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Business leaders and decision-makers can easily distrust metrics they don\u2019t understand or can’t act on. <\/p>\n<\/div>\n
As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise.<\/p>\n<\/div>\n
That’s not a bias against SEO. It’s just what happens when you report in a language leadership wasn’t trained to read.<\/p>\n<\/div>\n
When your KPIs are metrics you don’t recognize or don’t know how to report on, leadership starts to doubt the numbers you do give them. Below are the SEO equivalents that let you speak their language with confidence.<\/p>\n<\/div>\n
Market share is the percentage of total category revenue or demand that goes to your business instead of competitors.<\/p>\n<\/div>\n