Category: SEO

Agentic marketing is marketing work executed by an AI agent: an artificial intelligence system that takes a goal, picks the steps, runs the tools, checks its own output, and keeps going until the job is done. You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job.…

Everyone has an opinion on llms.txt, but when it comes to actual evidence we have only single-site logs or the odd small-scale experiment. Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. Top findings 28% of…

Here’s how the Ahrefs international marketing team uses Agent A to automate their work. International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping internal links, tracking…

For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web dev. That’s changing.  AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying…

If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos, this is where you’ll find them; along with an honest account of what building agents actually looks like. Everything below was built via Agent A by the Ahrefs team—plus a couple of examples I managed to vibe code myself.…

On the 1st of every month, the tool I built in Agent A, our new AI agent, pulls fresh data for five Ahrefs blog posts that run on data tables (e.g., top Google searches, top Google questions).  It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me…

“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it to. Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your…

Get the week’s best marketing content Grok is xAI’s assistant, built directly into X, and that distribution gives it real influence. According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the…

Get the week’s best marketing content Microsoft Copilot reaches deep into the everyday software people already work in, which makes the sites it trusts worth knowing. Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microsoft says the Copilot apps alone draw more than 100 million monthly active users,…

Get the week’s best marketing content Perplexity built its whole reputation on citing its sources, so the sites it leans on tell you a lot about how it answers. Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questions with linked references up front. That model has found…