Category: SEO

Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating an answer. You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English),…

When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of looking only at total brand mentions, I looked at places where a specific AI assistant, answering a specific query, had not mentioned the brand at all during the Feb 7–12 baseline. After the first pages went…

The numbers don’t lie. Reddit is now one of the biggest visibility channels in search and AI.  Reddit ranks #2 in the US with 727.3 million estimated SEO traffic per month, above YouTube and Amazon. It’s also the second-most-cited domain across AI platforms with estimated traffic of 1.2 billion visitors a month, behind only YouTube and…

At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only worth reading if the numbers are current. Google knows that too, which explains the spike in search traffic every…

We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each month. If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal”…

We pulled anonymized Google Search Console data from over 400,000 websites and measured the real organic CTR for each. In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%. But that figure varies a lot by industry, authority, and website size. Below, we break down median organic CTR by…

An AI agent is a software system that uses artificial intelligence to pursue a goal and complete tasks on your behalf. Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or no human intervention along…

A big part of SEO isn’t strategy. It’s the menial, repeatable upkeep: re-running the weekly site audit, catching the post that quietly shed a third of its rankings, noticing the DR 80 backlink you lost last Tuesday, checking whether AI assistants still describe your product accurately. All of this needs someone in the room, reliably,…

I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge enterprise companies, and in that time I’ve sat through enough “this changes everything” trends to be pretty hard to impress. But truthfully: I have never seen so much change in so short a time as I have in the…

After spending 200+ hours with Agent A, Ahrefs’ AI marketing assistant, I’m still not sure whether it’s my best friend or my biggest threat—it’s that capable. Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you…