{"id":2867,"date":"2025-03-21T13:43:09","date_gmt":"2025-03-21T13:43:09","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-to-create-quality-content-follow-our-5-level-framework\/"},"modified":"2025-03-21T13:43:09","modified_gmt":"2025-03-21T13:43:09","slug":"how-to-create-quality-content-follow-our-5-level-framework","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-create-quality-content-follow-our-5-level-framework\/","title":{"rendered":"How to Create Quality Content (Follow Our 5-Level Framework)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you\u2019ve spent some time in digital marketing, you\u2019d think making quality content is the cure-all to every marketing woe. It\u2019s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant\u2019s presentation.<\/p>\n<p>But what does \u201cquality\u201d even mean? Some people think the Alchemist changed their lives, while others think it\u2019s the worst thing ever written. What\u2019s \u201cquality\u201d to one reader may be complete BS to another.<\/p>\n<p>So how do you measure whether your content is truly \u201cquality\u201d?<\/p>\n<p>To find out, we analyzed our own content at Ahrefs and discovered <strong>five <\/strong>distinct levels. Each level represents a different kind of investment, skill set, and potential impact on your marketing goals.<\/p>\n<p>Understanding these five distinct levels will help\u00a0you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Balance <a href=\"https:\/\/ahrefs.com\/blog\/seo-wins\/\">quick SEO wins<\/a> with long-term <a href=\"https:\/\/ahrefs.com\/blog\/overcome-fear-of-thought-leadership-content\/\">thought leadership content<\/a><\/li>\n<li>Match content types to your team\u2019s experience and expertise levels<\/li>\n<li>Develop your team\u2019s skills over time, as your team members can climb from basic to advanced, continuously leveling up their writing and research abilities.<\/li>\n<li>Strategically allocate resources where they\u2019ll generate the most impact<\/li>\n<\/ul>\n<p>Here are the five levels:<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"872\" height=\"772\" class=\"wp-image-186464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-simple-listicle.png\" alt=\"An example of a simple listicle\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-simple-listicle.png 872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-simple-listicle-480x425.png 480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-simple-listicle-768x680.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\"\/><\/figure>\n<p>Simple listicles are blog posts that aggregate basic information that\u2019s widely available. They typically don\u2019t require deep knowledge of the subject, thorough research, or vast writing experience. As such, they can be created quickly by interns, freelancers, junior marketers, or even\u00a0AI.<\/p>\n<p>Here are some examples:<\/p>\n<p>Even though we consider them \u201cLevel 1\u201d content, these types of posts tend to generate a lot of search traffic. For example, the top articles that send our blog the most search traffic are all simple listicles.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1138\" height=\"622\" class=\"wp-image-186465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic.png\" alt=\"Top pages sending the Ahrefs blog organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic-768x420.png 768w\" sizes=\"(max-width: 1138px) 100vw, 1138px\"\/><\/noscript><img decoding=\"async\" width=\"1138\" height=\"622\" class=\"lazyload wp-image-186465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic.png\" alt=\"Top pages sending the Ahrefs blog organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/top-pages-sending-the-ahrefs-blog-organic-traffic-768x420.png 768w\" data-sizes=\"(max-width: 1138px) 100vw, 1138px\"\/><\/figure>\n<p>To capture this search traffic, you need to target topics that people are searching for. This is known as <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. Since we\u2019ve established that it\u2019s likely that such topics send a website tons of search traffic, the easiest way to find them is to see what keywords your competitors are already ranking for.<\/p>\n<p>Here\u2019s how:<\/p>\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter your competitor\u2019s domain<\/li>\n<li>Go to the <strong>Top pages<\/strong> report<\/li>\n<li>Toggle <strong>SERP titles<\/strong> on<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1782\" height=\"1624\" class=\"wp-image-186466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for.png\" alt=\"See what keywords your competitors are ranking for\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-466x425.png 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-768x700.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-1536x1400.png 1536w\" sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/noscript><img decoding=\"async\" width=\"1782\" height=\"1624\" class=\"lazyload wp-image-186466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for.png\" alt=\"See what keywords your competitors are ranking for\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-466x425.png 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-768x700.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/see-what-keywords-your-competitors-are-ranking-for-1536x1400.png 1536w\" data-sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/figure>\n<p>For example, you can see that HubSpot ranks for and gets search traffic from a number of simple listicles. You can tell by looking at the titles\u2014mostly \u201cXX [something]\u201d or \u201cXX [Best]\u201d. You\u2019d want to go through this report and note down those topics that are relevant to your\u00a0site.<\/p>\n<p>Making simple listicles is straightforward. In fact, so straightforward that AI can easily produce them. That\u2019s why in today\u2019s climate, you need to go above and beyond just simple \u201chere are #1, #2, #3\u201d-type articles. You need to make something that AI cannot reproduce.<\/p>\n<p>The best way to do this is to use <strong>personal experience<\/strong>. Instead of just naming items, actually do, use, or experience what you\u2019re writing about. For example, instead of just listing out AI image generators, our Director of Content Marketing <a href=\"https:\/\/ahrefs.com\/blog\/author\/ryan-law\/\">Ryan Law<\/a> <a href=\"https:\/\/ahrefs.com\/blog\/best-ai-image-generators\/\">actually tested them out<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"958\" height=\"592\" class=\"wp-image-186467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators.png\" alt=\"Ryan Law testing out the best AI image generators in real life\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators.png 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators-768x475.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\"\/><\/noscript><img decoding=\"async\" width=\"958\" height=\"592\" class=\"lazyload wp-image-186467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators.png\" alt=\"Ryan Law testing out the best AI image generators in real life\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators.png 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/ryan-law-testing-out-the-best-ai-image-generators-768x475.png 768w\" data-sizes=\"(max-width: 958px) 100vw, 958px\"\/><\/figure>\n<p>Focus on adding real-world detail to your simple lists: mini-reviews, personal pros and cons, or what you learned from your experience.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"956\" height=\"588\" class=\"wp-image-186468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle.png\" alt=\"An example of an advanced listicle\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle-768x472.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\"\/><\/noscript><img decoding=\"async\" width=\"956\" height=\"588\" class=\"lazyload wp-image-186468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle.png\" alt=\"An example of an advanced listicle\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-advanced-listicle-768x472.png 768w\" data-sizes=\"(max-width: 956px) 100vw, 956px\"\/><\/figure>\n<p>Advanced listicles are list posts that dive deeper and group tools, resources, strategies, or insights in a more detailed and curated way. This requires the writer to be well-versed in the domain so that they can distill complex ideas into concise summaries and organize them into a coherent list.<\/p>\n<p>Here are some examples:<\/p>\n<p>The line between Level 1 and Level 2 may seem tiny, but it\u2019s the difference between a fast-fashion, \u201csell anything\u201d platform like Shein versus a boutique shop like Goodhood that curates its selection.<\/p>\n<p>In Level 1, there is an element of \u201cinformation dumping.\u201d The writer leaves no stone unturned and gives everything to the reader\u2014it\u2019s up to the reader to decide what they want out of it. That\u2019s why you tend to see large numbers: \u201c75 SEO resources\u201d, \u201c124 SEO statistics\u201d, and\u00a0more.<\/p>\n<p>In Level 2, curation takes precedence. The writer expresses their opinion by selecting, omitting, and categorizing items together. The list is intentionally small; the point is not to overwhelm but to state clearly why this selection is the best, at least according to the writer\u2019s opinion.<\/p>\n<p>That\u2019s why you need domain knowledge, otherwise you can\u2019t curate well. However, if you don\u2019t have existing knowledge, a good way to overcome this hurdle is to <strong>interview experts<\/strong>.<\/p>\n<p>For example, I\u2019ve never worked in travel. So, it was impossible for me to produce a piece on \u201ctravel SEO\u201d without generously using cliches and broad generalizations. That\u2019s why I reached out to experts in travel SEO, interviewed them, and curated their insights into a\u00a0piece:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"864\" height=\"368\" class=\"wp-image-186469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual.png\" alt=\"My piece on travel SEO where I interviewed actual travel SEOs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual-768x327.