{"id":2697,"date":"2024-09-17T14:27:26","date_gmt":"2024-09-17T14:27:26","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-marketers-need-to-learn-from-hunter-s-thompson\/"},"modified":"2024-09-17T14:27:26","modified_gmt":"2024-09-17T14:27:26","slug":"what-marketers-need-to-learn-from-hunter-s-thompson","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-marketers-need-to-learn-from-hunter-s-thompson\/","title":{"rendered":"What Marketers Need to Learn From Hunter S. Thompson"},"content":{"rendered":"


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\""So<\/figure>\n

We\u2019ve passed the high-water mark of content marketing\u2014at least, content marketing in its current form.<\/p>\n

After thirteen years in content marketing, I think it\u2019s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, a class of marketers who exist almost entirely in a world of theory and abstraction.<\/p>\n

I count myself among their number. I have hundreds of bylines about subfloor moisture management, information security, SaaS pricing models, agency resource management. I am an expert in none of these topics.<\/p>\n

This has been the happy reality of content marketing for over a decade, a natural consequence of the incentives created by early Google Search. Historically, being a great content marketer required precisely no subject matter expertise. It was enough to read widely and write quickly.<\/p>\n

Mountains of organic traffic have been built on the backs of armchair commentators like myself. Time spent doing deep, detailed research was, generally speaking, wasted, because 80% of the returns came from simply shuffling other people\u2019s ideas around<\/a> and slapping a few keyword-targeted H2s in the right places.<\/p>\n

But this doesn\u2019t work\u00a0today.<\/p>\n

For all of its flaws, generative AI is an excellent, <\/em>truly world-class armchair commentator. If the job-to-be-done is reading a dozen articles and how-to\u2019s and turning them into something semi-original and fairly coherent, AI really is the best tool for the job. Humans cannot out-copycat<\/a> generative AI.<\/p>\n

Put another way, the role of the content marketer as a curator has been rendered obsolete. So where do we go from\u00a0here?<\/p>\n