We pulled anonymized Google Search Console data from over 400,000 websites and measured the real organic CTR for\u00a0each.<\/p>\n
In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%<\/strong>. But that figure varies a lot by industry, authority, and website size.<\/p>\n Below, we break down median organic CTR by industry, by Domain Rating (DR), and by website size\u2014then look at why CTR is falling across the board, thanks to AI Overviews and AI search.<\/p>\n Methodology<\/p>\n This article is updated with fresh data every month by Agent A<\/a>.<\/p>\n Here\u2019s the median organic CTR for all 26 industry categories, ranked highest to lowest, for May\u00a02026.<\/p>\n A few things stand out, and most of them come back to one thing: how often Google answers the query for\u00a0you.<\/p>\n\n
![\"Bar](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/ctr_by_industry.png\")
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\n \nIndustry<\/th>\n Median CTR<\/th>\n Mean CTR<\/th>\n Sites<\/th>\n<\/tr>\n<\/thead>\n \n Adult<\/td>\n 7.53%<\/strong><\/td>\n 11.66%<\/td>\n 182<\/td>\n<\/tr>\n \n Online Communities<\/td>\n 3.51%<\/td>\n 6.28%<\/td>\n 21<\/td>\n<\/tr>\n \n Arts & Entertainment<\/td>\n 2.25%<\/td>\n 4.26%<\/td>\n 557<\/td>\n<\/tr>\n \n Games<\/td>\n 2.03%<\/td>\n 4.77%<\/td>\n 684<\/td>\n<\/tr>\n \n Reference<\/td>\n 1.99%<\/td>\n 6.54%<\/td>\n 18<\/td>\n<\/tr>\n \n Internet & Telecom<\/td>\n 1.88%<\/td>\n 4.36%<\/td>\n 397<\/td>\n<\/tr>\n \n News<\/td>\n 1.63%<\/td>\n 2.62%<\/td>\n 515<\/td>\n<\/tr>\n \n Computers & Electronics<\/td>\n 1.60%<\/td>\n 3.74%<\/td>\n 535<\/td>\n<\/tr>\n \n Autos & Vehicles<\/td>\n 1.58%<\/td>\n 2.51%<\/td>\n 808<\/td>\n<\/tr>\n \n Sports<\/td>\n 1.56%<\/td>\n 2.92%<\/td>\n 717<\/td>\n<\/tr>\n \n People & Society<\/td>\n 1.53%<\/td>\n 3.22%<\/td>\n 293<\/td>\n<\/tr>\n \n Finance<\/td>\n 1.50%<\/td>\n 2.60%<\/td>\n 1,236<\/td>\n<\/tr>\n \n Food &\u00a0Drink<\/td>\n 1.45%<\/td>\n 2.99%<\/td>\n 717<\/td>\n<\/tr>\n \n Real Estate<\/td>\n 1.44%<\/td>\n 2.30%<\/td>\n 313<\/td>\n<\/tr>\n \n Books & Literature<\/td>\n 1.37%<\/td>\n 2.91%<\/td>\n 86<\/td>\n<\/tr>\n \n Science<\/td>\n 1.36%<\/td>\n 2.98%<\/td>\n 142<\/td>\n<\/tr>\n \n Shopping<\/td>\n 1.36%<\/td>\n 2.50%<\/td>\n 2,363<\/td>\n<\/tr>\n \n Travel & Transportation<\/td>\n 1.25%<\/td>\n 2.40%<\/td>\n 1,314<\/td>\n<\/tr>\n \n Hobbies & Leisure<\/td>\n 1.23%<\/td>\n 1.94%<\/td>\n 28<\/td>\n<\/tr>\n \n Jobs & Education<\/td>\n 1.17%<\/td>\n 2.07%<\/td>\n 1,356<\/td>\n<\/tr>\n \n Health<\/td>\n 1.12%<\/td>\n 2.02%<\/td>\n 1,730<\/td>\n<\/tr>\n \n Beauty & Fitness<\/td>\n 0.96%<\/td>\n 1.88%<\/td>\n 201<\/td>\n<\/tr>\n \n Home & Garden<\/td>\n 0.91%<\/td>\n 1.65%<\/td>\n 1,419<\/td>\n<\/tr>\n \n Law & Government<\/td>\n 0.90%<\/td>\n 1.73%<\/td>\n 276<\/td>\n<\/tr>\n \n Business & Industrial<\/td>\n 0.85%<\/td>\n 1.74%<\/td>\n 865<\/td>\n<\/tr>\n \n Pets & Animals<\/td>\n 0.80%<\/td>\n 1.36%<\/td>\n 266<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/figure>\n \n