Category: SEO

When a new article goes live on the Ahrefs blog, I drop the URL into Claude and run /linkedin-pipeline. It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones…

Here are five time-tested writing frameworks that will help both humans and AI understand your content (alongside the research that shows they work). Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try…

AI gets its knowledge from three distinct layers: training data, retrieval systems, and live tool access like APIs and MCPs. Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or…

Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI? And which is the best tool for saving you precious time across all your marketing workflows? A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative…

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever worked without. It can help with everything from brainstorming ideas and clustering keywords to sorting…

Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files. Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to…

We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that back up ChatGPT’s responses with external information. But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while…

Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI…

AI writing tools make the writing part faster, but writing was never the hard part. The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they just couldn’t handle…