Category: SEO

Every article we publish at Ahrefs uses AI in some way. (It could… but that’s not how we use it, and I’ll explain why.) Crucially, I don’t think the amount of AI involved is what makes something slop. Nor is it the usual stylistic tells: too many em dashes, words like “delve”, or those “it’s…

Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in 16.93M (11.7%) of them. The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover…

Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…

Information gain is the additional information your page contributes beyond what already ranks for the query. Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating…

Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the words themselves, so it survives copy and paste, and it applies in every version of Claude, worldwide. Should you worry? For most marketers, I don’t think so. Meanwhile, AI generation has become a default feature of software marketers open…

Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of marketing that never seemed automatable now are, and you don’t have to be a software engineer or rocket scientist. This is a collection of 37 straightforward, useful ways to use AI in your marketing, organized by discipline, from…

You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start. Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and…

I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” Automation has long been used in publishing to create useful…

AI search is the most consequential thing to happen to our industry in a decade… and the most over-narrated. Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve…

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