Category: SEO

Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up?  If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you how to monitor your brand…

Whether you call it GEO, AEO, LLMO, or SEO for AI search, it is a field that barely existed two years ago. Now, it commands its own conference circuit, operating alongside dozens of dozens of established SEO and marketing conferences that have added substantial AI search tracks. Here’s a roundup of all the GEO and GEO-adjacent…

People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can build basic vibe-coded tools to monitor your ChatGPT visibility,…

ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day they announced in January 2025.² While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT…

In April 2025, anonymized queries made up 46.77% of website traffic. This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. Anonymous queries explained The problem is that…

With all the talk about brand authority shaping performance in Google, especially its AI search features, many people are wondering how to actually measure it. The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the…

We’ve got 17 updates this month – from unlocking global keyword research to deeper link analysis and more actionable site monitoring. Let’s dive in. Cited pages and cited domains API endpoints You can now programmatically pull the pages and domains cited in AI responses, including how often each source appears and the estimated monthly search demand…

Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also…

Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the…

Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized. But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google will rank you.…