{"id":3132,"date":"2025-11-10T11:20:52","date_gmt":"2025-11-10T11:20:52","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-triggers-ai-overviews-86-factors-and-146-million-serps-analyzed\/"},"modified":"2025-11-10T11:20:52","modified_gmt":"2025-11-10T11:20:52","slug":"what-triggers-ai-overviews-86-factors-and-146-million-serps-analyzed","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-triggers-ai-overviews-86-factors-and-146-million-serps-analyzed\/","title":{"rendered":"What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even target SERPs without them?<\/p>\n<p>To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length.<\/p>\n<p>Across our data set, AI Overviews appear for 21% of keywords. But looking at specific keyword categories, some categories have as high as a 60% chance of triggering an AI Overview, and others as low as\u00a01%.<\/p>\n<ul>\n<li>AIOs appear on<strong> 21% of all keywords.<\/strong><\/li>\n<li><strong>99.9% of AIOs appear on Informational<\/strong> intent keywords<\/li>\n<li>AIOs are<strong> 1.9x more common for non-branded keywords<\/strong> than branded keywords<\/li>\n<li>AIOs appear on <strong>46% of 7+ word<\/strong>\u00a0queries<\/li>\n<li>AIOs appear for <strong>57.9% of all question<\/strong> queries<\/li>\n<li><strong>44.1% of Medical YMYL<\/strong> queries trigger an AI Overview<\/li>\n<li>Only <strong>6% of news queries<\/strong> trigger an AI Overview<\/li>\n<li>The categories with highest AIO share are <strong>Science <\/strong>(43.6%), <strong>Health<\/strong> (43.0%), <strong>Pets &amp; Animals<\/strong> (36.8%),\u00a0and <strong>People &amp; Society<\/strong> (35.3%).<\/li>\n<li>The categories with lowest AIO share are <strong>Shopping<\/strong>\u00a0(3.2%), <strong>Real Estate<\/strong> (5.8%), <strong>Sports<\/strong> (14.8%), and <strong>News<\/strong> (15.1%).<\/li>\n<li>Only <strong>4% of NSFW<\/strong> queries trigger AIOs<\/li>\n<li>Only <strong>7.9% of local searches<\/strong> trigger an AI Overview<\/li>\n<\/ul>\n<div class=\"recommendation\">\n<p>About this\u00a0data<\/p>\n<div class=\"recommendation-content\">\n<p>All data is from September 2025. Keyword categories are derived from our internal keyword categorization systems.<\/p>\n<p>If you\u2019re an Ahrefs user, you can access this data yourself. Just head to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and use the <strong>SERP features<\/strong> filter to see all keywords that trigger an AI Overview, and filter by dozens of variables like intent, volume, and growth rate:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1242\" height=\"1066\" class=\"wp-image-192642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-1.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-1-495x425.png 495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-1-768x659.png 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\"\/><\/p>\n<p>You can also analyze any brand, website, or product\u2019s visibility in AI Overviews using <a href=\"https:\/\/ahrefs.com\/brand-radar\/\">Brand Radar<\/a>.<\/p>\n<p>Just enter your brand to analyze your mentions, citations, estimated impressions, and even share of voice across millions of AI Overviews:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1668\" height=\"1136\" class=\"wp-image-192643\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2.png 1668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-768x523.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-1536x1046.png 1536w\" sizes=\"(max-width: 1668px) 100vw, 1668px\"\/><\/noscript><img decoding=\"async\" width=\"1668\" height=\"1136\" class=\"lazyload wp-image-192643\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2.png 1668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-768x523.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-2-1536x1046.png 1536w\" data-sizes=\"(max-width: 1668px) 100vw, 1668px\"\/><\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"21% of keywords trigger AI Overviews\" data-section=\"one\">\n<h2><a id=\"post-192636-_qvb7fgaoptgf\"\/>21% of keywords trigger AI Overviews<\/h2>\n<\/div>\n<\/div>\n<p>AI Overviews appear on 20.5% of all SERPs (29,991,998 out of 146,122,391).<\/p>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"wp-image-192644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-1460x1536.png 1460w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"lazyload wp-image-192644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-3-1460x1536.png 1460w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>Put another way, most websites can expect to compete with a Google-branded, AI-generated blog post for 1 in every 5 of the keywords they target.<\/p>\n<p>We can use this rate as a baseline to see whether different keyword characteristics\u2014like intent, length, or CPC\u2014make it more or less likely for AI Overviews to trigger.<\/p>\n<p>Here\u2019s a chart summarising our findings. Query types with a positive difference from the baseline (i.e. bars on the right of the mid-line) are more likely to trigger an AI Overview; those with a negative difference (bars on the left) are less likely to trigger an AI Overview.<\/p>\n<p><noscript><img decoding=\"async\" width=\"865\" height=\"2048\" class=\"wp-image-192645\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4.png 865w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-180x425.png 180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-768x1818.