{"id":2977,"date":"2025-06-18T10:00:28","date_gmt":"2025-06-18T10:00:28","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/ai-content-is-4-7x-cheaper-than-human-content-new-research-report\/"},"modified":"2025-06-18T10:00:28","modified_gmt":"2025-06-18T10:00:28","slug":"ai-content-is-4-7x-cheaper-than-human-content-new-research-report","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/ai-content-is-4-7x-cheaper-than-human-content-new-research-report\/","title":{"rendered":"AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the\u00a0risks.<\/p>\n<p>In this article, we\u2019re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or\u00a0less?<\/p>\n<div class=\"recommendation\">\n<p>Read the full research report<\/p>\n<div class=\"recommendation-content\">\n<p>Download and read the full PDF report here (no email required): <a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_3&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\">The State of AI in Content Marketing<\/a>.<\/p>\n<p>It includes extra research and analysis on AI content performance and costs, expert commentary from a dozen content and AI experts, and the full research methodology.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_3&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\">Download here.<\/a><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_3&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=intro_link\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-188499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" alt=\"\" width=\"2400\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-1536x896.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-2048x1195.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\"\/><\/a><\/p>\n<\/div>\n<\/div>\n<ul>\n<li>AI-generated content is <strong>4.7x cheaper<\/strong> than human-written content.<\/li>\n<li>The average cost per AI-generated blog post is <strong>$131, compared to $611<\/strong> for human-written posts.<\/li>\n<li>Companies using AI <strong>spend an average of $2,475 per month on content<\/strong>, compared to $2,442 for non-AI users.<\/li>\n<li><strong>51% of companies plan to increase their spending<\/strong> on AI-generated content.<\/li>\n<li>On average, companies spend just <strong>$188 per month on AI tools<\/strong>.<\/li>\n<li><strong>38% of respondents report saving money<\/strong> on writers due to AI adoption.<\/li>\n<li><strong>64% of companies spend less than $500 per month<\/strong> on AI content tools.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Human blog posts cost 4.7x more than AI blog posts\" data-section=\"human-blog-posts-cost-47x-more-than-ai-blog-posts\">\n<h2><a id=\"post-188615-_b2n0ytds6mnz\"\/>AI content is 4.7x cheaper than human content<\/h2>\n<\/div>\n<\/div>\n<p>We asked respondents how much they spend to create a single blog post. Unsurprisingly, AI-created content is much cheaper than human-written content.<\/p>\n<p>At the lowest end of the spectrum, 87% of AI users reported a cost of $0\u2013100 per blog post, compared to 39% of non-AI users.<\/p>\n<p>At the high end, 11% of non-AI users reported spending greater than $1,000 per blog post, compared to just 2% of AI users. 4% of non-AI users report spending greater than $5,000 per blog\u00a0post.<\/p>\n<p>We used the midpoints for each range to calculate an approximate weighted average cost. For AI-generated content, this average cost was $131; for human-created content, it was $611, or 4.7x greater.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1291\" class=\"wp-image-188664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-674x425.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-768x484.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-1536x968.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1291\" class=\"lazyload wp-image-188664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-674x425.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-768x484.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-1-1536x968.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<table id=\"tablepress-425\" class=\"tablepress tablepress-id-425 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">How much do you pay for the average blog post?<\/th>\n<th class=\"column-2\">AI<\/th>\n<th class=\"column-3\">No AI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">$0\u2013$100<\/td>\n<td class=\"column-2\">87.15%<\/td>\n<td class=\"column-3\">39.02%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">$101\u2013$500<\/td>\n<td class=\"column-2\">8.52%<\/td>\n<td class=\"column-3\">30.49%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">$501\u2013$1,000<\/td>\n<td class=\"column-2\">2.23%<\/td>\n<td class=\"column-3\">19.51%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">$1,001\u2013$2,000<\/td>\n<td class=\"column-2\">1.26%<\/td>\n<td class=\"column-3\">3.66%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">$2,001\u2013$3,000<\/td>\n<td class=\"column-2\">0.42%<\/td>\n<td class=\"column-3\">2.44%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">$3,001\u2013$4,000<\/td>\n<td class=\"column-2\">0.28%<\/td>\n<td class=\"column-3\">0.00%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">$4,001\u2013$5,000<\/td>\n<td class=\"column-2\">0.14%<\/td>\n<td class=\"column-3\">1.22%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">$5,001+<\/td>\n<td class=\"column-2\">0.00%<\/td>\n<td class=\"column-3\">3.66%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"There is almost no difference in total content spend between AI and non-AI users\" data-section=\"there-is-almost-no-difference-in-total-content-spend-between-ai-and-non-ai-users\">\n<h2><a id=\"post-188615-_skp7dvy10ta3\"\/>There is almost no difference in total content spend between AI and non-AI users<\/h2>\n<\/div>\n<\/div>\n<p>Whether or not they use AI, our respondents spend the same amount on their content marketing strategies.<\/p>\n<p>The average monthly spend on content marketing was almost the same in the AI and non-AI segments: $2,475 and $2,442, respectively.<\/p>\n<p>Given the reduced marginal cost of AI content and the <a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">increased publishing frequency it enables<\/a>, this suggests that AI content is primarily a cost-cutting measure, allowing companies to publish more content with the same budget\u2014instead of unlocking radically new or different content strategies.