Author: Logan

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need.  Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…

Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is a risk of failure that didn’t exist before. This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on…

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. 1. Focus on low-friction offers for…

Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget. Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan…

Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…

We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you’re looking for a source of alternative data to inform your investing decisions, our list of the…

What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use cases. So, here are the top search engines, classified…

Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil down to these four fundamental methods: Find…

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means. The combined stock prices typically rose along with the total organic traffic they received. Our…

Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say “goodbye” before hanging up? And how do you pronounce Ahrefs? I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) Ahrefs is pronounced…