{"id":2663,"date":"2024-08-26T15:12:00","date_gmt":"2024-08-26T15:12:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/5-restaurant-seo-tips-backed-by-diners-data\/"},"modified":"2024-08-26T15:12:00","modified_gmt":"2024-08-26T15:12:00","slug":"5-restaurant-seo-tips-backed-by-diners-data","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/5-restaurant-seo-tips-backed-by-diners-data\/","title":{"rendered":"5 Restaurant SEO Tips Backed by Diners &#038; Data"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div class=\"intro-txt\"> The key to restaurant SEO is understanding that most people don\u2019t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is especially true for younger folks, with <a href=\"https:\/\/www.charles-saunders.com\/uncategorized\/insights-4-5-researching-where-to-eat\/\">76%<\/a> of 18-24 year olds searching this\u00a0way.<\/div>\n<p>Getting diners through the door, then, is a game of ranking well for these types of queries.<\/p>\n<p>Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. Make sure your Business Profile shines\" data-section=\"make-sure-your-business-profile-shines\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_jnmfswnu24cq\"\/>1. 62% of diners search for restaurants on Google\u2026 so make sure your Business Profile shines<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\">Google Business Profile<\/a> is a free tool to manage your restaurant\u2019s appearance on Google. You can\u2019t rank in Google Maps or the \u201clocal pack\u201d search results without one.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/organic-vs-local-pack-results-1.jpg\" alt=\"\" class=\"wp-image-178955\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/organic-vs-local-pack-results-1.jpg 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/organic-vs-local-pack-results-1-442x425.jpg 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/organic-vs-local-pack-results-1-768x739.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/organic-vs-local-pack-results-1-1536x1478.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><\/figure>\n<p>Given <a href=\"https:\/\/www.pymnts.com\/consumer-insights\/2023\/62-of-consumers-discover-restaurants-on-google\/\">how many people<\/a> use Google to find restaurants, there\u2019s virtually nothing more important than keeping this optimized and updated.<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>If a listing contains few photos, no menu, or other scanty details, there is little chance that we might eat or order food from\u00a0it.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>If a restaurant or cafe is new, it should have pictures, detailed information, and a menu. Without these, I\u2019m less inclined to give it a\u00a0try.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Here are a few of the most important things to focus\u00a0on:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_7jrqegwvuup\"\/>Add your\u00a0menu<\/h3>\n<p>People don\u2019t always search by cuisine. Sometimes, they search for a specific dish. You\u2019ll likely stand a better chance of showing up for their search if the dish they searched for is on the menu uploaded to your Business Profile.<\/p>\n<p>For example, if I search for \u201ccarbonara\u201d in Google Maps, this nearby restaurant pops up because this dish is on its\u00a0menu:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1179\" height=\"1392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul.jpeg\" alt=\"Google returns this restaurant in the search results because it has the dish I searched for on the menu\" class=\"wp-image-178729\" style=\"width:521px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul-360x425.jpeg 360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul-768x907.jpeg 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/noscript><img decoding=\"async\" width=\"1179\" height=\"1392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul.jpeg\" alt=\"Google returns this restaurant in the search results because it has the dish I searched for on the menu\" class=\"lazyload wp-image-178729\" style=\"width:521px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul-360x425.jpeg 360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-returns-this-restaurant-in-the-search-resul-768x907.jpeg 768w\" data-sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/figure>\n<p>Given that thousands of people across the US search for \u201ccarbonara near me\u201d (and many other dishes \u201cnear me\u201d) every month, this is an easy but often overlooked way to show up for more searches.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"728\" height=\"144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m.png\" alt=\"Lots of people search for dishes near them every month, as Ahrefs' data shows\" class=\"wp-image-178730\" style=\"width:475px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m.png 728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m-680x135.png 680w\" sizes=\"(max-width: 728px) 100vw, 728px\"\/><\/noscript><img decoding=\"async\" width=\"728\" height=\"144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m.png\" alt=\"Lots of people search for dishes near them every month, as Ahrefs' data shows\" class=\"lazyload wp-image-178730\" style=\"width:475px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m.png 728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/lots-of-people-search-for-dishes-near-them-every-m-680x135.png 680w\" data-sizes=\"(max-width: 728px) 100vw, 728px\"\/><\/figure>\n<p>Plus, even when people don\u2019t search this way, <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\">85% of them<\/a> still use menus to pick new restaurants.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_ss9m43xj3f4z\"\/>Add photos of food and\u00a0drink<\/h3>\n<p>People eat with their eyes first, which is probably why Google <a href=\"https:\/\/support.google.com\/business\/answer\/6123536\">says<\/a> to add at least three photos of the food and drink you\u00a0serve.<\/p>\n<p>There\u2019s data to back up the importance of photos, too:<\/p>\n<ul class=\"wp-block-list\">\n<li>Businesses with photos receive 42% more requests for driving directions and 35% more website clicks. (<a href=\"https:\/\/web.archive.org\/web\/20190406054138\/https:\/\/support.google.com\/business\/answer\/6335804?hl=en\">Source<\/a>)<\/li>\n<li>Businesses with more than 100 photos get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks (<a href=\"https:\/\/www.brightlocal.com\/research\/google-my-business-insights-study\/\">Source<\/a>)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_ly0skk36ek26\"\/>Add table reservations and\/or online ordering<\/h3>\n<p>Having the option to book a table on your profile reduces friction and improves your chances of converting searchers to diners. There are plenty of third-party apps that can add this functionality, such as Resy, OpenTable, and\u00a0Yelp.<\/p>\n<p>For online ordering functionality, there are obvious options like Uber Eats and Doordash. However, given that <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/future-of-restaurants-study.html\">40%<\/a> of consumers prefer to order directly from a restaurant\u2019s website over third-party apps, it pays to offer a more direct option.