{"id":2949,"date":"2025-05-30T12:11:36","date_gmt":"2025-05-30T12:11:36","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/almost-half-of-google-searches-are-branded-heres-why-that-matters\/"},"modified":"2025-05-30T12:11:36","modified_gmt":"2025-05-30T12:11:36","slug":"almost-half-of-google-searches-are-branded-heres-why-that-matters","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/almost-half-of-google-searches-are-branded-heres-why-that-matters\/","title":{"rendered":"Almost Half of Google Searches Are Branded. Here\u2019s Why That Matters"},"content":{"rendered":"


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When most marketers think about SEO, they jump straight to keywords like \u201cbest running shoes\u201d or \u201chow to do [whatever]\u201d.<\/em> Non-branded, high-intent, top-of-funnel stuff.<\/p>\n<\/div>\n

But our latest study might surprise you:<\/p>\n

Nearly half of all Google searches (45.7%) are branded searches<\/strong>\u2014meaning people are actively seeking out specific companies and products they already know.<\/p>\n

\"45.7%<\/figure>\n

Yep, nearly half of what people type into Google includes a brand name or a product name.<\/p>\n

It\u2019s based on a massive Ahrefs study of ~150 million U.S. keywords. We\u2019re talking hard\u00a0data.<\/p>\n

So, if you\u2019re not actively considering brand marketing and branded search in your marketing strategy, you might be missing out on a huge piece of the\u00a0pie.<\/p>\n