{"id":2815,"date":"2025-01-30T16:50:22","date_gmt":"2025-01-30T16:50:22","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/enterprise-seo-platform-buying-guide\/"},"modified":"2025-01-30T16:50:22","modified_gmt":"2025-01-30T16:50:22","slug":"enterprise-seo-platform-buying-guide","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/enterprise-seo-platform-buying-guide\/","title":{"rendered":"Enterprise SEO Platform Buying Guide"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it\u2019s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for\u00a0you.<\/p>\n<p>Choosing an enterprise SEO platform can be complicated. Let\u2019s look at what is involved in the decision-making process.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Popular enterprise SEO platforms\" data-section=\"popular\">\n<h2 class=\"wp-block-heading\"><a id=\"post-184892-_le49pzhlh42h\"\/>Popular enterprise SEO platforms<\/h2>\n<\/div>\n<\/div>\n<p>Some popular enterprise SEO platforms include:<\/p>\n<p>With so many different platforms and so many different needs at your organization, how do you know what\u2019s right for\u00a0you?<\/p>\n<p>I\u2019m obviously biased towards Ahrefs, but we\u2019re really in a league of our own with <a href=\"https:\/\/ahrefs.com\/enterprise\">44% of the Fortune 500 choosing us<\/a>. We know SEO and build our tools for SEOs. Look how our organic traffic and organic traffic value compares to other enterprise SEO platforms in the market.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2008\" height=\"743\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/enterprise-seo-platform-market-share-ahrefs-is-t.png\" alt=\"enterprise seo platform market share - Ahrefs is the best\" class=\"wp-image-184893\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/enterprise-seo-platform-market-share-ahrefs-is-t.png 2008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/enterprise-seo-platform-market-share-ahrefs-is-t-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/enterprise-seo-platform-market-share-ahrefs-is-t-768x284.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/enterprise-seo-platform-market-share-ahrefs-is-t-1536x568.png 1536w\" sizes=\"(max-width: 2008px) 100vw, 2008px\"\/><\/figure>\n<p>And our organic search Share of Traffic Value (SoTV).<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2035\" height=\"800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform.png\" alt=\"Share of Traffic Value for Enterprise SEO platforms\" class=\"wp-image-184894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform.png 2035w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-1536x604.png 1536w\" sizes=\"(max-width: 2035px) 100vw, 2035px\"\/><\/noscript><img decoding=\"async\" width=\"2035\" height=\"800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform.png\" alt=\"Share of Traffic Value for Enterprise SEO platforms\" class=\"lazyload wp-image-184894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform.png 2035w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/share-of-traffic-value-for-enterprise-seo-platform-1536x604.png 1536w\" data-sizes=\"(max-width: 2035px) 100vw, 2035px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Shopping for an enterprise SEO platform\" data-section=\"shopping\">\n<h2 class=\"wp-block-heading\"><a id=\"post-184892-_rji9jzqxq52i\"\/>Shopping for an enterprise SEO platform<\/h2>\n<\/div>\n<\/div>\n<p>When choosing an enterprise SEO platform, you can consider things like your team needs, business needs, how to get support from leadership, and your budget. The process for shopping and onboarding an enterprise SEO platform is similar for most companies.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_6iv6rnrhh6bi\"\/>Figure out your company and team\u00a0needs<\/h3>\n<p>What are your goals and your success criteria?<\/p>\n<p>This is likely to be different based on your SEO maturity. You may want visibility into rankings. Or you may have specific goals like increasing the number of keywords ranking in the top three positions or increasing traffic by x%\u00a0YoY.<\/p>\n<p>Your goals may even be related to the organization, such as bringing SEO in-house or increasing SEO awareness in your organization. Thinking about where your company is in its SEO maturity can help you figure out your\u00a0needs.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan.png\" alt=\"The SEO maturity model every enterprise seo company goes through\" class=\"wp-image-184895\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-768x597.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-1536x1195.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan.png\" alt=\"The SEO maturity model every enterprise seo company goes through\" class=\"lazyload wp-image-184895\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-768x597.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-seo-maturity-model-every-enterprise-seo-compan-1536x1195.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Who will use the platform? What will they use it for? What data is needed? This brainstorming session usually turns into a wish list of features.