Author: Logan

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all…

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds…

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a…

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for…

SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs data using GPT-4, so I thought I’d share the results with you all. We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the…

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the…

Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care…

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing subtopics in existing content If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics:…

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again. So… we created one for you. Download the SEO plan template Looking for a different format? Request it here. Why you should use our template It gives you…

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting more visitors and converting them into loyal customers. In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized…