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Nobody needs SEO like NerdWallet.<\/p>\n<\/div>\n
Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that\u2019s a perfect strategy.<\/p>\n
But it\u2019s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips in organic traffic can trigger falling stock prices and potential job losses. Lower organic can trigger falling stock prices, which can lead to job losses. And when Google tweaks its algorithms, it sends ripples through NerdWallet\u2019s entire ecosystem\u2014from employees to stockholders.<\/p>\n
Can you name another company with more skin in the SEO\u00a0game?<\/p>\n
NerdWallet\u2019s journey offers a masterclass in SEO strategy and adaptation. Their SEO success story is impressive, to say the least, but they\u2019re walking a tightrope where missteps aren\u2019t an option. This is precisely why there will always be much to learn from NerdWallet.<\/p>\n
Here are some things I learned from spending too much time in Numberland with NerdWallet.<\/p>\n