{"id":2809,"date":"2025-01-27T09:00:00","date_gmt":"2025-01-27T09:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/bidding-on-branded-terms-increases-clicks-by-18-3\/"},"modified":"2025-01-27T09:00:00","modified_gmt":"2025-01-27T09:00:00","slug":"bidding-on-branded-terms-increases-clicks-by-18-3","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/bidding-on-branded-terms-increases-clicks-by-18-3\/","title":{"rendered":"Bidding on Branded Terms Increases Clicks by 18.3%"},"content":{"rendered":"


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Get the week’s best marketing content<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n

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We ran this study to find out if running paid ads cannibalize organic traffic or\u00a0not.<\/p>\n

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who is\u00a0right?<\/p>\n

Let\u2019s dig in and see what the data says, but first I want to give a huge thanks to our data scientist Xibeijia Guan<\/a> for doing all the hard data parts of this study and to our CMO Tim Soulo<\/a> for his\u00a0input.<\/p>\n

We looked at 3 months of ad data in Ahrefs across ~2.3 million keywords from June 1, 2024, to August 31,\u00a02024.<\/p>\n

Quick facts<\/strong>:<\/p>\n