Author: Logan

We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each month. If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal”…

We pulled anonymized Google Search Console data from over 400,000 websites and measured the real organic CTR for each. In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%. But that figure varies a lot by industry, authority, and website size. Below, we break down median organic CTR by…

An AI agent is a software system that uses artificial intelligence to pursue a goal and complete tasks on your behalf. Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or no human intervention along…

A big part of SEO isn’t strategy. It’s the menial, repeatable upkeep: re-running the weekly site audit, catching the post that quietly shed a third of its rankings, noticing the DR 80 backlink you lost last Tuesday, checking whether AI assistants still describe your product accurately. All of this needs someone in the room, reliably,…

I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge enterprise companies, and in that time I’ve sat through enough “this changes everything” trends to be pretty hard to impress. But truthfully: I have never seen so much change in so short a time as I have in the…

After spending 200+ hours with Agent A, Ahrefs’ AI marketing assistant, I’m still not sure whether it’s my best friend or my biggest threat—it’s that capable. Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you…

Agentic marketing is marketing work executed by an AI agent: an artificial intelligence system that takes a goal, picks the steps, runs the tools, checks its own output, and keeps going until the job is done. You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job.…

Everyone has an opinion on llms.txt, but when it comes to actual evidence we have only single-site logs or the odd small-scale experiment. Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. Top findings 28% of…

Here’s how the Ahrefs international marketing team uses Agent A to automate their work. International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping internal links, tracking…

For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web dev. That’s changing.  AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying…