{"id":2701,"date":"2024-09-23T10:00:15","date_gmt":"2024-09-23T10:00:15","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/all-you-need-to-know-2\/"},"modified":"2024-09-23T10:00:15","modified_gmt":"2024-09-23T10:00:15","slug":"all-you-need-to-know-2","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/all-you-need-to-know-2\/","title":{"rendered":"All You Need to Know"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India, Japan, Indonesia, Mexico, and Brazil.<\/p>\n<p>Is SEO dead and should you panic? Or is everything a big hoo-ha and there\u2019s nothing to worry\u00a0about?<\/p>\n<p>Here\u2019s everything we know about Google\u2019s AI Overviews to\u00a0date:<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"What are Google AI Overviews?\" data-section=\"what-are-google-ai-overviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_98d6c8h2wd9y\"\/>What are Google AI Overviews?<\/h2>\n<\/div>\n<\/div>\n<p>Google\u2019s AI Overviews are AI-generated summaries for search queries.<\/p>\n<p>Google aims to answer the query directly within the SERPs, with links to webpages for further research. The easiest way to think about them is that they are <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">featured snippets<\/a> on steroids.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-180195\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-1.png\" alt=\"Example of an AI Overview\" width=\"2048\" height=\"1656\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-1-526x425.png 526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-1-768x621.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-1-1536x1242.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Originally named Search Generative Experience (SGE), AI Overviews is <a href=\"https:\/\/searchengineland.com\/google-ai-projects-panic-440629\">part of Google\u2019s response<\/a> to the accelerated rise of generative AI.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Timeline of AI Overviews\u2019 rollout\" data-section=\"ai-overviews-rollout-timeline\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_px254ghc1blx\"\/>Timeline of AI Overviews\u2019 rollout<\/h2>\n<\/div>\n<\/div>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-180196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2.png\" alt=\"Timeline of Google's AI Overviews' rollout\" width=\"1231\" height=\"2048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2.png 1231w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-255x425.png 255w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-768x1278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-923x1536.png 923w\" sizes=\"(max-width: 1231px) 100vw, 1231px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-180196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2.png\" alt=\"Timeline of Google's AI Overviews' rollout\" width=\"1231\" height=\"2048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2.png 1231w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-255x425.png 255w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-768x1278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-2-923x1536.png 923w\" data-sizes=\"(max-width: 1231px) 100vw, 1231px\"\/><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>10 May 2023<\/strong> \u2014 Google <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">announces the Search Generative Experience (SGE) experiment<\/a><\/li>\n<li><strong>25 May 2023<\/strong> \u2014 Google <a href=\"https:\/\/searchengineland.com\/google-opens-access-to-search-generative-experience-today-427572\">opens access to SGE<\/a> for users who signed up for the waitlist.<\/li>\n<li><strong>22 March 2024<\/strong> \u2014 Google <a href=\"https:\/\/searchengineland.com\/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\">starts testing AI Overviews in the main Google Search results<\/a>, even if you had not opted into\u00a0SGE.<\/li>\n<li><strong>14 May 2024<\/strong> \u2014 Google officially <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">launches AI Overviews<\/a> for the U.S. Google also launches a new \u2018Web\u2019 filter for users who want only text-based webpages in search results.<\/li>\n<li><strong>24 May 2024<\/strong> \u2014 <a href=\"https:\/\/searchengineland.com\/google-ai-overview-fails-442575\">AI Overviews come under fire<\/a> for giving dangerous and wrong answers. For example, it recommended using non-toxic glue to give pizza sauce more tackiness, eating at least one small rock a day, and drinking urine to pass kidney stones quickly.<\/li>\n<li><strong>30 May 2024<\/strong> \u2014 Google responds to the brouhaha by <a href=\"https:\/\/searchengineland.com\/google-explains-how-it-is-improving-its-ai-overviews-442800\">explaining how it intends to improve AI Overviews<\/a>.<\/li>\n<li><strong>15 Aug 2024 \u2014 <\/strong>Google launches <a href=\"https:\/\/blog.google\/products\/search\/new-ways-to-connect-to-the-web-with-ai-overviews\/\">AI Overviews for the UK, India, Japan, Indonesia, Mexico, and Brazil<\/a>. It also begins showing <a href=\"https:\/\/www.seroundtable.com\/google-testing-ai-overviews-incognito-37907.html\">AI Overviews for Incognito mode<\/a> and users who are not signed in. Additionally, it launches the ability to \u201csave\u201d a specific AI Overview and tests adding links to relevant web pages directly within the text of AI Overviews.<\/li>\n<li><strong>23 Aug 2024<\/strong> \u2014 Google\u2019s John Mueller confirms that <a href=\"https:\/\/www.searchenginejournal.com\/google-confirms-ai-overviews-affected-by-core-updates\/525239\/\">AI Overviews are affected by core updates<\/a>.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How do AI Overviews work?\" data-section=\"how-ai-overviews-work\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_4rgzxd8p1pbo\"\/>How do AI Overviews work?<\/h2>\n<\/div>\n<\/div>\n<p>In September 2023, Google filed a patent for their AI Overview called <a href=\"https:\/\/patents.google.com\/patent\/US11769017B1\/en\">\u201cGenerative summaries for search results\u201d<\/a>.<\/p>\n<p>Thanks to Rich Sanger, who <a href=\"https:\/\/richsanger.com\/how-googles-ai-overview-works-for-seo\/\">looked at the patent<\/a>, we have an idea of how Google\u2019s AI Overviews work:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Query submission<\/strong>: You enter a search query.<\/li>\n<li><strong>Understanding the query<\/strong>: Google uses a variety of LLMs to understand the context and intent of your\u00a0query.<\/li>\n<li><strong>Gathering content<\/strong>: The system retrieves relevant documents, including web pages, articles, images, and videos related to your\u00a0query.<\/li>\n<li><strong>Processing additional content<\/strong>: In addition to the immediate search results, Google considers content from related searches and information others found helpful under similar query circumstances.<\/li>\n<li><strong>Generating a summary<\/strong>: An LLM combines all this information to generate a helpful response to your\u00a0query.<\/li>\n<li><strong>Dynamic and context-aware responses<\/strong>: The AI adapts its responses based on the specific context of each query submission. If queries are repeated or similar in different contexts, the AI adjusts the summaries it provides.<\/li>\n<li><strong>User interaction and learning<\/strong>: Google learns from how users interact with the search results. If certain responses are consistently overlooked in favor of others, or if user clicks suggest a preference, the AI modifies future responses to align more closely with user behavior.<\/li>\n<li><strong>Enhancing accuracy and relevance<\/strong>: The AI continually updates its understanding based on new information and interactions, which helps it to provide more accurate and contextually relevant responses over\u00a0time.<\/li>\n<\/ol>\n<p>The most important question, at least for SEOs, is how the system <em>selects the sources<\/em>. There are three main criteria:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Query-dependent measures<\/strong>: The system assesses how relevant each potential source document is to the specific query. This includes positional ranking and relevance to the query\u2019s location and language.<\/li>\n<li><strong>Query-independent measures<\/strong>: It then assesses search result documents for things like selection rate across multiple queries, trustworthiness, overall popularity, and freshness.<\/li>\n<li><strong>User-dependent measures<\/strong>: The system also considers the user\u2019s profile and past interactions including recent searches and recent non-query interactions.<\/li>\n<\/ol>\n<p>I highly recommend reading <a href=\"https:\/\/richsanger.com\/how-googles-ai-overview-works-for-seo\/\">Rich Sanger\u2019s article on how AI Overviews work<\/a>, as it goes into deep detail on the patent.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Why should we care about AI Overviews?\" data-section=\"why-AI-overviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_fh7jifc6bmoc\"\/>Why should we care about AI Overviews?<\/h2>\n<\/div>\n<\/div>\n<p>You should care about AI Overviews if you want to continue to get search traffic from Google.<\/p>\n<p>AI Overviews is the direction that Google is moving towards and it\u2019s unlikely they will abandon their efforts or return to Google pre-SGE.<\/p>\n<p>According to <a href=\"https:\/\/searchengineland.com\/google-ceo-on-the-evolution-of-search-and-sge-439624\">Sundar Pichai<\/a>, the CEO of Google, AI has been transforming Google Search for\u00a0years.<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>\u201cWhen mobile came, we knew Google Search had to evolve a lot. We call it featured snippets, but for almost 10 years now you go to Google for many questions we kind of use AI to answer them. We call it web answers internally. \u2026 We\u2019ve always answered questions where we can. But we always felt when people come and look for information. People, in certain cases, want answers but they also want the richness and the diversity of what\u2019s out there in the world and it\u2019s a good balance to be had and we\u2019ve always I think struck that balance pretty well.\u201d<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Sundar Pichai\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/sundar-pichai.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Sundar Pichai\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/sundar-pichai.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Currently, Google still <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">has<\/a> the largest market share in the world. And the rise of other AI-based search engines has (so far) not <a href=\"https:\/\/sparktoro.com\/blog\/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google\/\">made a dent on Google<\/a> either.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-180197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3.png\" alt=\"Chart of search activity on major platforms\" width=\"1536\" height=\"864\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3-768x432.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-180197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3.png\" alt=\"Chart of search activity on major platforms\" width=\"1536\" height=\"864\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-3-768x432.png 768w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Can I opt out of ranking for AI Overviews?\" data-section=\"opt-out-AI-overviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_qndaotysyrfa\"\/>Can I opt out of ranking for AI Overviews?<\/h2>\n<\/div>\n<\/div>\n<p>Are you upset that Google is \u2018stealing\u2019 your content to train their AI models?<\/p>\n<p><strong>The bad news<\/strong>: You can\u2019t opt out of AI Overviews, as Google considers it a search feature.<\/p>\n<p><strong>The good news<\/strong>: You can block Google using the standard methods of <a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">noindexing your pages<\/a> or using <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a>. Bear in mind that this is a drastic measure, as it prevents Google from both showing your content in AI Overviews and the\u00a0SERPs.<\/p>\n<p>However, Google does provide an alternative method: <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/more-controls-on-search\">\u2018preview controls\u2019<\/a>, which are a way to tell Google not to provide a snippet in the SERPs or limit the amount of content that can be\u00a0used.<\/p>\n<p>Glenn Gabe <a href=\"https:\/\/www.gsqi.com\/marketing-blog\/how-to-remove-content-and-links-from-google-ai-overviews\/\">ran an experiment<\/a> to test whether Google would respect this.<\/p>\n<p>The result? It did, but it took some time (and even a ping to Google\u2019s John Mueller) for it to finally work. Regardless, it is an option if you want to opt out of AI Overviews.<\/p>\n<p>Though there are \u2018consequences\u2019 (i.e. no search snippet), as Glenn Gabe discovered:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-180198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4.png\" alt=\"How Glenn Gabe's article looks on the SERPs after nosnippet\" width=\"720\" height=\"509\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4-601x425.png 601w\" sizes=\"(max-width: 720px) 100vw, 720px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-180198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4.png\" alt=\"How Glenn Gabe's article looks on the SERPs after nosnippet\" width=\"720\" height=\"509\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-4-601x425.png 601w\" data-sizes=\"(max-width: 720px) 100vw, 720px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How have AI Overviews impacted the SERPs?\" data-section=\"ai-overviews-impact-on-serps\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_hcnpon4u86tl\"\/>How have AI Overviews impacted the\u00a0SERPs?<\/h2>\n<\/div>\n<\/div>\n<p>Ever since Google announced SGE, countless studies have been conducted to observe the impact AI Overviews had on the\u00a0SERPs.<\/p>\n<p>Here\u2019s what we know so\u00a0far:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AI Overviews continue to be volatile<\/strong> \u2014 A <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-volatility-continues-rise-fall-repeat-445177\">study from BrightEdge<\/a> showed that the visibility of AI Overviews increased to 12% in July, only for it to fall to 7% by the end of the\u00a0month.<\/li>\n<li><strong>Informational keywords were most likely to have AI Overviews<\/strong> \u2014 A <a href=\"https:\/\/www.flow-agency.com\/blog\/ai-overview-saas-2024\/\">study from Flow Agency<\/a> showed that for HR and workforce management keywords, top-of-the-funnel (TOFU) keywords were the most likely to have AI Overviews appear (24%). Comparatively, transactional keywords had AIOs appear only 5% of the time. This is corroborated by <a href=\"https:\/\/www.seoclarity.net\/research\/ai-overviews-impact\">research done by SEOClarity<\/a>.<\/li>\n<li><strong>You\u2019re more likely to be linked in an AI Overview if you rank high for the query<\/strong> \u2014 A <a href=\"https:\/\/richsanger.com\/google-ai-overview-study-link-selection-based-on-related-queries\/\">study by Rich Sanger and Authoritas<\/a> showed that 46.3% of the documents linked in the summaries were from the top organic search results for the exact match query. When related queries were added to the direct match queries, the percentage of links from both the direct match and related queries in the top search results increased to 60.4%. It also showed that a link ranked first has a 53% chance of being featured, while content ranked tenth has a 36.9% chance. This is in <a href=\"https:\/\/searchengineland.com\/google-sge-links-organic-search-results-study-436275\">contrast to what we saw in January 2024<\/a>, where Google often showed sources outside the top 10 search results.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How to track and measure the impact of AI Overviews\" data-section=\"how-to-track-ai-overviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_i1ollgnkl80y\"\/>How to track and measure the impact of AI Overviews<\/h2>\n<\/div>\n<\/div>\n<p>Unfortunately for all of us, Google will not distinguish between AI Overviews and organic search in Google Search Console. They will <a href=\"https:\/\/searchengineland.com\/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418\">lump all the impressions and clicks together<\/a>.<\/p>\n<p>So, if you\u2019d like to track the visibility of AI Overviews for important queries, you\u2019ll have to use third-party tools like <a href=\"https:\/\/ziptie.dev\/\">ZipTie<\/a>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-180199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5.png\" alt=\"ZipTie's UI\" width=\"2048\" height=\"938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-768x352.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-1536x704.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-180199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5.png\" alt=\"ZipTie's UI\" width=\"2048\" height=\"938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-768x352.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-5-1536x704.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Bear in mind that AI Overviews are still volatile, appearing and disappearing for different keywords. Third-party tools may also struggle to keep up, considering that search queries will become more conversational and long-tailed.<\/p>\n<p>Finally, the purpose of AI Overviews is to provide personalized summaries. This element will be missing when it comes to tracking, especially regarding linked sources.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p>We\u2019re working on tracking AI Overviews in Ahrefs. Stay tuned for updates!<\/p><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How can I optimize for AI Overviews?\" data-section=\"how-to-optimize-for-ai-overviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_d40zlig7r9jg\"\/>How can I optimize for AI Overviews?<\/h2>\n<\/div>\n<\/div>\n<p>Considering that Google seems to be aligning AI Overviews with organic results, your best bet is to continue following <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a> and aim to rank high on Google itself.<\/p>\n<p>In fact, if we look at Rich Sanger\u2019s <a href=\"https:\/\/richsanger.com\/google-ai-overview-study-link-selection-based-on-related-queries\/\">recommendations from his latest study on AIOs<\/a>, you\u2019d find that it is essentially <a href=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO basics<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-180200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6.jpg\" alt=\"Rich Sanger's recommendations for AI Overviews optimization\" width=\"1212\" height=\"1542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6.jpg 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-334x425.jpg 334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-768x977.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-1207x1536.jpg 1207w\" sizes=\"(max-width: 1212px) 100vw, 1212px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-180200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6.jpg\" alt=\"Rich Sanger's recommendations for AI Overviews optimization\" width=\"1212\" height=\"1542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6.jpg 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-334x425.jpg 334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-768x977.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/word-image-180194-6-1207x1536.jpg 1207w\" data-sizes=\"(max-width: 1212px) 100vw, 1212px\"\/><\/figure>\n<p>In short, even though Google has now introduced AI Overviews, the fundamentals of SEO are still the same. You need\u00a0to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Do keyword research<\/li>\n<li>Make content users want to see by matching search intent<\/li>\n<li>Ensure the content is comprehensive and fulfills <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a><\/li>\n<li>Build links<\/li>\n<\/ul>\n<p>However, given that the overlap is still not 100%, it could suggest a potential avenue for <a href=\"https:\/\/www.animalz.co\/blog\/information-gain\/\">\u2018information gain<\/a>\u2019 to be rewarded. To put it in layman\u2019s terms, Google wants to reward new information, not copycat content.<\/p>\n<p>In fact, when <a href=\"https:\/\/richsanger.com\/ai-overview-optimization-insights-from-googles-patent\/\">Rich Sanger analyzed the patent<\/a>, it suggested that Google was indeed looking for diversity:<\/p>\n<p>\u201cBut understand that the AI Overview doesn\u2019t only provide documents from the top sources for that query. <strong>It seeks out diversity. If the top-ranked content for that query is homogenous, it will move on to closely related queries.<\/strong> Earning top page rankings along with visibility in the AI Overview for targeted queries is the best case scenario.\u201d<\/p>\n<p>How can you add \u2018information gain\u2019 to your content? There are three\u00a0ways:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Experimentation<\/strong> \u2014 Go into the real world, test ideas, and collect data that no one else\u00a0has.<\/li>\n<li><strong>Experience<\/strong> \u2014 Actually experience the thing you\u2019re making content about.<\/li>\n<li><strong>Effort<\/strong> \u2014 Go beyond others and make better things or things that are more than words on a\u00a0page.<\/li>\n<\/ul>\n<p>Our Director of Content Marketing Ryan Law expands on each concept in <a href=\"https:\/\/ahrefs.com\/blog\/how-to-stand-out-from-ai-content\/\">his article on standing out from AI content<\/a>. I highly recommend reading it.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-180194-_pyp9o5twas1r\"\/>Final thoughts<\/h2>\n<p>This is everything we know about Google\u2019s AI Overviews so far. It\u2019s still a volatile feature, so expect many things to change as Google continues to experiment.<\/p>\n<p>However, whether it\u2019s organic search results or AI Overviews, good SEO doesn\u2019t change. So, carry on with executing the fundamentals of SEO to perfection.<\/p>\n<p>Did I miss anything? Let me know on <a href=\"https:\/\/x.com\/siquanong\">X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/si-quan-ong\/\">LinkedIn<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India, Japan, Indonesia, Mexico, and Brazil. Is SEO dead and should you panic? Or is everything a big hoo-ha and there\u2019s nothing to worry\u00a0about? Here\u2019s everything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2702"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}