{"id":3383,"date":"2026-10-12T08:55:12","date_gmt":"2026-10-12T08:55:12","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/how-chatgpt-does-query-fan-out-15-million-queries-studied\/"},"modified":"2026-10-12T08:55:12","modified_gmt":"2026-10-12T08:55:12","slug":"how-chatgpt-does-query-fan-out-15-million-queries-studied","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-chatgpt-does-query-fan-out-15-million-queries-studied\/","title":{"rendered":"How ChatGPT Does Query Fan-Out (15 Million Queries Studied)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"--defaultWidthPx-yvf988:600px;--width840Px-1vprro7:840px;--px64-w0rxhh:64px;--px24-euyk2c:24px;--px48-1teynrh:48px;--px16-1iwg9yc:16px;--px32-1ecvgqj:32px\">\n<div class=\"css-0-introText\" style=\"\">\n<div style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:32px;--commonDesktopLineHeight-1j2516b:34px;--commonTabletFontSize-1dxj9ik:32px;--commonTabletLineHeight-xwk9uj:34px;--commonMobileFontSize-1dqmuso:24px;--commonMobileLineHeight-17gz9lh:26px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:32px;--jaDesktopLineHeight-1h30gj1:34px;--jaTabletFontSize-1cs8g40:32px;--jaTabletLineHeight-rwumdp:34px;--jaMobileFontSize-3ilicb:24px;--jaMobileLineHeight-a733m1:26px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:32px;--koDesktopLineHeight-167f7ua:34px;--koTabletFontSize-wulysw:32px;--koTabletLineHeight-z06jhp:34px;--koMobileFontSize-hn8pa2:24px;--koMobileLineHeight-oto37y:26px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:32px;--commonDesktopLineHeight-1j2516b:34px;--commonTabletFontSize-1dxj9ik:32px;--commonTabletLineHeight-xwk9uj:34px;--commonMobileFontSize-1dqmuso:24px;--commonMobileLineHeight-17gz9lh:26px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:32px;--jaDesktopLineHeight-1h30gj1:34px;--jaTabletFontSize-1cs8g40:32px;--jaTabletLineHeight-rwumdp:34px;--jaMobileFontSize-3ilicb:24px;--jaMobileLineHeight-a733m1:26px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:32px;--koDesktopLineHeight-167f7ua:34px;--koTabletFontSize-wulysw:32px;--koTabletLineHeight-z06jhp:34px;--koMobileFontSize-hn8pa2:24px;--koMobileLineHeight-oto37y:26px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The SEO industry has spent the last few months taking ChatGPT apart to see how it searches and finds its sources.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We wanted to see for ourselves how ChatGPT retrieves information\u2014and what that means for AI visibility\u2014so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September.<\/p>\n<\/div>\n<div class=\"css-0-sidenote\" style=\"\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:8px;--gapTablet-oc2ewx:8px;--gapMobile-11dbs0s:8px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block;--color-1a279q8:rgba(0, 0, 0, 0.65)\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-kusjgz-textColor css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Logging out also strips out chat history and memory, so we see ChatGPT&#8217;s default behavior rather than answers shaped by one person&#8217;s past chats.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"key-findings\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>Key findings<\/span><\/h2>\n<div class=\"css-0-list\" style=\"\">\n<ul>\n<li>Only <strong>14.4% of the 66.6 million responses<\/strong> required a web search.<\/li>\n<li>When they did, ChatGPT ran about <strong>1.6 fan-out queries<\/strong> on average.<\/li>\n<li><strong>6.8% of fan-out queries<\/strong> (i.e. 6.8% of 14.4%) used a <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> operator to search a single website, spread across ~116K different domains.<\/li>\n<li><strong>75.9% of the most common<\/strong> <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searches pointed at a brand site, versus retailers, government sites, forums, or review sites.<\/li>\n<li>The word \u201cofficial\u201d appeared in <strong>13.1% of English fan-out queries<\/strong> in September, up from 10.1% in August.<\/li>\n<li>&#8220;Price&#8221; and &#8220;review&#8221; fan-outs rose up to <strong>47% in a month<\/strong>.<\/li>\n<li>In separate citation data, ChatGPT&#8217;s Reddit citations <strong>dropped 88%<\/strong> in six months.<\/li>\n<li>ChatGPT seems to be moving from sites that summarize information to the <strong>sources that produce it<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"search-rate\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>ChatGPT answers 6 in 7 prompts without searching the web<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Only 14.4% of the 66.6 million ChatGPT responses we tracked triggered a web search.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: only about 1 in 7 of 66.6 million ChatGPT answers (14.4%) searched the web.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-web-search-rate.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-web-search-rate-431x425.png 431w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-web-search-rate-768x758.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-web-search-rate-1536x1516.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-web-search-rate-2048x2021.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: only about 1 in 7 of 66.6 million ChatGPT answers (14.4%) searched the web.\" title=\"chatgpt web search rate\" width=\"2400\" height=\"2368\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">When ChatGPT did search, it ran an average of about 1.6 fan-out queries for each response that searched.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: ChatGPT ran 1.6 fan-out queries per web search on average, 15.0 million from 9.6 million searches.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-outs-per-search.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-outs-per-search-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-outs-per-search-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-outs-per-search-1536x1255.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-outs-per-search-2048x1673.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: ChatGPT ran 1.6 fan-out queries per web search on average, 15.0 million from 9.6 million searches.\" title=\"chatgpt fan outs per search\" width=\"2400\" height=\"1961\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Every web search costs OpenAI money, so it makes sense for ChatGPT to skip one when it can answer well enough from what it already knows.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This fits with <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/wordlift.io\/blog\/en\/ai-free-tiers-comparison\/\" target=\"_blank\" rel=\"nofollow noopener\">WordLift&#8217;s research<\/a> which found that free-tier style models may lean more on training data to keep costs down.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This means that, for many prompts, your chances of appearing depend on what ChatGPT already knows about your brand, rather than what it can find.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"official-vs-third-party\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>76% of ChatGPT&#8217;s &#8216;site:&#8217; searches target a brand site<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Of the 15 million fan-outs we analyzed, 6.8% used the <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> operator to search a single website.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">And among the ~160 most-searched sites, three in four of those searches targeted a brand site.<\/p>\n<\/div>\n<div class=\"css-0-sidenote\" style=\"\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:8px;--gapTablet-oc2ewx:8px;--gapMobile-11dbs0s:8px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block;--color-1a279q8:rgba(0, 0, 0, 0.65)\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-kusjgz-textColor css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:16px;--commonDesktopLineHeight-1j2516b:24px;--commonTabletFontSize-1dxj9ik:16px;--commonTabletLineHeight-xwk9uj:24px;--commonMobileFontSize-1dqmuso:16px;--commonMobileLineHeight-17gz9lh:24px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:16px;--jaDesktopLineHeight-1h30gj1:24px;--jaTabletFontSize-1cs8g40:16px;--jaTabletLineHeight-rwumdp:24px;--jaMobileFontSize-3ilicb:16px;--jaMobileLineHeight-a733m1:24px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:16px;--koDesktopLineHeight-167f7ua:24px;--koTabletFontSize-wulysw:16px;--koTabletLineHeight-z06jhp:24px;--koMobileFontSize-hn8pa2:16px;--koMobileLineHeight-oto37y:24px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">By &#8220;brand site,&#8221; we mean a company website like apple.com or ikea.com, as opposed to a retailer, government site, forum, or review site.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: 75.9% of ChatGPT's site: searches to the ~160 most-searched domains targeted brand sites, versus 11.9% for retailers and 1.9% for Reddit and Facebook.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-site-search-source-types-v2.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-site-search-source-types-v2-450x425.png 450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-site-search-source-types-v2-768x726.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-site-search-source-types-v2-1536x1452.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-site-search-source-types-v2-2048x1936.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: 75.9% of ChatGPT's site: searches to the ~160 most-searched domains targeted brand sites, versus 11.9% for retailers and 1.9% for Reddit and Facebook.\" title=\"chatgpt site search source types v2\" width=\"2400\" height=\"2269\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Retailers like Walmart, Costco and Amazon made up 11.9%, and Reddit and Facebook just 1.9% between them.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The words inside the fan-outs show the same focus on official, first-hand information, with \u201cofficial\u201d and \u201cprice\u201d the most common after \u201c2026\u201d, and growing by a few percentage points month-over-month.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">None of this is a big surprise. If you want a product\u2019s price or specifications, a brand site is the obvious place to check.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">When a question has no single right answer, that\u2019s when ChatGPT is more likely to look beyond official sources.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For instance, in a separate test of 20,000 US prompts, 84.4% of factual questions about pricing, product features or company details cited <strong>at least one<\/strong> official source.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For comparison questions like \u201cA vs B\u201d or \u201cwhich is cheaper\u201d, that dropped to 68.3%.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The mix of sources changed too.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For factual questions, 63.4% of citations were to official websites.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For comparison questions, it was 46.4%, so most citations went to other sites.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: in a test of 20,000 US ChatGPT prompts, 84.4% of fact questions cited at least one official source, versus 68.3% of comparison questions.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-official-sources-20k-prompts-v5-1.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-official-sources-20k-prompts-v5-1-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-official-sources-20k-prompts-v5-1-768x690.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-official-sources-20k-prompts-v5-1-1536x1380.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-official-sources-20k-prompts-v5-1-2048x1841.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: in a test of 20,000 US ChatGPT prompts, 84.4% of fact questions cited at least one official source, versus 68.3% of comparison questions.\" title=\"chatgpt official sources fact vs comparison\" width=\"2400\" height=\"2157\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So ChatGPT relies most on official sources for facts, and leans more on other sites when it has to weigh one option against another.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We\u2019ll dive deeper into fan-out query language a little later.<\/p>\n<\/div>\n<div class=\"css-0-recommendation\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:24px;--r-zo23ai:24px;--b-1nl6rhj:32px;--l-1vs7g4c:24px;--t-1iu47sz:24px;--r-uuo27m:24px;--b-1w9wo1k:32px;--l-189ev0i:24px;--t-4dhen1:24px;--r-owubzf:24px;--b-10wcjbv:32px;--l-14x3jlp:24px\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:24px;--gapTablet-oc2ewx:24px;--gapMobile-11dbs0s:16px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:12px;--gapTablet-oc2ewx:12px;--gapMobile-11dbs0s:12px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:24px;--commonDesktopLineHeight-1j2516b:26px;--commonTabletFontSize-1dxj9ik:24px;--commonTabletLineHeight-xwk9uj:26px;--commonMobileFontSize-1dqmuso:20px;--commonMobileLineHeight-17gz9lh:22px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:24px;--jaDesktopLineHeight-1h30gj1:26px;--jaTabletFontSize-1cs8g40:24px;--jaTabletLineHeight-rwumdp:26px;--jaMobileFontSize-3ilicb:20px;--jaMobileLineHeight-a733m1:22px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:24px;--koDesktopLineHeight-167f7ua:26px;--koTabletFontSize-wulysw:24px;--koTabletLineHeight-z06jhp:26px;--koMobileFontSize-hn8pa2:20px;--koMobileLineHeight-oto37y:22px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Make sure your brand site can answer the factual questions<\/p>\n<hr class=\"css-7n9tpc-separator css-rixdlu-separator css-8r8ttr-separator css-1i6sgld-separator css-b217wy-separatorWidth\" style=\"--size-bryafc:1px;--bgColor-1i6elqa:#F4F5F6;--size-y0i43q:1px;--lineColor-owfboc:rgba(0, 0, 0, 0.1);--horizontaPaddingDesktop-t1rbd5:0;--widthDesktop-187du7s:initial;--horizontalMarginDesktop-5e5a5s:0;--horizontaPaddingTablet-1rcfyx7:0;--widthTablet-1n9zxv5:initial;--horizontalMarginTablet-eawewt:0;--horizontaPaddingMobile-15wtse:0;--widthMobile-pgca1w:initial;--horizontalMarginMobile-wtl9s1:0\"\/><\/div>\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">If ChatGPT is going to run <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:youbrand.com<\/code>\u00a0searches for your prices, specs and support details, those facts need to be on your site, in plain text, on a page it can find.