Author: Logan

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event surveys to…

AI can write, but let’s be honest; it can also sound (dare I say) robotic.  Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable content…

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.  It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for you. Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in…

Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I still believe that links should be a part of your SEO strategy, but they shouldn’t…

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of…

Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is…

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or…

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately,…