Author: Logan

You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start. Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and…

I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” Automation has long been used in publishing to create useful…

AI search is the most consequential thing to happen to our industry in a decade… and the most over-narrated. Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve…

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AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is only one piece of the puzzle. Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the…

Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file converter. A colour-palette generator. An email outreach template. Each one answers a search that a blog post never could, because the searcher doesn’t want to read, they want to do. That’s the free-tools SEO strategy: instead of writing…

AI assistants are now a discovery channel. People who used to type a query into Google now have the option to ask ChatGPT, Claude, Gemini, Perplexity, or Copilot instead. And the answer they get back names a few brands, cites a few sources, and moves on.   If you’re one of the named brands, you win.…

Thanks to AI, the content industry was derailed by people who flooded social media with promises to fire your marketing team, replace your agency, and let a magical black-box workflow handle all your content. Just plug in a keyword, hit a button, and watch the traffic roll in. So, after years of hearing the same message,…

Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating an answer. You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English),…

When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of looking only at total brand mentions, I looked at places where a specific AI assistant, answering a specific query, had not mentioned the brand at all during the Feb 7–12 baseline. After the first pages went…