{"id":3361,"date":"2026-10-02T11:33:46","date_gmt":"2026-10-02T11:33:46","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/ai-overviews-currently-appear-for-83-of-branded-searches\/"},"modified":"2026-10-02T11:33:46","modified_gmt":"2026-10-02T11:33:46","slug":"ai-overviews-currently-appear-for-83-of-branded-searches","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/ai-overviews-currently-appear-for-83-of-branded-searches\/","title":{"rendered":"AI Overviews Currently Appear for 83% of Branded Searches"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"--defaultWidthPx-yvf988:600px;--width840Px-1vprro7:840px;--px64-w0rxhh:64px;--px24-euyk2c:24px;--px48-1teynrh:48px;--px16-1iwg9yc:16px;--px32-1ecvgqj:32px\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">That prompted us to investigate AI Overviews for branded searches on a larger scale.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands\u2019 own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say in how a brand appears in search results.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"ai-overviews-currently-appear-for-83-of-branded-queries\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-1mfgbd3-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>AI Overviews currently appear for 83% of branded queries<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We analyzed 232.8 million US desktop Google search-result crawls from July to September 2026, consisting of 92.5 million branded-keyword crawls and 140.2 million non-branded-keyword crawls.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">As of September 29th 2026, AI Overviews appeared in <strong>82.91% of the US desktop search results for branded keywords<\/strong>. Looking at monthly averages, 73.3% of branded keywords triggered AI Overviews, up from 65.1% in August and 61.3% in July.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Line chart showing the share of US Google results with AI Overviews from July to October 2026. Branded monthly shares rise from 61.3% to 73.3%, with daily rates reaching about 83% in late September.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-ai-overviews-us-actual-data-v5.png 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-ai-overviews-us-actual-data-v5-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-ai-overviews-us-actual-data-v5-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-ai-overviews-us-actual-data-v5-1536x960.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-ai-overviews-us-actual-data-v5-2048x1280.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Line chart showing the share of US Google results with AI Overviews from July to October 2026. Branded monthly shares rise from 61.3% to 73.3%, with daily rates reaching about 83% in late September.\" title=\"branded ai overviews us actual data v5\" width=\"2560\" height=\"1600\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">That&#8217;s a 12-percentage-point increase for branded searches between July and September, equivalent to roughly 20% growth relative to July&#8217;s rate.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Non-branded searches also became more likely to show an AI Overview, but their increase was smaller: 4.8 percentage points over the same period.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In our previous research on <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/ai-overview-triggers\/\">AI Overview triggers<\/a> in November 2025, we found that AI Overviews were vastly more common for unbranded queries than for branded queries. That is clearly no longer the case. The gap between the two groups narrowed from 12.2 percentage points in July to just 5 points in September.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Here\u2019s a direct comparison between our findings one year ago and today (albeit with different samples):<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Red and blue columns compare AI Overview prevalence: branded queries rise from 13.1% in the original study to 73.3% in the new study, and non-branded queries from 24.9% to 78.3%.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-prevalence-comparison-2025-2026-v3.png 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-prevalence-comparison-2025-2026-v3-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-prevalence-comparison-2025-2026-v3-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-prevalence-comparison-2025-2026-v3-1536x960.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-prevalence-comparison-2025-2026-v3-2048x1280.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Red and blue columns compare AI Overview prevalence: branded queries rise from 13.1% in the original study to 73.3% in the new study, and non-branded queries from 24.9% to 78.3%.\" title=\"branded aio prevalence comparison 2025 2026 v3\" width=\"2560\" height=\"1600\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"76-2-of-branded-ai-overviews-appeared-in-position-one\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-1mfgbd3-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>76.2% of branded AI Overviews appeared in position one<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">AI Overviews can appear in <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-positions\/\">multiple positions in the SERP<\/a>, and although our research suggests AI Overviews universally reduce click-through rates, the worst impact occurs when AI Overviews appear in position one for your brand query\u2014instead of your domain.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So we also checked the search results for exact-name queries of 100 brands (selected from <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/interbrand.com\/best-global-brands\/global\/google\/\" target=\"_blank\" rel=\"nofollow noopener\">Interbrand&#8217;s Best Global Brands 2025<\/a>) at 14 weekly checkpoints between July and September.<\/p>\n<\/div>\n<div class=\"css-0-sidenote\" style=\"\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:8px;--gapTablet-oc2ewx:8px;--gapMobile-11dbs0s:8px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block;--color-1a279q8:rgba(0, 0, 0, 0.65)\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-kusjgz-textColor css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This is a separate sample from our broader branded-keyword research: it covers bare brand names (like \u201cbluehost\u201d), rather than every kind of search containing a brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Line chart showing AI Overviews increasing from five to 63 of 100 major brand-name queries between July and September 2026.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-prevalence-red-blue-v2.png 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-prevalence-red-blue-v2-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-prevalence-red-blue-v2-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-prevalence-red-blue-v2-1536x864.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-prevalence-red-blue-v2-2048x1152.