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\"\/><\/noscript><img decoding=\"async\" width=\"864\" height=\"368\" class=\"lazyload wp-image-186469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual.png\" alt=\"My piece on travel SEO where I interviewed actual travel SEOs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/my-piece-on-travel-seo-where-i-interviewed-actual-768x327.png 768w\" data-sizes=\"(max-width: 864px) 100vw, 864px\"\/><\/figure>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"912\" height=\"698\" class=\"wp-image-186470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive.png\" alt=\"An example of a deep dive\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive-768x588.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\"\/><\/noscript><img decoding=\"async\" width=\"912\" height=\"698\" class=\"lazyload wp-image-186470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive.png\" alt=\"An example of a deep dive\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-deep-dive-768x588.png 768w\" data-sizes=\"(max-width: 912px) 100vw, 912px\"\/><\/figure>\n<p>Deep dives are guides that provide exhaustive coverage of a\u00a0topic.<\/p>\n<p>Here are some examples:<\/p>\n<p>Writing a deep dive will require you to do tons of research and speak to subject matter experts. You\u2019ll also need an extensive understanding of the topic yourself. After all, you can\u2019t ask the right questions if you don\u2019t know the topic\u00a0well.<\/p>\n<p>For example, our Chief Marketing Officer (CMO) Tim Soulo interviewed a dozen link building practitioners for his <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building guide<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1192\" height=\"1312\" class=\"wp-image-186471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen.jpg\" alt=\"Tim Soulo's tweet about how he interviewed a dozen link building practitioners for his guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen.jpg 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen-386x425.jpg 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen-768x845.jpg 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/noscript><img decoding=\"async\" width=\"1192\" height=\"1312\" class=\"lazyload wp-image-186471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen.jpg\" alt=\"Tim Soulo's tweet about how he interviewed a dozen link building practitioners for his guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen.jpg 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen-386x425.jpg 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/tim-soulos-tweet-about-how-he-interviewed-a-dozen-768x845.jpg 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/figure>\n<p>He also made sure to cover all bases and interviewed experts of all backgrounds: agency, consultant, affiliate, in-house, e-commerce, and\u00a0more.<\/p>\n<p>Having the knowledge is only one part of writing an amazing deep dive. You\u2019ll also need the ability to architect your post in a way that\u2019s engaging and easy to follow. As my friend Visakan Veerasamy <a href=\"https:\/\/x.com\/visakanv\/status\/1077735976468832256\">says<\/a>: \u201cthinking is easy, information architecture is\u00a0hard.\u201d<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"846\" height=\"316\" class=\"wp-image-186472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor.png\" alt=\"Visakan's tweet on how thinking is easy, but information architecture is hard\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor-768x287.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\"\/><\/noscript><img decoding=\"async\" width=\"846\" height=\"316\" class=\"lazyload wp-image-186472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor.png\" alt=\"Visakan's tweet on how thinking is easy, but information architecture is hard\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/visakans-tweet-on-how-thinking-is-easy-but-infor-768x287.png 768w\" data-sizes=\"(max-width: 846px) 100vw, 846px\"\/><\/figure>\n<p>One method you can potentially use to structure your guide is to run your target topic in our <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a>. AI Content Helper will help identify the important subtopics people want to see in your\u00a0guide.<\/p>\n<p>For example, here are the topics AI Content Helper suggests to cover for \u201cevent marketing\u201d:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"680\" height=\"2048\" class=\"wp-image-186473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper.png\" alt=\"Topics suggested by AI Content Helper\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper-141x425.png 141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper-510x1536.png 510w\" sizes=\"(max-width: 680px) 100vw, 680px\"\/><\/noscript><img decoding=\"async\" width=\"680\" height=\"2048\" class=\"lazyload wp-image-186473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper.png\" alt=\"Topics suggested by AI Content Helper\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper-141x425.png 141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/topics-suggested-by-ai-content-helper-510x1536.png 510w\" data-sizes=\"(max-width: 680px) 100vw, 680px\"\/><\/figure>\n<p>This was really helpful when I was writing my <a href=\"https:\/\/ahrefs.com\/blog\/event-marketing\/\">guide to event marketing<\/a>. Even though the guide was based solely on our experience organizing a large-scale conference, the subtopics were helpful in laying out its structure. Since I knew that searchers want to see subtopics like benefits, how to prepare and plan for one, how to drive demand or market your event, and post-event activities, I covered all of them in my\u00a0guide:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"442\" height=\"960\" class=\"wp-image-186474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide.png\" alt=\"Table of contents for my event marketing guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide-196x425.png 196w\" sizes=\"(max-width: 442px) 100vw, 442px\"\/><\/noscript><img decoding=\"async\" width=\"442\" height=\"960\" class=\"lazyload wp-image-186474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide.png\" alt=\"Table of contents for my event marketing guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/table-of-contents-for-my-event-marketing-guide-196x425.png 196w\" data-sizes=\"(max-width: 442px) 100vw, 442px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. Experiments and surveys\" data-section=\"experiments-surveys\">\n<h2 class=\"wp-block-heading\"><a id=\"post-186463-_i8hebry0s2vs\"\/>4. Experiments and surveys<\/h2>\n<\/div>\n<\/div>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1106\" height=\"700\" class=\"wp-image-186475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment.png\" alt=\"An example of an experiment\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-672x425.png 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-768x486.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/noscript><img decoding=\"async\" width=\"1106\" height=\"700\" class=\"lazyload wp-image-186475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment.png\" alt=\"An example of an experiment\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-672x425.png 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-an-experiment-768x486.png 768w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/figure>\n<p>Experiments or surveys are articles based on first-hand data: you run an experiment or a survey, gather responses, or measure a specific phenomenon. Then you share insights from what you\u2019ve learned.<\/p>\n<p>Here are some examples:<\/p>\n<p>Your goal is to generate original insights not seen anywhere else. However, doing this is not easy. You need thorough knowledge of a topic, practical experience, and in many cases, a sizeable investment of time and resources.<\/p>\n<p>This is the main reason why you don\u2019t see such content pieces often.<\/p>\n<p>But if done right, it can gain a lot of traction. For example, <a href=\"https:\/\/aira.net\/state-of-link-building\/\">Aira\u2019s State of Link Building<\/a> report has earned 1,400 backlinks from 488 referring domains.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"870\" height=\"736\" class=\"wp-image-186476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li.png\" alt=\"Number of backlinks pointing at Aira's State of Link Building\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li.png 870w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li-502x425.png 502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li-768x650.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\"\/><\/noscript><img decoding=\"async\" width=\"870\" height=\"736\" class=\"lazyload wp-image-186476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li.png\" alt=\"Number of backlinks pointing at Aira's State of Link Building\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li.png 870w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li-502x425.png 502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/number-of-backlinks-pointing-at-airas-state-of-li-768x650.png 768w\" data-sizes=\"(max-width: 870px) 100vw, 870px\"\/><\/figure>\n<p>Considering how difficult it is to build links, that\u2019s an incredible achievement.<\/p>\n<p>While there isn\u2019t a surefire way to generate experiments or survey ideas, my best suggestion is to <strong>interview your co-workers<\/strong>. After all, it\u2019s likely they\u2019d have run experiments during their work. You can talk to them about the experiments they ran, their hypotheses, the results generated, and what they learned. For example, that\u2019s what I did when I talked to our Head of Partnerships, <a href=\"https:\/\/ua.linkedin.com\/in\/igorgorbenko\">Igor Gorbenko<\/a> about what he learned from <a href=\"https:\/\/ahrefs.com\/blog\/sponsoring-creators\/\">spending $1 million on sponsoring creators<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1288\" height=\"568\" class=\"wp-image-186477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience.png\" alt=\"I interviewed my colleague Igor for his experience sponsoring creators\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience.png 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience-768x339.png 768w\" sizes=\"(max-width: 1288px) 100vw, 1288px\"\/><\/noscript><img decoding=\"async\" width=\"1288\" height=\"568\" class=\"lazyload wp-image-186477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience.png\" alt=\"I interviewed my colleague Igor for his experience sponsoring creators\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience.png 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/i-interviewed-my-colleague-igor-for-his-experience-768x339.png 768w\" data-sizes=\"(max-width: 1288px) 100vw, 1288px\"\/><\/figure>\n<p>Even if they have yet to run any experiments, they might have questions or curiosities along the way that you could run experiments on.