{"id":2653,"date":"2024-08-16T13:05:50","date_gmt":"2024-08-16T13:05:50","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-i-rank-1-on-google\/"},"modified":"2024-08-16T13:05:50","modified_gmt":"2024-08-16T13:05:50","slug":"how-i-rank-1-on-google","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-i-rank-1-on-google\/","title":{"rendered":"How I Rank #1 on Google"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>SEO content is content optimized to rank high on search engines.<\/p>\n<p>I\u2019ve created plenty of them in my career. In fact, I\u2019ve written <a href=\"https:\/\/ahrefs.com\/blog\/100-blog-posts\/\">111 articles for this blog<\/a>, of which ~80%\u201490% are <a href=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content<\/a>.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"882\" class=\"wp-image-178297\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/number-of-articles-ive-written.jpg\" alt=\"Number of articles I've written\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/number-of-articles-ive-written.jpg 794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/number-of-articles-ive-written-383x425.jpg 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/number-of-articles-ive-written-768x853.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><\/figure>\n<p>Altogether, they receive an estimated 121,000 monthly search visits from Google.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"756\" height=\"788\" class=\"wp-image-178298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro.png\" alt=\"Amount of organic search traffic I'm acquiring from my articles\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro.png 756w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro-408x425.png 408w\" sizes=\"(max-width: 756px) 100vw, 756px\"\/><\/noscript><img decoding=\"async\" width=\"756\" height=\"788\" class=\"lazyload wp-image-178298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro.png\" alt=\"Amount of organic search traffic I'm acquiring from my articles\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro.png 756w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/amount-of-organic-search-traffic-im-acquiring-fro-408x425.png 408w\" data-sizes=\"(max-width: 756px) 100vw, 756px\"\/><\/figure>\n<p>Suffice it to say, I know a little something about writing SEO content. Follow along as I show you how I put together this article on how to create SEO content (meta, I\u00a0know).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. Target a topic with search traffic potential\" data-section=\"target-topics-with-search-traffic-potential\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_ey6s6kivqpdm\"\/>1. Target a topic with search traffic potential<\/h2>\n<\/div>\n<\/div>\n<p>If we want to acquire search traffic, we need to target topics that people are searching for on Google. In this case, I\u2019m targeting the keyword \u201cseo content creation\u201d.<\/p>\n<p>How do I know people are searching for this keyword? Well, according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, this keyword has a search volume of 500 and a traffic potential of 1,100.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1472\" height=\"636\" class=\"wp-image-178299\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte.png\" alt=\"Search volume and traffic potential for &quot;seo content creation&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte-768x332.png 768w\" sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/noscript><img decoding=\"async\" width=\"1472\" height=\"636\" class=\"lazyload wp-image-178299\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte.png\" alt=\"Search volume and traffic potential for &quot;seo content creation&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/search-volume-and-traffic-potential-for-seo-conte-768x332.png 768w\" data-sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/figure>\n<p>A search volume of 500 means on average, there are 500 searches per month for this keyword on Google. And a Traffic Potential (TP) of 1,100 means I could potentially acquire 1,100 monthly search traffic from targeting this keyword, <em>if<\/em> I manage to rank #1 on Google.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p>Why the discrepancy? That\u2019s because there are many ways to search for the same thing. Google understands that and ranks nearly the same pages for all variations. Therefore, your page could potentially rank for these different keywords and generate search traffic from all of\u00a0them.<\/p><\/div>\n<p>How did I find this keyword? I found it by analyzing what our competitors were ranking for. After all, if they rank for it, it\u2019s likely relevant to us and something we can potentially rank for\u00a0too.<\/p>\n<p>To find what our competitors rank for, I entered our competitor\u2019s website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and went to the <strong>Top pages<\/strong> report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"890\" class=\"wp-image-178300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report.png\" alt=\"Our competitor's top pages report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-1536x668.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"890\" class=\"lazyload wp-image-178300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report.png\" alt=\"Our competitor's top pages report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/our-competitors-top-pages-report-1536x668.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>This report shows which pages on our competitor\u2019s website get the most organic search traffic. For example, SEMRush\u2019s page on competitive analysis ranks for ~3,000 keywords and gets an estimated total of 24,000 monthly search visits. The #1 keyword sending them the most search traffic is \u201canalyse competitors\u201d, which they rank for in position one.<\/p>\n<p>I went through the report and that\u2019s where I found this keyword:<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_tvalkteit2yr\"\/><noscript><img decoding=\"async\" width=\"1540\" height=\"214\" class=\"wp-image-178301\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation.png\" alt=\"How I found the keyword &quot;seo content creation&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-680x94.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-768x107.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-1536x213.png 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\"\/><\/noscript><img decoding=\"async\" width=\"1540\" height=\"214\" class=\"lazyload wp-image-178301\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation.png\" alt=\"How I found the keyword &quot;seo content creation&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-680x94.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-768x107.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-i-found-the-keyword-seo-content-creation-1536x213.png 1536w\" data-sizes=\"(max-width: 1540px) 100vw, 1540px\"\/><\/h2>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Score the topic\u2019s business potential\" data-section=\"score-business-potential\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_nrje1rohde8u\"\/>2. Score the topic\u2019s business potential<\/h2>\n<\/div>\n<\/div>\n<p>We want to rank high on Google, but we don\u2019t want to do that for any random topic. We want to make sure we only target topics that can generate us sales eventually.<\/p>\n<p>We do this by assigning a business potential score to every relevant topic we find. The business potential score is simply how easy it will be to pitch your product while covering a certain topic.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1267\" class=\"wp-image-178302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart.png\" alt=\"Business potential chart\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-768x608.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-1536x1216.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1267\" class=\"lazyload wp-image-178302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart.png\" alt=\"Business potential chart\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-768x608.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/business-potential-chart-1536x1216.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>We want to prioritize topics that score at least a \u201c2\u201d and\u00a0above.<\/p>\n<p>In this case, I scored \u201cseo content creation\u201d a \u201c2\u201d\u2014Our product isn\u2019t essential, but boy is it a yuge timesaver.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Figure out search intent\" data-section=\"figure-search-intent\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_9riv29v6vodl\"\/>3. Figure out search intent<\/h2>\n<\/div>\n<\/div>\n<p>To know what type of content I need to create, I need to figure out why searchers are searching for \u201cseo content creation\u201d. This is known as matching <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>.<\/p>\n<p>Since Google\u2019s aim is to rank <a href=\"https:\/\/ahrefs.com\/blog\/relevant-content\/\">relevant content<\/a>, I can look at the SERPs to figure search intent. I did this by entering \u201cseo content creation\u201d into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, scrolling down to <strong>SERP Overview<\/strong>, and clicking <strong>Identify intents<\/strong>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1296\" class=\"wp-image-178303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo.png\" alt=\"Identify intents feature in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-672x425.png 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-768x486.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-1536x972.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1296\" class=\"lazyload wp-image-178303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo.png\" alt=\"Identify intents feature in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-672x425.png 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-768x486.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/identify-intents-feature-in-ahrefs-keywords-explo-1536x972.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>I see that searchers want a step-by-step guide on how to create SEO content. And I also see that the main audience for this topic are beginners.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. Put together an outline\" data-section=\"create-outline\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_x8ehm3b0czno\"\/>4. Put together an outline<\/h2>\n<p>I rarely head straight to drafting. I prefer starting with an outline. Various reasons:<\/p>\n<ul class=\"wp-block-list\">\n<li>I can see whether my ideas make sense first before committing to a few thousand words<\/li>\n<li>It\u2019s also easier for others to give feedback<\/li>\n<li>I avoid blank page syndrome when it comes time to\u00a0write<\/li>\n<\/ul>\n<p>Everyone on the blog team has a preferred outline format, but here\u2019s how mine looks\u00a0like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Target keyword<\/li>\n<li>Search intent<\/li>\n<li>Pitch\/Angle<\/li>\n<li>Potential titles<\/li>\n<li>Outline (with H2s, H3s, and\u00a0H4s)<\/li>\n<\/ul>\n<p>For example, here\u2019s my outline for this\u00a0topic:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1234\" height=\"2048\" class=\"wp-image-178304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic.png\" alt=\"My outline for this topic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-256x425.png 256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-768x1275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-926x1536.png 926w\" sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/noscript><img decoding=\"async\" width=\"1234\" height=\"2048\" class=\"lazyload wp-image-178304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic.png\" alt=\"My outline for this topic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-256x425.png 256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-768x1275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outline-for-this-topic-926x1536.png 926w\" data-sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/figure>\n<p>The first thing you\u2019ll notice is that the outline is different from the post you\u2019re reading. That\u2019s our process at work. Let me explain:<\/p>\n<p>Having identified search intent, I see that I likely need to create something along the lines of \u201ca beginner\u2019s guide to seo content creation (step-by-step)\u201d.<\/p>\n<p>My original thought was that I could simply repurpose one of my older posts. After all, I had just finished an <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-marketing\/\">article on how to combine SEO and content marketing<\/a>. A significant portion of that post was on how to create SEO content.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"488\" height=\"862\" class=\"wp-image-178305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine.png\" alt=\"Table of contents for an article on how to combine seo and content marketing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine.png 488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine-241x425.png 241w\" sizes=\"(max-width: 488px) 100vw, 488px\"\/><\/noscript><img decoding=\"async\" width=\"488\" height=\"862\" class=\"lazyload wp-image-178305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine.png\" alt=\"Table of contents for an article on how to combine seo and content marketing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine.png 488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/table-of-contents-for-an-article-on-how-to-combine-241x425.png 241w\" data-sizes=\"(max-width: 488px) 100vw, 488px\"\/><\/figure>\n<p>So, that was what I pitched to our Director of Content Marketing, <a href=\"https:\/\/ahrefs.com\/blog\/author\/ryan-law\/\">Ryan Law<\/a>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1574\" height=\"596\" class=\"wp-image-178306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article.png\" alt=\"My pitch for this article\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-1536x582.png 1536w\" sizes=\"(max-width: 1574px) 100vw, 1574px\"\/><\/noscript><img decoding=\"async\" width=\"1574\" height=\"596\" class=\"lazyload wp-image-178306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article.png\" alt=\"My pitch for this article\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-pitch-for-this-article-1536x582.png 1536w\" data-sizes=\"(max-width: 1574px) 100vw, 1574px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p>My outline looks bare because the majority of the talking points were previously explained.<\/p><\/div>\n<p>Since I had something to work off on, I generated my outline based on the other post. But if you\u2019re stuck on which subtopics to cover, an easy way is to check the top 3-5 pages in <strong>SERP Overview<\/strong>, click <strong>Open in<\/strong>, and choose <strong>Content gap<\/strong>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"766\" height=\"868\" class=\"wp-image-178307\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer.png\" alt=\"Open in Content gap feature in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer.png 766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer-375x425.png 375w\" sizes=\"(max-width: 766px) 100vw, 766px\"\/><\/noscript><img decoding=\"async\" width=\"766\" height=\"868\" class=\"lazyload wp-image-178307\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer.png\" alt=\"Open in Content gap feature in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer.png 766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/open-in-content-gap-feature-in-keywords-explorer-375x425.png 375w\" data-sizes=\"(max-width: 766px) 100vw, 766px\"\/><\/figure>\n<p>This opens the <strong>Content gap<\/strong> report, which shows the common keyword rankings amongst these pages. Some of them will be subtopics you might want to include. For example, I did this for \u201cinbound marketing\u201d and here\u2019s what I\u00a0see:<\/p>\n<ul class=\"wp-block-list\">\n<li>What is inbound marketing<\/li>\n<li>Inbound marketing strategy<\/li>\n<li>Inbound marketing examples<\/li>\n<li>Inbound marketing tools<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"740\" height=\"1408\" class=\"wp-image-178308\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing.png\" alt=\"Content gap report for 'inbound marketing'\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing-223x425.png 223w\" sizes=\"(max-width: 740px) 100vw, 740px\"\/><\/noscript><img decoding=\"async\" width=\"740\" height=\"1408\" class=\"lazyload wp-image-178308\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing.png\" alt=\"Content gap report for 'inbound marketing'\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/content-gap-report-for-inbound-marketing-223x425.png 223w\" data-sizes=\"(max-width: 740px) 100vw, 740px\"\/><\/figure>\n<p>Ryan didn\u2019t agree with my outline.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1366\" height=\"1242\" class=\"wp-image-178309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline.jpg\" alt=\"Ryan's feedback for my outline\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline.jpg 1366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline-467x425.jpg 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline-768x698.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\"\/><\/noscript><img decoding=\"async\" width=\"1366\" height=\"1242\" class=\"lazyload wp-image-178309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline.jpg\" alt=\"Ryan's feedback for my outline\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline.jpg 1366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline-467x425.jpg 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-outline-768x698.jpg 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\"\/><\/figure>\n<p>I thought the feedback was fair. After all, the goal of our content isn\u2019t to just rank high on Google. It also needs to attract links and shares and build thought leadership for our brand. Efficiency is good, but not at the expense of high-quality, unique content. Otherwise, why build a content team? We can all just enter a couple of prompts into ChatGPT and publish the resulting draft.<\/p>\n<p>But we don\u2019t do that because we don\u2019t want to <a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-short-term-arbitrage\/\">make mediocre AI content<\/a> that no one wants to read. We want to create content that is unique, stands out, and builds brand awareness. In this case, I have the experience of creating SEO content, so I have the opportunity to make something unique by weaving my experiences into the blog\u00a0post.<\/p>\n<p>If you\u2019re writing about a topic where you don\u2019t have experience or expertise, you can always interview other people who have them. Or if resources are available, go out and get some experience! For example, <em>actually <\/em>intermittently fast if you\u2019re writing about\u00a0that.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1658\" class=\"wp-image-178310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio.png\" alt=\"How to enrich common knowledge with new information and experiences\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-768x796.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-1482x1536.png 1482w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1658\" class=\"lazyload wp-image-178310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio.png\" alt=\"How to enrich common knowledge with new information and experiences\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-768x796.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-enrich-common-knowledge-with-new-informatio-1482x1536.png 1482w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>I want to be honest for a second. We have ideals, but we\u2019re also realistic. We can\u2019t devote massive resources to every article we publish. Sometimes, it makes sense to just repurpose. For example, I repurposed my <a href=\"https:\/\/ahrefs.com\/blog\/ppc-seo-working-together\/\">post on PPC and SEO working together<\/a> from my <a href=\"https:\/\/ahrefs.com\/blog\/seo-vs-ppc\/\">post on SEO vs PPC<\/a>.<\/p>\n<p>In this case, Ryan thought it was worth the extra effort for this topic, since it had a Traffic Potential of 1,100. So I took up Ryan\u2019s suggestion.<\/p>\n<p>Making SEO content is always a finely-tuned balance on when to be efficient and when you can afford to go the extra\u00a0mile.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_z6wfh094veas\"\/>5. Write your\u00a0draft<\/h2>\n<\/div>\n<\/div>\n<p>With the outline approved, it\u2019s time to move on to the next step. This depends on what you\u2019ve pitched.<\/p>\n<p>For example, the unique angle for my <a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-books\/\">post on the best marketing books<\/a> was to get recommendations from other marketers. So, rather than dive right into drafting, bulk of the work involved reaching out to people on LinkedIn or\u00a0email.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"900\" height=\"818\" class=\"wp-image-178311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec.png\" alt=\"My outreach to marketers asking for their book recommendation\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec-468x425.png 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec-768x698.