{"id":2743,"date":"2024-10-31T15:12:57","date_gmt":"2024-10-31T15:12:57","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/i-analyzed-300k-keywords-heres-what-i-learned-about-ai-overviews\/"},"modified":"2024-10-31T15:12:57","modified_gmt":"2024-10-31T15:12:57","slug":"i-analyzed-300k-keywords-heres-what-i-learned-about-ai-overviews","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/i-analyzed-300k-keywords-heres-what-i-learned-about-ai-overviews\/","title":{"rendered":"I Analyzed 300K Keywords. Here&#8217;s What I Learned About AI Overviews"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.<\/p>\n<p>For instance, one of my favorite stats (although not <em>the <\/em>favorite \u2013 you\u2019ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.<\/p>\n<p>In this study I attempt to nail-down the key differences between AIO SERPs, vs. non-AIO SERPs.<\/p>\n<p>I hope you find it interesting!<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"A quick side-by-side comparison of the data\" data-section=\"data table\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_q9rgrifajnbf\"\/>A quick side-by-side comparison of the\u00a0data<\/h2>\n<\/div>\n<\/div>\n<table id=\"tablepress-356\" class=\"tablepress tablepress-id-356 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Metric<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">Non-AIO SERPs<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Median Keyword Difficulty<\/td>\n<td class=\"column-2\">12<\/td>\n<td class=\"column-3\">33<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Median Search Volume<\/td>\n<td class=\"column-2\">500<\/td>\n<td class=\"column-3\">29,000<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Median Traffic Potential<\/td>\n<td class=\"column-2\">2,200<\/td>\n<td class=\"column-3\">18,000<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Median CPC<\/td>\n<td class=\"column-2\">0.35<\/td>\n<td class=\"column-3\">0.45<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">Median Keyword Length<\/td>\n<td class=\"column-2\">4<\/td>\n<td class=\"column-3\">2<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">Mobile Traffic Percent<\/td>\n<td class=\"column-2\">81%<\/td>\n<td class=\"column-3\">77%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">Desktop Traffic Percent<\/td>\n<td class=\"column-2\">19%<\/td>\n<td class=\"column-3\">23%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul class=\"wp-block-list\">\n<li>Average <strong>search volumes<\/strong> are 98% lower for AIO SERP vs. for non-AIO SERPs.<\/li>\n<li>AIO keywords have 88% lower <strong>Traffic Potential (TP) <\/strong>compared to non-AIO SERPs.<\/li>\n<li>AIO keywords are <strong>long-tail<\/strong>, with a phrase length of 4 words vs. 2 words in non-AIO SERPs.<\/li>\n<li><strong>Keyword Difficulty (KD)<\/strong> is lower in AIO SERPs, with a median score of 12 vs. 33 for non-AIO keywords.<\/li>\n<li>Content requires just 13 <strong>referring domains<\/strong> to rank in an AIO SERP on average.<\/li>\n<li><strong>Informational <\/strong>intent keywords trigger an AI Overview 99.2% of the\u00a0time.<\/li>\n<li>AIOs only have a 10% chance of showing for <strong>commercial <\/strong>and <strong>transactional<\/strong> keywords.\u00a0<\/li>\n<li>99.9% of AIO SERPs returned at least one other <strong>SERP feature<\/strong>, with 3 showing on average.<\/li>\n<li>AIO keywords trigger 849% more <strong>Featured Snippets<\/strong> and 258% more <strong>Discussions <\/strong>compared to non-AIO queries.<\/li>\n<li>On the other hand, AIO SERPs show 96% fewer <strong>Sitelinks<\/strong>, 84% fewer <strong>Videos<\/strong>, and 75% fewer <strong>Knowledge Panels<\/strong> compared to non-AIO SERPs.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Why I decided to research AI Overview keywords\" data-section=\"why research\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_2ylvke25842r\"\/>Why I decided to research AI Overview keywords<\/h2>\n<\/div>\n<\/div>\n<p>According to research from <a href=\"https:\/\/www.seoclarity.net\/research\/ai-overviews-impact#:~:text=Our%20findings%20revealed%20that%20one%20or%20more%20of%20the%20top%2010%20web%20results%20were%20included%20in%20the%20AI%20Overview%27s%20sources%20a%20staggering%2099.5%25%20of%20the%20time.\">SEOClarity<\/a>, AI Overviews will source a top 10 ranking page in the SERPs 99.5% of the\u00a0time.<\/p>\n<p>And <a href=\"https:\/\/www.growth-memo.com\/p\/ai-on-innovation-part-2\">recent research just in from Kevin Indig<\/a> shows that 40% of URLs in AIOs also rank in positions 11-20.<\/p>\n<p>It stands to reason that the more you know about ranking organically in an AI-topped SERP, the easier it will be to appear in an actual AI Overview.