Category: SEO

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever worked without. It can help with everything from brainstorming ideas and clustering keywords to sorting…

Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files. Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to…

We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that back up ChatGPT’s responses with external information. But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while…

Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI…

AI writing tools make the writing part faster, but writing was never the hard part. The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they just couldn’t handle…

It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents. Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it…

Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same underlying concept: the reason behind a search query. But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is…

Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is content decay: the gradual, often invisible…

With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in those responses, you’re invisible to them. The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research…