{"id":2916,"date":"2025-05-07T15:51:07","date_gmt":"2025-05-07T15:51:07","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/ppc-keyword-research-for-google-ads-a-first-timers-guide\/"},"modified":"2025-05-07T15:51:07","modified_gmt":"2025-05-07T15:51:07","slug":"ppc-keyword-research-for-google-ads-a-first-timers-guide","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/ppc-keyword-research-for-google-ads-a-first-timers-guide\/","title":{"rendered":"PPC Keyword Research for Google Ads: A First-Timer\u2019s Guide"},"content":{"rendered":"


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PPC keyword research is the process of finding the exact words or phrases people type into Google when they\u2019re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to\u00a0buy.<\/p>\n<\/div>\n

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads)<\/a>, many said it\u2019s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those keywords, and avoid wasting money bidding on ones you already rank for organically.<\/p>\n

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Google Keyword Planner<\/a> is free and a popular choice for PPC keyword research, but it doesn\u2019t always show the full picture, especially for low-volume or niche keywords.<\/p>\n

One downside of using Google Keyword Planner for PPC keyword research is that it often shows broad search volume ranges, which makes it hard to judge how popular a keyword really is.<\/p>\n

For instance, for the keyword \u201ccrypto wallet\u201d it shows a broad range of 10k-100k searches.<\/p>\n

\"Google<\/figure>\n

Tools like Ahrefs<\/a> (that\u2019s us!) can give you a clearer picture of a keyword\u2019s popularity, making it easier to choose and prioritize the right ones for your campaign.<\/p>\n