<\/p>\n<p>Based on that logic, I decided to analyze 150K of the <strong>most searched<\/strong> keywords that generate an AI Overview, vs. 150K of the most searched keywords <em>without<\/em> an AI Overview, to find out the key attributes of AIO topped SERPs.<\/p>\n<p>I\u2019ve studied quite a few similar metrics to Flow Agency\u2019s <a href=\"https:\/\/www.flow-agency.com\/blog\/ai-overview-saas-2024\/\">research of 5K HR and Workforce Management AIO Keywords<\/a> carried out by the awesome <a href=\"https:\/\/www.linkedin.com\/in\/helenejelenc\/\">Helene Jelenc<\/a> back in July\u2014which also used Ahrefs\u2014so if you\u2019ve read that study, you\u2019ll be familiar with this\u00a0data.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-181659-_5hr599wwxfpa\"\/>Ahrefs now tracks AI Overviews<\/h3>\n<p>Ahrefs has also just recently released two awesome new features in Keywords Explorer which motivated me to do this analysis:<\/p>\n<p><strong>The AI Overview SERP Feature filter<\/strong>, which returns every keyword that generates an AI Overview in the\u00a0SERPs\u2026<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1018\" height=\"718\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-1.png\" alt=\"Ahrefs AI Overview filter in Keywwords Explorer\" class=\"wp-image-181660\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-1.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-1-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-1-768x542.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\"\/><\/figure>\n<p>And the <strong>Intents <\/strong>filter\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"762\" height=\"766\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2.png\" alt=\"Ahrefs Intents filter in Keywwords Explorer\" class=\"wp-image-181661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2.png 762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2-120x120.png 120w\" sizes=\"(max-width: 762px) 100vw, 762px\"\/><\/noscript><img decoding=\"async\" width=\"762\" height=\"766\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2.png\" alt=\"Ahrefs Intents filter in Keywwords Explorer\" class=\"lazyload wp-image-181661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2.png 762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-2-120x120.png 120w\" data-sizes=\"(max-width: 762px) 100vw, 762px\"\/><\/figure>\n<p>Now, without further ado, here are my 5 top findings from the research:<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. AI Overviews populate for low volume, long-tail keywords\" data-section=\"AIO long tail\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_fxfc3hh2uh6m\"\/>1. AI Overviews populate for low volume, long-tail keywords<\/h2>\n<\/div>\n<\/div>\n<p>AI Overviews predominantly appear for low-volume, long-tail keywords.<\/p>\n<p>Even the most searched AIO keywords aren\u2019t driving substantial volume, receiving an average of only 150 searches per month\u201498% lower than their non-AIO counterparts (29K).<\/p>\n<p>Moreover, AIO SERPs display 88% less traffic potential, which represents the sum of organic traffic that the #1 ranking page receives from all its ranking keywords\u2014meaning that even top-ranking pages receive modest traffic compared to non-AIO SERPs.<\/p>\n<p>The data confirms that AIO queries are long-tail, containing 4 words on (median) average vs. 2 for standard searches, which explains those traffic and volume shortfalls.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1293\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3.png\" alt=\"Bar chart showing average query length distribution for AI Overviews SERP keywords\" class=\"wp-image-181662\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-1536x970.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1293\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3.png\" alt=\"Bar chart showing average query length distribution for AI Overviews SERP keywords\" class=\"lazyload wp-image-181662\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-3-1536x970.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> You\u2019ve probably noticed that the most common AIO phrase length on the chart above is 3\u2014not 4, as I said above. This is because the chart uses the \u201cmode average\u201d, or most common keyword phrase length, in order to see the percentage breakdown. I have used median averages when analyzing standalone stats across the entire dataset, since they\u2019re less affected by extreme values or outliers.<\/p><\/div>\n<p>Comparing phrase lengths, you can see that the majority of non-AIO keywords trend towards the left of the chart around the lower numbers, confirming their short-tail nature, while AI Overview keywords peak at 3 words and are more evenly distributed across longer phrase lengths.<\/p>\n<p>AIO Overviews are designed to answer user questions, so it makes sense that AIO keywords are more discursive, and longer-tail.<\/p>\n<p>I also noticed that AIO SERPs tended to be question-focused. As a quick example, filtering for the typical question keyword \u201cHow\u201d in the AIO dataset returns 20K results, compared with only 55 in the non-AIO dataset.<\/p>\n<p>They also, typically, displayed clearer intent. Take the eighth most searched keyword in the dataset, \u201cozempic side effects\u201d, for example. The goal of the searcher is fairly unequivocal.<\/p>\n<p>These aren\u2019t the most groundbreaking of insights\u2014they\u2019re pretty much what I expected to see\u2014but it\u2019s always good to get a theory confirmed with real\u00a0data.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>AIO keywords don\u2019t always drive lower traffic. Here\u2019s how to find AIO keywords with higher traffic potential.<\/p>\n<ol class=\"wp-block-list\">\n<li>Search a broad keyword in Keywords Explorer &gt; Matching Terms report<\/li>\n<li>Select the AI Overviews in the SERP Feature filter<\/li>\n<li>Sort Traffic Potential from high to\u00a0low<\/li>\n<li>Find high traffic potential AIO keywords<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1168\" height=\"853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4.png\" alt=\"Screenshot showing how to find AIO keywords with high traffic potential in Keywords Explorer.\" class=\"wp-image-181663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4.png 1168w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4-582x425.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4-768x561.png 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\"\/><\/noscript><img decoding=\"async\" width=\"1168\" height=\"853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4.png\" alt=\"Screenshot showing how to find AIO keywords with high traffic potential in Keywords Explorer.\" class=\"lazyload wp-image-181663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4.png 1168w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4-582x425.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-4-768x561.png 768w\" data-sizes=\"(max-width: 1168px) 100vw, 1168px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. AIO keywords have average Keyword Difficulty of 12\" data-section=\"AIO KD\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_iv5q2rvqkug\"\/>2. AIO keywords have average Keyword Difficulty of\u00a012<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/72265-what-does-kd-stand-for-in-keywords-explorer\">Keyword Difficulty<\/a> is a metric we devised to help you understand how hard it is to rank for a particular search query, based on the number of referring domains (RDs) earned by the Top 10 organically ranking pages.<\/p>\n<p>From the data, 71% of AI Overview keywords have a Keyword Difficulty score below 30, with the median average being 12\u2014compared with a median average of 33 for non-AI results.<\/p>\n<p>Given that AIO keywords are the longer-tail, lesser searched of the two, this tracks.<\/p>\n<p>Here\u2019s an example keyword from the dataset with a Keyword Difficulty of 12: \u201cCan dogs have cinnamon\u201d (the answer is yes, in small amounts, for anyone that\u2019s wondering\u00a0)<\/p>\n<p>To rank in the SERP for many AIO keywords in the study, you would only need a minimum of 13 referring domains, vs. 41 for non-AIO SERPs.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"940\" height=\"663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5.png\" alt=\"Screenshot showing keyword difficulty of 12 highlighted in Ahrefs Keywords Explorer for query 'Can dogs have cinnamon'\" class=\"wp-image-181664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5-768x542.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\"\/><\/noscript><img decoding=\"async\" width=\"940\" height=\"663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5.png\" alt=\"Screenshot showing keyword difficulty of 12 highlighted in Ahrefs Keywords Explorer for query 'Can dogs have cinnamon'\" class=\"lazyload wp-image-181664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-5-768x542.png 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\"\/><\/figure>\n<p>While they drive lower volumes and traffic, AIO topped SERPs require fewer backlinks to enter\u00a0into.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Find low difficulty AIO keyword opportunities from your competitors:<\/p>\n<ol class=\"wp-block-list\">\n<li>Search your competitors\u2019 domain in Site Explorer &gt; Organic Keywords report<\/li>\n<li>Switch on the AI Overview SERP Feature filter<\/li>\n<li>Select \u201cWhere target ranks\u201d to see which AI Overviews your competitors own<\/li>\n<li>Apply a maximum Keyword Difficulty filter of\u00a050<\/li>\n<li>Find relevant AI Overview generating keywords<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1442\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6.png\" alt=\"Screenshot showing how to find AIO keywords from competitors in Ahrefs Site Explorer using the AI Overview filter.\" class=\"wp-image-181665\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6-768x413.png 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/noscript><img decoding=\"async\" width=\"1442\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6.png\" alt=\"Screenshot showing how to find AIO keywords from competitors in Ahrefs Site Explorer using the AI Overview filter.\" class=\"lazyload wp-image-181665\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-6-768x413.png 768w\" data-sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Almost all AIO keywords target informational intent\" data-section=\"AIO intent\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_tgi639w67yfe\"\/>3. Almost all AIO keywords target informational intent<\/h2>\n<\/div>\n<\/div>\n<p>As it stands, 99.2% of all AI Overview keywords are informational.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7.png\" alt=\"Bar chart showing the breakdown of search intent for AIO keywords. Informational: 99.2%, Navigational: 20.3%, Commercial: 5.8%, Transactional: 4.0%\" class=\"wp-image-181666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-768x590.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-1536x1181.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7.png\" alt=\"Bar chart showing the breakdown of search intent for AIO keywords. Informational: 99.2%, Navigational: 20.3%, Commercial: 5.8%, Transactional: 4.0%\" class=\"lazyload wp-image-181666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-768x590.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-7-1536x1181.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>AI Overviews generate when users are looking for details, explanations, or guidance, as opposed to making direct purchases.<\/p>\n<p>Commercial and transactional keywords are harder to come by, making up less than 10% of all AIO SERPs analyzed (5.8% and 4.0% respectively).<\/p>\n<p>But I expect this may increase, what with <a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-lens-ai-overviews-ads-marketers\/#:~:text=Ads%20in%20AI%20Overviews%3A%20now%20live\">Google rolling out ads in AI Overviews<\/a>.<\/p>\n<p>When it comes to non-AIO keywords, search results are still overwhelmingly informational, but other intents appear more frequently vs. AIO\u00a0SERPs.<\/p>\n<p>For instance, there were double the amount of commercial and transactional keywords in the non-AIO analysis vs. the AIO dataset (20% vs.\u00a010%).<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8.png\" alt=\"Bar chart showing the breakdown of search intent for AIO keywords vs non-ai keywords.\" class=\"wp-image-181667\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-768x635.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-1536x1269.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8.png\" alt=\"Bar chart showing the breakdown of search intent for AIO keywords vs non-ai keywords.\" class=\"lazyload wp-image-181667\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-768x635.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-8-1536x1269.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Bear in mind that the numbers don\u2019t add up to 100% because many keywords display multiple intents.<\/p><\/div>\n<blockquote class=\"small\">\n<p>I was surprised to see transactional queries showing AIO only ~10% of the time, an increase from the 5-7% seen at launch. This will certainly impact SEOs\u2019 strategy for transactional pages. Ranking only in organic search without regard for appearing in AIO will lead to missed opportunities.<\/p>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Helene Jelenc\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/Helene-Jelenc.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Helene Jelenc\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/Helene-Jelenc.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Find informational AIO keywords during your keyword research.