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"most-searched-domains\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>Consumer brands make up 8 of ChatGPT&#8217;s 10 most &#8216;site:&#8217; searched domains<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The domains ChatGPT targets most with <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> are big consumer brands.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">These rankings are, of course, based on our own dataset and prompts, but with around 1 million <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> queries behind them, they give a strong sense of which domains ChatGPT leans on most.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">These are mostly brands that sell products, so a brand site is the natural source for details like prices and specs.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Government domains also feature heavily.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Gov.br, gov.uk, France\u2019s service-public.fr, the NHTSA, the FDA and the SEC all sit in the top 150, which matches <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/lilyraynyc.substack.com\/p\/what-we-can-learn-from-evolving-chatgpt\" target=\"_blank\" rel=\"nofollow noopener\">the observations<\/a> of <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/www.linkedin.com\/in\/lily-ray-44755615\" target=\"_blank\" rel=\"nofollow noopener\">Lily Ray<\/a>, Founder of <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/algorythmic.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Algorythmic<\/a>, that ChatGPT favors official sources for YMYL questions.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Note also that Reddit is still the ninth most <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searched domain.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"partner-publications\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>ChatGPT rarely &#8216;site:&#8217; searches OpenAI&#8217;s partners, but their citation share has doubled<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Of the 17 publishers and platforms that currently have <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/tenpointlabs.com\/post\/ai-publisher-licensing-deals-brand-visibility-in-ai-search\" target=\"_blank\" rel=\"nofollow noopener\">licensing deals with OpenAI<\/a>, Reddit is the only one in the top 150 most <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searched domains.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">One possible reason is that ChatGPT already has its partner content pre-loaded and ready to go.<\/p>\n<\/div>\n<div class=\"css-0-list\" style=\"\">\n<ol>\n<li>David McSweeney, founder of <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/queryburst.com\/\" target=\"_blank\" rel=\"nofollow noopener\">QueryBurst<\/a>, found that <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/queryburst.com\/blog\/how-chatgpt-works\/#:~:text=Some%20high%20authority%20publications\" target=\"_blank\" rel=\"nofollow noopener\">some high-authority publications<\/a>, including Time, Business Insider and Forbes, have pre-synthesized, page-level summaries that appear to be dropped straight into ChatGPT&#8217;s context.<\/li>\n<li>Suganthan Mohanadasan spotted a separate retrieval source in ChatGPT\u2019s traffic called \u201clabrador\u201d. He describes it as a <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/suganthan.com\/blog\/how-chatgpt-picks-sources\/#:~:text=labrador%20looks%20like%20a%20licensed%20tier%2C%20several%20of%20those%20publishers%20have%20signed%20content%20deals%20with%20OpenAI\" target=\"_blank\" rel=\"nofollow noopener\">\u201clicensed tier\u201d<\/a>, and points out that several of its publishers have signed content deals with OpenAI.<\/li>\n<\/ol>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Those <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searches show what ChatGPT looks up during query fan-out, but not what it ends up citing.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The cited domains tell a different story. Partner publications are everywhere.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In Brand Radar, partner titles among ChatGPT\u2019s 200 most-cited domains more than doubled their combined share of citations, from 7.5% in March to 15.8% in July\u2014and still held 12.5% in late September.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: OpenAI's publisher partners grew from 7.5% of ChatGPT citations in March 2026 to 15.8% in July, then 12.5% in September.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-openai-partner-citation-share-v2.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-openai-partner-citation-share-v2-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-openai-partner-citation-share-v2-768x793.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-openai-partner-citation-share-v2-1488x1536.png 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-openai-partner-citation-share-v2-1984x2048.png 1984w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: OpenAI's publisher partners grew from 7.5% of ChatGPT citations in March 2026 to 15.8% in July, then 12.5% in September.\" title=\"openai partner citation share v2\" width=\"2400\" height=\"2477\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"content-types\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>&#8220;Price&#8221; and &#8220;review&#8221; fan-outs rose up to 47% in a month<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The terms ChatGPT adds to its fan-out queries hint at the page types it wants to retrieve.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Between August and September, more of ChatGPT&#8217;s fan-out queries were about prices, product specifications, and reviews, and slightly fewer were about definitions.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: ChatGPT fan-outs for prices, specs and reviews grew from August to September 2026, while searches for definitions fell.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-out-content-types.png 2400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-out-content-types-338x425.png 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-out-content-types-768x966.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-out-content-types-1221x1536.png 1221w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-fan-out-content-types-1628x2048.png 1628w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: ChatGPT fan-outs for prices, specs and reviews grew from August to September 2026, while searches for definitions fell.\" title=\"chatgpt fan out content types\" width=\"2400\" height=\"3019\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">A gain of 1 or 2 percentage points can sound small, but these terms all started from a low base, and their relative rise shows starker growth.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For instance, &#8220;Price&#8221; went from 6.04% to 8.88% of fan-outs, a relative rise of nearly half (47%) in one month.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Adding to this, &#8220;Reviews&#8221; grew by a third, and &#8220;specifications&#8221; entered the top 50 for the first time.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">On the flip side, &#8220;Meaning&#8221; and &#8220;definition&#8221; each fell by about a fifth, though from small shares, so that\u2019s likely a dip rather than a trend.<\/p>\n<\/div>\n<div class=\"css-0-wideContent css-0-recommendation\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:24px;--r-zo23ai:24px;--b-1nl6rhj:32px;--l-1vs7g4c:24px;--t-1iu47sz:24px;--r-uuo27m:24px;--b-1w9wo1k:32px;--l-189ev0i:24px;--t-4dhen1:24px;--r-owubzf:24px;--b-10wcjbv:32px;--l-14x3jlp:24px\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:24px;--gapTablet-oc2ewx:24px;--gapMobile-11dbs0s:16px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:12px;--gapTablet-oc2ewx:12px;--gapMobile-11dbs0s:12px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:24px;--commonDesktopLineHeight-1j2516b:26px;--commonTabletFontSize-1dxj9ik:24px;--commonTabletLineHeight-xwk9uj:26px;--commonMobileFontSize-1dqmuso:20px;--commonMobileLineHeight-17gz9lh:22px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:24px;--jaDesktopLineHeight-1h30gj1:26px;--jaTabletFontSize-1cs8g40:24px;--jaTabletLineHeight-rwumdp:26px;--jaMobileFontSize-3ilicb:20px;--jaMobileLineHeight-a733m1:22px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:24px;--koDesktopLineHeight-167f7ua:26px;--koTabletFontSize-wulysw:24px;--koTabletLineHeight-z06jhp:26px;--koMobileFontSize-hn8pa2:20px;--koMobileLineHeight-oto37y:22px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Check which of your pages match the growing query types<\/p>\n<hr class=\"css-7n9tpc-separator css-rixdlu-separator css-8r8ttr-separator css-1i6sgld-separator css-b217wy-separatorWidth\" style=\"--size-bryafc:1px;--bgColor-1i6elqa:#F4F5F6;--size-y0i43q:1px;--lineColor-owfboc:rgba(0, 0, 0, 0.1);--horizontaPaddingDesktop-t1rbd5:0;--widthDesktop-187du7s:initial;--horizontalMarginDesktop-5e5a5s:0;--horizontaPaddingTablet-1rcfyx7:0;--widthTablet-1n9zxv5:initial;--horizontalMarginTablet-eawewt:0;--horizontaPaddingMobile-15wtse:0;--widthMobile-pgca1w:initial;--horizontalMarginMobile-wtl9s1:0\"\/><\/div>\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">You can assess which fan-out query types are most prominent in your industry using Brand Radar.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Just head to the AI responses report, filter to ChatGPT and your market, then filter the \u201cFan-out queries\u201d column for words like \u201cprice\u201d, \u201cspecifications\u201d or \u201creviews\u201d to see how often ChatGPT searches for each in your topic.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses report filtered to ChatGPT answers where the prompt or response contains \u201cSEO\u201d and the fan-out query contains \u201creview\u201d, returning 23 results, with the Fan-out queries column highlighted showing searches like \u201cWix website limitations site speed SEO export code portability review\u201d and \u201cToolzBuy reviews ToolzBuy India\u201d\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-review-filter.png 1840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-review-filter-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-review-filter-768x786.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-review-filter-1502x1536.png 1502w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses report filtered to ChatGPT answers where the prompt or response contains \u201cSEO\u201d and the fan-out query contains \u201creview\u201d, returning 23 results, with the Fan-out queries column highlighted showing searches like \u201cWix website limitations site speed SEO export code portability review\u201d and \u201cToolzBuy reviews ToolzBuy India\u201d\" title=\"brand radar fan out review filter\" width=\"1840\" height=\"1882\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"citation-sources\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>ChatGPT&#8217;s Reddit citations dropped 88% in six months<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Alongside the fan-out data, we looked at which sites ChatGPT cites.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This draws on a separate dataset: Brand Radar&#8217;s ChatGPT citations in the US from March to September 2026, covering 2.4 to 3.8 million answers a month.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/www.linkedin.com\/posts\/snippet-digital_does-reddit-still-matter-for-ai-search-activity-7501161037610741760-752X\" target=\"_blank\" rel=\"nofollow noopener\">Snippet Digital<\/a> found that Reddit citations in ChatGPT dropped 86% in August, and data shared by <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/www.linkedin.com\/posts\/aleyda_more-insights-into-chatgpts-august-citation-activity-7501279413620150272-atem\" target=\"_blank\" rel=\"nofollow noopener\">Aleyda Sol\u00eds<\/a>, founder of <a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/www.aleydasolis.com\/en\/seo-consultant\/\" target=\"_blank\" rel=\"nofollow noopener\">Orainti<\/a>, showed social, reference, and news sites losing the most citation share between July and August.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Our Brand Radar data shows the same drop across Reddit, Wikipedia, and YouTube.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In March, about 1 in every 5 ChatGPT answers cited Reddit, but by late September it was about 1 in 43.