<\/p>\n<p>This is especially true if you talk to your sales team. They\u2019ll have lots of questions from prospects and customers that need to be answered. For example, here\u2019s our Head of Enterprise Sales telling our content team what they want to see more\u00a0of:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1150\" height=\"432\" class=\"wp-image-186478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t.png\" alt=\"Our Head of Enterprise Sales telling our content team what they want to see more of\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t-768x289.png 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\"\/><\/noscript><img decoding=\"async\" width=\"1150\" height=\"432\" class=\"lazyload wp-image-186478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t.png\" alt=\"Our Head of Enterprise Sales telling our content team what they want to see more of\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-head-of-enterprise-sales-telling-our-content-t-768x289.png 768w\" data-sizes=\"(max-width: 1150px) 100vw, 1150px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Research studies and original ideas\" data-section=\"research-studies-original-ideas\">\n<h2 class=\"wp-block-heading\"><a id=\"post-186463-_r0215u93e1nq\"\/>5. Research studies and original ideas<\/h2>\n<\/div>\n<\/div>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"940\" height=\"570\" class=\"wp-image-186479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study.png\" alt=\"An example of a research study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study-768x466.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\"\/><\/noscript><img decoding=\"async\" width=\"940\" height=\"570\" class=\"lazyload wp-image-186479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study.png\" alt=\"An example of a research study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/an-example-of-a-research-study-768x466.png 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\"\/><\/figure>\n<p>Research studies are in-depth analyses often involving large data sets or new methodologies. Original ideas are innovative thoughts that have the potential to reshape how people in your industry approach a\u00a0topic.<\/p>\n<p>Here are some examples:<\/p>\n<p>This is the highest level because it is extremely difficult. You need extensive domain expertise, years of experience, and critical thinking. If you\u2019re running a research study, you\u2019ll need data and even data scientists to help you with the analysis. It is a lot of time, effort, and\u00a0money.<\/p>\n<p>But if you hit \u2018bingo\u2019, you truly get the pot of gold at the end of the rainbow. Because if you\u2019ve said something unique and notable, people will cite and link to you. For example, if you look at the top-linked articles on our blog, they\u2019re mostly research studies:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1070\" height=\"1428\" class=\"wp-image-186480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies.png\" alt=\"Our top-linked pages are mostly research studies\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies-318x425.png 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies-768x1025.png 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\"\/><\/noscript><img decoding=\"async\" width=\"1070\" height=\"1428\" class=\"lazyload wp-image-186480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies.png\" alt=\"Our top-linked pages are mostly research studies\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies-318x425.png 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/our-top-linked-pages-are-mostly-research-studies-768x1025.png 768w\" data-sizes=\"(max-width: 1070px) 100vw, 1070px\"\/><\/figure>\n<p>Even the reason why the <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">article on long-tail keywords<\/a> got so many backlinks was a result of critical thinking. The original version of the post focused on correcting the misconception behind the term: \u201clong-tail keywords\u201d were so-named because they resided on the long tail of the search demand curve, not because they were\u00a0long.<\/p>\n<figure class=\"wp-block-image\">\n<div id=\"attachment_186481\" style=\"width: 1380px\" class=\"wp-caption alignnone\"><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-186481\" class=\"wp-image-186481\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo.jpg\" alt=\"The 2018 version of our article on long-tail keywords\" width=\"1370\" height=\"2042\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo.jpg 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-285x425.jpg 285w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-768x1145.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-1031x1536.jpg 1031w\" sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><\/noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-186481\" class=\"lazyload wp-image-186481\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo.jpg\" alt=\"The 2018 version of our article on long-tail keywords\" width=\"1370\" height=\"2042\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo.jpg 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-285x425.jpg 285w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-768x1145.