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-649x1536.png 649w\" sizes=\"(max-width: 865px) 100vw, 865px\"\/><\/noscript><img decoding=\"async\" width=\"865\" height=\"2048\" class=\"lazyload wp-image-192645\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4.png 865w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-180x425.png 180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-768x1818.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-4-649x1536.png 649w\" data-sizes=\"(max-width: 865px) 100vw, 865px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"99% of AIOs appear on Informational keywords\" data-section=\"two\">\n<h2><a id=\"post-192636-_krqwt5u35nro\"\/>99% of AIOs appear on Informational keywords<\/h2>\n<\/div>\n<\/div>\n<p>99.9% of keywords that trigger AI Overviews are Informational in intent. 5.5% of AIO keywords are considered Commercial, 1.2% Transactional, and just 0.1% Navigational.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Keywords can have multiple intent classifications, hence the total summing to greater than\u00a0100%.<\/p><\/div>\n<table id=\"tablepress-484\" class=\"tablepress tablepress-id-484 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Intent<\/th>\n<th class=\"column-2\">Count<\/th>\n<th class=\"column-3\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Informational<\/td>\n<td class=\"column-2\">29,959,542<\/td>\n<td class=\"column-3\">99.9%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Navigational<\/td>\n<td class=\"column-2\">26,413<\/td>\n<td class=\"column-3\">0.1%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Commercial<\/td>\n<td class=\"column-2\">1,657,560<\/td>\n<td class=\"column-3\">5.5%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Transactional<\/td>\n<td class=\"column-2\">366,400<\/td>\n<td class=\"column-3\">1.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"wp-image-192646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-1499x1536.png 1499w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"lazyload wp-image-192646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-5-1499x1536.png 1499w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>Relative to the baseline rate of 20.5%, we can see that AIOs are slightly more likely to appear for Informational keywords, but vastly less likely to appear for other intent types, especially Navigational. Just 0.09% of Navigational keywords trigger an AI Overview:<\/p>\n<table id=\"tablepress-485\" class=\"tablepress tablepress-id-485 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Intent<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">Total SERPs<\/th>\n<th class=\"column-4\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Informational<\/td>\n<td class=\"column-2\">29959542<\/td>\n<td class=\"column-3\">140287290<\/td>\n<td class=\"column-4\">21.4%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Navigational<\/td>\n<td class=\"column-2\">26413<\/td>\n<td class=\"column-3\">2909989<\/td>\n<td class=\"column-4\">0.9%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Commercial<\/td>\n<td class=\"column-2\">1657560<\/td>\n<td class=\"column-3\">38117465<\/td>\n<td class=\"column-4\">4.3%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Transactional<\/td>\n<td class=\"column-2\">366400<\/td>\n<td class=\"column-3\">17806400<\/td>\n<td class=\"column-4\">2.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192647\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192647\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-6-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"AIOs are 1.9x more common for non-branded keywords\" data-section=\"three\">\n<h2><a id=\"post-192636-_oecns0zg2hye\"\/>AIOs are 1.9x more common for non-branded keywords<\/h2>\n<\/div>\n<\/div>\n<p>76.3% of keywords that trigger AIOs are considered non-branded (e.g. <em>seo tools<\/em>), with the remaining 23.7% categorised as branded searches ( e.g. <em>Ahrefs<\/em>).<\/p>\n<table id=\"tablepress-486\" class=\"tablepress tablepress-id-486 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Label<\/th>\n<th class=\"column-2\">Count<\/th>\n<th class=\"column-3\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Branded<\/td>\n<td class=\"column-2\">7,095,160<\/td>\n<td class=\"column-3\">23.7%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Non-branded<\/td>\n<td class=\"column-2\">22,896,838<\/td>\n<td class=\"column-3\">76.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"wp-image-192648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-1460x1536.png 1460w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"lazyload wp-image-192648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-7-1460x1536.png 1460w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>AIOs are 1.9x more likely to appear on non-branded queries, triggering on 13.1% of all branded queries and 24.9% of non-branded queries in our SERP database.<\/p>\n<table id=\"tablepress-487\" class=\"tablepress tablepress-id-487 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Label<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">Total SERPs<\/th>\n<th class=\"column-4\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Branded<\/td>\n<td class=\"column-2\">7095160<\/td>\n<td class=\"column-3\">54150524<\/td>\n<td class=\"column-4\">13.1%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Non-branded<\/td>\n<td class=\"column-2\">22896838<\/td>\n<td class=\"column-3\">91971867<\/td>\n<td class=\"column-4\">24.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192649\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192649\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-8-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/strong><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"46% of 7+ word queries trigger an AI Overview\" data-section=\"four\">\n<h2><a id=\"post-192636-_g6xjeayc4813\"\/>46% of 7+ word queries trigger an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>Compared to the baseline, AI Overviews rarely appear for 1-3 word queries, but often trigger for 5-7+ word queries.<\/p>\n<p>It seems that the longer the search query, the greater the chance an AI Overview will appear. AIOs appear on just 9.5% of single-word queries, but that figure jumps to 46.4% of all queries with seven or more\u00a0words.<\/p>\n<table id=\"tablepress-488\" class=\"tablepress tablepress-id-488 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Query length<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">1<\/td>\n<td class=\"column-2\">471691<\/td>\n<td class=\"column-3\">4964588<\/td>\n<td class=\"column-4\">9.50%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">2<\/td>\n<td class=\"column-2\">2537067<\/td>\n<td class=\"column-3\">25594777<\/td>\n<td class=\"column-4\">9.90%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">3<\/td>\n<td class=\"column-2\">5740261<\/td>\n<td class=\"column-3\">40931537<\/td>\n<td class=\"column-4\">14.00%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">4<\/td>\n<td class=\"column-2\">6315178<\/td>\n<td class=\"column-3\">32365814<\/td>\n<td class=\"column-4\">19.50%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">5<\/td>\n<td class=\"column-2\">5321458<\/td>\n<td class=\"column-3\">19303206<\/td>\n<td class=\"column-4\">27.60%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">6<\/td>\n<td class=\"column-2\">3935672<\/td>\n<td class=\"column-3\">10753233<\/td>\n<td class=\"column-4\">36.60%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">7+<\/td>\n<td class=\"column-2\">5670671<\/td>\n<td class=\"column-3\">12209236<\/td>\n<td class=\"column-4\">46.40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-9-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"AIOs appear for 57.9% of all question queries\" data-section=\"five\">\n<h2><a id=\"post-192636-_gbpdxxxilkhm\"\/>AIOs appear for 57.9% of all question queries<\/h2>\n<\/div>\n<\/div>\n<p>66.5% of keywords that trigger AIOs are categorized as questions.<\/p>\n<table id=\"tablepress-489\" class=\"tablepress tablepress-id-489 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Label<\/th>\n<th class=\"column-2\">Count<\/th>\n<th class=\"column-3\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Question<\/td>\n<td class=\"column-2\">10,045,913<\/td>\n<td class=\"column-3\">33.5%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Not question<\/td>\n<td class=\"column-2\">19,946,085<\/td>\n<td class=\"column-3\">66.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"wp-image-192651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-1460x1536.png 1460w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"lazyload wp-image-192651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-10-1460x1536.png 1460w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>In total, AIOs appear on 57.9% of all question queries, while <em>non<\/em>-question queries show a lower rate of AI Overviews compared with the baseline, at 15.5%.<\/p>\n<table id=\"tablepress-490\" class=\"tablepress tablepress-id-490 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Label<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Question<\/td>\n<td class=\"column-2\">10045913<\/td>\n<td class=\"column-3\">17361451<\/td>\n<td class=\"column-4\">57.90%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Not question<\/td>\n<td class=\"column-2\">19946085<\/td>\n<td class=\"column-3\">128760940<\/td>\n<td class=\"column-4\">15.50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-11-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"CPC has no impact on AI Overviews\" data-section=\"six\">\n<h2><a id=\"post-192636-_pasykh4qz3lu\"\/>CPC seems to have no impact on AI Overview generation<\/h2>\n<\/div>\n<\/div>\n<p>There seems to be little obvious correlation between keyword CPC buckets and AI Overview appearance, with most hovering within a couple of percentage points of our 20.5% baseline:<\/p>\n<table id=\"tablepress-491\" class=\"tablepress tablepress-id-491 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">CPC (USD)<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">0.00-0.10<\/td>\n<td class=\"column-2\">2427764<\/td>\n<td class=\"column-3\">8787818<\/td>\n<td class=\"column-4\">27.6%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">0.10-0.20<\/td>\n<td class=\"column-2\">847079<\/td>\n<td class=\"column-3\">4573228<\/td>\n<td class=\"column-4\">18.5%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">0.20-0.50<\/td>\n<td class=\"column-2\">1740808<\/td>\n<td class=\"column-3\">14057337<\/td>\n<td class=\"column-4\">12.4%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">0.50-1.50<\/td>\n<td class=\"column-2\">2435272<\/td>\n<td class=\"column-3\">13550276<\/td>\n<td class=\"column-4\">18%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">1.50-5.00<\/td>\n<td class=\"column-2\">1511232<\/td>\n<td class=\"column-3\">7709489<\/td>\n<td class=\"column-4\">19.6%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">5.00-20.00<\/td>\n<td class=\"column-2\">302047<\/td>\n<td class=\"column-3\">1576723<\/td>\n<td class=\"column-4\">19.2%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">20.00+<\/td>\n<td class=\"column-2\">20943<\/td>\n<td class=\"column-3\">132852<\/td>\n<td class=\"column-4\">15.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-image-192653\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-1536x1536.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1600\" class=\"lazyload wp-image-192653\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-1536x1536.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-12-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"44% of Medical YMYL queries trigger an AI Overview\" data-section=\"seven\">\n<h2><a id=\"post-192636-_he1v1zxaxaa9\"\/>44% of Medical YMYL queries trigger an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>Almost a third (32.3%) of the keywords that trigger AI Overviews are categorised as YMYL (Your Money or Your Life) queries.<\/p>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"wp-image-192654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-1460x1536.png 1460w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1547\" class=\"lazyload wp-image-192654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-404x425.png 404w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-768x808.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-13-1460x1536.png 1460w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>Given that YMYL queries are\u2014according to <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Google themselves<\/a>\u2014deserving of <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">extra care and attention<\/a>, it seems surprising to see AI-generated answers so prevalent.<\/p>\n<p>In fact, AI Overviews are <em>more <\/em>common for YMYL queries than normal queries. 34.3% of all YMYL queries trigger an AI Overview, far higher than our 20.5% baseline. Non-YMYL queries are less likely to trigger AIOs, at just 17.2%:<\/p>\n<table id=\"tablepress-492\" class=\"tablepress tablepress-id-492 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Label<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Not YMYL<\/td>\n<td class=\"column-2\">20291372<\/td>\n<td class=\"column-3\">117843464<\/td>\n<td class=\"column-4\">17.2%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">YMYL<\/td>\n<td class=\"column-2\">9700626<\/td>\n<td class=\"column-3\">28278927<\/td>\n<td class=\"column-4\">34.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192655\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192655\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-14-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>All YMYL categories\u2014Medical, Financial, Safety, Legal, and Other\u2014show an increased occurrence of AI Overviews.<\/p>\n<p>This is especially true for <strong>Medical YMYL queries<\/strong>, with 44.1% of medical queries triggering an AI Overview\u2014more than double the frequency at which AI overviews appear across all keywords.<\/p>\n<table id=\"tablepress-493\" class=\"tablepress tablepress-id-493 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Not YMYL<\/td>\n<td class=\"column-2\">20291372<\/td>\n<td class=\"column-3\">117843464<\/td>\n<td class=\"column-4\">17.2%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Medical<\/td>\n<td class=\"column-2\">5924866<\/td>\n<td class=\"column-3\">13430263<\/td>\n<td class=\"column-4\">44.1%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Financial<\/td>\n<td class=\"column-2\">2027902<\/td>\n<td class=\"column-3\">8859397<\/td>\n<td class=\"column-4\">22.9%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Safety<\/td>\n<td class=\"column-2\">1215129<\/td>\n<td class=\"column-3\">3922977<\/td>\n<td class=\"column-4\">31%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">Legal<\/td>\n<td class=\"column-2\">354573<\/td>\n<td class=\"column-3\">1499855<\/td>\n<td class=\"column-4\">23.6%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">Other<\/td>\n<td class=\"column-2\">178156<\/td>\n<td class=\"column-3\">566435<\/td>\n<td class=\"column-4\">31.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-image-192656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-1536x1536.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1600\" class=\"lazyload wp-image-192656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-1536x1536.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-15-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>This has not gone unnoticed by <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7318604164794634240?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7318604164794634240%2C7318643311274020868%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287318643311274020868%2Curn%3Ali%3AugcPost%3A7318604164794634240%29\">SEOs in the healthcare industry<\/a>:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1104\" height=\"648\" class=\"wp-image-192657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16.png 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16-768x451.png 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\"\/><\/noscript><img decoding=\"async\" width=\"1104\" height=\"648\" class=\"lazyload wp-image-192657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16.png 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-16-768x451.png 768w\" data-sizes=\"(max-width: 1104px) 100vw, 1104px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"44% of Science queries generate an AI Overview\" data-section=\"eight\">\n<h2><a id=\"post-192636-_9ujqrflicdv5\"\/>44% of Science queries generate an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>If we categorise keywords by the industry they belong to, we can see that AI Overviews have hit some industries harder than others.<\/p>\n<p>Compared to our baseline of 20.5%, the hardest hit categories are:<\/p>\n<ol>\n<li><em>Science<\/em> (<strong>43.6%<\/strong>)<\/li>\n<li><em>Health<\/em> (<strong>43.0%<\/strong>)<\/li>\n<li><em>Pets &amp; Animals<\/em> (<strong>36.8%<\/strong>)<\/li>\n<li><em>People &amp; Society<\/em> (<strong>35.3%<\/strong>)<\/li>\n<li><em>Internet &amp; Telecom<\/em> (<strong>30.3%<\/strong>)<\/li>\n<li><em>Reference<\/em> (<strong>30.1%<\/strong>)<\/li>\n<li><em>Computers &amp; Electronics<\/em> (<strong>28.6%<\/strong>)<\/li>\n<\/ol>\n<p>At the other end of the spectrum, AI Overviews seem unlikely to trigger for other industries, especially those related to commerce and news content:<\/p>\n<ol>\n<li><em>Shopping<\/em> (<strong>3.2%<\/strong>)<\/li>\n<li><em>Real Estate<\/em> (<strong>5.8%<\/strong>)<\/li>\n<li><em>Sports<\/em> (<strong>14.8%<\/strong>)<\/li>\n<li><em>News<\/em> (<strong>15.1%<\/strong>)<\/li>\n<\/ol>\n<table id=\"tablepress-494\" class=\"tablepress tablepress-id-494 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Adult<\/td>\n<td class=\"column-2\">44106<\/td>\n<td class=\"column-3\">3599311<\/td>\n<td class=\"column-4\">1.2%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Arts_and_Entertainment<\/td>\n<td class=\"column-2\">1882795<\/td>\n<td class=\"column-3\">14009774<\/td>\n<td class=\"column-4\">13.4%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Autos_and_Vehicles<\/td>\n<td class=\"column-2\">1269893<\/td>\n<td class=\"column-3\">6762380<\/td>\n<td class=\"column-4\">18.8%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Beauty_and_Fitness<\/td>\n<td class=\"column-2\">859603<\/td>\n<td class=\"column-3\">4679157<\/td>\n<td class=\"column-4\">18.4%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">Books_and_Literature<\/td>\n<td class=\"column-2\">317298<\/td>\n<td class=\"column-3\">1526539<\/td>\n<td class=\"column-4\">20.8%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">Business_and_Industrial<\/td>\n<td class=\"column-2\">936352<\/td>\n<td class=\"column-3\">5757412<\/td>\n<td class=\"column-4\">16.3%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">Computers_and_Electronics<\/td>\n<td class=\"column-2\">1675947<\/td>\n<td class=\"column-3\">5862964<\/td>\n<td class=\"column-4\">28.6%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">Finance<\/td>\n<td class=\"column-2\">1355373<\/td>\n<td class=\"column-3\">5451993<\/td>\n<td class=\"column-4\">24.9%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\">Food_and_Drink<\/td>\n<td class=\"column-2\">1804833<\/td>\n<td class=\"column-3\">9680182<\/td>\n<td class=\"column-4\">18.6%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\">Games<\/td>\n<td class=\"column-2\">736028<\/td>\n<td class=\"column-3\">5362070<\/td>\n<td class=\"column-4\">13.7%<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n<td class=\"column-1\">Health<\/td>\n<td class=\"column-2\">6638182<\/td>\n<td class=\"column-3\">15436927<\/td>\n<td class=\"column-4\">43%<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n<td class=\"column-1\">Hobbies_and_Leisure<\/td>\n<td class=\"column-2\">303138<\/td>\n<td class=\"column-3\">2256793<\/td>\n<td class=\"column-4\">13.4%<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n<td class=\"column-1\">Home_and_Garden<\/td>\n<td class=\"column-2\">1755813<\/td>\n<td class=\"column-3\">9540446<\/td>\n<td class=\"column-4\">18.4%<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n<td class=\"column-1\">Internet_and_Telecom<\/td>\n<td class=\"column-2\">377053<\/td>\n<td class=\"column-3\">1244501<\/td>\n<td class=\"column-4\">30.3%<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n<td class=\"column-1\">Jobs_and_Education<\/td>\n<td class=\"column-2\">1092337<\/td>\n<td class=\"column-3\">6075319<\/td>\n<td class=\"column-4\">18%<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n<td class=\"column-1\">Law_and_Government<\/td>\n<td class=\"column-2\">898760<\/td>\n<td class=\"column-3\">3889739<\/td>\n<td class=\"column-4\">23.1%<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n<td class=\"column-1\">News<\/td>\n<td class=\"column-2\">746414<\/td>\n<td class=\"column-3\">4948735<\/td>\n<td class=\"column-4\">15.1%<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n<td class=\"column-1\">Online_Communities<\/td>\n<td class=\"column-2\">218816<\/td>\n<td class=\"column-3\">1071306<\/td>\n<td class=\"column-4\">20.4%<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n<td class=\"column-1\">People_and_Society<\/td>\n<td class=\"column-2\">1665904<\/td>\n<td class=\"column-3\">4722623<\/td>\n<td class=\"column-4\">35.3%<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n<td class=\"column-1\">Pets_and_Animals<\/td>\n<td class=\"column-2\">1179593<\/td>\n<td class=\"column-3\">3203717<\/td>\n<td class=\"column-4\">36.8%<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n<td class=\"column-1\">Real_Estate<\/td>\n<td class=\"column-2\">170199<\/td>\n<td class=\"column-3\">2916211<\/td>\n<td class=\"column-4\">5.8%<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n<td class=\"column-1\">Reference<\/td>\n<td class=\"column-2\">1140509<\/td>\n<td class=\"column-3\">3786834<\/td>\n<td class=\"column-4\">30.1%<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n<td class=\"column-1\">Science<\/td>\n<td class=\"column-2\">1281223<\/td>\n<td class=\"column-3\">2939427<\/td>\n<td class=\"column-4\">43.6%<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n<td class=\"column-1\">Sensitive_Subjects<\/td>\n<td class=\"column-2\">131358<\/td>\n<td class=\"column-3\">1242598<\/td>\n<td class=\"column-4\">10.6%<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n<td class=\"column-1\">Shopping<\/td>\n<td class=\"column-2\">555271<\/td>\n<td class=\"column-3\">17343482<\/td>\n<td class=\"column-4\">3.2%<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n<td class=\"column-1\">Sports<\/td>\n<td class=\"column-2\">964484<\/td>\n<td class=\"column-3\">6519231<\/td>\n<td class=\"column-4\">14.8%<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n<td class=\"column-1\">Travel_and_Transportation<\/td>\n<td class=\"column-2\">1050155<\/td>\n<td class=\"column-3\">6675091<\/td>\n<td class=\"column-4\">15.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1249\" height=\"2048\" class=\"wp-image-192658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17.png 1249w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-259x425.png 259w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-768x1259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-937x1536.png 937w\" sizes=\"(max-width: 1249px) 100vw, 1249px\"\/><\/noscript><img decoding=\"async\" width=\"1249\" height=\"2048\" class=\"lazyload wp-image-192658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17.png 1249w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-259x425.png 259w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-768x1259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-17-937x1536.png 937w\" data-sizes=\"(max-width: 1249px) 100vw, 1249px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Only 6% of news queries trigger an AI Overview\" data-section=\"nine\">\n<h2><a id=\"post-192636-_jhyukj8zn2ik\"\/>Only 6% of news queries trigger an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>Almost all keywords that trigger AI Overviews fall into the <em>not newsy<\/em> category, with just 0.2% of keywords categorised as <em>very newsy.<\/em><\/p>\n<table id=\"tablepress-495\" class=\"tablepress tablepress-id-495 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">Count<\/th>\n<th class=\"column-3\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Not newsy<\/td>\n<td class=\"column-2\">28,256,716<\/td>\n<td class=\"column-3\">94.2%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Somewhat newsy<\/td>\n<td class=\"column-2\">1,714,865<\/td>\n<td class=\"column-3\">5.7%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Very newsy<\/td>\n<td class=\"column-2\">20,417<\/td>\n<td class=\"column-3\">0.07%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1618\" class=\"wp-image-192659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-768x845.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-1396x1536.png 1396w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1618\" class=\"lazyload wp-image-192659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-768x845.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-18-1396x1536.png 1396w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>Relative to the 20.5% overall AIO rate, <em>very newsy <\/em>keywords are significantly less likely to trigger an AI Overview, suggesting that AIOs concentrate on evergreen queries, not current news.<\/p>\n<table id=\"tablepress-496\" class=\"tablepress tablepress-id-496 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">not_newsy<\/td>\n<td class=\"column-2\">28256716<\/td>\n<td class=\"column-3\">136181642<\/td>\n<td class=\"column-4\">20.7%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">somewhat_newsy<\/td>\n<td class=\"column-2\">1714865<\/td>\n<td class=\"column-3\">9618926<\/td>\n<td class=\"column-4\">17.8%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">very_newsy<\/td>\n<td class=\"column-2\">20417<\/td>\n<td class=\"column-3\">321823<\/td>\n<td class=\"column-4\">6.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-19-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"60% of reason queries trigger an AI Overview\" data-section=\"ten\">\n<h2><a id=\"post-192636-_bxefr69dol4m\"\/>60% of reason queries trigger an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>As part of a bug bounty, <a href=\"https:\/\/www.linkedin.com\/in\/markseo\/\">Mark Williams-Cook<\/a> found a series of query classifiers used by Google as part of their search systems. (<a href=\"https:\/\/www.youtube.com\/watch?v=_AQ9UDqES80\">Learn more here<\/a>.)<\/p>\n<p>All but one of these categories (<em>other<\/em>) are much more likely than average to trigger an AI Overview. At the extreme, 59.8% of all <em>reason <\/em>queries trigger an AI Overview, the greatest percentage of any category in this research.<\/p>\n<table id=\"tablepress-497\" class=\"tablepress tablepress-id-497 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">other<\/td>\n<td class=\"column-2\">6999483<\/td>\n<td class=\"column-3\">91932424<\/td>\n<td class=\"column-4\">7.6%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">short_fact<\/td>\n<td class=\"column-2\">6462155<\/td>\n<td class=\"column-3\">15700313<\/td>\n<td class=\"column-4\">41.2%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">definition<\/td>\n<td class=\"column-2\">5208895<\/td>\n<td class=\"column-3\">11001131<\/td>\n<td class=\"column-4\">47.3%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">reason<\/td>\n<td class=\"column-2\">4603040<\/td>\n<td class=\"column-3\">7696962<\/td>\n<td class=\"column-4\">59.8%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">instruction<\/td>\n<td class=\"column-2\">4394332<\/td>\n<td class=\"column-3\">12521507<\/td>\n<td class=\"column-4\">35.1%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">comparison<\/td>\n<td class=\"column-2\">1292772<\/td>\n<td class=\"column-3\">4942567<\/td>\n<td class=\"column-4\">26.2%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">bool<\/td>\n<td class=\"column-2\">772554<\/td>\n<td class=\"column-3\">1346630<\/td>\n<td class=\"column-4\">57.4%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">consequence<\/td>\n<td class=\"column-2\">219770<\/td>\n<td class=\"column-3\">470434<\/td>\n<td class=\"column-4\">46.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1792\" height=\"1594\" class=\"wp-image-192661\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20.png 1792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-1536x1366.png 1536w\" sizes=\"(max-width: 1792px) 100vw, 1792px\"\/><\/noscript><img decoding=\"async\" width=\"1792\" height=\"1594\" class=\"lazyload wp-image-192661\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20.png 1792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-20-1536x1366.png 1536w\" data-sizes=\"(max-width: 1792px) 100vw, 1792px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Only 4% of NSFW queries trigger AIOs\" data-section=\"eleven\">\n<h2><a id=\"post-192636-_4ig2p1efi8e5\"\/>Only 4% of NSFW queries trigger AIOs<\/h2>\n<\/div>\n<\/div>\n<p>AI Overviews generally don\u2019t trigger for NSFW queries. 99.1% of the queries that trigger AIOs are classified as <em>not <\/em>NSFW:<\/p>\n<p><noscript><img decoding=\"async\" width=\"1470\" height=\"1618\" class=\"wp-image-192662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-768x845.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-1396x1536.png 1396w\" sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/noscript><img decoding=\"async\" width=\"1470\" height=\"1618\" class=\"lazyload wp-image-192662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-768x845.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-21-1396x1536.png 1396w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\"\/><\/p>\n<p>Only 4% of NSFW queries trigger an AI Overview, far lower than our baseline occurrence:<\/p>\n<table id=\"tablepress-498\" class=\"tablepress tablepress-id-498 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Not NSFW<\/td>\n<td class=\"column-2\">29732356<\/td>\n<td class=\"column-3\">139636777<\/td>\n<td class=\"column-4\">21.4%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">NSFW<\/td>\n<td class=\"column-2\">259642<\/td>\n<td class=\"column-3\">6485614<\/td>\n<td class=\"column-4\">4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-22-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>Relative to the 20.5% overall AIO rate, all NSFW categories show a significantly lower incidence of AI Overviews. Within NSFW, the highest AIO rates are observed for drug queries (12.6%) and scam queries (11.3%), though both remain well below the baseline.<\/p>\n<table id=\"tablepress-499\" class=\"tablepress tablepress-id-499 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">not_nsfw<\/td>\n<td class=\"column-2\">29732356<\/td>\n<td class=\"column-3\">139636777<\/td>\n<td class=\"column-4\">21.3%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">drugs<\/td>\n<td class=\"column-2\">92771<\/td>\n<td class=\"column-3\">735814<\/td>\n<td class=\"column-4\">12.6%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">adult<\/td>\n<td class=\"column-2\">56450<\/td>\n<td class=\"column-3\">3741704<\/td>\n<td class=\"column-4\">1.5%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">violence<\/td>\n<td class=\"column-2\">42805<\/td>\n<td class=\"column-3\">554457<\/td>\n<td class=\"column-4\">7.7%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">weapons<\/td>\n<td class=\"column-2\">18898<\/td>\n<td class=\"column-3\">354454<\/td>\n<td class=\"column-4\">5.3%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">vulgar<\/td>\n<td class=\"column-2\">18137<\/td>\n<td class=\"column-3\">192852<\/td>\n<td class=\"column-4\">9.4%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">illegal<\/td>\n<td class=\"column-2\">9706<\/td>\n<td class=\"column-3\">190387<\/td>\n<td class=\"column-4\">5.1%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">gambling<\/td>\n<td class=\"column-2\">8412<\/td>\n<td class=\"column-3\">582259<\/td>\n<td class=\"column-4\">1.4%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\">scams<\/td>\n<td class=\"column-2\">6683<\/td>\n<td class=\"column-3\">59357<\/td>\n<td class=\"column-4\">11.3%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\">hate<\/td>\n<td class=\"column-2\">3243<\/td>\n<td class=\"column-3\">41337<\/td>\n<td class=\"column-4\">7.8%<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n<td class=\"column-1\">self_harm<\/td>\n<td class=\"column-2\">2537<\/td>\n<td class=\"column-3\">32993<\/td>\n<td class=\"column-4\">7.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"2048\" height=\"1353\" class=\"wp-image-192664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-768x507.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-1536x1015.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1353\" class=\"lazyload wp-image-192664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-768x507.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-23-1536x1015.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Only 7.9% of local searches trigger an AI Overview\" data-section=\"eleven\">\n<h2><a id=\"post-192636-_59ptscl2oe2e\"\/>Only 7.9% of local searches trigger an AI Overview<\/h2>\n<\/div>\n<\/div>\n<p>AI Overviews seem unlikely to trigger for local searches (e.g. <em>dentist near me<\/em>).<\/p>\n<p>AIOs appear for just 7.9% of queries categorised as <em>local<\/em> searches, well below the base rate of 20.5% across all keywords, and for 22.8% of <em>non-local <\/em>queries, slightly above the base\u00a0rate.<\/p>\n<table id=\"tablepress-500\" class=\"tablepress tablepress-id-500 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">local<\/td>\n<td class=\"column-2\">1757205<\/td>\n<td class=\"column-3\">22358147<\/td>\n<td class=\"column-4\">7.9%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">non_local<\/td>\n<td class=\"column-2\">28234793<\/td>\n<td class=\"column-3\">123764244<\/td>\n<td class=\"column-4\">22.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-192665\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-120x120.png 120w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1606\" class=\"lazyload wp-image-192665\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-24-120x120.png 120w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"99% of AIOs appear on Know queries\" data-section=\"twelve\">\n<h2><a id=\"post-192636-_l01oswk62j1t\"\/>99% of AIOs appear on <em>Know <\/em>queries<\/h2>\n<\/div>\n<\/div>\n<p>Google acknowledges four types of user intent in its <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Search Quality Evaluator Guidelines<\/a>:<\/p>\n<ul>\n<li><strong>Know<\/strong> query, some of which are Know Simple queries<\/li>\n<li><strong>Do <\/strong>query, when the user is trying to accomplish a goal or engage in an activity<\/li>\n<li><strong>Website<\/strong> query, when the user is looking for a specific website or webpage<\/li>\n<li><strong>Visit-in-person<\/strong> query, some of which are looking for a specific business or organization, some of which are looking for a category of businesses<\/li>\n<\/ul>\n<p>99.9% of the keywords that trigger AIOs fall into the \u201cKnow\u201d category, suggesting strong overlap between <em>Know <\/em>keywords and our definition of <em>Informational <\/em>keywords (which also account for 99.9% of AIO triggering keywords). Google seems unlikely to trigger AIOs for other intent types.<\/p>\n<table id=\"tablepress-501\" class=\"tablepress tablepress-id-501 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">Count<\/th>\n<th class=\"column-3\">Percentage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">know<\/td>\n<td class=\"column-2\">29,959,549<\/td>\n<td class=\"column-3\">99.9%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">do<\/td>\n<td class=\"column-2\">2,755,518<\/td>\n<td class=\"column-3\">9.2%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">visit_in_person<\/td>\n<td class=\"column-2\">628,188<\/td>\n<td class=\"column-3\">2.1%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">website<\/td>\n<td class=\"column-2\">26,411<\/td>\n<td class=\"column-3\">0.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"wp-image-192666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-1499x1536.png 1499w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"lazyload wp-image-192666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-25-1499x1536.png 1499w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p><em>Do, Visit-in-person<\/em>, and <em>Website <\/em>all trigger AIOs less frequently than the base rate, with <em>Website <\/em>queries returning them less than 1% of the\u00a0time.<\/p>\n<p>The <em>Visit in person <\/em>AIO rate is virtually on par with our <em>Local <\/em>queries category (7.1% and 7.9% AIO rate respectively); and the <em>Website <\/em>AIO rate is identical to our <em>Navigational <\/em>classification from earlier (both returning an AIO rate of 0.9%).<\/p>\n<table id=\"tablepress-502\" class=\"tablepress tablepress-id-502 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Category<\/th>\n<th class=\"column-2\">AIO SERPs<\/th>\n<th class=\"column-3\">All SERPs<\/th>\n<th class=\"column-4\">Percent<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">know<\/td>\n<td class=\"column-2\">29959549<\/td>\n<td class=\"column-3\">140287274<\/td>\n<td class=\"column-4\">21.4%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">do<\/td>\n<td class=\"column-2\">2755518<\/td>\n<td class=\"column-3\">21168986<\/td>\n<td class=\"column-4\">13%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">visit_in_person<\/td>\n<td class=\"column-2\">628188<\/td>\n<td class=\"column-3\">8813799<\/td>\n<td class=\"column-4\">7.1%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">website<\/td>\n<td class=\"column-2\">26411<\/td>\n<td class=\"column-3\">2909983<\/td>\n<td class=\"column-4\">0.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"wp-image-192667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-1499x1536.png 1499w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1639\" class=\"lazyload wp-image-192667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/word-image-192636-26-1499x1536.png 1499w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<h2><a id=\"post-192636-_h1dschu616hn\"\/>Final thoughts<\/h2>\n<p>It seems crystal clear that AI Overviews are designed to trigger for informational queries, particularly questions and long queries. They are unlikely to trigger for news queries, local searches, and NSFW queries.<\/p>\n<p>But more surprising: AI Overviews trigger very frequently for YMYL queries, and especially medical YMYL queries. Despite obvious risks of hallucination, Google seems perfectly happy answering crucial medical queries with an AI-generated snippet.<\/p>\n<\/p><\/div>\n<p><script>!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','1511271639109289');fbq('track','PageView');<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-triggers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even target SERPs without them? To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3132"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3133"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}