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: ChatGPT cited Reddit (\u221288%), Wikipedia (\u221280%) and YouTube (\u221227%) in fewer US answers from March to September 2026.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-reddit-wikipedia-youtube-citations.png 3200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-reddit-wikipedia-youtube-citations-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-reddit-wikipedia-youtube-citations-768x666.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-reddit-wikipedia-youtube-citations-1536x1332.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-reddit-wikipedia-youtube-citations-2048x1775.png 2048w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: ChatGPT cited Reddit (\u221288%), Wikipedia (\u221280%) and YouTube (\u221227%) in fewer US answers from March to September 2026.\" title=\"chatgpt reddit wikipedia youtube citations\" width=\"3200\" height=\"2774\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Similarly, Wikipedia dropped from 1 in 7 answers to 1 in 35 over the same period, and YouTube from about 1 in 370 answers to 1 in 500.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">These sites are still among ChatGPT&#8217;s most-cited domains, but their share has shrunk fast, so if a lot of your AI visibility comes through them, keep an eye on how often ChatGPT cites them for your topics.<\/p>\n<\/div>\n<h3 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:32px;--commonDesktopLineHeight-1j2516b:34px;--commonTabletFontSize-1dxj9ik:32px;--commonTabletLineHeight-xwk9uj:34px;--commonMobileFontSize-1dqmuso:24px;--commonMobileLineHeight-17gz9lh:26px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:32px;--jaDesktopLineHeight-1h30gj1:34px;--jaTabletFontSize-1cs8g40:32px;--jaTabletLineHeight-rwumdp:34px;--jaMobileFontSize-3ilicb:24px;--jaMobileLineHeight-a733m1:26px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:32px;--koDesktopLineHeight-167f7ua:34px;--koTabletFontSize-wulysw:32px;--koTabletLineHeight-z06jhp:34px;--koMobileFontSize-hn8pa2:24px;--koMobileLineHeight-oto37y:26px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">ChatGPT is moving from sites that summarize information to the sources that produce it<\/h3>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The citations Reddit, Wikipedia and YouTube lost went to research bodies, regulators, brands and hands-on testers, while explainer and aggregator sites fell.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The chart below shows some of the biggest rank changes among ChatGPT&#8217;s 200 most-cited domains, across 2.4 million answers in March and 3.8 million in September.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ahrefs research: official sites like PubMed, the FDA and the CDC climbed ChatGPT's most-cited domains from March to September 2026, while summary sites like Alibaba, WebMD and Yahoo fell.\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-citation-rank-changes.png 3200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-citation-rank-changes-274x425.png 274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-citation-rank-changes-768x1192.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-citation-rank-changes-990x1536.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-chatgpt-citation-rank-changes-1319x2048.png 1319w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ahrefs research: official sites like PubMed, the FDA and the CDC climbed ChatGPT's most-cited domains from March to September 2026, while summary sites like Alibaba, WebMD and Yahoo fell.\" title=\"chatgpt citation rank changes\" width=\"3200\" height=\"4967\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">PubMed climbed from 64th to 4th among ChatGPT&#8217;s most-cited domains and the FDA entered at 8th, while health sites that summarize that research, like WebMD and Verywell Health, fell.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">To make sure this wasn&#8217;t just a result of new prompts being added to Brand Radar, we compared ~25,000 prompts that appeared among the 150,000 highest-volume prompts in both March and September.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Every site in the chart moved in the same direction on those identical prompts.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The prompts in any set will affect which sites show up, but the pattern is consistent: ChatGPT seems to be prioritizing original sources over sites that summarize them.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">If your content mainly summarizes information that someone else publishes first, ChatGPT may be more likely to cite the original source instead.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The pages holding up best are the ones only you can publish, like original research, hands-on testing, and your own product facts.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"brand-radar\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>How to analyze fan-out queries in your industry<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Analyzing fan-out queries in bulk shows you what ChatGPT checks before it recommends a brand in your industry, so you know what content to create and where to earn coverage.<\/p>\n<\/div>\n<h3 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:32px;--commonDesktopLineHeight-1j2516b:34px;--commonTabletFontSize-1dxj9ik:32px;--commonTabletLineHeight-xwk9uj:34px;--commonMobileFontSize-1dqmuso:24px;--commonMobileLineHeight-17gz9lh:26px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:32px;--jaDesktopLineHeight-1h30gj1:34px;--jaTabletFontSize-1cs8g40:32px;--jaTabletLineHeight-rwumdp:34px;--jaMobileFontSize-3ilicb:24px;--jaMobileLineHeight-a733m1:26px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:32px;--koDesktopLineHeight-167f7ua:34px;--koTabletFontSize-wulysw:32px;--koTabletLineHeight-z06jhp:34px;--koMobileFontSize-hn8pa2:24px;--koMobileLineHeight-oto37y:26px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Pull the fan-out queries for your whole industry at once<\/h3>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">A single fan-out query tells you very little, so it helps to see many side by side to recognize a pattern.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">In Brand Radar, you can study fan-out queries across ChatGPT and Perplexity.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Just head to the AI responses report, add a filter, and enter your topic as prompt or response text.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We\u2019ve chosen \u201crunning shoes\u201d.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses report filtered to US ChatGPT answers where the prompt or the response text contains \u201crunning shoes\u201d, returning 14,536 results with the Fan-out queries column shown beside each prompt\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-running-shoes-filter.png 2046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-running-shoes-filter-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-running-shoes-filter-768x597.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-running-shoes-filter-1536x1194.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses report filtered to US ChatGPT answers where the prompt or the response text contains \u201crunning shoes\u201d, returning 14,536 results with the Fan-out queries column shown beside each prompt\" title=\"brand radar running shoes filter\" width=\"2046\" height=\"1590\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Then filter the platform to ChatGPT and the location to your market, and look at the \u201cFan-out queries\u201d column next to each prompt.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses report with numbered callouts: 1 on the Platform filter set to ChatGPT, 2 on the United States location filter, and 3 on the Fan-out queries column listing the searches ChatGPT ran for each running shoes prompt\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-column.png 2047w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-column-439x425.png 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-column-768x744.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-column-1536x1487.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses report with numbered callouts: 1 on the Platform filter set to ChatGPT, 2 on the United States location filter, and 3 on the Fan-out queries column listing the searches ChatGPT ran for each running shoes prompt\" title=\"brand radar fan out column\" width=\"2047\" height=\"1982\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">To study them in bulk, filter the report on the fan-out text, such as <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code>, \u201cofficial\u201d, \u201cprice\u201d, \u201creview\u201d, or \u201cbest\u201d. You can then study them in-platform or export to a spreadsheet.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">When we analyzed \u201crunning shoes\u201d, Brand Radar returned 1,474 US ChatGPT responses with fan-out queries.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\u201cBest\u201d appeared 206 times, \u201c2026\u201d 160 times, \u201creview\u201d 117 times, \u201cvs\u201d 105 times and \u201cofficial\u201d only 65 times.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses report filtered to US ChatGPT answers where the prompt or response contains \u201crunning shoes\u201d and the fan-out query contains \u201cbest\u201d, showing 206 results and the Fan-out queries column beside each prompt\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-best-filter.png 2046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-best-filter-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-best-filter-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-fan-out-best-filter-1536x1203.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses report filtered to US ChatGPT answers where the prompt or response contains \u201crunning shoes\u201d and the fan-out query contains \u201cbest\u201d, showing 206 results and the Fan-out queries column beside each prompt\" title=\"brand radar fan out best filter\" width=\"2046\" height=\"1602\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">So for running shoes, ChatGPT mostly hunts for recent, third-party reviews and head-to-head comparisons, which is a different picture from the overall data above.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">A running shoe brand would get more from review coverage and comparison pages than from its product pages alone.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">This is based on the existing prompts in the Brand Radar database, but you can also run this analysis on your own custom \u201cTracked prompts\u201d.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Brand Radar AI responses report switched to Tracked prompts and filtered to fan-out queries containing \u201cbest\u201d, returning 37 results, with the Fan-out queries column highlighted showing searches like \u201cWhat\u2019s the best ChatGPT visibility tool for e-commerce brands?\u201d\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-tracked-prompts-fan-outs.png 1998w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-tracked-prompts-fan-outs-680x416.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-tracked-prompts-fan-outs-768x470.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-brand-radar-tracked-prompts-fan-outs-1536x939.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Brand Radar AI responses report switched to Tracked prompts and filtered to fan-out queries containing \u201cbest\u201d, returning 37 results, with the Fan-out queries column highlighted showing searches like \u201cWhat\u2019s the best ChatGPT visibility tool for e-commerce brands?\u201d\" title=\"brand radar tracked prompts fan outs\" width=\"1998\" height=\"1222\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-0-wideContent css-0-recommendation\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:24px;--r-zo23ai:24px;--b-1nl6rhj:32px;--l-1vs7g4c:24px;--t-1iu47sz:24px;--r-uuo27m:24px;--b-1w9wo1k:32px;--l-189ev0i:24px;--t-4dhen1:24px;--r-owubzf:24px;--b-10wcjbv:32px;--l-14x3jlp:24px\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:24px;--gapTablet-oc2ewx:24px;--gapMobile-11dbs0s:16px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<div class=\"css-lgj0h8-container css-19m61fo-container css-1xdtxco-stack css-2o4qcf-stack css-1p6brg8-stackGridRows css-1gkqny0-stackGridDirection css-stydb2-stackJustifyContent css-1x2eit8-stackAlignContent\" style=\"--gapDesktop-ry71n2:12px;--gapTablet-oc2ewx:12px;--gapMobile-11dbs0s:12px;--gridRows-ntdmil:auto;--directionDesktop-1d1xm6y:row;--directionTablet-12pdsr3:row;--directionMobile-2fl0zc:row;--justifyContentDesktop-zzniix:initial;--justifyContentTablet-18yw0qd:initial;--justifyContentMobile-uj3hc:initial;--alignContentDesktop-v4tyqs:initial;--alignContentTablet-al4c9h:initial;--alignContentMobile-10dtb5f:initial\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:24px;--commonDesktopLineHeight-1j2516b:26px;--commonTabletFontSize-1dxj9ik:24px;--commonTabletLineHeight-xwk9uj:26px;--commonMobileFontSize-1dqmuso:20px;--commonMobileLineHeight-17gz9lh:22px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:24px;--jaDesktopLineHeight-1h30gj1:26px;--jaTabletFontSize-1cs8g40:24px;--jaTabletLineHeight-rwumdp:26px;--jaMobileFontSize-3ilicb:20px;--jaMobileLineHeight-a733m1:22px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:24px;--koDesktopLineHeight-167f7ua:26px;--koTabletFontSize-wulysw:24px;--koTabletLineHeight-z06jhp:26px;--koMobileFontSize-hn8pa2:20px;--koMobileLineHeight-oto37y:22px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Let