<\/p>\n<ol class=\"wp-block-list\">\n<li>Search a broad keyword in Keywords Explorer &gt; Matching Terms report<\/li>\n<li>Set the Intent filter to \u201cInformational\u201d<\/li>\n<li>Select the AI Overviews in the SERP Feature filter<\/li>\n<li>Find informational AIO keywords<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1218\" height=\"742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9.png\" alt=\"Screenshot from Ahrefs Keywords Explorer showing how to find informational AI Overview keywords \" class=\"wp-image-181668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9-768x468.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/noscript><img decoding=\"async\" width=\"1218\" height=\"742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9.png\" alt=\"Screenshot from Ahrefs Keywords Explorer showing how to find informational AI Overview keywords \" class=\"lazyload wp-image-181668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-9-768x468.png 768w\" data-sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. People Also Ask and Featured Snippets are big in AI SERPs\" data-section=\"AIO SERP Features\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_tqnd45v50kph\"\/>4. People Also Ask and Featured Snippets are big in AI\u00a0SERPs<\/h2>\n<\/div>\n<\/div>\n<p>Remember that SEOClarity study? The better visibility you have in organic search results, the more likely you are to win visibility in AI Overviews.<\/p>\n<p>And organic search results don\u2019t just mean classic blue links anymore\u2014that much we all\u00a0know.<\/p>\n<p>With that in mind, I decided to analyze the prominence of 18 SERP features in AIO search results.<\/p>\n<p>Of the 150K AI Overview SERPs I analyzed, 99.95% returned at least one other SERP Feature.<\/p>\n<p>In fact, each SERP returned 3 on average \u2014 ignoring the AI Overview itself.<\/p>\n<p>If you want to own an AI Overview, you should consider optimizing your way into SERP Features.<\/p>\n<p>Specifically, think about infusing your content with Q&amp;As.<\/p>\n<p>The \u201cPeople Also Ask\u201d feature appeared in 80.92% of all AI Overview queries.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10.png\" alt=\"Bar chart showing the breakdown of SERP Feature share for AI Overview keywords\" class=\"wp-image-181669\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-768x307.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-1536x614.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10.png\" alt=\"Bar chart showing the breakdown of SERP Feature share for AI Overview keywords\" class=\"lazyload wp-image-181669\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-768x307.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-10-1536x614.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Featured Snippets, Thumbnails, Video Previews, and Discussions were also prominent.<\/p>\n<p>And things got even more interesting when I compared against non-AIO keywords\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11.png\" alt=\"Bar chart showing the breakdown of SERP Feature share for AI Overview keywords compared with non AI Overview keywords\" class=\"wp-image-181670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-768x449.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-1536x897.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11.png\" alt=\"Bar chart showing the breakdown of SERP Feature share for AI Overview keywords compared with non AI Overview keywords\" class=\"lazyload wp-image-181670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-768x449.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-11-1536x897.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>There was only a minor difference in the presence of People Also Ask for AIO and non-AIO keywords, but there were other feature contrasts that leaped out of the\u00a0data.<\/p>\n<p>Keywords that trigger AIOs also trigger\u2026<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study.jpg\" alt=\"The SERP Feature difference between AI Overview Keywords vs. non AI Overview Keywords\" class=\"wp-image-181683\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-556x425.jpg 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-768x588.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-1536x1175.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study.jpg\" alt=\"The SERP Feature difference between AI Overview Keywords vs. non AI Overview Keywords\" class=\"lazyload wp-image-181683\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-556x425.jpg 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-768x588.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/1-ai-overview-study-1536x1175.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>\u2026vs. non-AIO search results.<\/p>\n<p>If you think that AI Overviews are supplanting Featured Snippets, think\u00a0again.