{"id":3012,"date":"2025-07-07T10:00:00","date_gmt":"2025-07-07T10:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/google-seems-more-biased-towards-big-brands-than-chatgpt-and-perplexity\/"},"modified":"2025-07-07T10:00:00","modified_gmt":"2025-07-07T10:00:00","slug":"google-seems-more-biased-towards-big-brands-than-chatgpt-and-perplexity","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/google-seems-more-biased-towards-big-brands-than-chatgpt-and-perplexity\/","title":{"rendered":"Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div>\n<div class=\"author-desktop\">\n<div class=\"post-navigation2\">\n<div id=\"fright\" class=\"share-post-top-bottom subscr-fright\">\n<p>Get the week&#8217;s best marketing content<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p> <span><\/p>\n<p>Does being mentioned more on the web lead to more mentions in AI assistants? I\u2019m defining mentions as the number of web pages that mention an entity at least\u00a0once.<\/p>\n<p>I looked at the top 50 websites mentioned in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> for Google AI Overviews, ChatGPT, and Perplexity.<\/p>\n<p>This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June\u00a02025.<\/p>\n<p>Let\u2019s dig\u00a0in.<\/p>\n<p>I\u2019ll give the usual correlation does not equal causation disclaimer.<\/p>\n<p>Google has a strong correlation, where it seems like branded web mentions lead to more visibility. The others did not correlate as\u00a0well.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1519\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png\" alt=\"branded web mentions vs AI visibility correlations\" class=\"wp-image-189367\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-448x425.png 448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-768x729.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-1-1536x1458.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>We saw nearly the same correlation for <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">AI Overviews across 75,000 websites<\/a>. In fact, Branded web mentions were the highest correlating factor. Here\u2019s the data from that\u00a0study.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1769\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png\" alt=\"Factors that correlate with brand appearance in AI Overviews across 75k brands\" class=\"wp-image-189368\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-768x849.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-1389x1536.png 1389w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1769\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png\" alt=\"Factors that correlate with brand appearance in AI Overviews across 75k brands\" class=\"lazyload wp-image-189368\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-768x849.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189366-2-1389x1536.png 1389w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>However, Perplexity and ChatGPT did not correlate nearly as much. Perplexity had a weak correlation and ChatGPT a very weak correlation.<\/p>\n<p>Google has favored brands for a long time, and the other AI assistants may not have the same built-in systems for it that Google does. Google favors brands to fight false information, to lean into trusted content. Google\u2019s former CEO Eric Schmidt was once <a href=\"https:\/\/adage.com\/article\/media\/google-s-schmidt-internet-cesspool-brands\/131569\/#:~:text=MOUNTAIN%20VIEW%2C%20Calif.,'\">asked about the internet becoming a cesspool where false information thrives<\/a>. He\u00a0said:<\/p>\n<blockquote class=\"small\">\n<p>Brands are the solution, not the problem.<\/p>\n<p><span class=\"quote-author\">Eric Schmidt,<\/span> <span class=\"quote-author-job\">Former Google CEO<\/span><\/p>\n<\/blockquote>\n<p>Here are the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Spearman%27s_rank_correlation_coefficient\">Spearman rank correlations<\/a> for branded web mentions vs. AI visibility across the top 50 domains in each system:<\/p>\n<table id=\"tablepress-432\" class=\"tablepress tablepress-id-432 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">AI Assistant<\/th>\n<th class=\"column-2\">\u03c1 (Mentions vs Visibility)<\/th>\n<th class=\"column-3\">Correlation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Google AI Overviews<\/td>\n<td class=\"column-2\">0.65<\/td>\n<td class=\"column-3\">Strong<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">ChatGPT<\/td>\n<td class=\"column-2\">0.15<\/td>\n<td class=\"column-3\">Very Weak<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Perplexity<\/td>\n<td class=\"column-2\">0.30<\/td>\n<td class=\"column-3\">Weak<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"wp-block-heading\"><a id=\"post-189366-_pkpq73ta5xm\"\/>Final thoughts<\/h2>\n<p>We\u2019ll run this on a larger sample of sites and see if anything changes, but considering how well the results for Google AI Overviews lined up with the larger study, I\u2019m not sure they will change much.<\/p>\n<p>In the meantime, check out <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>. Brand Radar isn\u2019t just another LLM visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare vs competitors. It\u2019s more like Site Explorer than it is Rank Tracker. Plus we have the web visibility index so that you can see how you\u2019re talked about online and the search demand index to see how popular you are in searches.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1273\" height=\"2500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg\" alt=\"\" class=\"wp-image-189550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-216x425.jpg 216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-768x1508.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-782x1536.jpg 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-1043x2048.jpg 1043w\" sizes=\"(max-width: 1273px) 100vw, 1273px\"\/><\/noscript><img decoding=\"async\" width=\"1273\" height=\"2500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg\" alt=\"\" class=\"lazyload wp-image-189550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4.jpg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-216x425.jpg 216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-768x1508.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-782x1536.jpg 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/image-2-4-1043x2048.jpg 1043w\" data-sizes=\"(max-width: 1273px) 100vw, 1273px\"\/><\/figure>\n<p> <\/span><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/branded-web-mentions-visibility-ai-search\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get the week&#8217;s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I\u2019m defining mentions as the number of web pages that mention an entity at least\u00a0once. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3013"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}