<\/a> (Chief Executive Officer, Kaliber)<\/p>\n<p>Here\u2019s why Robert recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI recommend this book because it walks you through the reasons why at times we\u2019re not as effective as we\u2019d like to be and how some of our practices may be taking us further away from our targets, despite working extremely hard towards them.<\/p>\n<p>Similar to a car, our 5th gear is where we find ourselves working 100km\/hour. However, when driving at that speed, we miss the small details. Those small details as it relates to things like performance marketing could be qualitative details of our campaigns or zooming in too closely to our cost per leads, as opposed to assessing the other promising benefits like driving awareness.<\/p>\n<p>Working in high gear doesn\u2019t allow us to be creative or think qualitatively, which are also important aspects of an effective marketer. Manage your mind and you\u2019ll extract more from your\u00a0days!\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Robert Lai\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Robert Lai\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/robert-lai.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177621\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning.jpeg\" alt=\"Mateusz holding the book Positioning\" width=\"583\" height=\"778\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning.jpeg 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-1152x1536.jpeg 1152w\" sizes=\"(max-width: 583px) 100vw, 583px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177621\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning.jpeg\" alt=\"Mateusz holding the book Positioning\" width=\"583\" height=\"778\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning.jpeg 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-holding-the-book-positioning-1152x1536.jpeg 1152w\" data-sizes=\"(max-width: 583px) 100vw, 583px\"\/><\/figure>\n<p><strong>Author<\/strong>: Al Ries, Jack\u00a0Trout<\/p>\n<p><strong>First published<\/strong>: 1980<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/AndrezMarcel\">Andrei \u021ai\u021b<\/a>, <a href=\"https:\/\/x.com\/m_makosiewicz\">Mateusz Makosiewicz<\/a><\/p>\n<p>Here\u2019s why Andrei and Mateusz recommend this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cThis is a mandatory read for product marketers. First principles type of book. Positioning is winning a place in the customer\u2019s mind, which is often portrayed as a \u201cladder\u201d. Conversely, the opposite is true. Positioning is a zero-sum game, where one known brand needs to get out of the \u201cmind ladder\u201d for a new one to get\u00a0in.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Andrei \u021ai\u021b\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/andrei-tit.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Andrei \u021ai\u021b\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/andrei-tit.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cIf marketing is about one thing, it\u2019s about perception, and this book is perception management 101.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Mateusz Makosiewicz\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-makosiewicz.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Mateusz Makosiewicz\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/mateusz-makosiewicz.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177622\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k.jpg\" alt=\"Think Again: The Power of Knowing What You Don't Know\" width=\"275\" height=\"433\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k.jpg 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k-270x425.jpg 270w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k-768x1208.jpg 768w\" sizes=\"(max-width: 275px) 100vw, 275px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177622\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k.jpg\" alt=\"Think Again: The Power of Knowing What You Don't Know\" width=\"275\" height=\"433\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k.jpg 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k-270x425.jpg 270w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/think-again-the-power-of-knowing-what-you-dont-k-768x1208.jpg 768w\" data-sizes=\"(max-width: 275px) 100vw, 275px\"\/><\/figure>\n<p><strong>Author<\/strong>: Adam\u00a0Grant<\/p>\n<p><strong>First published<\/strong>: 2021<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/delbertty\/\">Delbert Ty<\/a>\u00a0<\/p>\n<p>Here\u2019s why Delbert recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cGreat book in helping you question existing biases. As a marketer, you should always question and think like a scientist running experiments. It\u2019s easy to get stuck in a certain way of thinking because that\u2019s how it\u2019s always been. As a scientist, you approach things with intellectual honesty and curiosity. That\u2019s how you accrue knowledge as a marketer.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Delbert Ty\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/delbert-ty.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Delbert Ty\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/delbert-ty.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters.jpeg\" alt=\"Erik with the book Measure What Matters\" width=\"648\" height=\"682\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters.jpeg 1946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-404x425.jpeg 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-768x808.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-1460x1536.jpeg 1460w\" sizes=\"(max-width: 648px) 100vw, 648px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters.jpeg\" alt=\"Erik with the book Measure What Matters\" width=\"648\" height=\"682\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters.jpeg 1946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-404x425.jpeg 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-768x808.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-with-the-book-measure-what-matters-1460x1536.jpeg 1460w\" data-sizes=\"(max-width: 648px) 100vw, 648px\"\/><\/figure>\n<p><strong>Author<\/strong>: John\u00a0Doerr<\/p>\n<p><strong>First published<\/strong>: 2018<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/erik_sarissky\">Erik Sarissky<\/a><\/p>\n<p>Here\u2019s why Erik recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI have a feeling that most self-help marketing books tend to be very theoretical and recycle the same theory. This book contains good case studies, provides clarity, and shows how to set effective OKRs without BS.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Erik Sarissky\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-sassky.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Erik Sarissky\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/erik-sassky.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing.jpeg\" alt=\"Igor holding the book Intercom on Marketing\" width=\"503\" height=\"675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing.jpeg 1525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-316x425.jpeg 316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-768x1031.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-1144x1536.jpeg 1144w\" sizes=\"(max-width: 503px) 100vw, 503px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing.jpeg\" alt=\"Igor holding the book Intercom on Marketing\" width=\"503\" height=\"675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing.jpeg 1525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-316x425.jpeg 316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-768x1031.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-holding-the-book-intercom-on-marketing-1144x1536.jpeg 1144w\" data-sizes=\"(max-width: 503px) 100vw, 503px\"\/><\/figure>\n<p><strong>Author<\/strong>: Des Traynor, John Collins<\/p>\n<p><strong>First published<\/strong>: 2018<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/di_ry\">Igor Gorbenko<\/a><\/p>\n<p>Here\u2019s why Igor recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI respect Intercom as a company. They make great products and are 100% worth learning from. This book is basically their marketing playbook that anyone can take and adapt to their business. It was an easy read, well-paced, and supported by visuals where necessary. Great way to introduce tech founders to marketing processes.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Igor Gorbenko\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-gorbenko.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Igor Gorbenko\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/igor-gorbenko.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177625\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics.jpeg\" alt=\"Ashwin holding the book How to Lie with Statistics\" width=\"497\" height=\"663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-1152x1536.jpeg 1152w\" sizes=\"(max-width: 497px) 100vw, 497px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177625\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics.jpeg\" alt=\"Ashwin holding the book How to Lie with Statistics\" width=\"497\" height=\"663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-holding-the-book-how-to-lie-with-statistics-1152x1536.jpeg 1152w\" data-sizes=\"(max-width: 497px) 100vw, 497px\"\/><\/figure>\n<p><strong>Author<\/strong>: Darrell Huff<\/p>\n<p><strong>First published<\/strong>: 1954<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/thecopytrail\">Ashwin Balakrishnan<\/a><\/p>\n<p>Here\u2019s why Ashwin recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cOur world is one where data is everywhere but data literacy is in short supply. I call it the twofold curse of the modern marketer. We\u2019ve become so reliant on data to inform our opinions and decisions that we trust numbers at face value. We\u2019ve forgotten what it actually means to \u201ctrust your gut\u201d in marketing.<\/p>\n<p>Huff\u2019s book explains how data and data visualization can be used to misrepresent facts or support a predetermined argument, shows you what that looks like so you can \u201ctrust your gut\u201d when you recognize it in the wild, and tells you how to go about using data with more honesty.<\/p>\n<p>One might say it\u2019s more relevant today than when it was first published in the\u00a01950s.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ashwin Balakrishnan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-balakrishnan.png\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ashwin Balakrishnan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ashwin-balakrishnan.png\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking.jpg\" alt=\"Blink: The Power of Thinking Without Thinking\" width=\"274\" height=\"421\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking.jpg 977w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking-277x425.jpg 277w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking-768x1179.jpg 768w\" sizes=\"(max-width: 274px) 100vw, 274px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking.jpg\" alt=\"Blink: The Power of Thinking Without Thinking\" width=\"274\" height=\"421\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking.jpg 977w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking-277x425.jpg 277w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/blink-the-power-of-thinking-without-thinking-768x1179.jpg 768w\" data-sizes=\"(max-width: 274px) 100vw, 274px\"\/><\/figure>\n<p><strong>Author<\/strong>: Malcolm Gladwell<\/p>\n<p><strong>First published<\/strong>: 2005<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/louise-linehan\/\">Louise Linehan<\/a><\/p>\n<p>Here\u2019s why Louise recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cBlink made me think a lot more about the psychology of the audiences I create content for, but also about the ways in which I interpret my own audience. The main concept that stood out was \u201cthin-slicing\u201d, or the idea that often, decisions made quickly can be just as accurate as those made methodically and deliberately.<\/p>\n<p>I thought about that specifically in relation to attribution, since I would spend a lot of time and effort trying to piece together the impact of my content throughout the customer\u2019s journey. It was probably the first time I had an \u201canti-attribution\u201d thought, i.e. my existing knowledge and intuition could have allowed me to draw the same conclusions in half the\u00a0time.<\/p>\n<p>I also practice \u201cthin-slicing\u201d when I come to write about a new topic. I often find my clearest thoughts and best ideas come at the very beginning, before I get too into the \u201cweeds\u201d of researching and writing. I\u2019ve learned to pay attention to those initial instincts and make sure I take notes. They\u2019re always super useful to come back to when I\u2019ve got \u2018too close to the problem.\u2019\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Louise Linehan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/louise-linehan.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Louise Linehan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/louise-linehan.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1536\" class=\"wp-image-177627\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan.jpeg\" alt=\"Michelle's book 1-Page Marketing Plan\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-567x425.jpeg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-768x576.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-1536x1152.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1536\" class=\"lazyload wp-image-177627\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan.jpeg\" alt=\"Michelle's book 1-Page Marketing Plan\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan.jpeg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-567x425.jpeg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-768x576.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelles-book-1-page-marketing-plan-1536x1152.jpeg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p><strong>Author<\/strong>: Allan\u00a0Dib<\/p>\n<p><strong>First published<\/strong>: 2016<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/iledePomme\">Michelle Lindner<\/a><\/p>\n<p>Here\u2019s why Michelle recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI recommend this book to anyone in business. It\u2019s probably too basic for advanced marketers, but it\u2019s always good to revisit the fundamentals that don\u2019t change. Despite the title, it\u2019s not full of the gimmicky bullshit and \u201cinnovative\u201d terms that don\u2019t actually mean anything.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Michelle Lindner\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelle-lindner.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Michelle Lindner\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/michelle-lindner.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow.jpeg\" alt=\"Elysa holding the book Purple Cow\" width=\"521\" height=\"695\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow.jpeg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow-768x1024.jpeg 768w\" sizes=\"(max-width: 521px) 100vw, 521px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow.jpeg\" alt=\"Elysa holding the book Purple Cow\" width=\"521\" height=\"695\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow.jpeg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-holding-the-book-purple-cow-768x1024.jpeg 768w\" data-sizes=\"(max-width: 521px) 100vw, 521px\"\/><\/figure>\n<p><strong>Author<\/strong>: Seth\u00a0Godin<\/p>\n<p><strong>First published<\/strong>: 2003<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/hanelysa\/\">Elysa Han<\/a><\/p>\n<p>Here\u2019s why Elysa recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cClear and practical content, which naturally makes me pause, think, and reflect. In this regard, it helps me grasp his concepts and messages a whole lot better.<\/p>\n<p>Case studies are really helpful to put things into perspective, so it\u2019s worth pointing out that Godin included a number of these. In a nutshell, he emphasizes for marketers (or even humans in general) to never be stagnant. Stay curious, adaptable, and when there are things to be done, ideas to be executed, just do\u00a0it.<\/p>\n<p>This is really a mindset thing for me that will probably stay relevant, and serve as a reminder for a long time to\u00a0come.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Elysa Han\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-han.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Elysa Han\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/elysa-han.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177629\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius.jpeg\" alt=\"Daria holding the book Negotiation Genius\" width=\"524\" height=\"699\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-1152x1536.jpeg 1152w\" sizes=\"(max-width: 524px) 100vw, 524px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177629\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius.jpeg\" alt=\"Daria holding the book Negotiation Genius\" width=\"524\" height=\"699\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-holding-the-book-negotiation-genius-1152x1536.jpeg 1152w\" data-sizes=\"(max-width: 524px) 100vw, 524px\"\/><\/figure>\n<p><strong>Author<\/strong>: Deepak Malhotra, Max Bazerman<\/p>\n<p><strong>First published<\/strong>: 2007<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/daria_samokish\">Daria Samokish<\/a><\/p>\n<p>Here\u2019s why Daria recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cThis book is for people who love learning through stories and real-life examples. With this book, you can figure out the basics of negotiation through the smart moves of people who have made decisions in real-world negotiations.<\/p>\n<p>It was personally amazing to learn how people turned hopeless situations into benefits, navigated crises by finding an unobvious common ground, or managed good deals with people playing hardball. On top of amusement, it adds insights into your own psychological biases and perceptions of other people to help you build a mindset for negotiations as a tool for everyday life, not only for business. After reading it, I secured my first deal that saved me the third part of the budget.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Daria Samokish\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-samokish.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Daria Samokish\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/daria-samokish.