<\/p>\n<p><a href=\"https:\/\/www.owner.com\/\">Owner<\/a> is one solution here. Their platform gives your customers the ability to order food for collection or delivery via your own website and mobile app. I asked their VP of Marketing, <a href=\"https:\/\/www.linkedin.com\/in\/dfallarme\/\">David Fallarme<\/a>, why this is so important:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>Your restaurant\u2019s website should be your best sales channel. The best restaurants do this by making it easy for people to order directly from your website. When you do that, you\u2019re satisfying searcher intent.<\/p>\n<p>A painful mistake that restaurants make is having a great website, but then sending people to Uber Eats or DoorDash to make an order. Not only are you giving up commission fees on people who wanted to order directly, but you\u2019re giving Google negative user experience signals. People come to your website, then close the tab because they don\u2019t want to order from third parties, or they just bounce right off and complete a conversion on another website.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"David Fallerme\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/david-fallerme.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"David Fallerme\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/david-fallerme.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Do everything you can to get more reviews\" data-section=\"do-everything-you-can-to-get-more-reviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_4lfeyekdh8sv\"\/>2. 67% of diners search for reviews\u2026 so do everything you can to get more of\u00a0them<\/h2>\n<\/div>\n<\/div>\n<p>Reviews are <a href=\"https:\/\/www.brightlocal.com\/learn\/local-seo\/introduction-to-local-seo\/ranking-factors\/\">believed<\/a> to be the third most important ranking factor for \u201clocal pack\u201d results. Their importance has also grown since\u00a02013.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1646\" height=\"777\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance.png\" alt=\"Review signals are believed to be getting more important over time\" class=\"wp-image-178956\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance.png 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-768x363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-1536x725.png 1536w\" sizes=\"(max-width: 1646px) 100vw, 1646px\"\/><\/noscript><img decoding=\"async\" width=\"1646\" height=\"777\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance.png\" alt=\"Review signals are believed to be getting more important over time\" class=\"lazyload wp-image-178956\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance.png 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-768x363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/reviews-importance-1536x725.png 1536w\" data-sizes=\"(max-width: 1646px) 100vw, 1646px\"\/><\/figure>\n<p>This is hardly surprising, given <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\">how many diners<\/a> use reviews to help them decide where to\u00a0eat.<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>Reviews are crucial in my decision-making process. I definitely lean towards restaurants with better or more reviews. Positive feedback from others gives me confidence in the quality of the food and service, which plays a big part in whether I\u2019ll choose to dine there or order takeout.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Jessica Randhawa\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/jessica-randhawa.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Jessica Randhawa\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/jessica-randhawa.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>While I may not read 20-30 reviews before I make a decision, I definitely would browse through the first few reviews to see what dishes are being recommended.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Merryl Fernandes\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/merryl-fernandes.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Merryl Fernandes\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/merryl-fernandes.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Where should you be trying to get them? Your Business Profile is the most crucial, with <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\">43%<\/a> of diners reading Google restaurant reviews. Yelp and TripAdvisor are also important, with 31% and 16% of diners reading reviews there.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"808\" height=\"690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for.png\" alt=\"Google is the #1 source of restaurant reviews for diners\" class=\"wp-image-178732\" style=\"width:563px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for.png 808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for-498x425.png 498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for-768x656.png 768w\" sizes=\"(max-width: 808px) 100vw, 808px\"\/><\/noscript><img decoding=\"async\" width=\"808\" height=\"690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for.png\" alt=\"Google is the #1 source of restaurant reviews for diners\" class=\"lazyload wp-image-178732\" style=\"width:563px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for.png 808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for-498x425.png 498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-is-the-1-source-of-restaurant-reviews-for-768x656.png 768w\" data-sizes=\"(max-width: 808px) 100vw, 808px\"\/><\/figure>\n<p>Here are a couple of tips for getting more reviews:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_bh3izy2cv6pd\"\/>Remind diners to leave a review after their\u00a0meal<\/h3>\n<p>Here\u2019s a genius way to do this I found <a href=\"https:\/\/www.reddit.com\/r\/smallbusiness\/comments\/191lefw\/how_to_get_more_google_reviews\/\">on Reddit<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"980\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews.png\" alt=\"Genius tip on how to get more reviews\" class=\"wp-image-178733\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews-768x227.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\"\/><\/noscript><img decoding=\"async\" width=\"980\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews.png\" alt=\"Genius tip on how to get more reviews\" class=\"lazyload wp-image-178733\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/genius-tip-on-how-to-get-more-reviews-768x227.png 768w\" data-sizes=\"(max-width: 980px) 100vw, 980px\"\/><\/figure>\n<p>If that feels a little pushy for your tastes (it does for mine!), try placing cards on tables with a QR code link to review.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g.jpg\" alt=\"Cards with QR codes are an easy and cheap way to get more reviews\" class=\"wp-image-178734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/noscript><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g.jpg\" alt=\"Cards with QR codes are an easy and cheap way to get more reviews\" class=\"lazyload wp-image-178734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/cards-with-qr-codes-are-an-easy-and-cheap-way-to-g-768x576.