{"id":3343,"date":"2026-08-28T13:05:40","date_gmt":"2026-08-28T13:05:40","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-we-use-ai-for-every-article-without-making-ai-slop\/"},"modified":"2026-08-28T13:05:40","modified_gmt":"2026-08-28T13:05:40","slug":"how-we-use-ai-for-every-article-without-making-ai-slop","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-we-use-ai-for-every-article-without-making-ai-slop\/","title":{"rendered":"How We Use AI for Every Article Without Making AI Slop"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"--defaultWidthPx-yvf988:600px;--width840Px-1vprro7:840px;--px64-w0rxhh:64px;--px24-euyk2c:24px;--px48-1teynrh:48px;--px16-1iwg9yc:16px;--px32-1ecvgqj:32px\">\n<div class=\"css-0-introText\" style=\"\">\n<p>Every article we publish at Ahrefs uses AI in some way.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: LinkedIn post from Ryan Law about an AI content automation system, with a screenshot of the system'\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/linkedin-post-from-ryan-law-about-an-ai-content-au.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/linkedin-post-from-ryan-law-about-an-ai-content-au-326x425.png 326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/linkedin-post-from-ryan-law-about-an-ai-content-au-768x1000.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/linkedin-post-from-ryan-law-about-an-ai-content-au-1180x1536.png 1180w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"LinkedIn post from Ryan Law about an AI content automation system, with a screenshot of the system'\" title=\"linkedin-post-from-ryan-law-about-an-ai-content-au\" width=\"1352\" height=\"1760\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">(It could&#8230; but that&#8217;s not how we use it, and I&#8217;ll explain why.)<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Crucially, I don\u2019t think the amount of AI involved is what makes something slop. Nor is it the usual stylistic tells: too many em dashes, words like \u201cdelve\u201d, or those \u201cit\u2019s not X, it\u2019s Y\u201d constructions.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A LinkedIn post by Fio Dossetto arguing that using em dashes as a sign of AI writing is flawed.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-linkedin-post-by-fio-dossetto-arguing-that-using.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-linkedin-post-by-fio-dossetto-arguing-that-using-487x425.png 487w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-linkedin-post-by-fio-dossetto-arguing-that-using-768x670.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A LinkedIn post by Fio Dossetto arguing that using em dashes as a sign of AI writing is flawed.\" title=\"a-linkedin-post-by-fio-dossetto-arguing-that-using\" width=\"1160\" height=\"1012\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Remove every em dash and banned phrase and congratulations: you may now have slop with cleaner punctuation.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Here\u2019s my attempt at defining what AI slop is:<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI slop is content published without enough human understanding, judgement, evidence, or original contribution to justify the reader\u2019s attention.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In short, <strong>slop transfers effort from the creator to the reader<\/strong>.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The publisher skips the difficult parts: investigating the topic, verifying claims, developing an opinion, and deciding what matters. The reader then has to work out what is trustworthy, relevant, or written by someone who understands the subject.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The creator saves time. Everyone else pays for it.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">At Ahrefs, using AI-first does not mean abandoning the practices that made content worth reading before AI. It means finding ways to preserve them even when AI takes on more of the work.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"\/>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"human-work\">1. Do the human work before you draft <\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For most writers, writing used to be the doing. It was where the hours went. AI has made that part incredibly cheap, so more of our effort has to move upstream: deciding what deserves to be written, how to structure the post, and what we can contribute.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Before I ask AI to write prose, I want a rough premise that answers:<\/p>\n<\/div>\n<div class=\"css-0-list\" style=\"\">\n<ul>\n<li><strong>Reader<\/strong>: Who is this for, and what are they trying to accomplish?<\/li>\n<li><strong>Promise<\/strong>: What should they understand or be able to do after reading?<\/li>\n<li><strong>Point of view<\/strong>: What am I actually trying to say, and where might someone disagree?<\/li>\n<li><strong>Evidence<\/strong>: Which claims need sources, data, demonstrations, or expert input?<\/li>\n<li><a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/information-gain\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Information gain<\/strong><\/a>: What can we add that isn\u2019t already sitting in the search results?<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">You can see these are not new. They exist before AI and <em>should <\/em>exist even with AI.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI can help to answer those questions. I can ask it to map the SERPs, challenge my angle, find counterarguments, or point out missing evidence. But it shouldn&#8217;t make those decisions for me.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Planning is only half of it. The model also needs something interesting to work with.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Give it the same internet everyone else has, and it will give you a version of the same article everyone else has. A detailed style prompt won&#8217;t fix that. You need raw material it could not have produced by itself: interviews, internal knowledge, proprietary data, real demonstrations, failed experiments, and specific examples from your work.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This is where you need things like a Source of Truth for your work. For example, my colleague <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/agentic-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">Mateusz built a Source of Truth app in Letaido<\/a>: a searchable library for the information that his agent and he rely on when making content.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">His tool stores four types of content: facts and stats, explanations, product details, and how-to guides.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A &quot;Source of Truth&quot; knowledge base dashboard, showing search bar and categorized content cards\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-source-of-truth-knowledge-base-dashboard-show.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-source-of-truth-knowledge-base-dashboard-show-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-source-of-truth-knowledge-base-dashboard-show-768x579.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A &quot;Source of Truth&quot; knowledge base dashboard, showing search bar and categorized content cards\" title=\"a-source-of-truth-knowledge-base-dashboard-show\" width=\"1172\" height=\"883\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Personally, the biggest practical change I\u2019ve made is to talk instead of type.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">When I type, I edit as I go. I turn the mess in my head into a tidy summary before AI sees it. Unfortunately, the mess often contains the useful part: uncertainty, caveats, opinions, and half-formed connections.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So I dictate using <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/wisprflow.ai\/\" target=\"_blank\" rel=\"nofollow noopener\">Wispr Flow<\/a>. I walk around my room or sit at my desk and talk. I rant, trying to offload as many things as possible from my head so I can give AI more raw material to work with.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A screenshot of text discussing the concept of &quot;AI slop&quot; in content marketing and its definition.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-screenshot-of-text-discussing-the-concept-of-ai.png 1582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-screenshot-of-text-discussing-the-concept-of-ai-654x425.png 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-screenshot-of-text-discussing-the-concept-of-ai-768x499.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-screenshot-of-text-discussing-the-concept-of-ai-1536x998.png 1536w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A screenshot of text discussing the concept of &quot;AI slop&quot; in content marketing and its definition.\" title=\"a-screenshot-of-text-discussing-the-concept-of-ai\" width=\"1582\" height=\"1028\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Yes, I basically run a podcast episode with myself. Unedited.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A man with a beard and long hair wears headphones, holding a podcast mic. Text: &quot;Men will literally do anything else (like start a podcast) other than go to therapy.&quot;\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-man-with-a-beard-and-long-hair-wears-headphones.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-man-with-a-beard-and-long-hair-wears-headphones-239x425.png 239w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A man with a beard and long hair wears headphones, holding a podcast mic. Text: &quot;Men will literally do anything else (like start a podcast) other than go to therapy.&quot;\" title=\"a-man-with-a-beard-and-long-hair-wears-headphones\" width=\"415\" height=\"739\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Or I ask AI to interview me, find the gaps, and pull out possible claims before proposing an outline. It is no longer being asked to invent the substance. It is organising and interrogating substance I&#8217;ve supplied.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A chat interface screenshot. The user describes an FAQ landing page experiment and asks for an interview to draft an article.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-chat-interface-screenshot-the-user-describes-an.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-chat-interface-screenshot-the-user-describes-an-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-chat-interface-screenshot-the-user-describes-an-768x456.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A chat interface screenshot. The user describes an FAQ landing page experiment and asks for an interview to draft an article.\" title=\"a-chat-interface-screenshot-the-user-describes-an\" width=\"930\" height=\"552\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"\/>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"create-places\"> 2. Create places to stop and pass judgment <\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI is very good at hiding decisions inside polished prose.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">A one-shot prompt chooses the research, angle, structure, claims, examples, and tone all at once. By the time you see those choices, they have been packaged as an article. They feel more settled than they are.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">That is why <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/how-i-do-content-engineering-with-claude-code\/\" target=\"_blank\" rel=\"nofollow noopener\">Ryan&#8217;s pipeline<\/a> mirrors a human editorial workflow instead of producing one mysterious final file. The research, content gaps, outline, and draft are saved separately. He can inspect any stage, fix the output or instruction that caused the problem, and restart from the last acceptable point.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A digital content platform showing a workflow sidebar (Keyword Research to Publish, all steps complete) and a content preview area.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-digital-content-platform-showing-a-workflow-side.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-digital-content-platform-showing-a-workflow-side-323x425.png 323w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-digital-content-platform-showing-a-workflow-side-768x1010.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-digital-content-platform-showing-a-workflow-side-1169x1536.png 1169w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A digital content platform showing a workflow sidebar (Keyword Research to Publish, all steps complete) and a content preview area.\" title=\"a-digital-content-platform-showing-a-workflow-side\" width=\"1558\" height=\"2048\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">You do not need a 23-skill Claude Code pipeline to copy the principle. Break the work into stages and put a decision between them:<\/p>\n<\/div>\n<div class=\"css-0-list\" style=\"\">\n<ul>\n<li><strong>Idea gate<\/strong>: Do we have something useful to add, or would this article simply repeat what\u2019s already ranking?<\/li>\n<li><strong>Outline gate<\/strong>: Does every section help the reader and support the article&#8217;s promise?<\/li>\n<li><strong>Evidence gate<\/strong>: Can we support the important claims? What still needs testing or verification?<\/li>\n<li><strong>Draft gate<\/strong>: Has AI smuggled in certainty, filler, or examples we didn&#8217;t earn?<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">At every gate, the writer has to pass judgement. That might mean asking for more research, deleting a section, changing the angle, or abandoning the article altogether.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This matters because cheap output creates a strange kind of sunk cost. The moment AI gives you 2,000 polished words, you want to improve them rather than question why they exist.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Sunk-cost fallacy, if you will. Except AI can create the sunk cost every six minutes.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Or if you\u2019re not making a pipeline and are using AI for a single article, break the work into stages. Start by brainstorming first. No drafting. Then, once you\u2019re happy with the angle after the back-and-forth, move to the next stage. Ask it for an outline. Keep working and reworking it with AI until you\u2019re happy, then move to the next stage. You could even ask it to steelman your arguments along the way.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The point is to make better decisions, not to watch the word count go up.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Otherwise, AI turns you into an editor before you&#8217;ve finished being a thinker.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"\/>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"spend-time\"> 3. Spend the time AI saves on making better content <\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">I think this is where Ahrefs differs from many companies using AI for content.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The obvious cost-saving play is to produce roughly the same article for less, then spend the savings on volume. More articles. More keywords. More pages for Google to crawl.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">To be clear, we use AI to automate tedious work so we can save time too. It would be silly to pretend otherwise.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For example, the <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/taught-agent-to-refresh-data-content\/\" target=\"_blank\" rel=\"nofollow noopener\">Data Refresh Hub I built<\/a> saves at least a day of manual work each month by fetching, cleaning, and preparing updates for 12 datasets. Work that used to happen quarterly, irregularly, or not at all can now happen every month.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Screenshot of a &quot;Data Refresh Hub&quot; showing &quot;7 drafts ready to review&quot; with data tables like &quot;top_searches_us&quot; listed. Below, a card for &quot;Top Google Searches (US)&quot; displays data status and publishing options.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/screenshot-of-a-data-refresh-hub-showing-7-draf.png 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/screenshot-of-a-data-refresh-hub-showing-7-draf-545x425.png 545w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/screenshot-of-a-data-refresh-hub-showing-7-draf-768x598.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/screenshot-of-a-data-refresh-hub-showing-7-draf-1536x1197.png 1536w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Screenshot of a &quot;Data Refresh Hub&quot; showing &quot;7 drafts ready to review&quot; with data tables like &quot;top_searches_us&quot; listed. Below, a card for &quot;Top Google Searches (US)&quot; displays data status and publishing options.\" title=\"screenshot-of-a-data-refresh-hub-showing-7-draf\" width=\"1676\" height=\"1306\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So yes, AI does help us publish and update more.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">But volume is not the only possible return on efficiency.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Drafting and publishing were never the only constraints on our content. Often, the bigger constraint was everything we wanted to add around an article but couldn&#8217;t justify or invest in.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For example, if we wanted to do simple data analysis (not a large scale data study), we might need the help of a data scientist. If we wanted to make a free tool, we needed a developer. A more interactive article needed design and engineering help. A large research project might simply be too manual for one content marketer.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI lowers those barriers. A writer can now analyse a dataset, prototype a tool, build an interactive element, improve a post&#8217;s UI, or automate part of a research project. Not perfectly, and not without specialists when the stakes demand them. But the threshold for trying is much lower.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A blog post header on a blue background. Title: &quot;Average Organic Traffic Benchmarks From Real Websites (July 2026)&quot;.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-blog-post-header-on-a-blue-background-title-a.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-blog-post-header-on-a-blue-background-title-a-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-blog-post-header-on-a-blue-background-title-a-768x452.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A blog post header on a blue background. Title: &quot;Average Organic Traffic Benchmarks From Real Websites (July 2026)&quot;.\" title=\"a-blog-post-header-on-a-blue-background-title-a\" width=\"1466\" height=\"862\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Two tables comparing a basic website list to a richer, custom interface with more visual details and data\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/two-tables-comparing-a-basic-website-list-to-a-ric.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/two-tables-comparing-a-basic-website-list-to-a-ric-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/two-tables-comparing-a-basic-website-list-to-a-ric-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/two-tables-comparing-a-basic-website-list-to-a-ric-1536x841.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Two tables comparing a basic website list to a richer, custom interface with more visual details and data\" title=\"two-tables-comparing-a-basic-website-list-to-a-ric\" width=\"1694\" height=\"928\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Or how a content marketer can make a quiz, free tool, or data visualisation without waiting for a rare pocket of developer time. Like our <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/free-llms-txt-generator\/\" target=\"_blank\" rel=\"nofollow noopener\">free LLMs.txt generator<\/a>:<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs &quot;Free LLMs.txt Generator&quot; page with an input field &quot;Enter your domain&quot; and a button &quot;Generate llms.txt&quot;.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-free-llms-txt-generator-page-with-an-inpu.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-free-llms-txt-generator-page-with-an-inpu-511x425.png 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-free-llms-txt-generator-page-with-an-inpu-768x639.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs &quot;Free LLMs.txt Generator&quot; page with an input field &quot;Enter your domain&quot; and a button &quot;Generate llms.txt&quot;.\" title=\"ahrefs-free-llms-txt-generator-page-with-an-inpu\" width=\"1344\" height=\"1118\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This is the distinction we care about. You can use AI to remove the work behind each article, or you can use it to attempt work you previously could not afford to do.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Don&#8217;t just ask how many more articles AI lets you publish. Ask what you can now put inside an article that used to be impossible.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The capability to scale still needs restraint. We are not trying to turn every writer into a content factory. The goal is to expand what each writer can make without lowering the standard for what deserves to go live.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"\/>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"give-every\"> 4. Give every article an owner and a second human <\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI may execute much of the process, but a specific person still has to own the result.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The person running the workflow should understand the topic well enough to validate its claims, correct misinformation, explain where the evidence came from, and decide whether they are happy attaching their name to it.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This is why Ryan doesn\u2019t publish hundreds of articles overnight, even with his pipeline.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Text excerpt: &quot;Topic selection still matters.&quot; A section is highlighted yellow: &quot;I only use this process on topics that I understand well...&quot;\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/text-excerpt-topic-selection-still-matters-a-s.png 1304w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/text-excerpt-topic-selection-still-matters-a-s-680x318.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/text-excerpt-topic-selection-still-matters-a-s-768x359.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Text excerpt: &quot;Topic selection still matters.&quot; A section is highlighted yellow: &quot;I only use this process on topics that I understand well...&quot;\" title=\"text-excerpt-topic-selection-still-matters-a-s\" width=\"1304\" height=\"610\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">As the Director of Content Marketing, he\u2019s also the editor of all our content. In short, he reads every word of every article that reaches the Ahrefs blog.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">And as a thought leader in the industry, Ryan also has the ability to read a piece and be able to challenge the premise, question the evidence, identify generic sections, and ask whether the article actually fulfils its promise to the reader.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: A comment from ryan.law to @si.quan with three bulleted points of feedback on content, specificity, and images.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-comment-from-ryan-law-to-si-quan-with-three-bul.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-comment-from-ryan-law-to-si-quan-with-three-bul-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-comment-from-ryan-law-to-si-quan-with-three-bul-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/08\/a-comment-from-ryan-law-to-si-quan-with-three-bul-1536x497.png 1536w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"A comment from ryan.law to @si.quan with three bulleted points of feedback on content, specificity, and images.\" title=\"a-comment-from-ryan-law-to-si-quan-with-three-bul\" width=\"1596\" height=\"516\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">A human in the loop means very little if the human only rubber-stamps the output. They need the knowledge, authority, and willingness to say no.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">And yes, even if a piece is AI generated or AI assisted, we still put enough man hours (the writer and the editor) to make sure it\u2019s worthy of being published.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"\" target=\"_blank\" rel=\"nofollow noopener\"\/>Final thoughts<\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">But as AI use increased, search performance tended to decline. The likely reason isn\u2019t that Google punishes AI content. It\u2019s that companies often use AI to skip the difficult work and publish more average content.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">That brings us back to the heart of this article: AI is not the problem. Abdicating responsibility is.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI makes execution cheap. That should give us more time for the judgement, evidence, experiences, and ideas that make an article worth reading.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So the important question is not how many or what kind of words AI wrote. It is whether a human understood, judged, verified, and stood behind what went live.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">If nobody truly owns the result, it&#8217;s slop.<\/p>\n<\/div>\n<\/div>\n<p><script nonce=\"Y2JkNmM2ZWM5Yzk0YTE4NTcwNmIxNjRhNzZjY2IzNzA\">\n      !function(f,b,e,v,n,t,s)\n      if(f.fbq)return;n=f.fbq=function()n.callMethod?\n      n.callMethod.apply(n,arguments):n.queue.push(arguments);\n      if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n      n.queue=[];t=b.createElement(e);t.async=!0;\n      t.src=v;s=b.getElementsByTagName(e)[0];\n      s.parentNode.insertBefore(t,s)(window, document,'script',\n      'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n      fbq('init', 1511271639109289);\n      fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/how-we-use-ai-without-making-ai-slop\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every article we publish at Ahrefs uses AI in some way. (It could&#8230; but that&#8217;s not how we use it, and I&#8217;ll explain why.) Crucially, I don\u2019t think the amount of AI involved is what makes something slop. Nor is it the usual stylistic tells: too many em dashes, words like \u201cdelve\u201d, or those \u201cit\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3344"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}