Author: Logan

Optimizing for AI search means improving your pages so they’re more likely to be cited by AI assistants when people ask relevant questions. It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to…

On July 22, 2026, France became the latest major search market to get AI Overviews. Which means that, for once, we got to watch the before and after without having to guess. In most markets, AI Overviews crept in alongside algorithm updates and seasonal swings, and we all spent the following year arguing about how…

Marketing has changed more in the past year than in the decade before it. That sounds like hyperbole, but it’s not. Generative AI has hit our industry the same way the internet once did, and it is changing how marketing actually works. The buyer’s journey looks different, because people now research and increasingly buy through…

Every article we publish at Ahrefs uses AI in some way. (It could… but that’s not how we use it, and I’ll explain why.) Crucially, I don’t think the amount of AI involved is what makes something slop. Nor is it the usual stylistic tells: too many em dashes, words like “delve”, or those “it’s…

Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in 16.93M (11.7%) of them. The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover…

Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…

Information gain is the additional information your page contributes beyond what already ranks for the query. Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating…