{"id":2695,"date":"2024-09-17T13:33:38","date_gmt":"2024-09-17T13:33:38","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/i-got-129-7-more-traffic-with-related-keywords\/"},"modified":"2024-09-17T13:33:38","modified_gmt":"2024-09-17T13:33:38","slug":"i-got-129-7-more-traffic-with-related-keywords","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/i-got-129-7-more-traffic-with-related-keywords\/","title":{"rendered":"I Got 129.7% More Traffic With Related Keywords"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits:<\/p>\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-to-the-page-more-than-doubled.png\" alt=\"Estimated traffic to the page more than doubled\" class=\"wp-image-180066\" style=\"width:631px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-to-the-page-more-than-doubled.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-to-the-page-more-than-doubled-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-to-the-page-more-than-doubled-768x162.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\"\/><\/figure>\n<p>In this post, I\u2019ll show you how I found and optimized my post for these related keywords.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How I found related keywords\" data-section=\"how-i-found-related-keywords\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180065-_sdbutqdnefwt\"\/>How I found related keywords<\/h2>\n<\/div>\n<\/div>\n<p>Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just ask ChatGPT.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"988\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn.png\" alt=\"ChatGPT can find related keywords... but I wouldn't recommend using it for this\" class=\"wp-image-180067\" style=\"width:608px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn-768x636.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\"\/><\/noscript><img decoding=\"async\" width=\"988\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn.png\" alt=\"ChatGPT can find related keywords... but I wouldn't recommend using it for this\" class=\"lazyload wp-image-180067\" style=\"width:608px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-can-find-related-keywords-but-i-wouldn-768x636.png 768w\" data-sizes=\"(max-width: 988px) 100vw, 988px\"\/><\/figure>\n<p>But here\u2019s the thing: <strong>These keywords aren\u2019t useful for optimizing content.<\/strong><\/p>\n<p>If more traffic is your goal, you <em>need<\/em> to find keywords that represent subtopics\u2014not just any related ones.<\/p>\n<p>Think of it like this: you improve a recipe by adding the right ingredients, not everything in your fridge!<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1700\" height=\"1105\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it.jpg\" alt=\"Not all related keywords are created equal when it comes to optimization\" class=\"wp-image-180068\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it.jpg 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-654x425.jpg 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-768x499.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-1536x998.jpg 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/noscript><img decoding=\"async\" width=\"1700\" height=\"1105\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it.jpg\" alt=\"Not all related keywords are created equal when it comes to optimization\" class=\"lazyload wp-image-180068\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it.jpg 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-654x425.jpg 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-768x499.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/not-all-related-keywords-are-created-equal-when-it-1536x998.jpg 1536w\" data-sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/figure>\n<p>Below are two methods for finding the right related keywords (including the one I\u00a0used):<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_1734qiv4v9sh\"\/>Method 1. Use content optimization tools<\/h3>\n<p>Content optimization tools look for keywords on other top-ranking pages but not yours. They usually then recommend adding these keywords to your content a certain number of\u00a0times.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"878\" height=\"616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization.png\" alt=\"Example recommendation from a content optimization tool\" class=\"wp-image-180069\" style=\"width:560px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization-768x539.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/noscript><img decoding=\"async\" width=\"878\" height=\"616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization.png\" alt=\"Example recommendation from a content optimization tool\" class=\"lazyload wp-image-180069\" style=\"width:560px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-recommendation-from-a-content-optimization-768x539.png 768w\" data-sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/figure>\n<p>These tools can be useful if you take their recommendations with a pinch of salt, as some of them can lead you astray.<\/p>\n<p>For example, this tool recommends that I add six mentions of the phrase \u201cfavorite features\u201d to our keyword research guide.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1788\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray.png\" alt=\"Example of how these tools can lead you astray\" class=\"wp-image-180070\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray.png 1788w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-400x200.png 400w\" sizes=\"(max-width: 1788px) 100vw, 1788px\"\/><\/noscript><img decoding=\"async\" width=\"1788\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray.png\" alt=\"Example of how these tools can lead you astray\" class=\"lazyload wp-image-180070\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray.png 1788w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-how-these-tools-can-lead-you-astray-400x200.png 400w\" data-sizes=\"(max-width: 1788px) 100vw, 1788px\"\/><\/figure>\n<p>Does that seem like an important related keyword to you? It certainly doesn\u2019t to\u00a0me!<\/p>\n<p>They also usually have a content score that increases as you add the recommended related keywords. This can trick you into believing that something is important when it probably isn\u2019t\u2014especially as <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-score-study\/\">content scores have a weak correlation with rankings<\/a>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio.png\" alt=\"From our study on content score ranking correlations\" class=\"wp-image-180071\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-1536x1088.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio.png\" alt=\"From our study on content score ranking correlations\" class=\"lazyload wp-image-180071\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/from-our-study-on-content-score-ranking-correlatio-1536x1088.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>My advice? If you\u2019re going to use these tools, apply common sense and look for recommendations that seem to represent important subtopics.<\/p>\n<p>For example, when I analyze <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">our content audit guide<\/a>, it suggests adding quite a few keywords related to content quality.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve.jpg\" alt=\"This is something we should definitely improve!\" class=\"wp-image-180072\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-1536x726.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve.jpg\" alt=\"This is something we should definitely improve!\" class=\"lazyload wp-image-180072\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-is-something-we-should-definitely-improve-1536x726.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>It doesn\u2019t take a genius to work out that this is an extremely important consideration for a content audit\u2014yet our guide mentions <em>nothing<\/em> about\u00a0it.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1456\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us.png\" alt=\"How silly of us :(\" class=\"wp-image-180073\" style=\"width:700px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us-768x474.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/noscript><img decoding=\"async\" width=\"1456\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us.png\" alt=\"How silly of us :(\" class=\"lazyload wp-image-180073\" style=\"width:700px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-silly-of-us-768x474.png 768w\" data-sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/figure>\n<p>This is a huge oversight and definitely a batch of related keywords worth optimizing for.<\/p>\n<div class=\"recommendation\">\n<p>Try the beta version of our new AI Content Helper!<\/p>\n<div class=\"recommendation-content\">\n<p>Instead of counting terms that you need to include in your content, Content Helper uses AI to identify the core topics for your target keywords and scores your content (as well as your competitors) against those topics as you write it. In effect, it groups related keywords by subtopic, making it easier to optimize for the broader picture.\u00a0<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper.jpg\" alt=\"Our new AI Content Helper\" class=\"wp-image-180074\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-680x403.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-768x455.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-1536x911.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper.jpg\" alt=\"Our new AI Content Helper\" class=\"lazyload wp-image-180074\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-680x403.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-768x455.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-new-ai-content-helper-1536x911.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>For example, it looks like my post doesn\u2019t cover Google Business Profile optimization too well. This is something it might be worth going into more detail about.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"760\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation.png\" alt=\"Example subtopic recommendation\" class=\"wp-image-180075\" style=\"width:464px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation.png 760w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation-535x425.png 535w\" sizes=\"(max-width: 760px) 100vw, 760px\"\/><\/noscript><img decoding=\"async\" width=\"760\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation.png\" alt=\"Example subtopic recommendation\" class=\"lazyload wp-image-180075\" style=\"width:464px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation.png 760w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-subtopic-recommendation-535x425.png 535w\" data-sizes=\"(max-width: 760px) 100vw, 760px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_fxecnhl44tiq\"\/>Method 2. Do a keyword gap analysis (this is the method I\u00a0used!)<\/h3>\n<p>Keyword gaps are when competitors rank for keywords you don\u2019t. If you do this analysis at the page level, it\u2019ll uncover related keywords\u2014some of which will <em>usually<\/em> represent subtopics.<\/p>\n<p>If possible, I recommend doing this for pages that already rank on the first page for their main target keyword. These pages are doing well already and likely just need a bit of a push to rank high and for more related keywords. You can find these in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n<ol class=\"wp-block-list\">\n<li>Enter your domain<\/li>\n<li>Go to the <strong>Organic Keywords <\/strong>report<\/li>\n<li>Filter for positions 2-10<\/li>\n<li>Look for the main keywords you\u2019re targeting<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related.png\" alt=\"How to find the best pages to optimize for related keywords\" class=\"wp-image-180076\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related-768x576.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related.png\" alt=\"How to find the best pages to optimize for related keywords\" class=\"lazyload wp-image-180076\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-find-the-best-pages-to-optimize-for-related-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<p>Once you have a few contenders, here\u2019s how to do a keyword gap analysis:<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-180065-_g2dcxmfei43s\"\/>a) Find competitors who are beating you<\/h4>\n<p>In the <strong>Organic Keywords<\/strong> report, hit the SERP dropdown next to the keyword to see the current top-ranking pages. Look for similar pages that are getting more traffic than yours and have fewer referring domains.<\/p>\n<p>For example, our page ranks #10 for \u201clocal SEO,\u201d has 909 referring domains, and gets an estimated 813 monthly visits:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1236\" height=\"94\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o.png\" alt=\"Estimated traffic and referring domain stats for our page\" class=\"wp-image-180077\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o-680x52.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o-768x58.png 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\"\/><\/noscript><img decoding=\"async\" width=\"1236\" height=\"94\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o.png\" alt=\"Estimated traffic and referring domain stats for our page\" class=\"lazyload wp-image-180077\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o-680x52.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/estimated-traffic-and-referring-domain-stats-for-o-768x58.png 768w\" data-sizes=\"(max-width: 1236px) 100vw, 1236px\"\/><\/figure>\n<p>All of these competing pages get more traffic with fewer backlinks:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic.jpg\" alt=\"Competitors with fewer links getting more traffic\" class=\"wp-image-180078\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-580x425.jpg 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-768x563.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-1536x1125.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic.jpg\" alt=\"Competitors with fewer links getting more traffic\" class=\"lazyload wp-image-180078\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-580x425.jpg 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-768x563.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-with-fewer-links-getting-more-traffic-1536x1125.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> I\u2019m going to exclude the page from Moz going forward as it\u2019s a blog category page. That\u2019s very different to ours so it\u2019s probably not worth including in our analysis.<\/p><\/div>\n<h4 class=\"wp-block-heading\"><a id=\"post-180065-_mzyyq3xyclsv\"\/>b) Send them to the content gap\u00a0tool<\/h4>\n<p>Hit the check boxes next to your competitors, then click \u201cOpen In\u201d and choose Content gap.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1440\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap.jpg\" alt=\"How to open pages in Content Gap\" class=\"wp-image-180079\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap-462x425.jpg 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap-768x706.