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1536\" class=\"wp-image-188666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-1536x1475.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1536\" class=\"lazyload wp-image-188666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-3-1536x1475.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>Segmenting the data further by company size, AI use seems to save the most money for the smallest (micro) and largest (enterprise) companies:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1700\" height=\"1671\" class=\"wp-image-188667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-768x755.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-1536x1510.png 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/noscript><img decoding=\"async\" width=\"1700\" height=\"1671\" class=\"lazyload wp-image-188667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-768x755.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-4-1536x1510.png 1536w\" data-sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/p>\n<h3><a id=\"post-188615-_4vkqqiedmcp\"\/>What the experts think<\/h3>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p><em>\u201cIt\u2019s interesting that companies using AI aren\u2019t necessarily spending less\u2014they\u2019re producing more with the same budget. Even though we\u2019re still in a tough budgetary environment, companies are still investing to shift from the constant struggle of creation to focusing on strategy, audience insights, and measuring actual business impact. We\u2019ve seen the same at Campfire\u2014the efficiencies AI has created has allowed us to experiment more and more quickly (eg, AB testing ad copy at scale), and we\u2019ve actually invested more in our own content in Q1 because we feel there are economies of scale to AI use that we couldn\u2019t generate before.\u201d<\/em><\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Cassandra Naji\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Cassandra-Naji.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Cassandra Naji\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Cassandra-Naji.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<p> \u201cOne way to read this data: content budgets are similar across AI and non-AI-using companies. Instead of using AI as a justification for increasing spend, AI is instead being used to make the same budget go further, creating more content for the same total\u00a0cost.\u201d<\/p>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"51% of companies plan to increase spend on AI content\" data-section=\"51-of-companies-plan-to-increase-spend-on-ai-content\">\n<h2><a id=\"post-188615-_q45ysib1pd76\"\/>51% of companies plan to increase spend on AI content<\/h2>\n<\/div>\n<\/div>\n<p>Unsurprisingly, almost none of our respondents plan to reduce their spend on AI content.<\/p>\n<p>Over half of respondents plan to increase spend on AI content in the next year (17% \u201cincrease significantly\u201d and 34% \u201cincrease\u201d). 43% plan to keep their spend the same, while just 6% plan to decrease spending (5% \u201cdecrease\u201d and 1% \u201cdecrease significantly\u201d).<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1141\" class=\"wp-image-188668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-596x425.png 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-768x548.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-1536x1095.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1141\" class=\"lazyload wp-image-188668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-596x425.png 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-768x548.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-5-1536x1095.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>Grouping data by company size, micro (1\u20139 employee) companies are the most likely to increase their spend, while enterprises (1,000+ employees) are the least likely to decrease their\u00a0spend:<\/p>\n<p><strong><noscript><img decoding=\"async\" width=\"1622\" height=\"1338\" class=\"wp-image-188669\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6.png 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-768x634.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-1536x1267.png 1536w\" sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/noscript><img decoding=\"async\" width=\"1622\" height=\"1338\" class=\"lazyload wp-image-188669\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6.png 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-768x634.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-6-1536x1267.png 1536w\" data-sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/strong><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Companies spend an average of $188 per month on AI tools\" data-section=\"companies-spend-an-average-of-188-per-month-on-ai-tools\">\n<h2><a id=\"post-188615-_an7fub6z3y1g\"\/>Companies spend an average of $188 per month on AI\u00a0tools<\/h2>\n<\/div>\n<\/div>\n<p>AI tools are extremely cheap. Almost two-thirds of our survey respondents (64%) spend less than $500 per month on content tools.<\/p>\n<p>At the low end of the spectrum, 47% of respondents reported spending $1\u2013100 on AI tools per month, with 15% spending $101\u2013250. Only 2.6% of respondents spend over $1,000 per\u00a0month.<\/p>\n<p>Using the midpoints of each range, we can calculate an estimated weighted average spend of just <strong>$188 per month<\/strong>.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1206\" class=\"wp-image-188670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-680x400.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-768x452.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-1536x905.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1206\" class=\"lazyload wp-image-188670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-680x400.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-768x452.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-7-1536x905.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<h3><a id=\"post-188615-_wga8twf6bbm\"\/>What the experts think<\/h3>\n<blockquote class=\"small\">\n<p> Generative AI has been so disruptive in part because of its low cost. We have access to a freemium SaaS product that can write articles, generate code, and create images. API calls are becoming cheaper and cheaper too, so even advanced users with complex workflows can access AI for extremely low prices.