Author: Logan

An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large…

SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different service providers offering them. Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) Step 1. Show…

I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were interested, so thank…

SaaS SEO is about making a SaaS business easy to find on Google and other search engines. The goal is to attract people who are looking for solutions that your product can provide. To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO…

Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if they were worth it. Long story short: They aren’t. The experiment Here’s what I did: I signed up for a service selling ChatGPT prompts and selected five…

We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next. So, here’s a roundup of our newsletter’s highlights from Q4 2023. You…

Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.…

Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency with a website audit? Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed…

A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank…

How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and…