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_cribzrlj4z0e\"\/>Make sure they have the features you\u00a0need<\/h3>\n<p>Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress.<\/p>\n<p>Enterprise SEO platforms typically need to support more users and have controls and permissions for what different user groups can access. Companies need the user interface to cover many languages so teams all over the world can use the\u00a0tools.<\/p>\n<p>Some of the common features of enterprise SEO platforms include:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_fbeq3zsan2jl\"\/>Decide which platform is right for\u00a0you<\/h3>\n<p>I\u2019ve seen many companies evaluate platforms based on how well they fit their needs. They usually score features and tally up the totals to narrow down their choices.<\/p>\n<p>I recommend using the scores as a guide, but don\u2019t base your decisions solely on the scoring. Talk to your team about what they like about different platforms, check if they have the data they need, and make sure the platform is easy to use and they actually want to use it. An SEO platform is only valuable if it is used effectively by your\u00a0team.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_y2yy1i3xn99z\"\/>Get demos and trials of the platforms<\/h3>\n<p>This is the fun part. Companies will usually run you through how to use their platforms, show you cool use cases, and give you access so you can play around with the tools to make sure they fit your\u00a0needs.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_qkd9gy37x2t7\"\/>Make a business case<\/h3>\n<p>You will have to make a business case and get buy-in from leadership in order to secure funding for a platform.<\/p>\n<p>This step may also come earlier in the process, but I personally think this is where it belongs. You\u2019ve done the legwork needed to answer all the right questions about why an SEO platform is needed. And now, you know what platform(s) you want and the cost of it (them). With this information, you can make a much stronger business case and present your options.<\/p>\n<p>The pricing for enterprise SEO platforms is often custom and determined by factors such\u00a0as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Number of\u00a0users<\/li>\n<li>Number of websites or projects<\/li>\n<li>Number of tracked keywords<\/li>\n<li>Number of crawled pages<\/li>\n<li>Number of API credits<\/li>\n<li>Hours of professional services included<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_tbf0rqjn2cb7\"\/>Hang in there during onboarding<\/h3>\n<p>There\u2019s no easy way to say this. Vendor onboarding is typically a painful process for everyone involved.<\/p>\n<p>This can easily be the longest part of the process, as it usually involves a lot of people for sign-offs, budgeting, procurement, legal, and security. It\u2019s the redlining process where things are marked out of terms, conditions can be intense, and the information that companies ask for can be extremely specific.<\/p>\n<p>Don\u2019t panic! It\u2019s never fun, but lots of companies have been through this before. Just take deep breaths, and you\u2019ll survive this part of the process.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"My lessons learned\" data-section=\"lessons\">\n<h2 class=\"wp-block-heading\"><a id=\"post-184892-_d5qqegpxqt0z\"\/>Lessons learned when shopping for Enterprise SEO platforms<\/h2>\n<\/div>\n<\/div>\n<p>I\u2019ve been through the vendor evaluation process at companies like IBM, I\u2019ve consulted on this process for several companies, I\u2019ve talked with many people who have been through it, and have the unique vantage of also having seen this process from the vendor side.<\/p>\n<p>I\u2019ve made mistakes and learned a lot that I believe will help you with your selection. Here are some things I\u2019d suggest looking into\u00a0more.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_8dyjg0rnoux\"\/>Watch out for the jack of all trades, master of\u00a0none<\/h3>\n<p>Some platforms seem to build features to check all the boxes on the shopping lists we talked about earlier. They may look great on paper. But when you go to use them, you realize that many of those tools may be mediocre and contain questionable data.<\/p>\n<p>For example, as a technical SEO, I\u2019ve found some tools to have things in their audit that they flag as issues\u2014even though Google has said many times those things are not issues. (I\u2019m looking at you, low text-to-HTML ratio). They don\u2019t always check all the places they should check either\u2014for example, some will only check for <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> in the HTML when they can also be in the HTTP headers and the sitemap.<\/p>\n<p>The platforms often become reporting platforms rather than being used to help people do their jobs better. This can be because of long update frequencies. Or in some cases, you have to submit a request to get data, which slows down the process.