Author: Logan

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a…

Not everything you publish will be a home run. Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went…

Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks to your content. Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd. So what exactly…

Ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.  What are the principles of ethical marketing? This depends on your principles and what you define…

SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.  This article will help you understand what’s…

What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and…

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to help you level up your website’s performance. SEO Best Practices: Impact vs. Difficulty Impact Difficulty Match content with search intent ⭐⭐⭐⭐ ⭐⭐ Create click-worthy title…

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.  In this article, we will look at the top eight traffic analysis tools, what we…

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example, as long as formal wear is required, “how to tie… Read more › Source link

This isn’t another run-of-the-mill roundup of the “best” SEO podcasts out there. I polled Twitter, then trawled through the recommendations to find quality ones that are still producing regular episodes. From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote…