Author: Logan

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.  Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new…

Struggling with your content marketing? Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales.  If you rank for topics that people are searching for, you can get consistent search traffic.  Here’s how to find these topics:  Go to Ahrefs’ Keywords Explorer Enter…

Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think.  I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. What is a personal brand, really? A personal brand is how people perceive you and what you’re known for. It’s…

London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening with fair regularity across the city. As the…

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  Find the best new topics to cover  Steal traffic from competitors  In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in…

It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. The…

SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand…

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling…

Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems. In this guide, you’ll learn how to optimize content for SEO, conversions, and social…