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/pageloot.com\/google-review-qr-code-generator\/\">Source<\/a><\/figcaption><\/figure>\n<p>Here\u2019s how to create one of\u00a0these:<\/p>\n<ol class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=en-GB\">Google\u2019s instructions<\/a> to find your Business Profile review link<\/li>\n<li>Search Google for a free QR code generator and paste in your\u00a0link<\/li>\n<li>Print the code on\u00a0cards<\/li>\n<\/ol>\n<p>If you want to go the extra mile, you can also buy NFC-enabled cards or cards that diners can tap with their phones.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1598\" height=\"1598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better.jpg\" alt=\"NFC cards are even better!\" class=\"wp-image-178735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better.jpg 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-1536x1536.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-120x120.jpg 120w\" sizes=\"(max-width: 1598px) 100vw, 1598px\"\/><\/noscript><img decoding=\"async\" width=\"1598\" height=\"1598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better.jpg\" alt=\"NFC cards are even better!\" class=\"lazyload wp-image-178735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better.jpg 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-1536x1536.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nfc-cards-are-even-better-120x120.jpg 120w\" data-sizes=\"(max-width: 1598px) 100vw, 1598px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> If you have the option for diners to book a table online, check your reservation app. Some let you email diners to ask for a review the day after their reservation.<\/p><\/div>\n<p>For takeouts, you can print them on the receipt or just stamp them on your takeout boxes.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_z3lm8390x6x0\"\/>Ask diners to review you online<\/h3>\n<p><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">69%<\/a> of consumers can recall leaving a business review after being prompted by the brand within the last\u00a0year.<\/p>\n<p>Here are a few places you can do\u00a0this:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Email.<\/strong> Place a short call to review (with a link) at the end of marketing emails.<\/li>\n<li><strong>Website<\/strong>. Link to your TripAdvisor, Yelp, and Google Profiles.<\/li>\n<li><strong>Social media<\/strong>. Create a post asking for reviews every now and again. People following you have probably dined with you and enjoyed your food before, so they\u2019re unlikely to leave bad reviews.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Optimize for proximity searches\" data-section=\"optimize-for-proximity-searches\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_jwb0g9x55ptc\"\/>3. Hundreds of thousands of diners search by proximity\u2026 so optimize for nearby attractions<\/h2>\n<\/div>\n<\/div>\n<p>Diners don\u2019t always search by cuisine or dish. Sometimes, they search for restaurants near a popular attraction they\u2019re visiting.<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>Recently, a search for \u201crestaurants near The Alhambra\u201d on Google Maps helped us to find recommended spots and choose where to\u00a0dine.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>I often search for restaurants by proximity, especially when I\u2019m in an unfamiliar area or after attending an\u00a0event.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Jessica Randhawa\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/jessica-randhawa.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Jessica Randhawa\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/jessica-randhawa.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>I often search for restaurants nearby when I\u2019m out and about or traveling. I spend every summer traveling with my family, and many of our days are impromptu, so we rely on Google Maps to find nearby restaurants. Ironically, this is how we ended up at a Cat Cafe in Quebec City this summer!\u00a0<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>For example, Ahrefs tells us that there are an estimated 3,100 monthly searches for \u201crestaurants near bryant park\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"780\" height=\"142\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a.png\" alt=\"Many people search for restaurants by proximity, as Ahrefs' data proves\" class=\"wp-image-178736\" style=\"width:516px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a.png 780w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a-680x124.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a-768x140.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\"\/><\/noscript><img decoding=\"async\" width=\"780\" height=\"142\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a.png\" alt=\"Many people search for restaurants by proximity, as Ahrefs' data proves\" class=\"lazyload wp-image-178736\" style=\"width:516px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a.png 780w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a-680x124.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-people-search-for-restaurants-by-proximity-a-768x140.png 768w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><\/figure>\n<p>Most top-ranking pages for these kinds of searches will be listicles from sites like TripAdvisor, OpenTable, and other local guides. But, it <em>is<\/em> possible for restaurant websites to rank on the first\u00a0page.<\/p>\n<p>For example, this local pub ranks #5 for \u201cpubs near wembley stadium\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1106\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches.png\" alt=\"Websites can rank for proximity searches\" class=\"wp-image-178737\" style=\"width:683px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches-768x474.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/noscript><img decoding=\"async\" width=\"1106\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches.png\" alt=\"Websites can rank for proximity searches\" class=\"lazyload wp-image-178737\" style=\"width:683px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/websites-can-rank-for-proximity-searches-768x474.png 768w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/figure>\n<p>Here\u2019s how to optimize for these searches in three\u00a0steps:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_j3kks62481k\"\/>a) Find popular attractions nearby<\/h3>\n<p>Most restaurant owners will already know these. If that\u2019s you, note them down and move on to the next step. If you\u2019re doing SEO for a restaurant and have no idea what\u2019s nearby, use this query to ask ChatGPT:<\/p>\n<pre class=\"wp-block-preformatted\">give me a list of 10 popular attractions near: [restaurant address]. don't give me any descriptions, just a comma-separated list of attraction names<\/pre>\n<p>It should give you something like\u00a0this:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"970\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response.png\" alt=\"ChatGPT response\" class=\"wp-image-178738\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response.png 970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response-680x189.