{"id":3030,"date":"2025-07-22T13:47:09","date_gmt":"2025-07-22T13:47:09","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/googles-free-seo-tools-explained\/"},"modified":"2025-07-22T13:47:09","modified_gmt":"2025-07-22T13:47:09","slug":"googles-free-seo-tools-explained","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/googles-free-seo-tools-explained\/","title":{"rendered":"Google&#8217;s Free SEO Tools, Explained"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a\u00a0dime.<\/p>\n<p>Every SEO\u2014whether beginner or expert\u2014uses Google\u2019s free tools in some capacity. They\u2019re widely accessible, they offer a glimpse into how Google\u2019s search and advertising systems work, and they\u2019re often the first place we look for performance data.<\/p>\n<p>Here\u2019s what each of Google\u2019s free SEO tools does, when to use it, and some Ahrefs alternatives for when you outgrow the basics.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. Google Search Console: The SEO command center\" data-section=\"google-search-console\">\n<h2><a id=\"post-190191-_kuxl3jgbo13s\"\/>1. Google Search Console: The SEO command center<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> (GSC) is your direct line to how Google sees your site\u2014and for many SEOs, it\u2019s their only source of first-party SEO\u00a0data.<\/p>\n<p>At its core, GSC shows which queries bring traffic to your pages, how those pages perform in search, and whether Google is indexing them properly.<\/p>\n<p>The <strong>Performance report <\/strong>is where most people start: it lets you analyze <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">SEO metrics<\/a> by page, query, country, device, and date. You can see which pages get the most organic search traffic, and monitor how your performance changes over\u00a0time.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1796\" height=\"686\" class=\"wp-image-190192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-1.png 1796w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-1-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-1-768x293.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-1-1536x587.png 1536w\" sizes=\"(max-width: 1796px) 100vw, 1796px\"\/><\/p>\n<p>Then there\u2019s the<strong> Indexing report<\/strong>, which reveals which pages are in Google\u2019s index and which are excluded\u2014with specific reasons why. This should be your first port of call for any performance issues. It saves you from the black box of wondering why content isn\u2019t showing up.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1794\" height=\"694\" class=\"wp-image-190193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2.png 1794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-768x297.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-1536x594.png 1536w\" sizes=\"(max-width: 1794px) 100vw, 1794px\"\/><\/noscript><img decoding=\"async\" width=\"1794\" height=\"694\" class=\"lazyload wp-image-190193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2.png 1794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-768x297.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-2-1536x594.png 1536w\" data-sizes=\"(max-width: 1794px) 100vw, 1794px\"\/><\/p>\n<p>The<strong> URL Inspection tool<\/strong> allows for page-level diagnostics. You can see <a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">whether a page is indexed<\/a>, the last time it was crawled, if mobile usability passed, and whether enhancements like schema markup are detected.<\/p>\n<p>And there\u2019s the new <strong>Insights report<\/strong>, which aims to quickly provide key trends and performance data for your website:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1928\" height=\"1320\" class=\"wp-image-190194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3.jpg 1928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-621x425.jpg 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-768x526.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-1536x1052.jpg 1536w\" sizes=\"(max-width: 1928px) 100vw, 1928px\"\/><\/noscript><img decoding=\"async\" width=\"1928\" height=\"1320\" class=\"lazyload wp-image-190194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3.jpg 1928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-621x425.jpg 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-768x526.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-3-1536x1052.jpg 1536w\" data-sizes=\"(max-width: 1928px) 100vw, 1928px\"\/><\/p>\n<p>GSC also includes Core Web Vitals reporting\u2014tracking metrics like LCP and CLS that influence rankings\u2014and a manual actions section, where you\u2019ll be notified if Google penalizes your\u00a0site.<\/p>\n<p>And submitting <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/sitemap\">sitemaps<\/a> through GSC is still the most reliable way to ensure new content gets discovered quickly.<\/p>\n<h3><a id=\"post-190191-_fmnh6y4wco04\"\/>Level up with Ahrefs GSC integration<\/h3>\n<p>GSC is great, but only stores 16 months of historical data. If you <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/5311821-how-do-i-see-my-google-search-console-performance-in-ahrefs\">connect it to Ahrefs<\/a>, we\u2019ll store and backfill that data indefinitely\u2014so you can monitor long-term trends, compare year-over-year performance, and build more robust SEO reports.