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto.jpeg\" alt=\"Constance holding the book Checklist Manifesto\" width=\"596\" height=\"795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-1152x1536.jpeg 1152w\" sizes=\"(max-width: 596px) 100vw, 596px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto.jpeg\" alt=\"Constance holding the book Checklist Manifesto\" width=\"596\" height=\"795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-holding-the-book-checklist-manifesto-1152x1536.jpeg 1152w\" data-sizes=\"(max-width: 596px) 100vw, 596px\"\/><\/figure>\n<p><strong>Author<\/strong>: Atul Gawande<\/p>\n<p><strong>First published<\/strong>: 2009<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/huai-en-constance-tan\/\">Constance Tan<\/a><\/p>\n<p>Here\u2019s why Constance recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI\u2019m a huge fan of this book as it was instrumental in helping me focus on tasks that actually make an impact, and putting in a process that consistently brings results as a\u00a0team.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Constance Tan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-tan.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Constance Tan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/constance-tan.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177631\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate.jpg\" alt=\"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business\" width=\"271\" height=\"418\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate.jpg 973w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate-276x425.jpg 276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate-768x1184.jpg 768w\" sizes=\"(max-width: 271px) 100vw, 271px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177631\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate.jpg\" alt=\"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business\" width=\"271\" height=\"418\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate.jpg 973w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate-276x425.jpg 276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/stories-that-stick-how-storytelling-can-captivate-768x1184.jpg 768w\" data-sizes=\"(max-width: 271px) 100vw, 271px\"\/><\/figure>\n<p><strong>Author<\/strong>: Kindra Hall<\/p>\n<p><strong>First published<\/strong>: 2019<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/samsgoh\">Sam Oh<\/a><\/p>\n<p>Here\u2019s why Sam recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cThis book gave me a starting point to kickstart how to go about learning about storytelling. But if I\u2019m being 100% honest, I feel I learned most in the past year by just trying and doing things.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Sam Oh\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/sam-oh.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Sam Oh\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/sam-oh.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people.jpg\" alt=\"How to Win Friends and Influence People\" width=\"295\" height=\"458\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people.jpg 966w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people-274x425.jpg 274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people-768x1193.jpg 768w\" sizes=\"(max-width: 295px) 100vw, 295px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people.jpg\" alt=\"How to Win Friends and Influence People\" width=\"295\" height=\"458\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people.jpg 966w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people-274x425.jpg 274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-win-friends-and-influence-people-768x1193.jpg 768w\" data-sizes=\"(max-width: 295px) 100vw, 295px\"\/><\/figure>\n<p><strong>Author<\/strong>: Dale Carnegie<\/p>\n<p><strong>First published<\/strong>: 2019<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/patrickstox\">Patrick Stox<\/a><\/p>\n<p>Here\u2019s why Patrick recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cMarketing is just another form of sales. Building relationships help with sales and getting buy-in for marketing ideas.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Patrick Stox\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/patrick-stox.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Patrick Stox\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/patrick-stox.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is.jpg\" alt=\"What It Is\" width=\"308\" height=\"402\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is.jpg 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is-326x425.jpg 326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is-768x1002.jpg 768w\" sizes=\"(max-width: 308px) 100vw, 308px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is.jpg\" alt=\"What It Is\" width=\"308\" height=\"402\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is.jpg 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is-326x425.jpg 326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/what-it-is-768x1002.jpg 768w\" data-sizes=\"(max-width: 308px) 100vw, 308px\"\/><\/figure>\n<p><strong>Author<\/strong>: Lynda\u00a0Barry<\/p>\n<p><strong>First published<\/strong>: 2008<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/itsrbek\">Rebekah Bek<\/a><\/p>\n<p>Here\u2019s why Rebekah recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cI\u2019d peg this book as more of a \u2026 writing\/creative prompt or guide? I like it exactly because it defies definition while helping me to stop self-censoring and pay attention to and channel my inner thoughts. It reminds me that creative things can speak to the heart and that you should find the story already inside of you to\u00a0tell.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Rebekah Bek\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/rebekah-bek.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Rebekah Bek\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/rebekah-bek.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead.jpg\" alt=\"The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures\" width=\"270\" height=\"410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead.jpg 987w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead-280x425.jpg 280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead-768x1167.jpg 768w\" sizes=\"(max-width: 270px) 100vw, 270px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead.jpg\" alt=\"The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures\" width=\"270\" height=\"410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead.jpg 987w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead-280x425.jpg 280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-culture-map-decoding-how-people-think-lead-768x1167.jpg 768w\" data-sizes=\"(max-width: 270px) 100vw, 270px\"\/><\/figure>\n<p><strong>Author<\/strong>: Lynda\u00a0Barry<\/p>\n<p><strong>First published<\/strong>: 2008<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/lingwee\/\">Lin Gwee<\/a><\/p>\n<p>Here\u2019s why Lin Gwee recommends this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cReally helps marketers in thinking about cultural nuances and crafting messaging\/campaigns that resonate, especially for regional marketers!