Author: Logan

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important…

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their…

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told…

Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google asap Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for more SEO resources Here are 12 SEO quick wins you can implement today. 1. Optimize for low-hanging fruit keywords  It’s always easier to move something that’s…

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds of AI startups to our company list and…

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like…

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you…

Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. In fact, no one in SaaS, let alone our competitors, had done it…

LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” Market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, but pretty soon…

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the same using Ahrefs): Used Keywords Explorer to find keyword data for every company’s brand name (e.g. “stealthgpt” for StealthGPT) Used the Trending filter to identify high-growth…