Ask Ahrefs group fan-out queries for you<\/p>\n<hr class=\"css-7n9tpc-separator css-rixdlu-separator css-8r8ttr-separator css-1i6sgld-separator css-b217wy-separatorWidth\" style=\"--size-bryafc:1px;--bgColor-1i6elqa:#F4F5F6;--size-y0i43q:1px;--lineColor-owfboc:rgba(0, 0, 0, 0.1);--horizontaPaddingDesktop-t1rbd5:0;--widthDesktop-187du7s:initial;--horizontalMarginDesktop-5e5a5s:0;--horizontaPaddingTablet-1rcfyx7:0;--widthTablet-1n9zxv5:initial;--horizontalMarginTablet-eawewt:0;--horizontaPaddingMobile-15wtse:0;--widthMobile-pgca1w:initial;--horizontalMarginMobile-wtl9s1:0\"\/><\/div>\n<div style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><a class=\"css-4g6ai3-link css-17esnuy-link\" style=\"--color-czybvw:#3A57FC;--hoverColor-1eveqlc:#F75A03\" href=\"https:\/\/ahrefs.com\/blog\/new-features-may-2026\/\">Ask Ahrefs<\/a> can do the grouping and counting that would otherwise take hours in a spreadsheet.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For example, you can just paste in the prompt below:<\/p>\n<\/div>\n<blockquote><p>Pull the ChatGPT fan-out queries from Brand Radar for my tracked prompts\/prompts about [your category]. Group them by intent (pricing, specs, reviews, comparisons, how-to), count the most common terms and <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> domains, and tell me which groups my site answers and which it doesn\u2019t.<\/p><\/blockquote>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Then run the same prompt each month to see which query types are growing.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Ask Ahrefs will run a full analysis, telling you the breakdown of fan-out query by topic, how your <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> presence compares to competitor domains, and advising you on which gaps to fill.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">For instance, we need to increase our reviews if we want our Brand Radar tool to be mentioned more in \u201cAI visibility tool\u201d related responses.<\/p>\n<\/div>\n<div class=\"css-1gtanqs-image css-0-wideContent\" style=\"\">\n<div class=\"css-78500v-boxBackgroundColor css-13seggy-paddingMobile css-a84flc-paddingTablet css-v4p7n9-paddingDesktop css-1wj4459-borderRadius\" style=\"--bgColor-pz6qop:#F4F5F6;--t-mpkruj:8px;--r-zo23ai:8px;--b-1nl6rhj:8px;--l-1vs7g4c:8px;--t-1iu47sz:16px;--r-uuo27m:16px;--b-1w9wo1k:16px;--l-189ev0i:16px;--t-4dhen1:16px;--r-owubzf:16px;--b-10wcjbv:16px;--l-14x3jlp:16px;--radius-4sxhux:6px\">\n<div class=\"css-h4rn00-captionImageWell css-8atqhb-captionImageWell css-129gw94-captionImageWell css-wtpnzt-captionImageWell css-i6bazn-captionImageWell\" style=\"--accentMuted-yv75qk:#FFE7CD\"><button class=\"css-13o7eu2-zoomTrigger css-8atqhb-zoomTrigger css-y8aj3r-zoomTrigger css-b738da-zoomTrigger css-1rm7u2e-zoomTrigger css-129gw94-zoomTrigger css-vgd1sg-zoomTrigger\" style=\"\" type=\"button\" aria-label=\"Enlarge image: Ask Ahrefs panel open beside the Brand Radar AI responses report, summarizing a fan-out analysis: \u201cReviews are the biggest gap\u201d, with review answers mostly citing reddit.com (56%), techradar.com (33%) and rankability.com (27%), pricing answers going to competitor sites, and the most common terms across 1,664 on-topic fan-outs\"><picture><source srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-ask-ahrefs-fan-out-analysis.png 2047w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-ask-ahrefs-fan-out-analysis-680x171.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-ask-ahrefs-fan-out-analysis-768x193.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/10\/query-fan-out-ask-ahrefs-fan-out-analysis-1536x386.png 1536w\" sizes=\"(min-width: 1280px) 840px, (min-width: 768px) 720px, min(840px, 100vw)\"\/><img decoding=\"async\" class=\"css-9whsf3-imgDefaults css-x97jm9-imgDefaults\" src=\"\" alt=\"Ask Ahrefs panel open beside the Brand Radar AI responses report, summarizing a fan-out analysis: \u201cReviews are the biggest gap\u201d, with review answers mostly citing reddit.com (56%), techradar.com (33%) and rankability.com (27%), pricing answers going to competitor sites, and the most common terms across 1,664 on-topic fan-outs\" title=\"ask ahrefs fan out analysis\" width=\"2047\" height=\"514\" loading=\"lazy\"\/><\/picture><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"comparison\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>How our data compares to other studies<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Our data agrees with other research on the direction ChatGPT is heading: toward official sources, <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searches, and fewer citations.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The main difference is scale, since other studies found far more fan-outs and <code class=\"css-1q4nm8r-wordWrap\" style=\"\">site:<\/code> searches per prompt.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">The prompts in our study are broad.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">They stem from real search demand across every topic and country, while many other studies used commercial \u201cbest X\u201d prompts that naturally trigger brand lookups.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">We also tracked free, logged-out sessions, which search less than paid or reasoning models.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">These numbers are a snapshot of one model between August and September 2026, and OpenAI changes how ChatGPT retrieves information constantly.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">If you track fan-outs regularly, you can spot changes as they happen, rather than months later.