{"id":2685,"date":"2024-09-09T14:46:27","date_gmt":"2024-09-09T14:46:27","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/the-25-biggest-traffic-losers-in-saas\/"},"modified":"2024-09-09T14:46:27","modified_gmt":"2024-09-09T14:46:27","slug":"the-25-biggest-traffic-losers-in-saas","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/the-25-biggest-traffic-losers-in-saas\/","title":{"rendered":"The 25 Biggest Traffic Losers in SaaS"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in\u00a02024\u2026<\/p>\n<p>\u2026and those that work the\u00a0worst.<\/p>\n<p>In this article, we\u2019re looking at the companies that <strong>lost<\/strong> the greatest amount of estimated organic traffic, year over\u00a0year.<\/p>\n<ul class=\"wp-block-list\">\n<li>We analyzed 1,600 SaaS companies and used the Ahrefs API to pull estimated monthly organic traffic data for August 2023 and August 2024.<\/li>\n<li>Companies were ranked by estimated monthly organic traffic loss as a percentage of their starting traffic.<\/li>\n<li>We\u2019ve filtered out traffic loss caused by website migrations and URL redirects and set a minimum starting traffic threshold of 10,000 monthly organic pageviews.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"25 biggest traffic losers\" data-section=\"top-25\">\n<h2 class=\"wp-block-heading\"><a id=\"post-179733-_cxdvk2iic1cn\"\/>25 biggest traffic losers<\/h2>\n<\/div>\n<\/div>\n<p>This is a list of the SaaS companies that had the greatest estimated monthly organic traffic loss from August 2023 to August 2024.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Our organic traffic metrics are estimates, and not necessarily reflective of the company\u2019s actual traffic (only they know that). Traffic loss is not always bad, and there are plenty of reasons why companies may choose to delete pages and sacrifice keyword rankings.<\/p><\/div>\n<table id=\"tablepress-330\" class=\"tablepress tablepress-id-330 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Rank<\/th>\n<th class=\"column-2\">Company<\/th>\n<th class=\"column-3\">Change<\/th>\n<th class=\"column-4\">Monthly Organic Traffic 2023<\/th>\n<th class=\"column-5\">Monthly Organic Traffic 2024<\/th>\n<th class=\"column-6\">Traffic Loss<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">1<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.causal.app\">Causal<\/a><\/td>\n<td class=\"column-3\">-99.52%<\/td>\n<td class=\"column-4\">307,158<\/td>\n<td class=\"column-5\">1,485<\/td>\n<td class=\"column-6\">-305,673<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">2<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/contently.com\/\">Contently<\/a><\/td>\n<td class=\"column-3\">-97.16%<\/td>\n<td class=\"column-4\">276,885<\/td>\n<td class=\"column-5\">7,866<\/td>\n<td class=\"column-6\">-269,019<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">3<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.datanyze.com\">Datanyze<\/a><\/td>\n<td class=\"column-3\">-95.46%<\/td>\n<td class=\"column-4\">486,626<\/td>\n<td class=\"column-5\">22,077<\/td>\n<td class=\"column-6\">-464,549<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">4<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.bettercloud.com\/\">BetterCloud<\/a><\/td>\n<td class=\"column-3\">-94.14%<\/td>\n<td class=\"column-4\">42,468<\/td>\n<td class=\"column-5\">2,489<\/td>\n<td class=\"column-6\">-39,979<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">5<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.ricotta.team\">Ricotta Trivia<\/a><\/td>\n<td class=\"column-3\">-91.46%<\/td>\n<td class=\"column-4\">193,713<\/td>\n<td class=\"column-5\">16,551<\/td>\n<td class=\"column-6\">-177,162<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">6<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.colourbox.com\">Colourbox<\/a><\/td>\n<td class=\"column-3\">-85.43%<\/td>\n<td class=\"column-4\">67,883<\/td>\n<td class=\"column-5\">9,888<\/td>\n<td class=\"column-6\">-57,995<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">7<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.tabnine.com\">Tabnine<\/a><\/td>\n<td class=\"column-3\">-84.32%<\/td>\n<td class=\"column-4\">160,328<\/td>\n<td class=\"column-5\">25,142<\/td>\n<td class=\"column-6\">-135,186<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">8<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/appfollow.io\/\">AppFollow<\/a><\/td>\n<td class=\"column-3\">-83.72%<\/td>\n<td class=\"column-4\">35,329<\/td>\n<td class=\"column-5\">5,753<\/td>\n<td class=\"column-6\">-29,576<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\">9<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.serverless.com\">Serverless<\/a><\/td>\n<td class=\"column-3\">-80.61%<\/td>\n<td class=\"column-4\">37,896<\/td>\n<td class=\"column-5\">7,348<\/td>\n<td class=\"column-6\">-30,548<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\">10<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/userguiding.com\">UserGuiding<\/a><\/td>\n<td class=\"column-3\">-80.50%<\/td>\n<td class=\"column-4\">115,067<\/td>\n<td class=\"column-5\">22,435<\/td>\n<td class=\"column-6\">-92,632<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n<td class=\"column-1\">11<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/hopin.com\">Hopin<\/a><\/td>\n<td class=\"column-3\">-79.25%<\/td>\n<td class=\"column-4\">19,581<\/td>\n<td class=\"column-5\">4,064<\/td>\n<td class=\"column-6\">-15,517<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n<td class=\"column-1\">12<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/writer.com\/\">Writer<\/a><\/td>\n<td class=\"column-3\">-78.32%<\/td>\n<td class=\"column-4\">2,460,359<\/td>\n<td class=\"column-5\">533,288<\/td>\n<td class=\"column-6\">-1,927,071<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n<td class=\"column-1\">13<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/neverbounce.com\">NeverBounce by ZoomInfo<\/a><\/td>\n<td class=\"column-3\">-77.91%<\/td>\n<td class=\"column-4\">552,780<\/td>\n<td class=\"column-5\">122,082<\/td>\n<td class=\"column-6\">-430,698<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n<td class=\"column-1\">14<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.zoominfo.com\">ZoomInfo<\/a><\/td>\n<td class=\"column-3\">-76.11%<\/td>\n<td class=\"column-4\">5,192,624<\/td>\n<td class=\"column-5\">1,240,481<\/td>\n<td class=\"column-6\">-3,952,143<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n<td class=\"column-1\">15<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/sakari.io\">Sakari<\/a><\/td>\n<td class=\"column-3\">-73.76%<\/td>\n<td class=\"column-4\">27,084<\/td>\n<td class=\"column-5\">7,106<\/td>\n<td class=\"column-6\">-19,978<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n<td class=\"column-1\">16<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.frase.io\">Frase<\/a><\/td>\n<td class=\"column-3\">-71.39%<\/td>\n<td class=\"column-4\">83,569<\/td>\n<td class=\"column-5\">23,907<\/td>\n<td class=\"column-6\">-59,662<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n<td class=\"column-1\">17<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.liveagent.com\">LiveAgent<\/a><\/td>\n<td class=\"column-3\">-70.03%<\/td>\n<td class=\"column-4\">322,613<\/td>\n<td class=\"column-5\">96,700<\/td>\n<td class=\"column-6\">-225,913<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n<td class=\"column-1\">18<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.scoro.com\">Scoro<\/a><\/td>\n<td class=\"column-3\">-70.01%<\/td>\n<td class=\"column-4\">51,701<\/td>\n<td class=\"column-5\">15,505<\/td>\n<td class=\"column-6\">-36,196<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n<td class=\"column-1\">19<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/accessibe.com\">accessiBe<\/a><\/td>\n<td class=\"column-3\">-69.45%<\/td>\n<td class=\"column-4\">111,877<\/td>\n<td class=\"column-5\">34,177<\/td>\n<td class=\"column-6\">-77,700<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n<td class=\"column-1\">20<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/olist.com\">Olist<\/a><\/td>\n<td class=\"column-3\">-67.51%<\/td>\n<td class=\"column-4\">204,298<\/td>\n<td class=\"column-5\">66,386<\/td>\n<td class=\"column-6\">-137,912<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n<td class=\"column-1\">21<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/hevodata.com\">Hevo Data<\/a><\/td>\n<td class=\"column-3\">-66.96%<\/td>\n<td class=\"column-4\">235,427<\/td>\n<td class=\"column-5\">77,781<\/td>\n<td class=\"column-6\">-157,646<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n<td class=\"column-1\">22<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/textgears.com\">TextGears<\/a><\/td>\n<td class=\"column-3\">-66.68%<\/td>\n<td class=\"column-4\">19,679<\/td>\n<td class=\"column-5\">6,558<\/td>\n<td class=\"column-6\">-13,121<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n<td class=\"column-1\">23<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/unbabel.com\">Unbabel<\/a><\/td>\n<td class=\"column-3\">-66.40%<\/td>\n<td class=\"column-4\">45,987<\/td>\n<td class=\"column-5\">15,450<\/td>\n<td class=\"column-6\">-30,537<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n<td class=\"column-1\">24<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/courier.com\">Courier<\/a><\/td>\n<td class=\"column-3\">-66.03%<\/td>\n<td class=\"column-4\">35,300<\/td>\n<td class=\"column-5\">11,992<\/td>\n<td class=\"column-6\">-23,308<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n<td class=\"column-1\">25<\/td>\n<td class=\"column-2\"><a href=\"https:\/\/www.g2.com \">G2<\/a><\/td>\n<td class=\"column-3\">-65.74%<\/td>\n<td class=\"column-4\">4,397,226<\/td>\n<td class=\"column-5\">1,506,545<\/td>\n<td class=\"column-6\">-2,890,681<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For each of the top five companies, I ran a five-minute analysis using Ahrefs <strong>Site Explorer<\/strong> to understand what may have caused their traffic decline.\u00a0<\/p>\n<p>Possible explanations include Google penalties, programmatic SEO, and AI content.<\/p>\n<table id=\"tablepress-331\" class=\"tablepress tablepress-id-331 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><a href=\"https:\/\/www.causal.app\">Causal<\/a><\/th>\n<th class=\"column-2\">2023<\/th>\n<th class=\"column-3\">2024<\/th>\n<th class=\"column-4\">Absolute change<\/th>\n<th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic<\/td>\n<td class=\"column-2\">307,158<\/td>\n<td class=\"column-3\">1,485<\/td>\n<td class=\"column-4\">-305,673<\/td>\n<td class=\"column-5\">-99.52%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Organic pages<\/td>\n<td class=\"column-2\">5,868<\/td>\n<td class=\"column-3\">547<\/td>\n<td class=\"column-4\">-5,321<\/td>\n<td class=\"column-5\">-90.68%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic keywords<\/td>\n<td class=\"column-2\">222,777<\/td>\n<td class=\"column-3\">4,023<\/td>\n<td class=\"column-4\">-218,754<\/td>\n<td class=\"column-5\">-98.19%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Keywords in top\u00a03<\/td>\n<td class=\"column-2\">8,969<\/td>\n<td class=\"column-3\">26<\/td>\n<td class=\"column-4\">-8943<\/td>\n<td class=\"column-5\">-99.71%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Causal is a finance platform for startups. They lost an estimated 99.52% of their organic traffic as a result of a Google manual penalty:<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1837\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-1.png\" alt=\"\" class=\"wp-image-179734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-1.png 1837w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-1-680x247.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-1-768x278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-1-1536x557.png 1536w\" sizes=\"(max-width: 1837px) 100vw, 1837px\"\/><\/figure>\n<p>This story might sound familiar. Causal became internet-famous for an \u201cSEO heist\u201d that saw them clone a competitor\u2019s sitemap and use generative AI to publish 1,800 low-quality articles like\u00a0this:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1148\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2.png\" alt=\"\" class=\"wp-image-179735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2-541x425.png 541w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2-768x603.png 768w\" sizes=\"(max-width: 1148px) 100vw, 1148px\"\/><\/noscript><img decoding=\"async\" width=\"1148\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2.png\" alt=\"\" class=\"lazyload wp-image-179735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2-541x425.png 541w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-2-768x603.png 768w\" data-sizes=\"(max-width: 1148px) 100vw, 1148px\"\/><\/figure>\n<p>Google caught wind and promptly issued a manual penalty. Causal lost hundreds of rankings and hundreds of thousands of pageviews, virtually overnight:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1501\" height=\"1430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3.jpg\" alt=\"\" class=\"wp-image-179736\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3.jpg 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3-446x425.jpg 446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3-768x732.jpg 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\"\/><\/noscript><img decoding=\"async\" width=\"1501\" height=\"1430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3.jpg\" alt=\"\" class=\"lazyload wp-image-179736\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3.jpg 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3-446x425.jpg 446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-3-768x732.jpg 768w\" data-sizes=\"(max-width: 1501px) 100vw, 1501px\"\/><\/figure>\n<p>As the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\"><strong>Ahrefs SEO Toolbar<\/strong><\/a> shows, the offending blog posts are now <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/301-redirect\">301 redirected<\/a> to the company\u2019s (now much better, much more human-looking) blog homepage:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1191\" height=\"467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4.png\" alt=\"\" class=\"wp-image-179737\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4.png 1191w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4-768x301.png 768w\" sizes=\"(max-width: 1191px) 100vw, 1191px\"\/><\/noscript><img decoding=\"async\" width=\"1191\" height=\"467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4.png\" alt=\"\" class=\"lazyload wp-image-179737\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4.png 1191w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-4-768x301.png 768w\" data-sizes=\"(max-width: 1191px) 100vw, 1191px\"\/><\/figure>\n<table id=\"tablepress-332\" class=\"tablepress tablepress-id-332 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><a href=\"https:\/\/contently.com\/\">Contently<\/a><\/th>\n<th class=\"column-2\">2023<\/th>\n<th class=\"column-3\">2024<\/th>\n<th class=\"column-4\">Absolute change<\/th>\n<th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic<\/td>\n<td class=\"column-2\">276,885<\/td>\n<td class=\"column-3\">7,866<\/td>\n<td class=\"column-4\">-269,019<\/td>\n<td class=\"column-5\">-97.16%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Organic pages<\/td>\n<td class=\"column-2\">32,752<\/td>\n<td class=\"column-3\">1,121<\/td>\n<td class=\"column-4\">-31,631<\/td>\n<td class=\"column-5\">-96.58%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic keywords<\/td>\n<td class=\"column-2\">94,706<\/td>\n<td class=\"column-3\">12,000<\/td>\n<td class=\"column-4\">-82,706<\/td>\n<td class=\"column-5\">-87.33%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Keywords in top\u00a03<\/td>\n<td class=\"column-2\">1,874<\/td>\n<td class=\"column-3\">68<\/td>\n<td class=\"column-4\">-1,806<\/td>\n<td class=\"column-5\">-96.37%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Contently is a content marketing platform. They lost 97% of their estimated organic traffic by removing thousands of user-generated pages.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1834\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6.png\" alt=\"\" class=\"wp-image-179739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6.png 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-768x314.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-1536x628.png 1536w\" sizes=\"(max-width: 1834px) 100vw, 1834px\"\/><\/noscript><img decoding=\"async\" width=\"1834\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6.png\" alt=\"\" class=\"lazyload wp-image-179739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6.png 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-768x314.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-6-1536x628.png 1536w\" data-sizes=\"(max-width: 1834px) 100vw, 1834px\"\/><\/figure>\n<p>Almost all of the website\u2019s traffic loss seems to stem from deindexing the subdomains used to host their members\u2019 writing portfolios:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1135\" height=\"1173\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7.png\" alt=\"\" class=\"wp-image-179740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7.png 1135w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7-411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7-768x794.png 768w\" sizes=\"(max-width: 1135px) 100vw, 1135px\"\/><\/noscript><img decoding=\"async\" width=\"1135\" height=\"1173\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7.png\" alt=\"\" class=\"lazyload wp-image-179740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7.png 1135w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7-411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-7-768x794.png 768w\" data-sizes=\"(max-width: 1135px) 100vw, 1135px\"\/><\/figure>\n<p>A quick Google search for \u201ccontently writer portfolios\u201d suggests that the company made the deliberate decision to deindex all writer portfolios by default, and only relist them once they\u2019ve been manually vetted and approved:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1382\" height=\"1376\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8.jpg\" alt=\"\" class=\"wp-image-179741\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8.jpg 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-427x425.jpg 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-768x765.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-120x120.jpg 120w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"1376\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8.jpg\" alt=\"\" class=\"lazyload wp-image-179741\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8.jpg 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-427x425.jpg 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-768x765.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-8-120x120.jpg 120w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/figure>\n<p>We can see that these portfolio subdomains are now <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/302-redirect\">302 redirected<\/a> back to Contently\u2019s homepage:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1192\" height=\"477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2.png\" alt=\"\" class=\"wp-image-179791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2-768x307.png 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/noscript><img decoding=\"async\" width=\"1192\" height=\"477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2.png\" alt=\"\" class=\"lazyload wp-image-179791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/biggest-traffic-losers-contently-2-768x307.png 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/figure>\n<p>And looking at the keyword rankings Contently lost in the process, it\u2019s easy to guess why this change was necessary. It looks like the free portfolio subdomains were being abused to promote CBD gummies and pirated movies:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1990\" height=\"1428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10.jpg\" alt=\"\" class=\"wp-image-179743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10.jpg 1990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-592x425.jpg 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-768x551.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-1536x1102.jpg 1536w\" sizes=\"(max-width: 1990px) 100vw, 1990px\"\/><\/noscript><img decoding=\"async\" width=\"1990\" height=\"1428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10.jpg\" alt=\"\" class=\"lazyload wp-image-179743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10.jpg 1990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-592x425.jpg 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-768x551.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-10-1536x1102.jpg 1536w\" data-sizes=\"(max-width: 1990px) 100vw, 1990px\"\/><\/figure>\n<table id=\"tablepress-333\" class=\"tablepress tablepress-id-333 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><a href=\"https:\/\/www.datanyze.com\">Datanyze<\/a><\/th>\n<th class=\"column-2\">2023<\/th>\n<th class=\"column-3\">2024<\/th>\n<th class=\"column-4\">Absolute change<\/th>\n<th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic<\/td>\n<td class=\"column-2\">486,626<\/td>\n<td class=\"column-3\">22,077<\/td>\n<td class=\"column-4\">-464,549<\/td>\n<td class=\"column-5\">-95.46%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Organic pages<\/td>\n<td class=\"column-2\">1,168,889<\/td>\n<td class=\"column-3\">377,142<\/td>\n<td class=\"column-4\">-791,747<\/td>\n<td class=\"column-5\">-67.74%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic keywords<\/td>\n<td class=\"column-2\">2,565,527<\/td>\n<td class=\"column-3\">712,270<\/td>\n<td class=\"column-4\">-1,853,257<\/td>\n<td class=\"column-5\">-72.24%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Keywords in top\u00a03<\/td>\n<td class=\"column-2\">7,475<\/td>\n<td class=\"column-3\">177<\/td>\n<td class=\"column-4\">-7,298<\/td>\n<td class=\"column-5\">-97.63%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Datanyze provides contact data for sales prospecting. They lost 96% of their estimated organic traffic, possibly as a result of <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic content<\/a> that Google has since deemed too low quality to\u00a0rank.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1837\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11.png\" alt=\"\" class=\"wp-image-179744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11.png 1837w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-768x314.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-1536x627.png 1536w\" sizes=\"(max-width: 1837px) 100vw, 1837px\"\/><\/noscript><img decoding=\"async\" width=\"1837\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11.png\" alt=\"\" class=\"lazyload wp-image-179744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11.png 1837w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-768x314.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-11-1536x627.png 1536w\" data-sizes=\"(max-width: 1837px) 100vw, 1837px\"\/><\/figure>\n<p>Looking at the <strong>Site Structure<\/strong> report in Ahrefs, we can see over 80% of the website\u2019s organic traffic loss is isolated to the <em>\/companies<\/em> and <em>\/people<\/em> subfolders:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1501\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12.png\" alt=\"\" class=\"wp-image-179745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12.png 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12-768x321.png 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\"\/><\/noscript><img decoding=\"async\" width=\"1501\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12.png\" alt=\"\" class=\"lazyload wp-image-179745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12.png 1501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-12-768x321.png 768w\" data-sizes=\"(max-width: 1501px) 100vw, 1501px\"\/><\/figure>\n<p>Looking at some of the pages in these subfolders, it looks like Datanyze built thousands of programmatic landing pages to help promote the people and companies the company offers data\u00a0for:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"912\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13.jpg\" alt=\"\" class=\"wp-image-179746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-680x303.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-768x342.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-1536x684.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"912\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13.jpg\" alt=\"\" class=\"lazyload wp-image-179746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-680x303.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-768x342.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-13-1536x684.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>As a result, the majority of Datanyze\u2019s dropped keyword rankings are names of people and companies:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1239\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14.png\" alt=\"\" class=\"wp-image-179747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14.png 1239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14-768x683.png 768w\" sizes=\"(max-width: 1239px) 100vw, 1239px\"\/><\/noscript><img decoding=\"async\" width=\"1239\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14.png\" alt=\"\" class=\"lazyload wp-image-179747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14.png 1239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-14-768x683.png 768w\" data-sizes=\"(max-width: 1239px) 100vw, 1239px\"\/><\/figure>\n<p>Many of these pages still return 200 HTTP status codes, and a Google site search still shows hundreds of indexed pages:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1901\" height=\"1231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15.jpg\" alt=\"\" class=\"wp-image-179748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15.jpg 1901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-656x425.jpg 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-768x497.