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response-768x214.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\"\/><\/noscript><img decoding=\"async\" width=\"970\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response.png\" alt=\"ChatGPT response\" class=\"lazyload wp-image-178738\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response.png 970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response-680x189.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/chatgpt-response-768x214.png 768w\" data-sizes=\"(max-width: 970px) 100vw, 970px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_bqvx75fd6ota\"\/>b) Check their popularity<\/h3>\n<p>It only makes sense to optimize for attractions where people are searching for nearby restaurants. Here\u2019s how to check which those\u00a0are:<\/p>\n<ol class=\"wp-block-list\">\n<li>Paste the list of attractions into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Add \u201crestaurants near\u201d to the Include filter.<\/li>\n<li>Look at which attractions get the most searches<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1382\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw.png\" alt=\"Finding popular proximity keywords in Ahrefs' Keywords Explorer\" class=\"wp-image-178739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw-768x559.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw.png\" alt=\"Finding popular proximity keywords in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-178739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-popular-proximity-keywords-in-ahrefs-keyw-768x559.png 768w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/figure>\n<p>In this case, Nationwide Arena is the most popular, but people are also searching for restaurants near Easton Town Center and Franklin Park\u00a0Zoo.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_euo7oajw16ev\"\/>c) Optimize your website for\u00a0them<\/h3>\n<p>This is really all about mentioning the attractions on your site in natural and helpful ways.<\/p>\n<p>Here are a few ways I\u2019ve seen this\u00a0done:<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-178727-_gesqsabcjkmi\"\/>Testimonials<\/h4>\n<p>Moran\u2019s Bar &amp; Grille featured a Yelp review that mentions the arena and a few related terms on their homepage:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"984\" height=\"756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t.jpg\" alt=\"Featuring a review on your site is a natural way to add related keywords \" class=\"wp-image-178740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t.jpg 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t-553x425.jpg 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t-768x590.jpg 768w\" sizes=\"(max-width: 984px) 100vw, 984px\"\/><\/noscript><img decoding=\"async\" width=\"984\" height=\"756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t.jpg\" alt=\"Featuring a review on your site is a natural way to add related keywords \" class=\"lazyload wp-image-178740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t.jpg 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t-553x425.jpg 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-a-review-on-your-site-is-a-natural-way-t-768x590.jpg 768w\" data-sizes=\"(max-width: 984px) 100vw, 984px\"\/><\/figure>\n<p>This is likely what helped them to rank #9 for \u201crestaurants near nationwide arena\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"982\" height=\"472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"wp-image-178741\" style=\"width:630px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p.png 982w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-768x369.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\"\/><\/noscript><img decoding=\"async\" width=\"982\" height=\"472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"lazyload wp-image-178741\" style=\"width:630px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p.png 982w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-768x369.png 768w\" data-sizes=\"(max-width: 982px) 100vw, 982px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a id=\"post-178727-_e6z05k8zcm0h\"\/>Booking advice<\/h4>\n<p>The White Horse Pub has advice for those booking to dine before a big game or concert on their homepage:\u00a0<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"956\" height=\"568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near.png\" alt=\"Featuring booking advice is a nice way to add nearly location keywords\" class=\"wp-image-178742\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near-768x456.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\"\/><\/noscript><img decoding=\"async\" width=\"956\" height=\"568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near.png\" alt=\"Featuring booking advice is a nice way to add nearly location keywords\" class=\"lazyload wp-image-178742\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/featuring-booking-advice-is-a-nice-way-to-add-near-768x456.png 768w\" data-sizes=\"(max-width: 956px) 100vw, 956px\"\/><\/figure>\n<p>This is likely what helped them to rank #8 for \u201cfood near wembley stadium\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"978\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"wp-image-178743\" style=\"width:678px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1.png 978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1-768x366.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\"\/><\/noscript><img decoding=\"async\" width=\"978\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"lazyload wp-image-178743\" style=\"width:678px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1.png 978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-1-768x366.png 768w\" data-sizes=\"(max-width: 978px) 100vw, 978px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a id=\"post-178727-_tto7jidoa6aj\"\/>Location guide<\/h4>\n<p>Burger &amp; Lobster created an entire page about restaurants in the\u00a0area:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location.png\" alt=\"Creating an entire page about the nearby location is yet another way to optimize for nearby locations\" class=\"wp-image-178744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-1536x1114.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location.png\" alt=\"Creating an entire page about the nearby location is yet another way to optimize for nearby locations\" class=\"lazyload wp-image-178744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/creating-an-entire-page-about-the-nearby-location-1536x1114.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>This is likely what helped them to rank #8 for \u201cbest restaurants by rockefeller center\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"990\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"wp-image-178745\" style=\"width:645px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2-768x363.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\"\/><\/noscript><img decoding=\"async\" width=\"990\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2.png\" alt=\"This restaurant ranks on the first page for this proximity search\" class=\"lazyload wp-image-178745\" style=\"width:645px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurant-ranks-on-the-first-page-for-this-p-2-768x363.png 768w\" data-sizes=\"(max-width: 990px) 100vw, 990px\"\/><\/figure>\n<p>However, while this seemed to work, the execution is a little spammy for my tastes. Most of the copy is just fluff that ChatGPT could\u00a0write.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1480\" height=\"1058\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great-.png\" alt=\"This content isn't great...\" class=\"wp-image-178746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great-.png 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great--595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great--768x549.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\"\/><\/noscript><img decoding=\"async\" width=\"1480\" height=\"1058\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great-.png\" alt=\"This content isn't great...\" class=\"lazyload wp-image-178746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great-.png 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great--595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-content-isnt-great--768x549.png 768w\" data-sizes=\"(max-width: 1480px) 100vw, 1480px\"\/><\/figure>\n<p>If you want to give this tactic a shot, I\u2019d suggest creating a page with genuine local restaurant recommendations. Your joint can be one of them, but be helpful and feature some of the other places you love,\u00a0too.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. Get more backlinks to rank higher\" data-section=\"get-more-backlinks-to-rank-higher\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_w0nu4s8ovop5\"\/>4. Restaurants with more backlinks rank for more keywords in Google\u2026 so build more of\u00a0them<\/h2>\n<\/div>\n<\/div>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">analysis<\/a> of around 14 billion pages found a clear correlation between backlinks and keyword rankings.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1696\" height=\"1659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw.png\" alt=\"Data: pages with more backlinks rank for more keywords\" class=\"wp-image-178747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-768x751.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-1536x1502.png 1536w\" sizes=\"(max-width: 1696px) 100vw, 1696px\"\/><\/noscript><img decoding=\"async\" width=\"1696\" height=\"1659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw.png\" alt=\"Data: pages with more backlinks rank for more keywords\" class=\"lazyload wp-image-178747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-768x751.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/data-pages-with-more-backlinks-rank-for-more-keyw-1536x1502.png 1536w\" data-sizes=\"(max-width: 1696px) 100vw, 1696px\"\/><\/figure>\n<p>Backlinks can also help diners to discover your restaurant on other websites.<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>I discovered a coffee shop in Boston through a recommendation from a local blogger and have been multiple times since. Her description and photos really sold me on visiting, and it was a great find. I\u2019ve visited a few of her recommendations.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>I was able to discover a nice little bistro through a food blogger\u2019s site that gave a detailed review and had a link to the restaurant\u2019s page. Because of this, I had one of the most memorable meals in my\u00a0life.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>I\u2019ve discovered new restaurants from food bloggers\u2019 Instagram accounts before, as well as from blog posts. For example, I learnt about a new Mexican place in Rome from the instagram page of Wanted in\u00a0Rome.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Merryl Fernandes\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/merryl-fernandes.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Merryl Fernandes\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/merryl-fernandes.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Getting backlinks can be challenging, but here are a few tactics to get you started:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_vqz7k32j9nzh\"\/>Get food bloggers to review you<\/h3>\n<p>Food bloggers who review you will usually link to you from their website.<\/p>\n<p>Here\u2019s a quick way to find bloggers to reach out\u00a0to:<\/p>\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 Competitive Analysis tool<\/li>\n<li>Switch the toggle to \u201creferring domains\u201d<\/li>\n<li>Enter your website in the \u201cNot linking to this target\u201d field<\/li>\n<li>Enter a few competitors\u2019 websites in the \u201cBut linking to these competitors\u201d fields<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1686\" height=\"1246\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo.png\" alt=\"Use Ahrefs' Link Intersect report to find food bloggers to reach out to\" class=\"wp-image-178748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-575x425.png 575w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-768x568.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-1536x1135.png 1536w\" sizes=\"(max-width: 1686px) 100vw, 1686px\"\/><\/noscript><img decoding=\"async\" width=\"1686\" height=\"1246\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo.png\" alt=\"Use Ahrefs' Link Intersect report to find food bloggers to reach out to\" class=\"lazyload wp-image-178748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-575x425.png 575w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-768x568.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/use-ahrefs-link-intersect-report-to-find-food-blo-1536x1135.png 1536w\" data-sizes=\"(max-width: 1686px) 100vw, 1686px\"\/><\/figure>\n<p>Hit \u201cShow link opportunities,\u201d and it\u2019ll show you websites linking to one or more of your competitors but not\u00a0you.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"932\" height=\"636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse.png\" alt=\"The report is sorted by the number of link intersects\" class=\"wp-image-178749\" style=\"width:705px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse-768x524.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/noscript><img decoding=\"async\" width=\"932\" height=\"636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse.png\" alt=\"The report is sorted by the number of link intersects\" class=\"lazyload wp-image-178749\" style=\"width:705px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/the-report-is-sorted-by-the-number-of-link-interse-768x524.png 768w\" data-sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/figure>\n<p>Eyeball the domains and food bloggers should jump out at\u00a0you.<\/p>\n<p>For example, three popular pizzerias in my city have links from a site that clearly belongs to a food blogger:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"912\" height=\"72\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog.png\" alt=\"Example of an obvious food blog\" class=\"wp-image-178750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog-680x54.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog-768x61.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\"\/><\/noscript><img decoding=\"async\" width=\"912\" height=\"72\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog.png\" alt=\"Example of an obvious food blog\" class=\"lazyload wp-image-178750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog-680x54.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-obvious-food-blog-768x61.png 768w\" data-sizes=\"(max-width: 912px) 100vw, 912px\"\/><\/figure>\n<p>Hit the caret in each competitor column and you\u2019ll see the linking page:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1680\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages.png\" alt=\"Viewing the linking pages\" class=\"wp-image-178751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-768x240.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-1536x481.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/noscript><img decoding=\"async\" width=\"1680\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages.png\" alt=\"Viewing the linking pages\" class=\"lazyload wp-image-178751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-768x240.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/viewing-the-linking-pages-1536x481.png 1536w\" data-sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/figure>\n<p>Each linking page in this case is a restaurant review, so it would definitely make sense to invite this blogger down for some grub in return for a review.<\/p>\n<div class=\"recommendation\">\n<p>Reviews have benefits beyond SEO<\/p>\n<div class=\"recommendation-content\">\n<p>Many food bloggers also have large followings on Instagram and TikTok, where they\u2019ll likely also post their reviews.<\/p>\n<p>For example, this blogger in my city has over 11,500 followers on\u00a0Insta:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1179\" height=\"711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on.jpeg\" alt=\"Many food bloggers have thousands of followers on social media, which is yet another non-SEO benefit to getting reviewed\" class=\"wp-image-178752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on-680x410.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on-768x463.jpeg 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/noscript><img decoding=\"async\" width=\"1179\" height=\"711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on.jpeg\" alt=\"Many food bloggers have thousands of followers on social media, which is yet another non-SEO benefit to getting reviewed\" class=\"lazyload wp-image-178752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on-680x410.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/many-food-bloggers-have-thousands-of-followers-on-768x463.jpeg 768w\" data-sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_sx14cny3v85m\"\/>Get \u201csupplier\u201d links<\/h3>\n<p>Every restaurant has suppliers, and those suppliers often have pages on their websites listing their \u201cstockists.\u201d<\/p>\n<p>For example, this supplier of cured meats lists and links to all the restaurants they supply:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1008\" height=\"852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant.png\" alt=\"Example supplier page linking to nearby restaurants\" class=\"wp-image-178753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant.png 1008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant-503x425.png 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant-768x649.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\"\/><\/noscript><img decoding=\"async\" width=\"1008\" height=\"852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant.png\" alt=\"Example supplier page linking to nearby restaurants\" class=\"lazyload wp-image-178753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant.png 1008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant-503x425.png 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-supplier-page-linking-to-nearby-restaurant-768x649.png 768w\" data-sizes=\"(max-width: 1008px) 100vw, 1008px\"\/><\/figure>\n<p>If your suppliers have a page like this, getting a link is usually as easy as reaching out and asking if they can add\u00a0you.<\/p>\n<p>To find these opportunities, just search Google for: <code>[supplier name] partners|stockists<\/code><\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" width=\"1179\" height=\"619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages.jpeg\" alt=\"How to find stockist pages\" class=\"wp-image-178755\" style=\"width:695px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages-680x357.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages-768x403.jpeg 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/noscript><img decoding=\"async\" width=\"1179\" height=\"619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages.jpeg\" alt=\"How to find stockist pages\" class=\"lazyload wp-image-178755\" style=\"width:695px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages-680x357.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-stockist-pages-768x403.jpeg 768w\" data-sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/figure>\n<p>If you\u2019re likely to have shared suppliers with competitors, you can also sometimes uncover these opportunities by searching their backlinks with Ahrefs:<\/p>\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 Competitive Analysis tool<\/li>\n<li>Switch the toggle to \u201creferring pages\u201d<\/li>\n<li>Enter your website in the \u201cNot linking to this target\u201d field<\/li>\n<li>Enter a few competitors\u2019 websites in the \u201cBut linking to these competitors\u201d fields<\/li>\n<li>Hit \u201cShow link opportunities\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2008\" height=\"1288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i.png\" alt=\"Finding pages linking to competitors but not you in Ahrefs\" class=\"wp-image-178756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i.png 2008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-768x493.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-1536x985.png 1536w\" sizes=\"(max-width: 2008px) 100vw, 2008px\"\/><\/noscript><img decoding=\"async\" width=\"2008\" height=\"1288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i.png\" alt=\"Finding pages linking to competitors but not you in Ahrefs\" class=\"lazyload wp-image-178756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i.png 2008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-768x493.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/finding-pages-linking-to-competitors-but-not-you-i-1536x985.png 1536w\" data-sizes=\"(max-width: 2008px) 100vw, 2008px\"\/><\/figure>\n<p>If you then filter for referring pages with words like \u201cstockists\u201d or \u201cpartners\u201d in their titles, you might see some opportunities:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1134\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages.png\" alt=\"Filtering for stockist\/supplier pages\" class=\"wp-image-178757\" style=\"width:642px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages-768x637.