Author: Logan

It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a…

Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages of the website. This feature is particularly useful when you need to verify analytics tags, identify pages that call…

We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use it. Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with…

In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career. Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check…

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This…

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100…

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed…

Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them.  If you believe…

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten that won’t cost a dime. 1. SEO Course for Beginners Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll…

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry. The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives,…