Author: Logan

Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”>     “@context”: “http://schema.org/”,   “@type”: “Movie”,   “name”: “Barbie”,   “dateCreated”: “2023-07-21”,…

We surveyed 284,350 marketers in our Ahrefs’ Digest newsletter to ask them one simple question: “What digital marketing tools are you using in 2023?” Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Analyze clicks, impressions, and average position. See which…

There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. The 15 most common technical SEO issues These are the issues flagged the most across the…

So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.  Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as…

What are the best AI writing tools? To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. Here are the 10 most voted for: AI writing tool Number of votes Grammarly 26 Writesonic 24 Quillbot 22 Jasper 21 OpenAI GPT-3 19 Wordtune 18…

Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.  We will also share our short analysis of why these…

There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert leads If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t…

Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all checklists aren’t much use. They don’t take into account what your site is like or your SEO priorities. This is why we built a fully customizable one in Google…

Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided by anyone. So if you want to take an SEO certification, you want to make sure you’re completing those where: The course material is comprehensive, accurate,…