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Line chart showing AI Overviews increasing from five to 63 of 100 major brand-name queries between July and September 2026.\" title=\"branded aio panel prevalence red blue v2\" width=\"2560\" height=\"1440\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The appearance of AI Overviews vastly increased at the start of September; by September 30, <strong>63 of the 100 brand-name queries had an AI Overview<\/strong>, compared with just five among 98 usable results at the July 1 checkpoint.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">More importantly, of the 63 AI Overviews in our sample, 48 appeared in position one (76.2%), with an average position of 1.49.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Horizontal bar chart showing that 48 of 63 big-brand AI Overviews, or 76.2%, appear at position one, with far fewer at positions two through six.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-positions-red-blue-v2.png 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-positions-red-blue-v2-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-positions-red-blue-v2-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-positions-red-blue-v2-1536x864.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-panel-positions-red-blue-v2-2048x1152.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Horizontal bar chart showing that 48 of 63 big-brand AI Overviews, or 76.2%, appear at position one, with far fewer at positions two through six.\" title=\"branded aio panel positions red blue v2\" width=\"2560\" height=\"1440\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">It\u2019s possible that Google will choose to move these AI Overviews lower in the SERP, but from our recent research, it seems that they largely inhabit the top ranking spot for a brand&#8217;s keyword\u2014instead of the brand\u2019s own website.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"wikipedia-youtube-and-linkedin-are-the-most-common-external-citations-for-branded-ai-overviews\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-1mfgbd3-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>Wikipedia, YouTube and LinkedIn are the most common external citations for branded AI Overviews<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Perhaps the greatest risk of AI Overviews triggering for branded queries is directing users to unofficial sources of information or, in the worst case, competing brands.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In our same panel of 100 brands, most external citations (from websites other than the brand queried) linked to Wikipedia, YouTube, and LinkedIn.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Horizontal bars show Wikipedia cited in 71.9% of 57 big-brand AI Overviews, YouTube in 38.6%, LinkedIn in 22.8%, Yahoo Finance in 15.8%, Facebook in 10.5%, and Walmart in 7.0%.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-top-external-domains-red-blue-v2.png 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-top-external-domains-red-blue-v2-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-top-external-domains-red-blue-v2-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-top-external-domains-red-blue-v2-1536x960.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-top-external-domains-red-blue-v2-2048x1280.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Horizontal bars show Wikipedia cited in 71.9% of 57 big-brand AI Overviews, YouTube in 38.6%, LinkedIn in 22.8%, Yahoo Finance in 15.8%, Facebook in 10.5%, and Walmart in 7.0%.\" title=\"branded aio top external domains red blue v2\" width=\"2560\" height=\"1600\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Wikipedia is, at least, a fairly neutral source of information for most brands, and it leads the pack at almost 72% of external citations. YouTube and LinkedIn are both platforms that make it much harder for brands to influence and control the narrative\u2014certainly much, much harder than owned pages on owned domains.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Here&#8217;s an example of YouTube being heavily cited in an AI Overview for Bluehost:<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Expanded Google AI Overview for Bluehost showing its services, pricing and cited sources, including YouTube videos.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-bluehost-expanded-2026-10.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-bluehost-expanded-2026-10-328x425.png 328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-bluehost-expanded-2026-10-768x996.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-bluehost-expanded-2026-10-1184x1536.png 1184w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Expanded Google AI Overview for Bluehost showing its services, pricing and cited sources, including YouTube videos.\" title=\"branded aio bluehost expanded 2026 10\" width=\"1442\" height=\"1870\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">There is some small good news. Of those AI Overviews where we could see the full AI Overview text, only two of 58 answers (3.4%) explicitly discussed competitors: Pepsi&#8217;s answer named Coca-Cola in its description of the \u201ccola wars\u201d, while Intel&#8217;s named TSMC and NVIDIA.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">And looking at citations in the AI Overviews, only one verified competitor-owned website appeared across 57 available source lists. It seems these AI Overviews are at least smart enough to avoid sourcing information from competing brands.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"why-this-matters-for-brands\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-1mfgbd3-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>Why this matters for brands<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Instead, as <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/www.linkedin.com\/posts\/chris-long-marketing_massive-seo-news-google-is-showing-ai-overviews-share-7511040157970563072-Par3\/\" target=\"_blank\" rel=\"nofollow noopener\">Chris Long explained on LinkedIn<\/a>, <em>\u201ccompetitors\/external sources can now control the narrative of your brand directly in the search results.\u201d<\/em><a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/x.com\/seosmarty\/status\/2105407919994892348\" target=\"_blank\" rel=\"nofollow noopener\">Ann Smarty raised a similar concern<\/a> about videos cited in the answers, noting that they weren&#8217;t from the brand&#8217;s official account and <em>\u201cmay very well include outdated product information.\u201d<\/em><\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ann Smarty\u2019s post warning that AI Overviews for brand searches may cite unofficial videos containing outdated product information.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-ann-smarty-post-2026-10.png 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-ann-smarty-post-2026-10-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-ann-smarty-post-2026-10-768x599.