{"id":2683,"date":"2024-09-05T13:19:48","date_gmt":"2024-09-05T13:19:48","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-to-adapt-to-the-new-era-of-search\/"},"modified":"2024-09-05T13:19:48","modified_gmt":"2024-09-05T13:19:48","slug":"how-to-adapt-to-the-new-era-of-search","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-adapt-to-the-new-era-of-search\/","title":{"rendered":"How to Adapt to the New Era of Search"},"content":{"rendered":"


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Last month, I bought a laser cutter. If you\u2019ve been in my shoes, you know that one does not simply Google \u201cbest laser cutters\u201d and then buy the one most recommended in the ranking articles.<\/p>\n<\/div>\n

As search marketers, that\u2019s often what we think happens. But here\u2019s what actually happened:<\/p>\n

\"SXO<\/figure>\n

The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they\u00a0take.<\/p>\n

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Search is becoming more of a \u2018choose your own adventure\u2019 experience.\u00a0<\/p>\n

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