Final thoughts<\/h2>\nI\u2019ve seen hundreds of GSC accounts over the years, and until recently, never seen a pattern like this. Now it\u2019s everywhere.<\/p>\n
In the past, blog traffic growth seemed well correlated with business growth. But today, I see that correlation weakening. This isn\u2019t a case of one blog bleeding traffic\u2014this is an entire industry <\/em>being recalibrated in real-time.<\/p>\nBut it\u2019s not all doom and gloom. While our clicks are tanking because of AI search, recent data from Patrick Stox shows that\u2014at least on the Ahrefs website\u2014visits from AI search convert 23x better than visits from traditional search<\/a>.<\/p>\nThe way content marketing functions is very different, but guess what? There are more potential customers in the world, more demand for products and services. That is the real determinant of growth, not clicks to a blog. We\u2019ll find different ways to reach those people.<\/p>\n
(But we should probably change our traffic growth targets\u2026)<\/p>\n<\/p><\/div>\n