\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Lin Gwee\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lin-gwee.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Lin Gwee\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lin-gwee.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p><noscript><img decoding=\"async\" class=\"alignnone  wp-image-177774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-scaled.jpeg\" alt=\"Yeji Kim holding storybranding\" width=\"497\" height=\"663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-scaled.jpeg 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-1152x1536.jpeg 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-1536x2048.jpeg 1536w\" sizes=\"(max-width: 497px) 100vw, 497px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone  wp-image-177774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-scaled.jpeg\" alt=\"Yeji Kim holding storybranding\" width=\"497\" height=\"663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-scaled.jpeg 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-768x1024.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-1152x1536.jpeg 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-holding-storybranding-1536x2048.jpeg 1536w\" data-sizes=\"(max-width: 497px) 100vw, 497px\"\/><\/p>\n<p><strong>Author<\/strong>: Donald Miller<\/p>\n<p><strong>First published<\/strong>: 2017<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/yejikimamy\/\">Amy Kim<\/a><\/p>\n<p>Here\u2019s why Amy recommend this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cWith the cookie-less era, a branded website is more important than ever. Creating inbound traffic will be important, but the more crucial thing is to hold and grab the customer\u2019s attention on your webpage. This book was very helpful in showing me how to make an impactful storyline for any website.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Amy Kim\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-kim.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Amy Kim\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/yeji-kim.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"wp-image-177635\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters.jpeg\" alt=\"Si Quan holding the book Boron Letters\" width=\"373\" height=\"498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters.jpeg 959w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters-318x425.jpeg 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters-768x1025.jpeg 768w\" sizes=\"(max-width: 373px) 100vw, 373px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-177635\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters.jpeg\" alt=\"Si Quan holding the book Boron Letters\" width=\"373\" height=\"498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters.jpeg 959w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters-318x425.jpeg 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-holding-the-book-boron-letters-768x1025.jpeg 768w\" data-sizes=\"(max-width: 373px) 100vw, 373px\"\/><\/figure>\n<p><strong>Author<\/strong>: Gary Halbert<\/p>\n<p><strong>First published<\/strong>: 2013<\/p>\n<p><strong>Recommended by<\/strong>: <a href=\"https:\/\/x.com\/siquanong\">Me<\/a>!<\/p>\n<p>Here\u2019s why I recommend this\u00a0book:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cCopywriting, or writing itself, is a fundamental skill of digital marketing. It underlies everything, from ad copy to content, from video scripts to social media. I was lucky enough to chance upon this book when I wanted to learn copywriting.<\/p>\n<p>This book isn\u2019t really a book, but a series of letters from the well-regarded copywriter Gary Halbert to his son Bond Halbert. But within it lies all the copywriting lessons, tips, and strategies you need. In fact, one of the major lessons I remember\u2014and it\u2019s still a much-recommended tip today by other famous copywriters, including Sam Parr of The Hustle\u2014was to handcopy famous ads and sales letters. Which I took to heart: I copied by hand every single issue of the Boron Letters. I personally think the one or two months I took to do this skyrocketed my writing skills like no other method.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Si Quan Ong\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-ong.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Si Quan Ong\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/si-quan-ong.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<h2 class=\"wp-block-heading\"><a id=\"post-177612-_8jgidmwx0ire\"\/>Final thoughts<\/h2>\n<p>Rory Sutherland, Vice Chairman at Ogilvy Group, once tweeted:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Jeremy Bullmore: \u201cThe best books to read on advertising aren\u2019t about advertising.\u201d<\/p>\n<p>\u2014 Rory Sutherland (@rorysutherland) <a href=\"https:\/\/twitter.com\/rorysutherland\/status\/1283425982389592064?ref_src=twsrc%5Etfw\">July 15,\u00a02020<\/a><\/p><\/blockquote>\n<p>You can see it\u2019s true\u2014most of the recommended books here are barely about marketing. Instead, they\u2019re about something else\u2014business, productivity, storytelling, psychology, and statistics.<\/p>\n<p>If you broaden your perspective, you might find some cool ideas from elsewhere you can apply\u00a0too.<\/p>\n<p>Did I miss any books? Let me know on <a href=\"https:\/\/x.com\/siquanong\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/si-quan-ong\/\">LinkedIn<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-books\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here\u2019s why Joshua recommends this\u00a0book: \u201cIt\u2019s one of those books where the lessons seem obvious [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}