Category: SEO

Get the week’s best marketing content Gemini is everywhere Google is, which makes the handful of sites it trusts surprisingly powerful. Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active…

Get the week’s best marketing content No AI search feature reaches more people than Google’s AI Overviews, which makes its sources some of the most consequential on the web. AI Overviews are the AI-generated summaries that now sit above traditional Google results — and their scale is staggering. Google says they reach over 2 billion monthly…

If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly: “Everyone has a system,…

For the past twenty years, online marketing has been made by humans and aimed directly at humans—a fact so obvious that most of us never even stopped to think about it. But that may soon change. More people are asking AI assistants to research products, compare options, and make recommendations for them. And once AI agents become…

Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our webinars, writing our…

I run the Ahrefs blog team, and each week we use Agent A to automate more and more of the tedious parts of our work. Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our favorite Agent…

A content writer creates a blog post. A content strategist decides which topics to cover. A content engineer designs the systems that produce content and make it discoverable by humans and AI. In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged…

Agentic AI feels a bit like logging onto the internet in its early day, or discovering social media around 2007. There’s that same sense that something big is shifting, even if it’s not fully clear yet. It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like…

Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard way. What is an AI SEO agent? An AI SEO agent is software…

Everyone’s talking about the traffic they’re losing to AI. Fewer people are talking about the traffic they’re gaining from it. When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re…