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/noscript><img decoding=\"async\" width=\"900\" height=\"818\" class=\"lazyload wp-image-178311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec.png\" alt=\"My outreach to marketers asking for their book recommendation\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec-468x425.png 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/my-outreach-to-marketers-asking-for-their-book-rec-768x698.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/figure>\n<p>For this post, I\u2019m writing from my lived experience, so it was more of a key-bashing-and-backspacing-session on Google Docs. (You can\u2019t see it, but I backspaced <strong>a lot<\/strong>.)<\/p>\n<p>Unfortunately, I\u2019m <a href=\"https:\/\/smallpotatoes.paulbloom.net\/p\/three-productivity-tips-for-the-restless\">no Anthony Trollope<\/a> and don\u2019t have a fixed routine for you to\u00a0copy.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1456\" height=\"744\" class=\"wp-image-178312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine.jpg\" alt=\"Anthony Trollope's routine\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine.jpg 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine-680x347.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine-768x392.jpg 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/noscript><img decoding=\"async\" width=\"1456\" height=\"744\" class=\"lazyload wp-image-178312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine.jpg\" alt=\"Anthony Trollope's routine\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine.jpg 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine-680x347.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/anthony-trollopes-routine-768x392.jpg 768w\" data-sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/figure>\n<p>My one non-negotiable is a cup of coffee. I\u2019m sure most people who write will agree with me. Otherwise, I\u2019m all over the place. If I feel like Charles Darwin, I\u2019ll set a 30-minute timer and start writing. Or I\u2019ll go for a\u00a0walk.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"932\" height=\"300\" class=\"wp-image-178313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting.png\" alt=\"Charles Darwin ranting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting-768x247.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/noscript><img decoding=\"async\" width=\"932\" height=\"300\" class=\"lazyload wp-image-178313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting.png\" alt=\"Charles Darwin ranting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/charles-darwin-ranting-768x247.png 768w\" data-sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/figure>\n<p>Sorry to disappoint you, but neither ChatGPT, Claude, Gemini, or Llama feature here. Call me trad, but I still prefer to <strong>write<\/strong>, not generate content. Writing is thinking, after all. I often surprise myself by discovering things I never knew simply by writing.<\/p>\n<p>Beyond the productivity advice, the things I try to do in my drafts (after getting whipped into shape by Ahrefs over the past five years) are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ensuring I\u2019m including use cases of Ahrefs naturally within the narrative (this post is an example of how I\u2019m doing\u00a0this.)<\/li>\n<li>Making sure every statement is as accurate as possible. No hype, no lying, qualifiers like \u201ccould\u201d, \u201cperhaps\u201d, or \u201cmay\u201d widely accepted.<\/li>\n<li>Be clear. No fluff, and only use jargon when needed. Include images where possible.<\/li>\n<\/ul>\n<p>Once I\u2019m sufficiently satisfied with the draft, I tag Ryan on Basecamp (where we track the progress of drafts) for his feedback. Here\u2019s his feedback for this\u00a0post:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"944\" height=\"458\" class=\"wp-image-178314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft.png\" alt=\"Ryan's feedback for my draft\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft-768x373.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/noscript><img decoding=\"async\" width=\"944\" height=\"458\" class=\"lazyload wp-image-178314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft.png\" alt=\"Ryan's feedback for my draft\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ryans-feedback-for-my-draft-768x373.png 768w\" data-sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/figure>\n<p>Since there are no major changes, it\u2019s ready to be uploaded and published (after making the\u00a0edits.)<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"6. Sprinkle the on-page SEO magic dust\" data-section=\"on-page-seo\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_pp0psqbdachz\"\/>6. Sprinkle the on-page SEO magic\u00a0dust<\/h2>\n<\/div>\n<\/div>\n<p>Hol\u2019 up, not so fast. Before we actually publish, I need to make sure the <a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on-page SEO<\/a> for this post is done. Matching search intent is 80% of the way, but there\u2019s no harm in ensuring that Google <strong>clearly<\/strong> understands what your page is\u00a0about.