<\/p>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<div class=\"recommendation\">\n<p>AI Content Helper from Ahrefs<\/p>\n<div class=\"recommendation-content\">\n<p>We\u2019ve built a content tool that uses AI in all the right ways: <strong>AI Content Helper<\/strong>.<\/p>\n<p>AI Content Helper marries human creativity with AI efficiency and Ahrefs\u2019 competitor intelligence. It\u2019s designed to help content and SEO teams scale their content production and improve their search rankings\u2014without sacrificing human creativity and\u00a0skill.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1176\" class=\"wp-image-188671\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-768x441.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-1536x882.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1176\" class=\"lazyload wp-image-188671\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-768x441.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-8-1536x882.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<p>AI Content Helper\u2019s features include:<\/p>\n<ul>\n<li><strong>AI content creation.<\/strong> Ask a state-of-the-art AI writing copilot to write paragraphs, fill content gaps, and edit and improve your article content.<\/li>\n<li><strong>Content scoring.<\/strong> Score the search optimization of your content (and your competitors) from 0\u2013100, and get actionable recommendations for improving optimization for your target keyword.<\/li>\n<li><strong>Topic optimization. <\/strong>Use AI to identify \u201ctopic gaps\u201d: missing information to add to your article to help readers answer their questions and Google rank your content.<\/li>\n<li><strong>Multiple intents.<\/strong> Many SERPs contain multiple intents, so AI Content Helper lets you pick the exact articles you want to compare with.<\/li>\n<li><strong>Competitor insights.<\/strong> See content scores, word counts, referring domains, and more for your competitors\u2019 articles, along with the full HTML of each competing page\u2014perfect for seeing how the top-ranking articles are written.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.ahrefs.com\/content-helper\">Get started with AI Content Helper now<\/a> or <a href=\"https:\/\/ahrefs.com\/ai-content-helper\/\">learn more here<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"38% of respondents save money on writers\" data-section=\"38-of-respondents-are-saving-money-on-writers\">\n<h2><a id=\"post-188615-_r5asvunxpjj7\"\/>38% of respondents save money on writers<\/h2>\n<\/div>\n<\/div>\n<p>Although it seems possible that AI content will eat away at the market for freelance writing, our data suggest that AI content is far from a wholesale replacement.<\/p>\n<p>When asked how much money AI users saved per month, the most common response (45%) was that they were <em>not <\/em>saving money.<\/p>\n<p>38% of respondents reported reducing their expenditure on writers and freelance writers as a result of adopting AI. Only a very small percentage (2.99%) reported saving over $5,000 per\u00a0month.<\/p>\n<p>The most commonly reported savings fell into the $1\u2013500 and $501\u20131,000 range. Using the midpoints of each range we can calculate an estimated weighted average saving of $603.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1910\" height=\"1562\" class=\"wp-image-188672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9.png 1910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-1536x1256.png 1536w\" sizes=\"(max-width: 1910px) 100vw, 1910px\"\/><\/noscript><img decoding=\"async\" width=\"1910\" height=\"1562\" class=\"lazyload wp-image-188672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9.png 1910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188615-9-1536x1256.png 1536w\" data-sizes=\"(max-width: 1910px) 100vw, 1910px\"\/><\/p>\n<h3><a id=\"post-188615-_pvr0sb20zvul\"\/>What the experts think<\/h3>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p><em>\u201cAI is not here to replace content teams\u2014it\u2019s here to make them more efficient, creative, and strategic.\u00a0<\/em><\/p>\n<p><em>The brands that invest in AI training now will have a clear competitive edge, producing high-quality content faster while maintaining authenticity and brand\u00a0voice.\u201d<\/em><\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Anna York\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Anna-York.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Anna York\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Anna-York.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p><em>\u201cSomething we\u2019ve seen with generative AI is that it can unlock new types of consumer demand, instead of simply replacing existing demand. So far, AI search seems additive to traditional search\u2014and the same may be true for access to content marketing. AI might allow companies that couldn\u2019t otherwise afford any type of content marketing to access it for the first\u00a0time.\u201d<\/em><\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/ryan-law.jpeg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Want to learn how marketers use AI for content creation, or how well it ranks relative to human-written content?<\/p>\n<p>You can download and read our full PDF report here (no email required): <a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_3&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=outro_link\" target=\"_blank\" rel=\"noopener\">The State of AI in Content Marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-by-Ahrefs.pdf?utm_source=blog_post_3&amp;utm_medium=blog&amp;utm_campaign=state_of_ai_in_content_marketing&amp;utm_content=outro_link\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-188499 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg\" alt=\"\" width=\"2400\" height=\"1400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social.jpg 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-1536x896.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/AI-in-Content-Marketing-Social-2048x1195.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\"\/><\/a><\/p>\n<\/p><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-5x-cheaper-than-human-content\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results\u2026and the\u00a0risks. In this article, we\u2019re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or\u00a0less? Read the full research report Download and read the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}