Author: Logan
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A New (Old) Strategy for Search
Gone are the days of compounding search traffic, ordinal search rankings, forecasting based on predictable click-through and conversion rates. Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a…
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What It Is, How to Measure It, and What It Actually Tells You
As if we didn’t already have enough dashboards, we had to go and invent “AI share of voice”. Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors.…
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How to Automate Content Creation: A Follow-Along Guide
Automated content creation is the use of software or AI to complete a repeatable sequence of content-production tasks. When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles before the day ends and publish…
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Digital PR for AI Search: Build Evidence Worth Citing
Digital PR for AI search should begin with evidence that someone else has a reason to reference: a useful dataset, a documented experiment, a substantive product announcement, or informed analysis with a clear basis. Distribution helps people discover that evidence. It does not turn a weak claim into a reliable one, and a syndicated press…
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Turn Support Questions Into Helpful AEO and FAQ Content
Support questions are a valuable source of AEO content because they reveal where real people cannot find, understand, or trust an answer. The opportunity is to turn repeatable questions into accurate public help, while fixing the underlying product or service problem when content alone is insufficient. A good FAQ page does not reproduce a support…
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How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
The SEO industry has spent the last few months taking ChatGPT apart to see how it searches and finds its sources. We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and…
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Local AEO: Help AI Answers Describe Your Business Accurately
Local AEO is the work of making a business easier to discover and accurately describe in AI-generated answers to location-specific questions. A useful program starts with verified business facts and real customer decisions, then checks what different answer systems actually say. It overlaps with local SEO, but the measurements are different. A Google Maps position,…
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Technical SEO for AI Search: A WordPress Checklist
Technical SEO for AI search starts with a practical question: can the relevant system fetch the right page and understand the answer you intend to publish? For a WordPress site, that means checking status codes, crawl controls, indexing instructions, canonical URLs, visible content, and internal links. Structured data can describe a page, but it cannot…
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The AEO Content Brief: A Template for Useful, Citable Pages
An AEO content brief should tell a writer which question to resolve, which evidence to use, and what a reader should be able to do afterward. It should also make the page easy to understand when a paragraph is read outside its original context. That is a more useful starting point than prescribing a keyword…
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How to Measure AI Search Visibility Without Vanity Metrics
Measure AI search visibility with four separate layers: mentions, citations, referral visits, and business outcomes. They describe different events. Combining them into one headline number makes a report easier to sell and harder to trust. This guide gives you definitions, formulas, and a reporting template you can use with a manual sample or a commercial…