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/noscript><img decoding=\"async\" width=\"1440\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap.jpg\" alt=\"How to open pages in Content Gap\" class=\"lazyload wp-image-180079\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap-462x425.jpg 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-open-pages-in-content-gap-768x706.jpg 768w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/figure>\n<p>By default, this will show you keywords where one or more competitors rank in the top 10, but you don\u2019t rank anywhere in the top\u00a0100.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1390\" height=\"1100\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs.png\" alt=\"Content Gap report in Ahrefs\" class=\"wp-image-180080\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs-768x608.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/noscript><img decoding=\"async\" width=\"1390\" height=\"1100\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs.png\" alt=\"Content Gap report in Ahrefs\" class=\"lazyload wp-image-180080\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-gap-report-in-ahrefs-768x608.png 768w\" data-sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/figure>\n<p>I recommend changing this so it shows all keywords competitors rank for, even if you also rank for them. This is because you may still be able to better optimize for related keywords you already rank\u00a0for.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"740\" height=\"390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any.png\" alt=\"I recommend toggling this to &quot;Any&quot;\" class=\"wp-image-180081\" style=\"width:472px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any-680x358.png 680w\" sizes=\"(max-width: 740px) 100vw, 740px\"\/><\/noscript><img decoding=\"async\" width=\"740\" height=\"390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any.png\" alt=\"I recommend toggling this to &quot;Any&quot;\" class=\"lazyload wp-image-180081\" style=\"width:472px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/i-recommend-toggling-this-to-any-680x358.png 680w\" data-sizes=\"(max-width: 740px) 100vw, 740px\"\/><\/figure>\n<p>I also recommend turning the \u201cMain results only\u201d filter on to exclude rankings in sitelinks and other SERP features:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1646\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on.png\" alt=\"... And toggle this on!\" class=\"wp-image-180082\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on.png 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-680x95.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-768x107.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-1536x215.png 1536w\" sizes=\"(max-width: 1646px) 100vw, 1646px\"\/><\/noscript><img decoding=\"async\" width=\"1646\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on.png\" alt=\"... And toggle this on!\" class=\"lazyload wp-image-180082\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on.png 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-680x95.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-768x107.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/and-toggle-this-on-1536x215.png 1536w\" data-sizes=\"(max-width: 1646px) 100vw, 1646px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a id=\"post-180065-_yoerkfr1pv2z\"\/>c) Look for related keywords worth optimizing for<\/h4>\n<p>This is where common sense comes into play. Your task is to scan the list for related keywords that could represent important subtopics.<\/p>\n<p>For example, keywords like these aren\u2019t particularly useful because they\u2019re just different ways of searching for the main topic of local\u00a0SEO:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"774\" height=\"950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the.png\" alt=\"These are just different ways of searching for the same thing, not &quot;related keywords&quot;\" class=\"wp-image-180083\" style=\"width:460px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the.png 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the-346x425.png 346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the-768x943.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\"\/><\/noscript><img decoding=\"async\" width=\"774\" height=\"950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the.png\" alt=\"These are just different ways of searching for the same thing, not &quot;related keywords&quot;\" class=\"lazyload wp-image-180083\" style=\"width:460px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the.png 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the-346x425.png 346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/these-are-just-different-ways-of-searching-for-the-768x943.png 768w\" data-sizes=\"(max-width: 774px) 100vw, 774px\"\/><\/figure>\n<p>But a related keyword like \u201cwhat is local SEO\u201d is useful because it represents a subtopic searchers are looking for:<\/p>\n<p>If this process feels too much like trying to find a needle in a haystack, try exporting the full list of keywords, pasting them into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, and going to the \u201cCluster by terms\u201d report. As the name suggests, this groups keywords into clusters by common terms:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1258\" height=\"966\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends.png\" alt=\"Use term clustering to spot trends\" class=\"wp-image-180084\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends-768x590.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\"\/><\/noscript><img decoding=\"async\" width=\"1258\" height=\"966\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends.png\" alt=\"Use term clustering to spot trends\" class=\"lazyload wp-image-180084\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/use-term-clustering-to-spot-trends-768x590.png 768w\" data-sizes=\"(max-width: 1258px) 100vw, 1258px\"\/><\/figure>\n<p>This is useful because it can highlight common themes among related keywords and helps you to spot broader gaps.<\/p>\n<p>For example, when I was looking for related keywords for <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">our SEO pricing guide<\/a> (more on this later!), I saw 17 related keywords containing the term \u201cmonth\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"910\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se.png\" alt=\"Term clustering reveals that lots of people are searching for monthly SEO pricing in different ways\" class=\"wp-image-180085\" style=\"width:581px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se.png 910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-768x464.png 768w\" sizes=\"(max-width: 910px) 100vw, 910px\"\/><\/noscript><img decoding=\"async\" width=\"910\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se.png\" alt=\"Term clustering reveals that lots of people are searching for monthly SEO pricing in different ways\" class=\"lazyload wp-image-180085\" style=\"width:581px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se.png 910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-768x464.png 768w\" data-sizes=\"(max-width: 910px) 100vw, 910px\"\/><\/figure>\n<p>Upon checking the keywords, I noticed that they\u2019re all ways of searching for how much SEO costs per\u00a0month:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"820\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1.png\" alt=\"Term clustering reveals that lots of people are searching for monthly SEO pricing in different ways\" class=\"wp-image-180086\" style=\"width:465px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1-768x813.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\"\/><\/noscript><img decoding=\"async\" width=\"820\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1.png\" alt=\"Term clustering reveals that lots of people are searching for monthly SEO pricing in different ways\" class=\"lazyload wp-image-180086\" style=\"width:465px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/term-clustering-reveals-that-lots-of-people-are-se-1-768x813.png 768w\" data-sizes=\"(max-width: 820px) 100vw, 820px\"\/><\/figure>\n<p>This is an easy batch of related keywords to optimize for. All I need to do is answer that question in the\u00a0post.<\/p>\n<p>If you\u2019re still struggling to spot good related keywords, look for ones sending competing pages way more traffic than you. This usually happens because competitors\u2019 pages are better optimized for those\u00a0terms.<\/p>\n<p>You can spot these in the content gap report by comparing the traffic columns.<\/p>\n<p>For example, every competing page is getting more traffic than us for the keyword \u201chow much does SEO cost\u201d\u2014and Forbes is getting over 300 more visits!<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic.png\" alt=\"Competing pages beating us on traffic!\" class=\"wp-image-180087\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-768x131.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-1536x263.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic.png\" alt=\"Competing pages beating us on traffic!\" class=\"lazyload wp-image-180087\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-768x131.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competing-pages-beating-us-on-traffic-1536x263.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How I optimized for related keywords\" data-section=\"how-i-optimized-for-related-keywords\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180065-_29b1rg6hx800\"\/>How I optimized for related keywords<\/h2>\n<\/div>\n<\/div>\n<p>Now you have a bunch of related keywords, what should you do with\u00a0them?<\/p>\n<p>This is a nuanced process, so I\u2019m going to show you exactly how I did it for <a href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">our local SEO guide<\/a>. Its estimated organic traffic grew by 135% after my optimizations for related keywords:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1506\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo.png\" alt=\"Results of related keyword optimization: 129.7% more traffic\" class=\"wp-image-180088\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo-768x361.png 768w\" sizes=\"(max-width: 1506px) 100vw, 1506px\"\/><\/noscript><img decoding=\"async\" width=\"1506\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo.png\" alt=\"Results of related keyword optimization: 129.7% more traffic\" class=\"lazyload wp-image-180088\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-of-related-keyword-optimization-129-7-mo-768x361.png 768w\" data-sizes=\"(max-width: 1506px) 100vw, 1506px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Google kindly rolled out a Core update the day after I did these optimizations, so there\u2019s always a chance the traffic increase is unrelated. That said, traffic to our blog as a whole stayed pretty consistent after the update, while this post\u2019s traffic grew massively. I\u2019m pretty sure the related keyword optimization is what caused this.<\/p><\/div>\n<p>Here are the related keywords I optimized it for and\u00a0how:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_3sstm9rw20jl\"\/>Related keyword 1: \u201cWhat is local\u00a0SEO\u201d<\/h3>\n<p>Every competing page was getting significantly more traffic than us for this keyword (and ranking significantly higher). One page was even getting an estimated 457 more visits than ours per\u00a0month:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"816\" height=\"294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi.png\" alt=\"Competitors were getting significantly more traffic than us for this keyword\" class=\"wp-image-180089\" style=\"width:450px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi-768x277.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\"\/><\/noscript><img decoding=\"async\" width=\"816\" height=\"294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi.png\" alt=\"Competitors were getting significantly more traffic than us for this keyword\" class=\"lazyload wp-image-180089\" style=\"width:450px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/competitors-were-getting-significantly-more-traffi-768x277.png 768w\" data-sizes=\"(max-width: 816px) 100vw, 816px\"\/><\/figure>\n<p>People were also searching for this in a bunch of different ways:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1192\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o.png\" alt=\"People are searching for the subtopic in a bunch of different ways too\" class=\"wp-image-180090\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o-768x563.png 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/noscript><img decoding=\"async\" width=\"1192\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o.png\" alt=\"People are searching for the subtopic in a bunch of different ways too\" class=\"lazyload wp-image-180090\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/people-are-searching-for-the-subtopic-in-a-bunch-o-768x563.png 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/figure>\n<p>My theory on why we weren\u2019t performing well for this? Although we <em>did<\/em> have a definition on the page, it wasn\u2019t great. It was also buried under a H3 with a lot of fluff to read before you get to\u00a0it.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1946\" height=\"1810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what.jpg\" alt=\"Our guide is full of fluff before getting to what people want to know!\" class=\"wp-image-180091\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what.jpg 1946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-457x425.jpg 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-768x714.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-1536x1429.jpg 1536w\" sizes=\"(max-width: 1946px) 100vw, 1946px\"\/><\/noscript><img decoding=\"async\" width=\"1946\" height=\"1810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what.jpg\" alt=\"Our guide is full of fluff before getting to what people want to know!\" class=\"lazyload wp-image-180091\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what.jpg 1946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-457x425.jpg 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-768x714.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-guide-is-full-of-fluff-before-getting-to-what-1536x1429.jpg 1536w\" data-sizes=\"(max-width: 1946px) 100vw, 1946px\"\/><\/figure>\n<p>I tried to solve this by getting rid of the fluff, improving the definition (with a little help from ChatGPT), and moving it under a\u00a0H2.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1432\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff.png\" alt=\"Solution = remove the fluff!\" class=\"wp-image-180092\" style=\"width:568px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff.png 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff-768x698.png 768w\" sizes=\"(max-width: 1432px) 100vw, 1432px\"\/><\/noscript><img decoding=\"async\" width=\"1432\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff.png\" alt=\"Solution = remove the fluff!\" class=\"lazyload wp-image-180092\" style=\"width:568px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff.png 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/solution-remove-the-fluff-768x698.png 768w\" data-sizes=\"(max-width: 1432px) 100vw, 1432px\"\/><\/figure>\n<p>Result? The page jumped multiple positions for the keyword \u201cwhat is local SEO\u201d and a few other similar related keywords:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1256\" height=\"442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari.png\" alt=\"Result = higher rankings for this keyword and variations\" class=\"wp-image-180093\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari-768x270.png 768w\" sizes=\"(max-width: 1256px) 100vw, 1256px\"\/><\/noscript><img decoding=\"async\" width=\"1256\" height=\"442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari.png\" alt=\"Result = higher rankings for this keyword and variations\" class=\"lazyload wp-image-180093\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-for-this-keyword-and-vari-768x270.png 768w\" data-sizes=\"(max-width: 1256px) 100vw, 1256px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_m8t77c3fd1w9\"\/>Related keyword 2: Local SEO strategy<\/h3>\n<p>Once again, all competing pages were getting more traffic than ours from this keyword.<\/p>\n<p>I feel like the issue here may be that there\u2019s no mention of \u201cstrategy\u201d in our post, whereas competitors mention it multiple times.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1356\" height=\"802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy.png\" alt=\"Our post doesn't mention &quot;strategy&quot;!\" class=\"wp-image-180094\" style=\"width:538px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy.png 1356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy-768x454.png 768w\" sizes=\"(max-width: 1356px) 100vw, 1356px\"\/><\/noscript><img decoding=\"async\" width=\"1356\" height=\"802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy.png\" alt=\"Our post doesn't mention &quot;strategy&quot;!\" class=\"lazyload wp-image-180094\" style=\"width:538px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy.png 1356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-doesnt-mention-strategy-768x454.png 768w\" data-sizes=\"(max-width: 1356px) 100vw, 1356px\"\/><\/figure>\n<p>To solve this, I added a short section about local SEO strategy.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1908\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post.png\" alt=\"The section I added to the post\" class=\"wp-image-180095\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post.png 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-1536x464.png 1536w\" sizes=\"(max-width: 1908px) 100vw, 1908px\"\/><\/noscript><img decoding=\"async\" width=\"1908\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post.png\" alt=\"The section I added to the post\" class=\"lazyload wp-image-180095\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post.png 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-section-i-added-to-the-post-1536x464.png 1536w\" data-sizes=\"(max-width: 1908px) 100vw, 1908px\"\/><\/figure>\n<p>I also asked ChatGPT to add \u201cstrategy\u201d to the definition of local SEO. (I\u2019m probably clutching at straws with this one, but it reads nicely with the addition, so\u2026 why\u00a0not?)<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_1f0y1m7ljmvb\"\/><noscript><img decoding=\"async\" width=\"1246\" height=\"534\" class=\"wp-image-180096\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help.png\" alt=\"Getting ChatGPT to help ;)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help-768x329.png 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\"\/><\/noscript><img decoding=\"async\" width=\"1246\" height=\"534\" class=\"lazyload wp-image-180096\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help.png\" alt=\"Getting ChatGPT to help ;)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/getting-chatgpt-to-help-768x329.png 768w\" data-sizes=\"(max-width: 1246px) 100vw, 1246px\"\/><\/h3>\n<p>Result? The page jumped seven positions from the bottom of page two to page one for the related keyword:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1146\" height=\"254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings.png\" alt=\"Result = higher rankings\" class=\"wp-image-180097\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-768x170.png 768w\" sizes=\"(max-width: 1146px) 100vw, 1146px\"\/><\/noscript><img decoding=\"async\" width=\"1146\" height=\"254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings.png\" alt=\"Result = higher rankings\" class=\"lazyload wp-image-180097\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-768x170.png 768w\" data-sizes=\"(max-width: 1146px) 100vw, 1146px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_6vgc8zlkb04b\"\/>Related keyword 3: \u201cHow to do local\u00a0SEO\u201d<\/h3>\n<p>Most of the competing pages were getting more traffic than us for this keyword\u2014albeit not a\u00a0lot.<\/p>\n<p>However, I also noticed Google shows this keyword in the \u201cthings to know\u201d section when you search for local SEO\u2014so it seems pretty important.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1438\" height=\"1178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su.png\" alt=\"Google seems to indicate the importance of this subtopic\" class=\"wp-image-180098\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su.png 1438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su-768x629.png 768w\" sizes=\"(max-width: 1438px) 100vw, 1438px\"\/><\/noscript><img decoding=\"async\" width=\"1438\" height=\"1178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su.png\" alt=\"Google seems to indicate the importance of this subtopic\" class=\"lazyload wp-image-180098\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su.png 1438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-seems-to-indicate-the-importance-of-this-su-768x629.png 768w\" data-sizes=\"(max-width: 1438px) 100vw, 1438px\"\/><\/figure>\n<p>I\u2019d also imagine that anyone searching for local SEO wants to know how to do\u00a0it.<\/p>\n<p>Unfortunately, although our guide <em>does<\/em> show you how to do local SEO, it\u2019s kind of buried in a bunch of uninspiring chapters. There\u2019s no obvious \u201chow to do it\u201d subheading for readers (or Google) to skim, so you have to read between the lines to figure out the \u201chow.\u201d<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"954\" height=\"854\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in.png\" alt=\"Again, the information is unnecessarily buried in our guide\" class=\"wp-image-180099\" style=\"width:584px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in.png 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in-475x425.png 475w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in-768x687.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\"\/><\/noscript><img decoding=\"async\" width=\"954\" height=\"854\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in.png\" alt=\"Again, the information is unnecessarily buried in our guide\" class=\"lazyload wp-image-180099\" style=\"width:584px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in.png 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in-475x425.png 475w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/again-the-information-is-unnecessarily-buried-in-768x687.png 768w\" data-sizes=\"(max-width: 954px) 100vw, 954px\"\/><\/figure>\n<p>In an attempt to solve this, I restructured the content into steps and put it under a new H2 titled \u201cHow to do local\u00a0SEO\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"918\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring.png\" alt=\"This looks much better after restructuring!\" class=\"wp-image-180100\" style=\"width:548px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring.png 918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring-768x592.png 768w\" sizes=\"(max-width: 918px) 100vw, 918px\"\/><\/noscript><img decoding=\"async\" width=\"918\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring.png\" alt=\"This looks much better after restructuring!\" class=\"lazyload wp-image-180100\" style=\"width:548px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring.png 918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-looks-much-better-after-restructuring-768x592.png 768w\" data-sizes=\"(max-width: 918px) 100vw, 918px\"\/><\/figure>\n<p>Result? Position #7 \u2192 #4<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1150\" height=\"266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1.png\" alt=\"Result = higher rankings\" class=\"wp-image-180101\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1-768x178.png 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\"\/><\/noscript><img decoding=\"async\" width=\"1150\" height=\"266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1.png\" alt=\"Result = higher rankings\" class=\"lazyload wp-image-180101\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-1-768x178.png 768w\" data-sizes=\"(max-width: 1150px) 100vw, 1150px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Does it always work this well?\" data-section=\"does-it-always-work-this-well\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180065-_mlg5ikhyzu97\"\/>Does it <em>always<\/em> work this\u00a0well?<\/h2>\n<\/div>\n<\/div>\n<p>No. Nothing in SEO is guaranteed, and this is no different.<\/p>\n<p>In fact, I optimized <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">our SEO pricing guide<\/a> for related keywords on the same day, and\u2014although traffic did improve\u2014it only improved by around 23%:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1508\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide.png\" alt=\"23% traffic improvement to our SEO pricing guide\" class=\"wp-image-180102\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide.png 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide-680x318.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide-768x360.png 768w\" sizes=\"(max-width: 1508px) 100vw, 1508px\"\/><\/noscript><img decoding=\"async\" width=\"1508\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide.png\" alt=\"23% traffic improvement to our SEO pricing guide\" class=\"lazyload wp-image-180102\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide.png 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide-680x318.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/23-traffic-improvement-to-our-seo-pricing-guide-768x360.png 768w\" data-sizes=\"(max-width: 1508px) 100vw, 1508px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> You might have noticed the results were a bit delayed here. I think this is because the keywords the post ranks for aren\u2019t so popular, so they\u2019re not updated as often in Ahrefs.<\/p><\/div>\n<p>For full transparency, here\u2019s every related keyword I optimized the post for and the results:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_k45kww1zbezi\"\/>Related keyword 1: \u201cHow much does SEO\u00a0cost\u201d<\/h3>\n<p>Each competing page got more traffic than ours from this keyword, with one getting an estimated 317 more monthly visits:<\/p>\n<p>When I clustered the keywords by terms in Keywords Explorer, I also saw ~70 keywords containing the word \u201cmuch\u201d (this was around 19% of all keywords in the Content Gap report!):<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"890\" height=\"102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much.png\" alt=\"Lots of searches for keywords containing &quot;much&quot;\" class=\"wp-image-180103\" style=\"width:532px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much-768x88.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/noscript><img decoding=\"async\" width=\"890\" height=\"102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much.png\" alt=\"Lots of searches for keywords containing &quot;much&quot;\" class=\"lazyload wp-image-180103\" style=\"width:532px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-much-768x88.png 768w\" data-sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/figure>\n<p>These were all different ways of searching for how much SEO\u00a0costs:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"896\" height=\"640\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much.png\" alt=\"Examples of keywords containing &quot;much&quot;\" class=\"wp-image-180104\" style=\"width:615px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much.png 896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much-768x549.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"\/><\/noscript><img decoding=\"async\" width=\"896\" height=\"640\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much.png\" alt=\"Examples of keywords containing &quot;much&quot;\" class=\"lazyload wp-image-180104\" style=\"width:615px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much.png 896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-keywords-containing-much-768x549.png 768w\" data-sizes=\"(max-width: 896px) 100vw, 896px\"\/><\/figure>\n<p>The issue here appears to be that although we do answer the question on the page, it\u2019s quite buried. There\u2019s no obvious subheading with the answer below it, making it hard for searchers (and possibly Google) to skim and find what they\u2019re looking for:<\/p>\n<p>To solve this, I added a H2 titled \u201cHow much does SEO cost?\u201d and added a direct answer below.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1370\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post.png\" alt=\"Section I added to the post\" class=\"wp-image-180105\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post-680x273.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post-768x308.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><\/noscript><img decoding=\"async\" width=\"1370\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post.png\" alt=\"Section I added to the post\" class=\"lazyload wp-image-180105\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post-680x273.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/section-i-added-to-the-post-768x308.png 768w\" data-sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><\/figure>\n<p>Result? No change in rankings for the related keyword itself, but the page did win a few snippets for longer-tail variations thanks to the copy I\u00a0added:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1394\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec.png\" alt=\"Example featured snippet won thanks to the new section\" class=\"wp-image-180106\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec-768x425.png 768w\" sizes=\"(max-width: 1394px) 100vw, 1394px\"\/><\/noscript><img decoding=\"async\" width=\"1394\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec.png\" alt=\"Example featured snippet won thanks to the new section\" class=\"lazyload wp-image-180106\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-featured-snippet-won-thanks-to-the-new-sec-768x425.png 768w\" data-sizes=\"(max-width: 1394px) 100vw, 1394px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_wdkm9dgvran\"\/>Related keyword 2: \u201cSEO cost per\u00a0month\u201d<\/h3>\n<p>Nearly all competing pages were getting more traffic than us for this keyword, with one getting an estimated 72 monthly visits more than more\u00a0us.<\/p>\n<p>The term clustering report in Keywords Explorer also showed that people are searching for the <em>monthly<\/em> cost of SEO in different ways:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"890\" height=\"102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month.png\" alt=\"Lots of searches for keywords containing &quot;month&quot;\" class=\"wp-image-180107\" style=\"width:558px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month-768x88.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/noscript><img decoding=\"async\" width=\"890\" height=\"102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month.png\" alt=\"Lots of searches for keywords containing &quot;month&quot;\" class=\"lazyload wp-image-180107\" style=\"width:558px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-searches-for-keywords-containing-month-768x88.png 768w\" data-sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/figure>\n<p>This is not the case for hourly or retainer pricing; there are virtually no searches for\u00a0this.<\/p>\n<p>I think we\u2019re not ranking for this because we haven\u2019t prioritized this information on the page. The first subheading is all about hourly pricing, which nobody cares about. Monthly pricing data is buried below\u00a0that.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"944\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag.png\" alt=\"Example of me burying important information yet again :(\" class=\"wp-image-180108\" style=\"width:616px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-768x495.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/noscript><img decoding=\"async\" width=\"944\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag.png\" alt=\"Example of me burying important information yet again :(\" class=\"lazyload wp-image-180108\" style=\"width:616px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-me-burying-important-information-yet-ag-768x495.png 768w\" data-sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/figure>\n<p>To fix this, I moved the data on monthly pricing further up the page and wrote a more descriptive subheading (\u201cMonthly retainer pricing\u201d \u2192\u201cMonthly retainer pricing: How much does SEO cost per\u00a0month?\u201d).<\/p>\n<p>I also changed the key takeaways in the intro to focus more on monthly pricing, as this is clearly what people care about. Plus, I simplified it and made it more prominent so searchers can find the information they\u2019re actually looking for faster.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1620\" height=\"2007\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro.jpg\" alt=\"How I improved the intro\" class=\"wp-image-180109\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro.jpg 1620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-768x951.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-1240x1536.jpg 1240w\" sizes=\"(max-width: 1620px) 100vw, 1620px\"\/><\/noscript><img decoding=\"async\" width=\"1620\" height=\"2007\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro.jpg\" alt=\"How I improved the intro\" class=\"lazyload wp-image-180109\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro.jpg 1620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-768x951.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-i-improved-the-intro-1240x1536.jpg 1240w\" data-sizes=\"(max-width: 1620px) 100vw, 1620px\"\/><\/figure>\n<p>Result? The page won the featured snippet for this related keyword and a few other variations:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1280\" height=\"594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won.png\" alt=\"Result = many snippets won\" class=\"wp-image-180110\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won-768x356.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won.png\" alt=\"Result = many snippets won\" class=\"lazyload wp-image-180110\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-many-snippets-won-768x356.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_4fhw1hfqt8o\"\/>Related keyword 3: \u201cLocal SEO pricing\u201d<\/h3>\n<p>I found this one in the term clustering report in Keywords Explorer, as 16 keywords contained the term \u201clocal.\u201d<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"880\" height=\"70\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing.png\" alt=\"Lots of people are searching for local SEO pricing in various ways\" class=\"wp-image-180111\" style=\"width:603px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing.png 880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing-680x54.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing-768x61.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\"\/><\/noscript><img decoding=\"async\" width=\"880\" height=\"70\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing.png\" alt=\"Lots of people are searching for local SEO pricing in various ways\" class=\"lazyload wp-image-180111\" style=\"width:603px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing.png 880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing-680x54.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-are-searching-for-local-seo-pricing-768x61.png 768w\" data-sizes=\"(max-width: 880px) 100vw, 880px\"\/><\/figure>\n<p>Upon further inspection, I realized these were all different ways of searching for the cost of local SEO services.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"520\" height=\"570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching.png\" alt=\"Examples of how people are searching\" class=\"wp-image-180112\" style=\"width:436px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching-388x425.png 388w\" sizes=\"(max-width: 520px) 100vw, 520px\"\/><\/noscript><img decoding=\"async\" width=\"520\" height=\"570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching.png\" alt=\"Examples of how people are searching\" class=\"lazyload wp-image-180112\" style=\"width:436px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/examples-of-how-people-are-searching-388x425.png 388w\" data-sizes=\"(max-width: 520px) 100vw, 520px\"\/><\/figure>\n<p>I think the problem here is although our post has some data on local SEO pricing, it doesn\u2019t have the snappy figure searchers are likely looking for. Plus, even the information we did have was buried deep on the\u00a0page.<\/p>\n<p>So\u2026 I actually pulled new statistics from the data we collected for the post, then put them under a new H3 titled \u201cHow much does local SEO\u00a0cost?