Author: Logan

Reality check: Not all bloggers earn money. Of those who make money, not all make a living. And not even all make a decent side income.  But what’s also true is that a lot of bloggers succeed.  The opportunity you’re looking at is:  Joining 31% of bloggers who make a decent side income of $6K a year. Joining…

If you rank on page two of Google or beyond, you’re practically invisible. In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting them by following a logical process. Here it is: Let’s go through it…

Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO. Google search…

Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content on social media is, making them a good indicator of your content distribution success. If you’ve been in SEO for a while or you’ve already…

The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.  However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business.  1) Ebooks…

In the past three years, we’ve grown Pet Keen from 0 to nearly 3 million organic visits per month. A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. Method 1. HARO (Help a Reporter Out) HARO…

Every company on Twitter has the same features at its disposal to create a standout profile. Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100 SaaS companies. Let’s start at the top. Sidenote. Thanks to my…

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about! Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the…

Ahrefs offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure it’s in good shape, both from a technical and backlink standpoint.…

Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to…