Category: SEO

Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our webinars, writing our…

I run the Ahrefs blog team, and each week we use Agent A to automate more and more of the tedious parts of our work. Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our favorite Agent…

A content writer creates a blog post. A content strategist decides which topics to cover. A content engineer designs the systems that produce content and make it discoverable by humans and AI. In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged…

Agentic AI feels a bit like logging onto the internet in its early day, or discovering social media around 2007. There’s that same sense that something big is shifting, even if it’s not fully clear yet. It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like…

Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard way. What is an AI SEO agent? An AI SEO agent is software…

Everyone’s talking about the traffic they’re losing to AI. Fewer people are talking about the traffic they’re gaining from it. When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re…

If you’ve ever seen something like this in the search results… … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? What is Google’s Knowledge Graph? Google’s Knowledge Graph…

We kicked off this study by analyzing 6 million URLs, and found that schema markup is much more common on pages cited by AI than pages that aren’t. AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared…

When a new article goes live on the Ahrefs blog, I drop the URL into Claude and run /linkedin-pipeline. It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones…

Here are five time-tested writing frameworks that will help both humans and AI understand your content (alongside the research that shows they work). Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try…