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\"\/><\/noscript><img decoding=\"async\" width=\"1134\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages.png\" alt=\"Filtering for stockist\/supplier pages\" class=\"lazyload wp-image-178757\" style=\"width:642px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/filtering-for-stockist-supplier-pages-768x637.png 768w\" data-sizes=\"(max-width: 1134px) 100vw, 1134px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Not finding any supplier pages?<\/p>\n<div class=\"recommendation-content\">\n<p>If they have a blog, ask if they\u2019d be interested in doing an interview or spotlight piece with one of their customers.<\/p>\n<p>This is exactly what Adam Atkins, who runs a pizza food truck in the UK, did with one of his suppliers:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1102\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece.png\" alt=\"Example of an interview piece\" class=\"wp-image-178758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece.png 1102w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece-768x477.png 768w\" sizes=\"(max-width: 1102px) 100vw, 1102px\"\/><\/noscript><img decoding=\"async\" width=\"1102\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece.png\" alt=\"Example of an interview piece\" class=\"lazyload wp-image-178758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece.png 1102w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-interview-piece-768x477.png 768w\" data-sizes=\"(max-width: 1102px) 100vw, 1102px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Optimize your site for diners\" data-section=\"optimize-your-site-for-diners\">\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_3dwwt773u9w4\"\/>5. 80% of diners check a restaurant\u2019s website\u2026 so make sure it\u2019s optimized and technically sound<\/h2>\n<\/div>\n<\/div>\n<p>Most restaurant websites are a total\u00a0mess.<\/p>\n<p>For example, here\u2019s the homepage for one of my favorite pizzerias:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess.jpg\" alt=\"This restaurant's website is a mess!\" class=\"wp-image-178759\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-608x425.jpg 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-768x537.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-1536x1074.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess.jpg\" alt=\"This restaurant's website is a mess!\" class=\"lazyload wp-image-178759\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-608x425.jpg 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-768x537.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/this-restaurants-website-is-a-mess-1536x1074.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Everything is visually misaligned, there are buttons all over the place, and for some strange reason it\u2019s asking me to buy a tshirt. (I don\u2019t want a fashion show, I just want to see the\u00a0menu!)<\/p>\n<p>Other diners agree that a bad website leaves a bad taste in their mouths:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>A bad website is a huge turn-off. For example, near where I live, I prefer ordering from Formosa Taipei over Mulan in Waltham\/Lexington\u2014even though Mulan might have slightly better food\u2014because Formosa Taipei has a much easier ordering system. A cumbersome website can make the whole experience frustrating, so I\u2019ll often choose convenience over slightly better quality if it means avoiding the hassle.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Theo Chan\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/theo-chan.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>An awful website can discourage eating out or ordering from certain eateries. Annoying PDF menus or complicated navigation are some examples of such issues that create a bad impression and might imply that the restaurant does not value its customers\u2019 experience; hence, it will impact our decision whether to visit them or\u00a0not.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ranveer Brar\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/ranveer-brar.png\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Here are a few tips for improving your restaurant\u2019s website for <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\">the 80% of searchers<\/a> who\u00a0care:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_gqk2qjr7485d\"\/>Put your menu on a page, not in a\u00a0PDF<\/h3>\n<p>Google <a href=\"https:\/\/adwords.googleblog.com\/2015\/05\/building-for-next-moment.html\">says<\/a> more people search on mobile than desktop\u2014and that\u2019s across the board. For local searches like nearby restaurants, it\u2019s probably the vast majority.<\/p>\n<p>This is why PDF menus are such a bad idea. They force potential diners to pinch, zoom, and pan their way around an ugly PDF when the same information could easily be put on a mobile-friendly page.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"945\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile.jpeg\" alt=\"Nobody wants to view a PDF menu on mobile\" class=\"wp-image-178760\" style=\"width:509px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile.jpeg 945w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-196x425.jpeg 196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-768x1664.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-709x1536.jpeg 709w\" sizes=\"(max-width: 945px) 100vw, 945px\"\/><\/noscript><img decoding=\"async\" width=\"945\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile.jpeg\" alt=\"Nobody wants to view a PDF menu on mobile\" class=\"lazyload wp-image-178760\" style=\"width:509px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile.jpeg 945w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-196x425.jpeg 196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-768x1664.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/nobody-wants-to-view-a-pdf-menu-on-mobile-709x1536.jpeg 709w\" data-sizes=\"(max-width: 945px) 100vw, 945px\"\/><\/figure>\n<p>If you really <em>must<\/em> use a PDF, follow our <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/\">SEO for PDFs<\/a> guide to make sure it\u2019s optimized. Google will still index it and it should appear in search results. But I have seen weird things happen with\u00a0them\u2026<\/p>\n<p>For example, if I search for my favorite pizza restaurant\u2019s menu on Google, this is the result:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1179\" height=\"705\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi.jpeg\" alt=\"Google ranks the wrong page when searching for this restaurant's menu\" class=\"wp-image-178761\" style=\"width:582px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi-680x407.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi-768x459.jpeg 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/noscript><img decoding=\"async\" width=\"1179\" height=\"705\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi.jpeg\" alt=\"Google ranks the wrong page when searching for this restaurant's menu\" class=\"lazyload wp-image-178761\" style=\"width:582px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi.jpeg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi-680x407.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/google-ranks-the-wrong-page-when-searching-for-thi-768x459.jpeg 768w\" data-sizes=\"(max-width: 1179px) 100vw, 1179px\"\/><\/figure>\n<p>Here\u2019s the page this takes me\u00a0to:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not.png\" alt=\"Blank page that Google ranks. Nice one... not!\" class=\"wp-image-178762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-768x591.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-1536x1183.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not.png\" alt=\"Blank page that Google ranks. Nice one... not!\" class=\"lazyload wp-image-178762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-768x591.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/blank-page-that-google-ranks-nice-one-not-1536x1183.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Despite Google having the PDF menu indexed, it chooses to send me to no man\u2019s land\u2014a blank page with a teeny tiny text link to the PDF\u00a0menu.<\/p>\n<p>If the menu was just on the page and not in an annoying PDF, this wouldn\u2019t happen!<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-178727-_t816rqs7f2on\"\/>Make sure your site is free of technical issues<\/h3>\n<p>Technical issues can wreak havoc on a restaurant\u2019s SEO.<\/p>\n<p>For example, accidentally clicking the wrong button in some backend systems can deindex your entire site. The result is that your site won\u2019t appear in Google search\u2014at all.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"978\" height=\"258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g.png\" alt=\"Okay... so this isn't a real restaurant, but you get the idea!\" class=\"wp-image-178763\" style=\"width:622px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g.png 978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g-680x179.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g-768x203.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\"\/><\/noscript><img decoding=\"async\" width=\"978\" height=\"258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g.png\" alt=\"Okay... so this isn't a real restaurant, but you get the idea!\" class=\"lazyload wp-image-178763\" style=\"width:622px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g.png 978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g-680x179.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/okay-so-this-isnt-a-real-restaurant-but-you-g-768x203.png 768w\" data-sizes=\"(max-width: 978px) 100vw, 978px\"\/><\/figure>\n<p>Not all technical SEO issues are this serious, of course, but it\u2019s best to keep an eye on them and nip them in the bud as soon as possible.<\/p>\n<p>To do this, sign up for a <strong>free<\/strong> <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a> account and schedule regular crawls in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. This checks your site for 170+ SEO issues and groups them by importance:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1256\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site.png\" alt=\"SEO issues filtered by importance in Ahrefs' Site Audit\" class=\"wp-image-178764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site-768x297.png 768w\" sizes=\"(max-width: 1256px) 100vw, 1256px\"\/><\/noscript><img decoding=\"async\" width=\"1256\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site.png\" alt=\"SEO issues filtered by importance in Ahrefs' Site Audit\" class=\"lazyload wp-image-178764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/seo-issues-filtered-by-importance-in-ahrefs-site-768x297.png 768w\" data-sizes=\"(max-width: 1256px) 100vw, 1256px\"\/><\/figure>\n<p>For example, the pizzeria I mentioned above has an orphan page (page with no internal links) getting organic traffic:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1030\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue.png\" alt=\"Example of an orphan page issue\" class=\"wp-image-178765\" style=\"width:609px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue.png 1030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue-768x400.png 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\"\/><\/noscript><img decoding=\"async\" width=\"1030\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue.png\" alt=\"Example of an orphan page issue\" class=\"lazyload wp-image-178765\" style=\"width:609px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue.png 1030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/example-of-an-orphan-page-issue-768x400.png 768w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"\/><\/figure>\n<p>Do you recognize the page? That\u2019s right\u2014it\u2019s the dodgy blank menu page from earlier. This is exactly how I found that issue. To solve this, the site should either noindex this page or, ideally, put its menu there (instead of in the ugly PDF) and internally link to\u00a0it.<\/p>\n<p>If you\u2019re not sure how to solve an issue that pops up for your site, click on the \u201c?\u201d icon to see advice on how to fix\u00a0it:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1984\" height=\"742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue.png\" alt=\"How to find advice on fixing the issue\" class=\"wp-image-178766\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue.png 1984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-768x287.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-1536x574.png 1536w\" sizes=\"(max-width: 1984px) 100vw, 1984px\"\/><\/noscript><img decoding=\"async\" width=\"1984\" height=\"742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue.png\" alt=\"How to find advice on fixing the issue\" class=\"lazyload wp-image-178766\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue.png 1984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-768x287.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/how-to-find-advice-on-fixing-the-issue-1536x574.png 1536w\" data-sizes=\"(max-width: 1984px) 100vw, 1984px\"\/><\/figure>\n<p>If you\u2019re not SEO-savvy enough to do the fixes yourself, export the affected pages and send them to your developer or a freelancer.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-178727-_htn6ayy80ydu\"\/>Final thoughts<\/h2>\n<p>It doesn\u2019t matter how amazing your food is unless you can get customers through the door. That\u2019s why SEO matters for restaurants. Your food may do the talking once the customer is dining with you, but it\u2019s what they see online that\u2019ll get them\u00a0there.<\/p>\n<p>Got questions? Ping me on <a href=\"https:\/\/www.linkedin.com\/in\/joshuahardwick28\/\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">X<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/restaurant-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to restaurant SEO is understanding that most people don\u2019t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is especially true for younger folks, with 76% of 18-24 year olds searching this\u00a0way. Getting diners through the door, then, is a game of ranking well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2663"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2664"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}