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1846\" height=\"866\" class=\"wp-image-190195\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-680x319.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-768x360.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-1536x721.png 1536w\" sizes=\"(max-width: 1846px) 100vw, 1846px\"\/><\/noscript><img decoding=\"async\" width=\"1846\" height=\"866\" class=\"lazyload wp-image-190195\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-680x319.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-768x360.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-4-1536x721.png 1536w\" data-sizes=\"(max-width: 1846px) 100vw, 1846px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Google Analytics: Analyze performance beyond search\" data-section=\"google-analytics\">\n<h2><a id=\"post-190191-_9os5e7syn7ro\"\/>2. Google Analytics: Analyze performance beyond search<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/analytics.google.com\/\">Google Analytics (GA4)<\/a> helps you understand what happens after someone lands on your site. It\u2019s the tool for tracking on-site behavior\u2014things like how long users stay, what pages they visit, and whether they convert.<\/p>\n<p>One of the most useful GA4 reports for SEOs is the <strong>Acquisition report.<\/strong> This shows you how many users arrived via organic search and how that traffic compares to other sources, like paid search or direct visits. By analyzing these patterns, you can see which pages are pulling in traffic and which might need attention.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1472\" height=\"1816\" class=\"wp-image-190196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-768x947.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-1245x1536.png 1245w\" sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/noscript><img decoding=\"async\" width=\"1472\" height=\"1816\" class=\"lazyload wp-image-190196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-768x947.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-5-1245x1536.png 1245w\" data-sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/p>\n<p>You can also dig into engaged sessions and conversion paths. These metrics show how long users stick around, which pages they interact with, and how they ultimately convert\u2014giving you insight into which content is driving results.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1550\" height=\"1768\" class=\"wp-image-190197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6.png 1550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-373x425.png 373w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-768x876.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-1347x1536.png 1347w\" sizes=\"(max-width: 1550px) 100vw, 1550px\"\/><\/noscript><img decoding=\"async\" width=\"1550\" height=\"1768\" class=\"lazyload wp-image-190197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6.png 1550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-373x425.png 373w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-768x876.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-6-1347x1536.png 1347w\" data-sizes=\"(max-width: 1550px) 100vw, 1550px\"\/><\/p>\n<p>Segmentation is another GA4 superpower. You can slice your data by landing page, device type, country, traffic channel, and more. This makes it easier to spot technical issues (like poor mobile experience) or content gaps by region.<\/p>\n<h3><a id=\"post-190191-_wwtli9vxiz5k\"\/>Level up with Ahrefs Web Analytics<\/h3>\n<p>GA4 can be overwhelming and surprisingly difficult to use\u2014especially if you\u2019re just trying to understand where your website traffic comes\u00a0from.<\/p>\n<p>If you want something a little easier to use, you can try <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a>. It\u2019s a simple-to-use, privacy-focused GA4 alternative that filters out bots, makes it easy to spot traffic from AI assistants, and is free up to 1 million events per\u00a0month.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1809\" height=\"2048\" class=\"wp-image-190198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7.jpg 1809w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-768x869.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-1357x1536.jpg 1357w\" sizes=\"(max-width: 1809px) 100vw, 1809px\"\/><\/noscript><img decoding=\"async\" width=\"1809\" height=\"2048\" class=\"lazyload wp-image-190198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7.jpg 1809w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-768x869.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-7-1357x1536.jpg 1357w\" data-sizes=\"(max-width: 1809px) 100vw, 1809px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Google Keyword Planner: Free keyword research\" data-section=\"google-keyword-planner\">\n<h2><a id=\"post-190191-_lbeuobssm6tv\"\/>3. Google Keyword Planner: Free keyword research<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/business.google.com\/uk\/ad-tools\/keyword-planner\/\">Google Keyword Planner<\/a> was originally built for advertisers running Google Ads, but many SEOs use it for basic keyword research as\u00a0well.