{"id":2677,"date":"2024-09-03T09:58:51","date_gmt":"2024-09-03T09:58:51","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-to-market-when-information-is-dirt-cheap\/"},"modified":"2024-09-03T09:58:51","modified_gmt":"2024-09-03T09:58:51","slug":"how-to-market-when-information-is-dirt-cheap","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-market-when-information-is-dirt-cheap\/","title":{"rendered":"How to Market When Information is Dirt Cheap"},"content":{"rendered":"


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Much of marketing today is built on the idea that education <\/em>is enough. Provide a searcher with functional, half-decent information, and we\u2019re halfway down the path to winning hearts and\u00a0minds.<\/p>\n

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web\u2019s content into more accessible formats was a real value-add. Education was the engine that fuelled growth.<\/p>\n

But today, information has become impossibly cheap. Any brand can become a generalist publisher, churning out thousands of search-optimized how to <\/em>guides on virtually any topic. It\u2019s becoming easier and easier to find customized, personalized answers to even the weirdest of long-tail queries.<\/p>\n

The internet has transformed from a place of information scarcity<\/em> to one of information abundance<\/em>, and with it, the value of \u201ceducation\u201d as a marketing strategy has fallen off a\u00a0cliff.<\/p>\n

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