Category: SEO

I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page). When you start your SEO career, it’s natural to gravitate to free tools—they’re usually the…

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants have to do with Michelin tyres?” Then you think: “People drive all over America to…

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But as our team has been to quite a few, we thought we’d keep things simple and share the ones we loved. Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton,…

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that…

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas…

Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage of…

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important…

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their…

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told…

Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google asap Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for more SEO resources Here are 12 SEO quick wins you can implement today. 1. Optimize for low-hanging fruit keywords  It’s always easier to move something that’s…