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/the-2018-version-of-our-article-on-long-tail-keywo-1031x1536.jpg 1031w\" data-sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><\/p>\n<p id=\"caption-attachment-186481\" class=\"wp-caption-text\">The 2018 version of our article on long-tail keywords<\/p>\n<\/div>\n<\/figure>\n<p>There are no shortcuts to reaching this level. If I had the secret hack, I would be publishing Level 5 content all day long. But evidently I\u2019m not. It\u2019s akin to being in academia\u2014not everyone can be a published professor. That\u2019s why we respect academics so much; you need to conduct brilliant research and generate innovative ideas to even be on that echelon.<\/p>\n<p>That said, academics don\u2019t just publish novel studies all the time. They also publish <a href=\"https:\/\/en.wikipedia.org\/wiki\/Reproducibility\">replications<\/a>. So if we extend the academia analogy, you\u2019ll realize that you can publish replications of existing studies in your industry too.<\/p>\n<p>Here\u2019s how we can find potential studies to replicate. I\u2019ll go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, enter my target keyword and \u201cstudy\u201d, and then filter for:<\/p>\n<ul class=\"wp-block-list\">\n<li>No explicit results (to remove NSFW results)<\/li>\n<li>Referring domains &gt;50 (to find studies with lots of backlinks)<\/li>\n<li>Word count &gt;500 (to find blog\u00a0posts)<\/li>\n<li>DR &gt;40 (to find reputable websites)<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1290\" height=\"424\" class=\"wp-image-186482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas.png\" alt=\"Using Content Explorer to find study ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas-768x252.png 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><\/noscript><img decoding=\"async\" width=\"1290\" height=\"424\" class=\"lazyload wp-image-186482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas.png\" alt=\"Using Content Explorer to find study ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/using-content-explorer-to-find-study-ideas-768x252.png 768w\" data-sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><\/figure>\n<p>Scrolling through the results, I see a few potential studies that might be worth replicating:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1280\" class=\"wp-image-186483\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating.jpg\" alt=\"Potential studies worth replicating\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-1536x960.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1280\" class=\"lazyload wp-image-186483\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating.jpg\" alt=\"Potential studies worth replicating\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-768x480.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/potential-studies-worth-replicating-1536x960.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Should you only publish \u201cLevel 5\u201d content?\" data-section=\"only-publish-level-5-content\">\n<h2 class=\"wp-block-heading\"><a id=\"post-186463-_v4l0j5pbcvkq\"\/>Should you only publish \u201cLevel 5\u201d content?<\/h2>\n<\/div>\n<\/div>\n<p>As you can see, the higher the level, the more effort, investment, and time you have to put in. Especially Level 5 content, where you might even take years or decades to accumulate enough expertise and experience to come up with brilliant ideas.<\/p>\n<p>As finance writer Morgan Housel <a href=\"https:\/\/collabfund.com\/blog\/the-long-run-is-just-a-collection-of-short-runs\/\">writes<\/a>, \u201cThe long run is just a collection of short runs.\u201d You need to survive in the short term in order to be around in the long term. You can\u2019t put all your eggs in the Level 5 basket\u2014you need to balance it out with the other levels.<\/p>\n<p>The levels might be a scale but they are also a portfolio. You need all of them, not just the highest level. At Ahrefs, we produce content of all levels.<\/p>\n<p>How do we decide which level to produce for each topic? Let me introduce our BREW framework:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"960\" height=\"1200\" class=\"wp-image-186484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas.jpg\" alt=\"BREW framework for vetting marketing ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas.jpg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas-340x425.jpg 340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas-768x960.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\"\/><\/noscript><img decoding=\"async\" width=\"960\" height=\"1200\" class=\"lazyload wp-image-186484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas.jpg\" alt=\"BREW framework for vetting marketing ideas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas.jpg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas-340x425.jpg 340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/brew-framework-for-vetting-marketing-ideas-768x960.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\"\/><\/figure>\n<ol class=\"wp-block-list\">\n<li><strong>Business potential<\/strong> \u2014 How well can you feature your product or service? We score this on a scale from 0 to 3, where 3 is an irresistible pitch of your product and \u201c0\u201d means there\u2019s barely a way to mention it at all. For example, the topic \u201csocial media marketing\u201d would score a \u20180\u2019 and \u201clink building\u201d will score a \u20183\u2019.<\/li>\n<li><strong>Reach<\/strong>\u2014Who are you reaching, and how many can you reach? We might go viral on TikTok, but the millions of random people watching are highly unlikely to buy a premium SaaS product. A bottom-of-the-funnel article may have a lower traffic potential, but we could be reaching decision-makers at companies.<\/li>\n<li><strong>Effort<\/strong> \u2014 How much time and resources would you need? Will it be worth it? Perhaps you might even make a minimum viable article, where you find creative ways to \u2018reduce\u2019 the effort while maintaining the same potential reach. For example, you might interview three people instead of 12 for a deep dive\u00a0guide.<\/li>\n<li><strong>Who<\/strong> \u2014 Who\u2019s going to execute this idea? Does this person have the necessary skills to pull it off? For example, it might be overkill to get your most senior content marketer to make a simple listicle, while it might be early days for your intern to come up with a groundbreaking idea for your industry.<\/li>\n<\/ol>\n<p>To get the green light, the idea should be balanced in these four factors.<\/p>\n<p>For example, let\u2019s score the topic \u201clink building\u201d:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Business potential<\/strong> \u2014 3, because our SEO tool is integral for building links.<\/li>\n<li><strong>Reach<\/strong> \u2014 High. Keywords Explorer shows a potential search traffic potential of 4,400.<\/li>\n<li><strong>Effort<\/strong> \u2014 Effort for this article can be scaled up or down, depending on how much work we want to put\u00a0in.<\/li>\n<li><strong>Who<\/strong> \u2014 Our CMO Tim has decades of experience in\u00a0SEO.<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1258\" height=\"338\" class=\"wp-image-186485\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building.png\" alt=\"Traffic potential for the topic &quot;link building&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building-680x183.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building-768x206.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\"\/><\/noscript><img decoding=\"async\" width=\"1258\" height=\"338\" class=\"lazyload wp-image-186485\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building.png\" alt=\"Traffic potential for the topic &quot;link building&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building-680x183.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/traffic-potential-for-the-topic-link-building-768x206.png 768w\" data-sizes=\"(max-width: 1258px) 100vw, 1258px\"\/><\/figure>\n<p>In this case, since this topic scores well on our BREW framework, we decided to commit resources to make the best link-building guide\u00a0ever.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-186463-_b1eec5hie5t2\"\/>Final thoughts<\/h2>\n<p>If you want to become a great content marketer or a company known for its high-quality content, you need to climb the content quality ladder.<\/p>\n<p>After all, the higher the level, the harder it is for AI to keep up. You can\u2019t shortcut the process to expertise. You have to learn, put in the work, experience reality, and do it over and over again. That\u2019s how you can come up with innovative ideas to write\u00a0about.<\/p>\n<p>You may argue that it\u2019s simply a matter of prompting, but without deep expertise, it\u2019s also difficult to write a good, detailed prompt that can get LLMs to generate original ideas. And without expertise, you also can\u2019t tell if the generated output is truly innovative or just regurgitation.<\/p>\n<p>But as I\u2019ve said, treat the levels as a portfolio. You should be creating Level 5 content, but that doesn\u2019t mean you should neglect the Level 1s. There\u2019s a time and place for all of them\u2014and all of them are helpful to readers at different skill levels.<\/p>\n<p>Even better: <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">repurpose your content<\/a>. Invest the time and effort into a piece of Level 5 content, then splinter them into multiple Level 1s, 2s, and\u00a03s.<\/p>\n<p>That\u2019s how you can make your content go a long\u00a0way.<\/p>\n<\/p><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/quality-content\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve spent some time in digital marketing, you\u2019d think making quality content is the cure-all to every marketing woe. It\u2019s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant\u2019s presentation. But what does \u201cquality\u201d even mean? Some people think the Alchemist changed their lives, while others [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2867"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2868"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}