<\/p>\n<p>This feature appears in over half of all queries in the dataset. It\u2019s intrinsically tied to the AIO\u00a0SERP.<\/p>\n<p>This is what it looks like, for those who are unfamiliar:\u00a0<noscript><img decoding=\"async\" width=\"1350\" height=\"837\" class=\"wp-image-181671\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12-768x476.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\"\/><\/noscript><img decoding=\"async\" width=\"1350\" height=\"837\" class=\"lazyload wp-image-181671\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-12-768x476.png 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\"\/><\/p>\n<p>Discussions are also far more prevalent in AIO SERPs at the time of writing. Here\u2019s what they look like on the\u00a0SERP:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13.jpg\" alt=\"A screenshot example of Discussions and Forums in the SERPs\" class=\"wp-image-181672\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-660x425.jpg 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-1536x989.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13.jpg\" alt=\"A screenshot example of Discussions and Forums in the SERPs\" class=\"lazyload wp-image-181672\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-660x425.jpg 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-13-1536x989.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Google\u2019s had a soft spot for user-generated content (UGC) all throughout 2024, and in a recent interview with Aleyda Solis, <a href=\"https:\/\/www.searchenginejournal.com\/googles-ugc-push-sullivan-explains-the-shift-in-search-results\/\">Danny Sullivan<\/a> confirmed they\u2019ll be sticking with this strategy, so it doesn\u2019t surprise me to see far more Discussions present for AIO keywords.<\/p>\n<p>I\u2019ll admit I <em>was <\/em>surprised to see the Knowledge Panel so low down the AIO chart though, with 76% lower visibility than non-AIO results.<\/p>\n<p>According to Google\u2019s official documentation, it relies on the Knowledge Graph to generate AI Overviews.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1334\" height=\"911\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14.png\" alt=\"Google\u2019s official documentation, highlighted showing it relies on the Knowledge Graph to generate AI Overviews.\" class=\"wp-image-181673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14-768x524.png 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\"\/><\/noscript><img decoding=\"async\" width=\"1334\" height=\"911\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14.png\" alt=\"Google\u2019s official documentation, highlighted showing it relies on the Knowledge Graph to generate AI Overviews.\" class=\"lazyload wp-image-181673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-14-768x524.png 768w\" data-sizes=\"(max-width: 1334px) 100vw, 1334px\"\/><\/figure>\n<p>Evidently, it doesn\u2019t need the visual Knowledge Panel to generate AI Overview content, and just grabs information from the Knowledge Graph database in the background.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Align your content with AI Overview generating SERP Features.<\/p>\n<ol class=\"wp-block-list\">\n<li>Head to the Questions tab in the Matching Terms report<\/li>\n<li>Select the Featured Snippet and AI Overview in the SERP Feature filter<\/li>\n<li>Select People Also Ask in the SERP Feature filter<\/li>\n<li>Find keywords that generate AIO related SERP Features<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1208\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15.png\" alt=\"Ahrefs' Matching Terms showing how to find AI Overview keywords\/SERPs that also generate other SERP Features like People Also Ask\" class=\"wp-image-181674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15.png 1208w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15-572x425.png 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15-768x571.png 768w\" sizes=\"(max-width: 1208px) 100vw, 1208px\"\/><\/noscript><img decoding=\"async\" width=\"1208\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15.png\" alt=\"Ahrefs' Matching Terms showing how to find AI Overview keywords\/SERPs that also generate other SERP Features like People Also Ask\" class=\"lazyload wp-image-181674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15.png 1208w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15-572x425.png 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-15-768x571.png 768w\" data-sizes=\"(max-width: 1208px) 100vw, 1208px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Get mobile optimized yesterday\" data-section=\"AIO device optimization\">\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_nwoox134o3i4\"\/>5. Get mobile optimized yesterday<\/h2>\n<\/div>\n<\/div>\n<p>Mobile traffic dominates AI Overview queries, accounting for 81% of traffic, vs. 19% for desktop.<\/p>\n<p>It\u2019s marginally less important to be mobile-optimized for non-AIO queries (77% mobile vs. 23% desktop), but those SERPs are still overwhelmingly mobile-first.<\/p>\n<p>Your content needs to be mobile-ready if you\u2019re hoping to up your visibility in AIO search results.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Find out the mobile\/desktop distribution of your own AIO keywords in Keyword Explorer.<\/p>\n<ol class=\"wp-block-list\">\n<li>Head to Keywords Explorer &gt; Matching Terms report<\/li>\n<li>Switch on the AI Overview filter<\/li>\n<li>Pay attention to the mobile\/desktop distribution column<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"787\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16.png\" alt=\"A screenshot of Ahrefs' Keywords Explorer report showing how to find the mobile\/desktop distribution of AIO keywords\" class=\"wp-image-181675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16.png 787w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16-768x507.png 768w\" sizes=\"(max-width: 787px) 100vw, 787px\"\/><\/noscript><img decoding=\"async\" width=\"787\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16.png\" alt=\"A screenshot of Ahrefs' Keywords Explorer report showing how to find the mobile\/desktop distribution of AIO keywords\" class=\"lazyload wp-image-181675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16.png 787w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-16-768x507.png 768w\" data-sizes=\"(max-width: 787px) 100vw, 787px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-181659-_svy4n6g414kg\"\/>How I compiled this research<\/h3>\n<p>I ran an open search in Keywords Explorer, applied Ahrefs\u2019 AI Overview SERP filter, exported the top 150K results, then analyzed the data in Google Sheets with a little help from ChatGPT.<\/p>\n<p>Then I repeated this process for non-AIO generating keywords\u2014the only difference being that I selected the \u201cNot on SERP\u201d filter in Keywords Explorer.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"666\" height=\"525\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17.png\" alt=\"Screenshot of Ahrefs Keywords Explorer report highlight the AI Overview filter, with toggle 'Not on SERP' pointed out\" class=\"wp-image-181676\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17-539x425.png 539w\" sizes=\"(max-width: 666px) 100vw, 666px\"\/><\/noscript><img decoding=\"async\" width=\"666\" height=\"525\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17.png\" alt=\"Screenshot of Ahrefs Keywords Explorer report highlight the AI Overview filter, with toggle 'Not on SERP' pointed out\" class=\"lazyload wp-image-181676\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/10\/word-image-181659-17-539x425.png 539w\" data-sizes=\"(max-width: 666px) 100vw, 666px\"\/><\/figure>\n<h2 class=\"wp-block-heading\"><a id=\"post-181659-_ook8x3keam7o\"\/>Wrapping up<\/h2>\n<p>By focusing on educational content, optimizing for prominent SERP features, and getting your content mobile optimized, you\u2019re generally more likely to boost visibility in AIO SERPs, and maybe even claim the AI Overview by\u00a0proxy.<\/p>\n<p>Bear in mind this is a fairly broad dataset, given that I\u2019ve analyzed the <strong>most searched <\/strong>AIO and non-AIO queries. Metrics will definitely vary across niche keyword categories.<\/p>\n<p>I just did a quick check on 680 SEO\/Marketing keywords, for example, and AIO keywords are overwhelmingly desktop driven (72% for desktop vs. 28% for mobile), meaning mobile optimization won\u2019t be <em>as<\/em> crucial if you work in\u00a0SaaS.<\/p>\n<p>I wholly encourage you to do your own analyses in Ahrefs for your industry and\/or the keywords you care\u00a0about.<\/p>\n<p>Since I conducted this study, Ahrefs\u2019 Keywords Explorer has discovered even more AI Overview based keywords. We\u2019re working on collecting more data, including the presence of links and domains within the AIO, so keep your eyes peeled for\u00a0that.<\/p>\n<p>If you have any questions about this research, feel free to <a href=\"https:\/\/www.linkedin.com\/in\/louise-linehan\/\">drop me a message on LinkedIn<\/a>. My inbox is always open\u00a0:]\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite \u2013 you\u2019ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2743"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2744"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}