<\/p>\n<p>You may encounter features that sound great on paper, such as automated insights. These insights are supposed to help with democratizing SEO, but these platforms are often bad at prioritizing things that actually have an impact. They often waste everyone\u2019s time.<\/p>\n<p>If you want real guidance, check out the Opportunities report in Ahrefs <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. These are the things I believe will move the needle for most companies.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to.jpg\" alt=\"The Opportunities report from Ahrefs shows how to move the needle on your SEO\" class=\"wp-image-184896\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-474x425.jpg 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-768x689.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-1536x1378.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to.jpg\" alt=\"The Opportunities report from Ahrefs shows how to move the needle on your SEO\" class=\"lazyload wp-image-184896\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-474x425.jpg 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-768x689.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/the-opportunities-report-from-ahrefs-shows-how-to-1536x1378.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Ahrefs is generally <a href=\"https:\/\/ahrefs.com\/vs\">the preferred tool for people who work in SEO<\/a>. SEOs trust our data and find our tool full-featured and easy to use. We also have so much educational material that SEOs can rely on to be accurate and help guide them through almost any subject.<\/p>\n<p>We also have real SEO experts on staff who use the platform daily and help shape its future.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_5errxz8okd1d\"\/>Pricing may be obscured<\/h3>\n<p>Most companies in this space require you to contact them for pricing. They will build a \u201ccustom\u201d package for you after asking about your budget\u2014because they want to know what you\u2019re willing or able to\u00a0pay.<\/p>\n<p>One company may be paying much more than another company for the exact same package. This part of the process can be far from transparent.<\/p>\n<p>At Ahrefs, we list the starting price and the price for each add-on to make it transparent.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1295\" height=\"551\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing.jpg\" alt=\"Ahrefs enterprise pricing\" class=\"wp-image-184897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing.jpg 1295w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing-680x289.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing-768x327.jpg 768w\" sizes=\"(max-width: 1295px) 100vw, 1295px\"\/><\/noscript><img decoding=\"async\" width=\"1295\" height=\"551\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing.jpg\" alt=\"Ahrefs enterprise pricing\" class=\"lazyload wp-image-184897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing.jpg 1295w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing-680x289.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/ahrefs-enterprise-pricing-768x327.jpg 768w\" data-sizes=\"(max-width: 1295px) 100vw, 1295px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_a4zou1lvlp87\"\/>Check the cancellation process<\/h3>\n<p>I personally think this can tell you a lot about any company. Some companies may make this difficult. You may have to contact them to cancel or have a meeting before you\u2019re able to cancel.<\/p>\n<p>Read your contract very carefully. Some companies require a written notice several months in advance if you want to cancel. Of course, they\u2019re not going to remind you of this when your contract is about to be\u00a0due.<\/p>\n<p>At Ahrefs, we send you a reminder before your renewal date.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_lf7g4m1g8snn\"\/>Aggressive sales teams are a nightmare<\/h3>\n<p>I have nightmares about being contacted by a person from a certain company after being overwhelmed by him a few years ago. I still remember his name to this day, and I\u2019m pretty bad with names in general.<\/p>\n<p>That company isn\u2019t the only one known for aggressive salespeople. Some will call you, email you, email your personal email, call your personal cell phone, and message you on every social platform you\u2019re on.<\/p>\n<p>When that doesn\u2019t work, they start doing the same to coworkers, your boss, your boss\u2019s boss. They may even email your boss and tell them how bad of a job you\u2019re doing because you don\u2019t use their platform. Yes, it\u2019s really a thing, and it\u2019s ridiculous.<\/p>\n<p>They also tend to overpromise. They\u2019ll tell you things like the tool is all you need and can replace an SEO team. This is never\u00a0true.<\/p>\n<p>I\u2019d recommend searching a few platforms like Twitter, Facebook, and Reddit for the names of the companies so you can see some of the stories and what people think about some of the enterprise SEO platforms. You should hear the stories and experiences of others before signing a contract. You\u2019ll find that many of the enterprise platforms do not have the best reputation with\u00a0SEOs.<\/p>\n<p>At Ahrefs, we have a small accounts team to help teams assess whether Ahrefs is a good fit for their organization. After an initial discovery call, our team will develop a custom demo, guide the evaluation process by bringing all the stakeholders on the same page, and help navigate any red tape. Transparency is core to the process. To avoid surprises, Ahrefs lets customers test-drive the product before purchasing.<\/p>\n<p>Once a customer decides to work with us, the Ahrefs team will provide custom training sessions specific to the use cases they need, help them learn how to use Ahrefs quickly, and ultimately reduce the time it takes to reach their\u00a0goals.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_wztljpe78nfi\"\/>Agencies are typically better than platform services<\/h3>\n<p>SEO platforms offering services can be a positive or a negative. It\u2019s kind of a fine line that vendors have to walk when also providing services. I\u2019ve seen some vendors step over this line and try to steal work from agency partners\u2014even those who had recommended their platform to the company.<\/p>\n<p>If you need services, check what the vendors are offering. See if you can find some people who work with them so you can ask some questions. Some of the consultants at companies do good work, and others will provide work at about the same level as a junior SEO. I\u2019ve seen services pitched as SEO consulting when all they really did was use the hours to help set up the platform or provide reports that just seemed to be automated.<\/p>\n<p>Your reps will likely vary in their skill sets a lot, and some of the companies have high employee turnover. In many cases, you may be better off with an agency partner.<\/p>\n<p>Ahrefs does not offer client service work. However, if you\u2019re looking for an enterprise SEO agency, check out our <a href=\"https:\/\/ahrefs.com\/agencies\">agencies directory<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_qw4vheufqt0c\"\/>Some platforms don\u2019t innovate<\/h3>\n<p>Some of the enterprise SEO platforms can be slow-moving. You will hear typical excuses like it\u2019s on the roadmap or it\u2019s coming soon. But in many cases, the features just never show up. In some cases, they may acquire other tools to try to make up for the lack of innovation, but they may kill whatever made the previous tool worth acquiring and spend years integrating them into their platform instead of building new features.<\/p>\n<p>We do roundups of all of our<a href=\"https:\/\/ahrefs.com\/blog\/category\/product-blog\/\"> product updates<\/a> every month. You can see the kind of progress we make and the innovative features we launch.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-184892-_ifz6bag35898\"\/>Don\u2019t trust vendor comparisons and studies<\/h3>\n<p>Lots of these platforms will show you cherry-picked comparisons that make them look awesome and studies they have run where they declare themselves the winner. They may even provide you with feature lists to help with your comparisons, but that will be biased in their favor. Take all of this with a grain of\u00a0salt.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If a tool wants to win link data comparisons they can just count more things like subdomains as referring domains, count dead links, count links more than once, etc. There needs to be more transparency which is why this exists. Quality of data matters. <a href=\"https:\/\/t.co\/5GGaEjbzW8\">https:\/\/t.co\/5GGaEjbzW8<\/a><\/p>\n<p>\u2014 Patrick Stox (@patrickstox) <a href=\"https:\/\/twitter.com\/patrickstox\/status\/1354501093204619265?ref_src=twsrc%5Etfw\">January 27,\u00a02021<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Don\u2019t just take any tool\u2019s word that it\u2019s the best. Ask around. See who comes up as the platform of choice. <a href=\"https:\/\/ahrefs.com\/vs\">See who real users favor<\/a>. Ahrefs is proud of <a href=\"https:\/\/ahrefs.com\/big-data\">our data<\/a> and our platform and we invest heavily to make sure it\u2019s the\u00a0best.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-184892-_jxau1gug958y\"\/>Help us improve our platform<\/h2>\n<p>As we\u2019ve built out <a href=\"https:\/\/ahrefs.com\/enterprise\">our enterprise offering<\/a>, we\u2019ve added a lot of features that enterprise companies need to be successful and all the pieces they need to meet compliance guidelines. If you have a feature you want to see us add, message me <a href=\"https:\/\/twitter.com\/patrickstox\">on X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">LinkedIn<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo-platform-buying-guide\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it\u2019s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for\u00a0you. Choosing an enterprise SEO platform can be complicated. Let\u2019s look at what is involved in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2815"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2816"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}