<\/p>\n<\/div>\n<h2 style=\"--commonFontFamily-18pyjv:&quot;Ahrefs&quot;, sans-serif;--commonDesktopFontSize-df03h9:48px;--commonDesktopLineHeight-1j2516b:48px;--commonTabletFontSize-1dxj9ik:40px;--commonTabletLineHeight-xwk9uj:40px;--commonMobileFontSize-1dqmuso:32px;--commonMobileLineHeight-17gz9lh:34px;--japanFontFamily-11af4c8:&quot;Ahrefs&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:48px;--jaDesktopLineHeight-1h30gj1:48px;--jaTabletFontSize-1cs8g40:40px;--jaTabletLineHeight-rwumdp:40px;--jaMobileFontSize-3ilicb:32px;--jaMobileLineHeight-a733m1:34px;--koreanFontFamily-3unuz1:&quot;Ahrefs&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:48px;--koDesktopLineHeight-167f7ua:48px;--koTabletFontSize-wulysw:40px;--koTabletLineHeight-z06jhp:40px;--koMobileFontSize-hn8pa2:32px;--koMobileLineHeight-oto37y:34px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\"><span class=\"css-13o7eu2-scrollAnchor css-79elbk-scrollAnchor css-r0f3zd-scrollAnchor css-79elbk-hoverParent css-13o7eu2-hoverParent\" style=\"--scrollOffset-1sj9q7w:32px;--stickyBarHeight-4w6lkx:66px\" id=\"final-thoughts\"><span class=\"css-vxcmzt-copyLink css-zcxndt-copyLink css-1hgawz4-copyLink css-ooq0i3-copyLink css-1lcrvwf-copyLink css-uiim69-copyLink css-lkic0s-copyLink css-fs89u1-copyLink css-46do2e-copyLink css-pqbsl6-copyLink css-ia79rd-copyLink css-1106rcj-copyLink css-ulmy1o-copyLink\" style=\"--gapToHeadingText-a2bqkm:8px\"><span class=\"css-6n7j50-tooltipInline css-uk6cul-tooltipInline\" style=\"\"><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"false\" data-hidden-tablet=\"false\" data-hidden-desktop=\"true\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:24px;--height-11x3kmq:24px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:12px;--desktopHeight-1bmr01w:12px;--tabletWidth-10tcxos:12px;--tabletHeight-ojkbl9:12px;--mobileWidth-16cnon:12px;--mobileHeight-vrwxay:12px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><span class=\"css-6n7j50-inline\" style=\"\" data-hidden-mobile=\"true\" data-hidden-tablet=\"true\" data-hidden-desktop=\"false\"><button class=\"css-k008qs-button css-1tyndxa-button css-zcxndt-button css-uk6cul-button css-b738da-button css-uodor8-button css-4g6ai3-button css-jt25g8-button css-1fj75wi-color css-vbkuqf-size css-dzyh1c-focusVisible css-4at7mb-focusVisible css-pv92ln-hover css-94985e-active css-11dqi6r-disabled\" style=\"--color-1it60d7:#FFF;--bg_color-uytogv:rgba(0, 0, 0, 0.15);--width-w3ugxa:32px;--height-11x3kmq:32px;--bg_color-135udgx:rgba(0, 0, 0, 0.15);--outline-6iukei:3px;--outline_style-18pdxm6:solid;--outline_color-10incmb:#FF8D00;--text_color-1rcg5kj:#FFF;--bg_color-1l3f782:#FF8D00;--text_color-1imjtck:#FFF;--bg_color-6pso4q:#FF7524;--tertiary-1hf1jn3:rgba(255, 255, 255, 0.5);--transparentSecondary-1tytaik:rgba(0, 0, 0, 0.15)\" type=\"button\" aria-label=\"Copy link\"><svg class=\"css-e3guj9-size\" style=\"--desktopWidth-dg32ua:16px;--desktopHeight-1bmr01w:16px;--tabletWidth-10tcxos:16px;--tabletHeight-ojkbl9:16px;--mobileWidth-16cnon:16px;--mobileHeight-vrwxay:16px\" viewbox=\"0 0 16 16\"><path class=\"css-s8q3eb-path\" style=\"--fillColor-4ekdyv:currentColor\" fill-rule=\"evenodd\" d=\"M10.4555 2.96054C9.92797 2.95159 9.34715 3.16746 8.78754 3.72708L7.26467 5.24994L5.85046 3.83573L7.37333 2.31286C8.25618 1.43001 9.34024 0.941333 10.4894 0.960827C11.6337 0.980239 12.7145 1.50101 13.6068 2.39326C14.499 3.2855 15.0196 4.36612 15.0398 5.50936C15.0601 6.6576 14.573 7.74088 13.6919 8.622L12.1691 10.1449L10.7548 8.73065L12.2777 7.20778C12.8343 6.65117 13.0494 6.07193 13.0401 5.54472C13.0307 5.01251 12.7898 4.40473 12.1926 3.80747C11.5953 3.21023 10.9878 2.96957 10.4555 2.96054ZM5.33969 9.24615L9.37859 5.20725L10.7928 6.62146L6.7539 10.6604L5.33969 9.24615ZM5.37292 7.1417L3.72236 8.79226C3.16574 9.34887 2.95063 9.92811 2.95995 10.4553C2.96936 10.9875 3.21023 11.5953 3.80749 12.1926C4.40475 12.7898 5.01252 13.0307 5.54473 13.0401C6.07194 13.0494 6.65118 12.8343 7.2078 12.2777L8.85836 10.6271L10.2726 12.0414L8.62201 13.6919C7.74089 14.573 6.65761 15.0601 5.50937 15.0398C4.36613 15.0196 3.28551 14.499 2.39327 13.6068C1.50104 12.7145 0.980476 11.6339 0.960261 10.4907C0.939958 9.34244 1.42702 8.25916 2.30814 7.37804L3.9587 5.72748L5.37292 7.1417Z\"\/><\/svg><\/button><\/span><\/span><\/span>Final thoughts<\/span><\/h2>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">ChatGPT&#8217;s free model answers many questions from what it already knows.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">And, when it does search, it increasingly goes to whoever owns the information, like the brand that sets the price.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">That leaves two ways into its answers: be well enough known that ChatGPT doesn&#8217;t need to look you up, or be the original source it finds when it does.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">Pages that only summarize someone else&#8217;s work are currently the ones losing citations, so the pages worth investing in are the ones only you can publish, like your product facts or original research.<\/p>\n<\/div>\n<div class=\"css-vsm8hv-withMargins css-1rq04bn-withMargins css-nm4xsv-withMargins\" style=\"--px16-lvksli:16px\">\n<p style=\"--commonFontFamily-18pyjv:&quot;Inter&quot;, sans-serif;--commonDesktopFontSize-df03h9:18px;--commonDesktopLineHeight-1j2516b:28px;--commonTabletFontSize-1dxj9ik:18px;--commonTabletLineHeight-xwk9uj:28px;--commonMobileFontSize-1dqmuso:18px;--commonMobileLineHeight-17gz9lh:28px;--japanFontFamily-11af4c8:&quot;Inter&quot;, &quot;Zen&quot;, sans-serif;--jaDesktopFontSize-76u8fr:18px;--jaDesktopLineHeight-1h30gj1:28px;--jaTabletFontSize-1cs8g40:18px;--jaTabletLineHeight-rwumdp:28px;--jaMobileFontSize-3ilicb:18px;--jaMobileLineHeight-a733m1:28px;--koreanFontFamily-3unuz1:&quot;Inter&quot;, &quot;Pretendard&quot;, sans-serif;--koDesktopFontSize-fozouv:18px;--koDesktopLineHeight-167f7ua:28px;--koTabletFontSize-wulysw:18px;--koTabletLineHeight-z06jhp:28px;--koMobileFontSize-hn8pa2:18px;--koMobileLineHeight-oto37y:28px;--weightDesktop-1mrfqq6:400;--weightTablet-14lx7hv:400;--weightMobile-tpweh1:400;--displayDesktop-1qdn3vd:block;--displayTablet-8oc6bv:block;--displayMobile-zsc58l:block\" class=\"css-1o3a84e-text css-rc8ylp-textFontWeight css-16w1kgb-textDisplay css-0-letterSpace\">But, bear in mind, this could all shift again with the next model update, so keep a watchful eye on your own presence in fan-out queries and AI responses!<\/p>\n<\/div>\n<\/div>\n<p><script nonce=\"NTNlNjgyYmZhODAyY2Y0ZjZmOTY5NjkxMTU1MTU3Njc\">\n      !function(f,b,e,v,n,t,s)\n      if(f.fbq)return;n=f.fbq=function()n.callMethod?\n      n.callMethod.apply(n,arguments):n.queue.push(arguments);\n      if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n      n.queue=[];t=b.createElement(e);t.async=!0;\n      t.src=v;s=b.getElementsByTagName(e)[0];\n      s.parentNode.insertBefore(t,s)(window, document,'script',\n      'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n      fbq('init', 1511271639109289);\n      fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/query-fan-out-chatgpt\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SEO industry has spent the last few months taking ChatGPT apart to see how it searches and finds its sources. We wanted to see for ourselves how ChatGPT retrieves information\u2014and what that means for AI visibility\u2014so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=3383"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/3383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/3384"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=3383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=3383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=3383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}