<\/p>\n<p>You can plug in a <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keyword<\/a> to generate hundreds of related keyword ideas. The tool also provides rough estimates of monthly search volumes and a competitiveness rating\u2014though this rating reflects ad competition, not organic ranking difficulty.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1520\" height=\"1646\" class=\"wp-image-190199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-768x832.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-1418x1536.png 1418w\" sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/noscript><img decoding=\"async\" width=\"1520\" height=\"1646\" class=\"lazyload wp-image-190199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-768x832.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-8-1418x1536.png 1418w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/p>\n<p>You can group keyword suggestions into ad groups or <a href=\"https:\/\/ahrefs.com\/blog\/keyword-clustering-tools\/\">thematic clusters<\/a>, which can be helpful for early-stage content planning. But there are a few important limitations:<\/p>\n<ul>\n<li><strong>Search volumes are shown in broad ranges (like 1K\u201310K)<\/strong>, which makes it difficult to determine which keywords are actually worth targeting.<\/li>\n<li><strong>The competition metric reflects paid advertising competition<\/strong>, not how hard it is to rank organically.<\/li>\n<li><strong>You can\u2019t easily assess SERP features or understand the user intent <\/strong>behind keywords without leaving the\u00a0tool.<\/li>\n<\/ul>\n<p>These gaps make it harder to build a truly effective organic SEO strategy using Keyword Planner alone.<\/p>\n<h3><a id=\"post-190191-_9vfntfermdkz\"\/>Level up with Ahrefs Keywords Explorer<\/h3>\n<p>A better option for SEO-specific research is <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>. It gives you precise search volumes, Keyword Difficulty scores, SERP features, traffic potential, parent topics, and now even trend predictions\u2014so you can find not just popular keywords, but the ones likely to grow in\u00a0value.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1820\" height=\"1440\" class=\"wp-image-190200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9.jpg 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-537x425.jpg 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-768x608.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-1536x1215.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\"\/><\/noscript><img decoding=\"async\" width=\"1820\" height=\"1440\" class=\"lazyload wp-image-190200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9.jpg 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-537x425.jpg 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-768x608.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-9-1536x1215.jpg 1536w\" data-sizes=\"(max-width: 1820px) 100vw, 1820px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. Google Trends: Discover what\u2019s gaining traction\" data-section=\"google-trends\">\n<h2><a id=\"post-190191-_d380wa20d446\"\/>4. Google Trends: Discover what\u2019s gaining traction<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends <\/a>lets you see how interest in a topic changes over time, based on search data from across Google\u2019s massive user base. It\u2019s an excellent tool for identifying which topics are gaining popularity and which ones are falling off.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1860\" class=\"wp-image-190201\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-468x425.jpg 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-768x698.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-1536x1395.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1860\" class=\"lazyload wp-image-190201\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-468x425.jpg 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-768x698.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-10-1536x1395.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<p>You can use Google Trends to identify rising queries before they hit their peak, giving you a chance to publish content ahead of the curve. It also allows you to compare the relative popularity of two or more search terms, helping you decide which keyword might be more relevant or timely for your audience.<\/p>\n<p>Beyond that, the tool lets you drill down by region, timeframe, and category, which is useful for understanding seasonal or regional differences in interest. For instance, a keyword might be trending in the US but flat in the UK, or it might peak every December.<\/p>\n<h3><a id=\"post-190191-_hdfmgkxo9m3p\"\/>Level up with Ahrefs Keywords Explorer<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> now includes growth predictions and built-in trend filters, which makes this kind of analysis even more useful. You can easily spot keywords that are trending up, down, or have strong seasonal patterns\u2014all within the same dashboard.