{"id":3114,"date":"2025-10-22T10:53:48","date_gmt":"2025-10-22T10:53:48","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/96-98-of-clicks-happen-in-the-top-10-search-results\/"},"modified":"2025-10-22T10:53:48","modified_gmt":"2025-10-22T10:53:48","slug":"96-98-of-clicks-happen-in-the-top-10-search-results","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/96-98-of-clicks-happen-in-the-top-10-search-results\/","title":{"rendered":"96.98% of Clicks Happen in the Top 10 Search Results"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>How many clicks and impressions come from rankings beyond Google\u2019s first\u00a0page?<\/p>\n<p>To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the <em>overwhelming<\/em> majority of clicks and impressions happen.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"96.98% of desktop clicks happen in the top 10\" data-section=\"one\">\n<h2><a id=\"post-192144-_ljr1zttqb1z9\"\/>96.98% of desktop clicks happen in the top\u00a010<\/h2>\n<\/div>\n<\/div>\n<p>In August 2025, <strong>96.98%<\/strong> of desktop clicks in the US happened within the top 10 results. Mobile clicks were even higher, with <strong>97.56%<\/strong> happening on the first page of Google:<\/p>\n<table id=\"tablepress-477\" class=\"tablepress tablepress-id-477 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">2025-08-01<\/th>\n<th class=\"column-2\">Top 10<\/th>\n<th class=\"column-3\">11-20<\/th>\n<th class=\"column-4\">21-30<\/th>\n<th class=\"column-5\">&gt;30<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Desktop click percentage<\/td>\n<td class=\"column-2\">96.98<\/td>\n<td class=\"column-3\">1.77<\/td>\n<td class=\"column-4\">0.56<\/td>\n<td class=\"column-5\">0.7<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Mobile click percentage<\/td>\n<td class=\"column-2\">97.56<\/td>\n<td class=\"column-3\">1.52<\/td>\n<td class=\"column-4\">0.49<\/td>\n<td class=\"column-5\">0.42<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>On desktop, just 3.03% of clicks occurred outside the top 10. On mobile, that figure was even lower, at 2.43% of clicks.<\/p>\n<p>Looking back over the last two years, this is a very consistent trend. Almost all clicks happen in the top 10 results, never dropping below 95.5% of total clicks:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-1-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>If we remove the data for the top 10, we can see the clicks attributed to lower-ranking pages more clearly.<\/p>\n<p>Over the past two years, pages outside of the top 10 results have never contributed more than <strong>4.37%<\/strong> of total clicks.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"lazyload wp-image-192146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-2-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Cumulative clicks and impressions for positions &gt;30 are greater than positions 21-30, because the position &gt;30 bucket includes rankings from 31 through to 1,000.<\/p><\/div>\n<p>It\u2019s a similar story for mobile clicks. Over the past two years, most mobile clicks have happened within the top 10 results, never falling below 95.63% of total clicks:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"lazyload wp-image-192147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-3-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>In recent months, the top ten has become even more important for mobile searchers. From June this year, we can see a reduction in mobile clicks to URLs in positions ten and beyond:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"lazyload wp-image-192148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-4-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"54.29% of desktop impressions happen in the top 10\" data-section=\"two\">\n<h2><a id=\"post-192144-_oy7s2erge0ph\"\/>54.29% of desktop impressions happen in the top\u00a010<\/h2>\n<\/div>\n<\/div>\n<p>Looking at impressions in August, most impressions also happen on the first page of Google: 76% for mobile users and 54.29% for desktop users.<\/p>\n<p>But interestingly, a large percentage of desktop impressions happen beyond position 30: 28.93% of all impressions.<\/p>\n<table id=\"tablepress-478\" class=\"tablepress tablepress-id-478 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">2025-08-01<\/th>\n<th class=\"column-2\">Top 10<\/th>\n<th class=\"column-3\">11-20<\/th>\n<th class=\"column-4\">21-30<\/th>\n<th class=\"column-5\">&gt;30<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Desktop impression percentage<\/td>\n<td class=\"column-2\">54.29<\/td>\n<td class=\"column-3\">10.79<\/td>\n<td class=\"column-4\">5.98<\/td>\n<td class=\"column-5\">28.93<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Mobile impression percentage<\/td>\n<td class=\"column-2\">76<\/td>\n<td class=\"column-3\">10.61<\/td>\n<td class=\"column-4\">3.04<\/td>\n<td class=\"column-5\">10.35<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Given that clicks for URLs beyond position 30 are almost nonexistent, it\u2019s likely that these impressions are registered by bots and scrapers.<\/p>\n<p>Looking at the historical trend, impressions for URLs in positions &gt;30 are trending upwards, while impressions in the top 10 show a corresponding drop.<\/p>\n<p>If this is reflective of a recent surge in bot activity, it might go some way to explaining Google\u2019s deprecation of the &amp;num=100 parameter:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"lazyload wp-image-192149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-5-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>There\u2019s a similar (although less pronounced) trend in mobile impressions too:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"wp-image-192150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1594\" class=\"lazyload wp-image-192150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-768x765.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-1536x1530.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/word-image-192144-6-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<h2><a id=\"post-192144-_6e97yrd9qo8l\"\/>Final thoughts<\/h2>\n<p>Almost all clicks in organic search\u201496.95% on desktop, and 97.56% on mobile\u2014happen within the top 10 search results. It seems likely that impressions far beyond those pages are bots and scrapers (and not real people).<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/almost-all-clicks-happen-in-the-top-10-results\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many clicks and impressions come from rankings beyond Google\u2019s first\u00a0page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. 96.98% of desktop clicks happen in the top\u00a010 In August [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3115"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}