<\/p>\n<p>Think of it like the icing on a cake. The cake is already edible, but the icing just makes it better and prettier.<\/p>\n<p>On-page SEO is really a simple checklist, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Including the target keyword in the title, URL, H1, and the intro paragraph.<\/li>\n<li>Writing an engaging meta description.<\/li>\n<li>Linking to other useful pages on our website.<\/li>\n<li>Adding <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a> to all our images.<\/li>\n<\/ul>\n<p>In my opinion, getting the title right is the most important. Beyond the SEO benefits, it\u2019s the first thing any human sees. So it must do the job to convince them to\u00a0click.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1218\" height=\"458\" class=\"wp-image-178315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees.png\" alt=\"The title is the first thing a searcher sees\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees-768x289.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/noscript><img decoding=\"async\" width=\"1218\" height=\"458\" class=\"lazyload wp-image-178315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees.png\" alt=\"The title is the first thing a searcher sees\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-title-is-the-first-thing-a-searcher-sees-768x289.png 768w\" data-sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/figure>\n<p>I follow Ryan\u2019s advice when it comes to titles.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">how to write endless titles for your blog post<\/p>\n<p>titles don\u2019t come naturally to me, so i\u2019ve been working hard to write more &#8211; and better &#8211; titles for my articles<\/p>\n<p>here\u2019s my process, illustrated by this week\u2019s <a href=\"https:\/\/twitter.com\/AnimalzCo?ref_src=twsrc%5Etfw\">@AnimalzCo<\/a> article: <a href=\"https:\/\/t.co\/gIQDNmPQt2\">pic.twitter.com\/gIQDNmPQt2<\/a><\/p>\n<p>\u2014 Ryan Law (@thinking_slow) <a href=\"https:\/\/twitter.com\/thinking_slow\/status\/1486293119532478467?ref_src=twsrc%5Etfw\">January 26,\u00a02022<\/a><\/p><\/blockquote>\n<p>I try to brainstorm at least ten titles in varying styles for every blog post I write. This takes up a lot of brain juice, so this is also where I introduce my best friend, ChatGPT:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1014\" height=\"2048\" class=\"wp-image-178316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas.jpg\" alt=\"Using ChatGPT to generate title ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas.jpg 1014w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-210x425.jpg 210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-768x1551.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-761x1536.jpg 761w\" sizes=\"(max-width: 1014px) 100vw, 1014px\"\/><\/noscript><img decoding=\"async\" width=\"1014\" height=\"2048\" class=\"lazyload wp-image-178316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas.jpg\" alt=\"Using ChatGPT to generate title ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas.jpg 1014w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-210x425.jpg 210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-768x1551.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/using-chatgpt-to-generate-title-ideas-761x1536.jpg 761w\" data-sizes=\"(max-width: 1014px) 100vw, 1014px\"\/><\/figure>\n<p>I eventually stuck with my original title, but it\u2019s a good exercise to get your ideas\u00a0going.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-178248-_ix714ap47wli\"\/>Final thoughts<\/h2>\n<p>You might have been expecting some secret SEO tricks I use to rank, but unfortunately, there\u2019s none of that. It\u2019s really just a simple process of keyword research, matching search intent, making something unique, and adding that final touch of on-page SEO.<\/p>\n<p>As this meme explains:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"886\" height=\"499\" class=\"wp-image-178317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo.jpeg\" alt=\"Midwit meme on how not to complicate SEO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo.jpeg 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo-680x383.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo-768x433.jpeg 768w\" sizes=\"(max-width: 886px) 100vw, 886px\"\/><\/noscript><img decoding=\"async\" width=\"886\" height=\"499\" class=\"lazyload wp-image-178317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo.jpeg\" alt=\"Midwit meme on how not to complicate SEO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo.jpeg 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo-680x383.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/midwit-meme-on-how-not-to-complicate-seo-768x433.jpeg 768w\" data-sizes=\"(max-width: 886px) 100vw, 886px\"\/><\/figure>\n<p>My process isn\u2019t fancy, but it\u00a0works.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-content-creation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO content is content optimized to rank high on search engines. I\u2019ve created plenty of them in my career. In fact, I\u2019ve written 111 articles for this blog, of which ~80%\u201490% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know a little something about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2654"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}