\u201d<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1314\" height=\"408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added.png\" alt=\"New section I added\" class=\"wp-image-180113\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-768x238.png 768w\" sizes=\"(max-width: 1314px) 100vw, 1314px\"\/><\/noscript><img decoding=\"async\" width=\"1314\" height=\"408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added.png\" alt=\"New section I added\" class=\"lazyload wp-image-180113\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-768x238.png 768w\" data-sizes=\"(max-width: 1314px) 100vw, 1314px\"\/><\/figure>\n<p>Result? Small but notable improvements for this keyword and a few other variations:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1236\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke.png\" alt=\"Results = improved rankings across many related keywords\" class=\"wp-image-180114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke-768x302.png 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\"\/><\/noscript><img decoding=\"async\" width=\"1236\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke.png\" alt=\"Results = improved rankings across many related keywords\" class=\"lazyload wp-image-180114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-across-many-related-ke-768x302.png 768w\" data-sizes=\"(max-width: 1236px) 100vw, 1236px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_vkl6dci59y88\"\/>Related keyword 4: \u201cHow much does SEO cost for a small business\u201d<\/h3>\n<p>I saw that one competing page was getting an estimated 105 more monthly organic visits than us from this\u00a0term.<\/p>\n<p>When clustering by terms in Keywords Explorer, I also saw a cluster of nine keywords containing the word \u201csmall.\u201d These were all different ways of searching for small business SEO pricing:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"926\" height=\"870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr.png\" alt=\"Lots of people searching for small business SEO pricing in various ways\" class=\"wp-image-180115\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr-768x722.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\"\/><\/noscript><img decoding=\"async\" width=\"926\" height=\"870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr.png\" alt=\"Lots of people searching for small business SEO pricing in various ways\" class=\"lazyload wp-image-180115\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lots-of-people-searching-for-small-business-seo-pr-768x722.png 768w\" data-sizes=\"(max-width: 926px) 100vw, 926px\"\/><\/figure>\n<p>Once again, the issue here is clear: the information people are looking for isn\u2019t on the page. There\u2019s not even a mention of small businesses.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1386\" height=\"356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this.png\" alt=\"Our post mentions nothing about this :( \" class=\"wp-image-180116\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this-768x197.png 768w\" sizes=\"(max-width: 1386px) 100vw, 1386px\"\/><\/noscript><img decoding=\"async\" width=\"1386\" height=\"356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this.png\" alt=\"Our post mentions nothing about this :( \" class=\"lazyload wp-image-180116\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/our-post-mentions-nothing-about-this-768x197.png 768w\" data-sizes=\"(max-width: 1386px) 100vw, 1386px\"\/><\/figure>\n<p>This is good as it means the solution is simple: add an answer to the page. I did this and put it under a new H3 titled \u201cHow much does SEO cost for small businesses?\u201d<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1342\" height=\"444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1.png\" alt=\"New section I added\" class=\"wp-image-180117\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1-768x254.png 768w\" sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/noscript><img decoding=\"async\" width=\"1342\" height=\"444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1.png\" alt=\"New section I added\" class=\"lazyload wp-image-180117\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-1-768x254.png 768w\" data-sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/figure>\n<p>Result? #15 \u2192 #5 for this related keyword, and notable improvements for a few other variations:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1234\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo.png\" alt=\"Results = improved rankings for many related keywords\" class=\"wp-image-180118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo-768x324.png 768w\" sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/noscript><img decoding=\"async\" width=\"1234\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo.png\" alt=\"Results = improved rankings for many related keywords\" class=\"lazyload wp-image-180118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/results-improved-rankings-for-many-related-keywo-768x324.png 768w\" data-sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-180065-_gp9owuz7qv1r\"\/>Related keyword 5: \u201cSEO pricing models\u201d<\/h3>\n<p>This related keyword probably isn\u2019t that important, but I spotted it looking through the Content gap report and thought it\u2019d be pretty easy to optimize for.<\/p>\n<p>All I did was create a new H2 titled \u201cSEO pricing models: a deeper breakdown of costs.\u201d I then briefly explained the three common pricing models under this and re-jigged and nested the rest of the content from the page under\u00a0there.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"722\" height=\"738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested.png\" alt=\"New section I added, with existing content nested within\" class=\"wp-image-180119\" style=\"width:569px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested-416x425.png 416w\" sizes=\"(max-width: 722px) 100vw, 722px\"\/><\/noscript><img decoding=\"async\" width=\"722\" height=\"738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested.png\" alt=\"New section I added, with existing content nested within\" class=\"lazyload wp-image-180119\" style=\"width:569px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/new-section-i-added-with-existing-content-nested-416x425.png 416w\" data-sizes=\"(max-width: 722px) 100vw, 722px\"\/><\/figure>\n<p>Result? #5 \u2192 #1:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1252\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2.png\" alt=\"Result = higher rankings\" class=\"wp-image-180120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2.png 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2-680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2-768x142.png 768w\" sizes=\"(max-width: 1252px) 100vw, 1252px\"\/><\/noscript><img decoding=\"async\" width=\"1252\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2.png\" alt=\"Result = higher rankings\" class=\"lazyload wp-image-180120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2.png 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2-680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/result-higher-rankings-2-768x142.png 768w\" data-sizes=\"(max-width: 1252px) 100vw, 1252px\"\/><\/figure>\n<h2 class=\"wp-block-heading\"><a id=\"post-180065-_8n7l9nmi4b51\"\/>Final thoughts<\/h2>\n<p>Related keyword optimization isn\u2019t about shoehorning a bunch of keyword variations into your content. Google is smart enough to know that things like \u201cSEO\u201d and \u201csearch engine optimization\u201d mean the same\u00a0thing.<\/p>\n<p>Instead, look for keywords that represent subtopics and make sure you\u2019re covering them well. This might involve adding a new section or reformatting an existing section for more clarity.<\/p>\n<p>This is easy to do. It took me around 2-3 hours per\u00a0page.<\/p>\n<p>Got questions? Ping me on <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">X<\/a> or <a href=\"https:\/\/uk.linkedin.com\/in\/joshuahardwick28\">LinkedIn<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/related-keywords\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I\u2019ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}