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ann Smarty\u2019s post warning that AI Overviews for brand searches may cite unofficial videos containing outdated product information.\" title=\"branded aio ann smarty post 2026 10\" width=\"1194\" height=\"932\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Google routinely changes the appearance and triggers of AI Overviews, and there&#8217;s no guarantee that the situation we\u2019ve shown here will remain; however, Google seems hell-bent on inserting AI Overviews into any SERP that will tolerate them, so I suspect we will have to deal with AI Overviews appearing on branded queries for the foreseeable future.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"how-to-track-your-brand-s-appearance-in-ai-overviews\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-1mfgbd3-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>How to track your brand&#8217;s appearance in AI Overviews<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">To see which branded keywords trigger an AI Overview for your website, head to <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/site-explorer\/\">Site Explorer<\/a> and click the Organic Keywords report. In the Intents drop-down menu, select Branded Keywords. Then click Add Filter, select SERP features, and click AI Overviews.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs Site Explorer Organic keywords filters with Branded intent and a SERP features filter selected.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-branded-filters-2026-10.png 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-branded-filters-2026-10-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-branded-filters-2026-10-768x277.png 768w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs Site Explorer Organic keywords filters with Branded intent and a SERP features filter selected.\" title=\"branded aio site explorer branded filters 2026 10\" width=\"1286\" height=\"464\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Click &#8220;Show Results&#8221;, and you\u2019ll see a list of all the branded keywords that your domain ranks for that also contain an AI Overview in the search results (like, in this example, Bluehost\u2019s brand name and login pages).<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs Organic keywords report listing Bluehost brand-name and login queries alongside search volume, traffic and position data.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-bluehost-keywords-2026-10.png 1874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-bluehost-keywords-2026-10-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-bluehost-keywords-2026-10-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-site-explorer-bluehost-keywords-2026-10-1536x885.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs Organic keywords report listing Bluehost brand-name and login queries alongside search volume, traffic and position data.\" title=\"branded aio site explorer bluehost keywords 2026 10\" width=\"1874\" height=\"1080\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">If you&#8217;d like to explore the contents of these AI Overviews to see whether competitors are mentioned and which domains are cited, head to <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/brand-radar\/\">Brand Radar.<\/a> Enter your brand, and we&#8217;ll automatically suggest relevant competitors and competing domains to track.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs Brand Radar setup for Bluehost and its website, with suggested competitors HostGator, DreamHost, SiteGround and Hostinger.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-setup-2026-10.png 2028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-setup-2026-10-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-setup-2026-10-768x367.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-setup-2026-10-1536x733.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs Brand Radar setup for Bluehost and its website, with suggested competitors HostGator, DreamHost, SiteGround and Hostinger.\" title=\"branded aio brand radar bluehost setup 2026 10\" width=\"2028\" height=\"968\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Head to the AI responses report and filter results to see the AI Overviews where your brand is mentioned:<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses filters with AI Overviews selected and the brand mention filter enabled.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-ai-overviews-filter-2026-10.png 1548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-ai-overviews-filter-2026-10-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-ai-overviews-filter-2026-10-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-ai-overviews-filter-2026-10-1536x629.png 1536w\" sizes=\"(min-width: 1280px) 600px, (min-width: 768px) 600px, min(600px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses filters with AI Overviews selected and the brand mention filter enabled.\" title=\"branded aio brand radar ai overviews filter 2026 10\" width=\"1548\" height=\"634\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Click Apply, and you&#8217;ll be shown a list of AI Overviews and their contents, along with the brands and domains that are mentioned and cited within them.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar results listing AI Overview text for Bluehost-related prompts, with mentioned brands, cited domains and source counts.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-ai-responses-2026-10.png 1870w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-ai-responses-2026-10-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-ai-responses-2026-10-768x656.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/branded-aio-brand-radar-bluehost-ai-responses-2026-10-1536x1313.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar results listing AI Overview text for Bluehost-related prompts, with mentioned brands, cited domains and source counts.\" title=\"branded aio brand radar bluehost ai responses 2026 10\" width=\"1870\" height=\"1598\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script nonce=\"YTZmZWUzNmZkOWE2ZWU3OGI2YWEwYzA5YTNiZmVlODE\">\n      !function(f,b,e,v,n,t,s)\n      if(f.fbq)return;n=f.fbq=function()n.callMethod?\n      n.callMethod.apply(n,arguments):n.queue.push(arguments);\n      if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n      n.queue=[];t=b.createElement(e);t.async=!0;\n      t.src=v;s=b.getElementsByTagName(e)[0];\n      s.parentNode.insertBefore(t,s)(window, document,'script',\n      'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n      fbq('init', 1511271639109289);\n      fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-on-branded-searches\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands\u2019 own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say in how a brand appears in search results. AI Overviews [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}