Author: Logan

What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and…

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to help you level up your website’s performance. SEO Best Practices: Impact vs. Difficulty Impact Difficulty Match content with search intent ⭐⭐⭐⭐ ⭐⭐ Create click-worthy title…

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.  In this article, we will look at the top eight traffic analysis tools, what we…

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example, as long as formal wear is required, “how to tie… Read more › Source link

This isn’t another run-of-the-mill roundup of the “best” SEO podcasts out there. I polled Twitter, then trawled through the recommendations to find quality ones that are still producing regular episodes. From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote…

Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”>     “@context”: “http://schema.org/”,   “@type”: “Movie”,   “name”: “Barbie”,   “dateCreated”: “2023-07-21”,…

We surveyed 284,350 marketers in our Ahrefs’ Digest newsletter to ask them one simple question: “What digital marketing tools are you using in 2023?” Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Analyze clicks, impressions, and average position. See which…

There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. The 15 most common technical SEO issues These are the issues flagged the most across the…

So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.  Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as…