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-1536x995.jpg 1536w\" sizes=\"(max-width: 1901px) 100vw, 1901px\"\/><\/noscript><img decoding=\"async\" width=\"1901\" height=\"1231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15.jpg\" alt=\"\" class=\"lazyload wp-image-179748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15.jpg 1901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-656x425.jpg 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-768x497.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-15-1536x995.jpg 1536w\" data-sizes=\"(max-width: 1901px) 100vw, 1901px\"\/><\/figure>\n<p>In this case, not all of the programmatic pages have been deleted\u2014instead, it\u2019s possible that Google has decided to rerank these pages into much lower positions and drop them from most\u00a0SERPs.<\/p>\n<table id=\"tablepress-334\" class=\"tablepress tablepress-id-334 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><a href=\"https:\/\/www.bettercloud.com\/\">BetterCloud<\/a><\/th>\n<th class=\"column-2\">2023<\/th>\n<th class=\"column-3\">2024<\/th>\n<th class=\"column-4\">Absolute change<\/th>\n<th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic<\/td>\n<td class=\"column-2\">42,468<\/td>\n<td class=\"column-3\">2,489<\/td>\n<td class=\"column-4\">-39,979<\/td>\n<td class=\"column-5\">-94.14%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Organic pages<\/td>\n<td class=\"column-2\">1,643<\/td>\n<td class=\"column-3\">504<\/td>\n<td class=\"column-4\">-1,139<\/td>\n<td class=\"column-5\">-69.32%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic keywords<\/td>\n<td class=\"column-2\">107,817<\/td>\n<td class=\"column-3\">5,806<\/td>\n<td class=\"column-4\">-102,011<\/td>\n<td class=\"column-5\">-94.61%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Keywords in top\u00a03<\/td>\n<td class=\"column-2\">1,550<\/td>\n<td class=\"column-3\">32<\/td>\n<td class=\"column-4\">-1,518<\/td>\n<td class=\"column-5\">-97.94%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bettercloud is a SaaS spend management platform. They lost 94% of their estimated organic traffic around the time of Google\u2019s November Core Update:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1831\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16.png\" alt=\"\" class=\"wp-image-179749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16.png 1831w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-1536x629.png 1536w\" sizes=\"(max-width: 1831px) 100vw, 1831px\"\/><\/noscript><img decoding=\"async\" width=\"1831\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16.png\" alt=\"\" class=\"lazyload wp-image-179749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16.png 1831w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-16-1536x629.png 1536w\" data-sizes=\"(max-width: 1831px) 100vw, 1831px\"\/><\/figure>\n<p>Looking at the <strong>Top Pages<\/strong> report for BetterCloud, most of the traffic loss can be traced back to a now-deleted<em> \/academy <\/em>subfolder:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17.jpg\" alt=\"\" class=\"wp-image-179750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-1536x667.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17.jpg\" alt=\"\" class=\"lazyload wp-image-179750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-17-1536x667.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>The pages in the subfolder are now deleted, but by using Ahrefs\u2019 <strong>Page Inspect<\/strong> feature, it\u2019s possible to look at a snapshot of some of the pages\u2019 HTML content.<\/p>\n<p>This short, extremely generic article on \u201cHow to Delete an Unwanted Page in Google Docs\u201d looks a lot like basic AI-generated content:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1906\" height=\"1488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18.png\" alt=\"\" class=\"wp-image-179751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18.png 1906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-1536x1199.png 1536w\" sizes=\"(max-width: 1906px) 100vw, 1906px\"\/><\/noscript><img decoding=\"async\" width=\"1906\" height=\"1488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18.png\" alt=\"\" class=\"lazyload wp-image-179751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18.png 1906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-18-1536x1199.png 1536w\" data-sizes=\"(max-width: 1906px) 100vw, 1906px\"\/><\/figure>\n<p>This is the type of content that Google has been keen to demote from the\u00a0SERPs.<\/p>\n<p>Given the timing of the website\u2019s traffic drop (a small decline after the October core update, and a precipitous decline after the November core update), it\u2019s possible that Google demoted the site after an AI content generation experiment.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Ricotta Trivia (-91.46%)\" data-section=\"ricotta-trivia\">\n<h3 class=\"wp-block-heading\"><a id=\"post-179733-_5hr9i3h943jr\"\/>5. Ricotta Trivia (-91.46%)<\/h3>\n<\/div>\n<\/div>\n<table id=\"tablepress-335\" class=\"tablepress tablepress-id-335 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><a href=\"https:\/\/www.ricotta.team\">Ricotta Trivia<\/a><\/th>\n<th class=\"column-2\">2023<\/th>\n<th class=\"column-3\">2024<\/th>\n<th class=\"column-4\">Absolute change<\/th>\n<th class=\"column-5\">Percent change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic<\/td>\n<td class=\"column-2\">193,713<\/td>\n<td class=\"column-3\">16,551<\/td>\n<td class=\"column-4\">-177,162<\/td>\n<td class=\"column-5\">-91.46%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Organic pages<\/td>\n<td class=\"column-2\">218<\/td>\n<td class=\"column-3\">231<\/td>\n<td class=\"column-4\">13<\/td>\n<td class=\"column-5\">5.96%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic keywords<\/td>\n<td class=\"column-2\">83,988<\/td>\n<td class=\"column-3\">37,640<\/td>\n<td class=\"column-4\">-46,348<\/td>\n<td class=\"column-5\">-55.18%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Keywords in top\u00a03<\/td>\n<td class=\"column-2\">3,124<\/td>\n<td class=\"column-3\">275<\/td>\n<td class=\"column-4\">-2,849<\/td>\n<td class=\"column-5\">-91.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ricotta Trivia is a Slack add-on that offers icebreakers and team-building games. They lost an estimated 91% of their monthly organic traffic, possibly because of thin content and poor on-page experience on their\u00a0blog.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1836\" height=\"749\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19.png\" alt=\"\" class=\"wp-image-179752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19.png 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-1536x627.png 1536w\" sizes=\"(max-width: 1836px) 100vw, 1836px\"\/><\/noscript><img decoding=\"async\" width=\"1836\" height=\"749\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19.png\" alt=\"\" class=\"lazyload wp-image-179752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19.png 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-19-1536x627.png 1536w\" data-sizes=\"(max-width: 1836px) 100vw, 1836px\"\/><\/figure>\n<p>Looking at the <strong>Site Structure<\/strong> report, 99.7% of the company\u2019s traffic loss is isolated to the <em>\/blog <\/em>subfolder:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1504\" height=\"1169\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20.png\" alt=\"\" class=\"wp-image-179753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20-768x597.png 768w\" sizes=\"(max-width: 1504px) 100vw, 1504px\"\/><\/noscript><img decoding=\"async\" width=\"1504\" height=\"1169\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20.png\" alt=\"\" class=\"lazyload wp-image-179753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-20-768x597.png 768w\" data-sizes=\"(max-width: 1504px) 100vw, 1504px\"\/><\/figure>\n<p>Digging into the <strong>Organic keywords<\/strong> report, we can see that the website has lost hundreds of first-page rankings for high-volume keywords like <em>get to know you questions, funny team names, <\/em>and <em>question of the day<\/em>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1235\" height=\"945\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21.png\" alt=\"\" class=\"wp-image-179754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21-768x588.png 768w\" sizes=\"(max-width: 1235px) 100vw, 1235px\"\/><\/noscript><img decoding=\"async\" width=\"1235\" height=\"945\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21.png\" alt=\"\" class=\"lazyload wp-image-179754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-21-768x588.png 768w\" data-sizes=\"(max-width: 1235px) 100vw, 1235px\"\/><\/figure>\n<p>While these keywords seem strongly related to the company\u2019s core business, the article content itself seems very thin\u2014and the page is covered with intrusive advertising banners and pop-ups (a common hypothesis for why some sites were negatively impacted by recent Google updates):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22.jpg\" alt=\"\" class=\"wp-image-179755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-768x457.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-1536x914.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22.jpg\" alt=\"\" class=\"lazyload wp-image-179755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-768x457.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-179733-22-1536x914.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>The site seems to show a small recovery on the back of the August 2024 core update\u2014so there may be hope\u00a0yet.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-179733-_1avnv6icciio\"\/>Final thoughts<\/h2>\n<p>All of the data for this article comes from Ahrefs. Want to research your competitors in the same way? Check out <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a>.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in\u00a02024\u2026 \u2026and those that work the\u00a0worst. In this article, we\u2019re looking at the companies that lost the greatest amount of estimated organic traffic, year over\u00a0year. We analyzed 1,600 SaaS companies and used the Ahrefs API to pull [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2685"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2686"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}