{"id":2987,"date":"2025-06-23T11:10:42","date_gmt":"2025-06-23T11:10:42","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/websites-with-more-organic-search-traffic-get-mentioned-more-in-ai-search\/"},"modified":"2025-06-23T11:10:42","modified_gmt":"2025-06-23T11:10:42","slug":"websites-with-more-organic-search-traffic-get-mentioned-more-in-ai-search","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/websites-with-more-organic-search-traffic-get-mentioned-more-in-ai-search\/","title":{"rendered":"Websites With More Organic Search Traffic Get Mentioned More in AI Search"},"content":{"rendered":"


\n<\/p>\n

\n

I don\u2019t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes.<\/p>\n

I looked at the top 50 websites mentioned in Ahrefs Brand Radar<\/a> for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June\u00a02025.<\/p>\n

I compared the website mentions to their worldwide organic search traffic in Ahrefs.<\/p>\n

\n

Sidenote.<\/p>\n

Brand Radar isn\u2019t just another AI visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare against your competitors. It\u2019s more like Site Explorer than it is Rank Tracker. Plus, we have web visibility so you can see how you\u2019re talked about online, and search demand to show your popularity.<\/p><\/div>\n

Here\u2019s what Brand Radar looks\u00a0like.<\/p>\n

\"Ahrefs<\/figure>\n

Let\u2019s dig\u00a0in.<\/p>\n

All 3 systems seem to mention more trafficked websites more often, but the strength of that relationship varies a\u00a0bit.<\/p>\n

Perplexity mentions are the most aligned with the organic search traffic of the websites and ChatGPT is the least aligned, but if Wikipedia wasn\u2019t such a huge outlier, it would be much more aligned.<\/p>\n

I\u2019ll give the usual correlation does not equal causation disclaimer, but this correlation makes complete sense.<\/p>\n

Here are the Spearman rank correlations<\/a> for mention share vs. search traffic across the top 50 domains in each system:<\/p>\n\n\n\n\n\n\n\n
AI Assistant<\/th>\nSpearman Rho<\/th>\nP-Value<\/th>\nCorrelation<\/th>\n<\/tr>\n<\/thead>\n
Google AI Overviews<\/td>\n0.47<\/td>\n0.0006<\/td>\nModerate<\/td>\n<\/tr>\n
ChatGPT<\/td>\n0.33<\/td>\n0.0515<\/td>\nWeak<\/td>\n<\/tr>\n
Perplexity<\/td>\n0.66<\/td>\n0.0000<\/td>\nStrong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Search is what Google does. Sites that rank well and have more organic search traffic in Google also seem to be mentioned more in AI Overviews.<\/p>\n