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1838\" height=\"1514\" class=\"wp-image-190202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11.png 1838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-516x425.png 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-768x633.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-1536x1265.png 1536w\" sizes=\"(max-width: 1838px) 100vw, 1838px\"\/><\/noscript><img decoding=\"async\" width=\"1838\" height=\"1514\" class=\"lazyload wp-image-190202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11.png 1838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-516x425.png 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-768x633.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-11-1536x1265.png 1536w\" data-sizes=\"(max-width: 1838px) 100vw, 1838px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Google Alerts: Monitor mentions and backlinks\" data-section=\"google-alerts\">\n<h2><a id=\"post-190191-_cv8fpm7b8i7y\"\/>5. Google Alerts: Monitor mentions and backlinks<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a> monitors the web for mentions of a brand, competitor, or keyword. It\u2019s a simple tool that allows you to set up alerts for specific terms and receive email notifications whenever new content matches your criteria.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1490\" height=\"950\" class=\"wp-image-190203\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-667x425.png 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-768x490.png 768w\" sizes=\"(max-width: 1490px) 100vw, 1490px\"\/><\/noscript><img decoding=\"async\" width=\"1490\" height=\"950\" class=\"lazyload wp-image-190203\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-667x425.png 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-12-768x490.png 768w\" data-sizes=\"(max-width: 1490px) 100vw, 1490px\"\/><\/p>\n<p>You can customize alerts by language, region, and content type (such as blogs, news, or forums), which makes it fairly flexible for SEO and PR use cases. This tool is especially useful for monitoring press mentions, discovering unlinked brand citations you may want to reclaim, or keeping tabs on what competitors are saying or\u00a0doing.<\/p>\n<h3><a id=\"post-190191-_v563m9metz9s\"\/>Level up with Ahrefs\u2019 Content Explorer<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a> takes this to the next level by tracking mentions across billions of pages and letting you filter results by domain authority, estimated traffic, backlink profile, and publication date. It\u2019s a powerful option for digital PR, link building, and broader content monitoring strategies.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1596\" height=\"710\" class=\"wp-image-190204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-1536x683.png 1536w\" sizes=\"(max-width: 1596px) 100vw, 1596px\"\/><\/noscript><img decoding=\"async\" width=\"1596\" height=\"710\" class=\"lazyload wp-image-190204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-13-1536x683.png 1536w\" data-sizes=\"(max-width: 1596px) 100vw, 1596px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"6. Google Business Profile: Local SEO essential\" data-section=\"google-business-profile\">\n<h2><a id=\"post-190191-_htlme07eg9td\"\/>6. Google Business Profile: Local SEO essential<\/h2>\n<\/div>\n<\/div>\n<p>If you operate a local business, your <a href=\"https:\/\/business.google.com\/uk\/business-profile\/\">Google Business Profile (GBP)<\/a> is one of the most important assets in your SEO toolkit. It determines how your business appears in Google Maps and local search results, including the coveted local pack\u2014the top three map listings that show up for location-based queries.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"976\" class=\"wp-image-190205\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-1536x732.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"976\" class=\"lazyload wp-image-190205\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-14-1536x732.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<p>Your GBP lets you display essential information like opening hours, business categories, services offered, and contact details. You can also upload photos, publish updates, answer questions, and engage with customers via messaging or review responses. All of these interactions influence how your listing performs and how trustworthy it appears to potential customers.<\/p>\n<p>Importantly, Google will automatically change parts of your GBP listing (like the services you offer) based on reviews, so it\u2019s important to monitor which changes Google has\u00a0made.<\/p>\n<p>Google can change<\/p>\n<p><noscript><img decoding=\"async\" width=\"1382\" height=\"1222\" class=\"wp-image-190206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15-481x425.png 481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15-768x679.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"1222\" class=\"lazyload wp-image-190206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15-481x425.png 481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-15-768x679.png 768w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/p>\n<h3><a id=\"post-190191-_dekk984e8elr\"\/>Level up with Ahrefs Business Profile Monitor<\/h3>\n<p>Managing your Google Business Profile manually can be tedious\u2014especially if you\u2019re overseeing multiple locations.<\/p>\n<p>That\u2019s where <a href=\"https:\/\/ahrefs.com\/gbp-monitor\">Ahrefs\u2019 Google Business Profile Monitor<\/a> comes in. It helps you catch unauthorized changes, reject malicious edits, and manage multiple profiles efficiently from a single dashboard. You\u2019ll receive real-time email alerts for any change, whether it\u2019s made by you, your team, or Google, and you can bulk edit fields like business hours, categories, and contact details.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1440\" height=\"1040\" class=\"wp-image-190207\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16-588x425.jpg 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16-768x555.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/noscript><img decoding=\"async\" width=\"1440\" height=\"1040\" class=\"lazyload wp-image-190207\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16-588x425.jpg 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-16-768x555.jpg 768w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"7. Google PageSpeed Insights: Speed = rankings\" data-section=\"google-pagespeed-insights\">\n<h2><a id=\"post-190191-_lx4o8o8ujsij\"\/>7. Google PageSpeed Insights: Speed = rankings<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a> assesses your website\u2019s loading performance and provides a detailed analysis of what\u2019s slowing it\u00a0down.<\/p>\n<p>It focuses on <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>\u2014specifically Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Contentful Paint (FCP)\u2014which are key performance metrics that influence both user experience and search rankings.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1406\" class=\"wp-image-190208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-619x425.png 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-768x527.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-1536x1055.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1406\" class=\"lazyload wp-image-190208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-619x425.png 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-768x527.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-17-1536x1055.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<p>PageSpeed Insights suggests useful actions to speed up page performance, like compressing large images, minimizing JavaScript and CSS, leveraging browser caching, or reducing server response times. This makes it a practical resource for improving site speed even if you\u2019re not a developer.<\/p>\n<p>What sets PageSpeed Insights apart is that it pulls in real-world field data from the Chrome UX Report (CrUX), showing how your site performs for actual users on different devices and network conditions\u2014not just lab simulations.<\/p>\n<h3><a id=\"post-190191-_e3u8pp93vpha\"\/>Level up with Ahrefs Site\u00a0Audit<\/h3>\n<p>For a more streamlined workflow, you can enable PageSpeed Insights directly within <a href=\"https:\/\/ahrefs.com\/site-audit\">Ahrefs\u2019 Site Audit<\/a>. This integration lets you audit and resolve page speed issues alongside other technical SEO problems like crawl errors, broken links, and duplicate content\u2014all in a single dashboard.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1522\" height=\"448\" class=\"wp-image-190209\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18-680x200.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18-768x226.png 768w\" sizes=\"(max-width: 1522px) 100vw, 1522px\"\/><\/noscript><img decoding=\"async\" width=\"1522\" height=\"448\" class=\"lazyload wp-image-190209\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18-680x200.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-18-768x226.png 768w\" data-sizes=\"(max-width: 1522px) 100vw, 1522px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"8. Rich Results Test: Structured data debugging\" data-section=\"rich-results-test\">\n<h2><a id=\"post-190191-_lxtk2rmpo7a2\"\/>8. Rich Results Test: Structured data debugging<\/h2>\n<\/div>\n<\/div>\n<p>If you\u2019re using structured data on your website, the <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a> is your go-to tool for validating that markup.<\/p>\n<p>Structured data helps Google understand your content better and enables enhanced search features like <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippets<\/a>\u2014those attention-grabbing listings with stars, images, or FAQs. Structured data may also improve how your content is surfaced and interpreted by large language models (LLMs), increasing the chances of your content being referenced in AI-generated answers and tools like Google\u2019s AI Overviews or Bing Copilot<\/p>\n<p><noscript><img decoding=\"async\" width=\"1478\" height=\"802\" class=\"wp-image-190210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19.png 1478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19-768x417.png 768w\" sizes=\"(max-width: 1478px) 100vw, 1478px\"\/><\/noscript><img decoding=\"async\" width=\"1478\" height=\"802\" class=\"lazyload wp-image-190210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19.png 1478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-19-768x417.png 768w\" data-sizes=\"(max-width: 1478px) 100vw, 1478px\"\/><\/p>\n<p>With the Rich Results Test, you can input any live URL or paste in a code snippet to see if your markup is eligible for rich results. The tool will check for various enhancements such as review ratings, recipe information, product details, FAQs, and\u00a0more.<\/p>\n<p>It also highlights whether your structured data is correctly implemented, flagging any warnings or errors that may prevent your content from appearing in enhanced formats.<\/p>\n<h3><a id=\"post-190191-_qu3quddx5cbk\"\/>Level up with Ahrefs Site\u00a0Audit<\/h3>\n<p>To go beyond individual URL checks, <a href=\"https:\/\/ahrefs.com\/site-audit\">Ahrefs\u2019 <strong>Site Audit<\/strong><\/a> lets you flag any pages with structured data issues. This feature crawls your entire website and flags problems at scale\u2014like missing fields, invalid schema types, or unsupported rich result types.\u00a0<noscript><img decoding=\"async\" width=\"2048\" height=\"894\" class=\"wp-image-190211\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-1536x671.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"894\" class=\"lazyload wp-image-190211\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-20-1536x671.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<h2><a id=\"post-190191-_rhr5mixvt4hc\"\/>But what about AI\u00a0SEO?<\/h2>\n<p>Google offers a range of free tools for traditional SEO, but it hasn\u2019t yet released anything that helps SEOs measure or manage their visibility in AI-powered search experiences\u2014like AI Overviews or AI\u00a0Mode.<\/p>\n<p>This creates a blind spot. If more people are turning to AI to buy products and answer questions, how do you respond, and get your brand featured?<\/p>\n<p>That\u2019s why we\u2019ve built <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 <strong>Brand Radar<\/strong><\/a>, our new AI search tool built to track how your brand shows up in AI-driven search\u2014and help you turn it into a growth channel.<\/p>\n<p><noscript><img decoding=\"async\" width=\"848\" height=\"472\" class=\"wp-image-190212\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21.png 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21-768x427.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\"\/><\/noscript><img decoding=\"async\" width=\"848\" height=\"472\" class=\"lazyload wp-image-190212\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21.png 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-21-768x427.png 768w\" data-sizes=\"(max-width: 848px) 100vw, 848px\"\/><\/p>\n<p>Brand Radar lets you see how large language models (LLMs) mention your brand, products, and competitors across major AI search platforms, including ChatGPT, Perplexity, Gemini, Microsoft Copilot, and AI Overviews.<\/p>\n<p>You can benchmark your visibility against competitors, identify key topics and prompts driving AI traffic to your site, and track the volume and sentiment of AI mentions over\u00a0time.<\/p>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"772\" class=\"wp-image-190213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-768x290.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-1536x579.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"772\" class=\"lazyload wp-image-190213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-768x290.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-190191-22-1536x579.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<p>AI-powered assistants are changing how people search. Brand Radar helps ensure your brand is the one they find\u00a0first.<\/p>\n<h2><a id=\"post-190191-_xv3bfjaebyss\"\/>Final thoughts<\/h2>\n<p>Google offers a solid (and free) foundation of SEO tools. You can use them to track website performance, brainstorm simple keyword ideas, and even get notified when your brand or competitors are mentioned online.<\/p>\n<p>But if you\u2019re using Google\u2019s free SEO tools and running into some of their limitations, it might be worth checking out Ahrefs. You\u2019ll find more data, deeper insights, simpler workflows, and tools to help you improve your visibility in AI search.<\/p>\n<p>Got questions? <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\">Let me know on LinkedIn.<\/a><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/google-seo-tools-explained\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a\u00a0dime. Every SEO\u2014whether beginner or expert\u2014uses Google\u2019s free tools in some capacity. They\u2019re widely accessible, they offer a glimpse into how Google\u2019s search and advertising systems work, and they\u2019re often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3030"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3031"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}