Category: SEO

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven…

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new.  I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to…

“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more new thing to dedicate your scarce resources. I have good news for you…

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your website to cost hundreds of dollars:  When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. We analyzed 1,600 SaaS companies and used the Ahrefs API to pull…

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares…

Whether you’re an SEO pro or a seasoned digital marketer, here are the best free and low-cost SEO Slack communities to join if you’re looking for: New connections in the industry Resource sharing and collaboration opportunities Industry insights and ideas Help with troubleshooting problems Got a favorite community already? Cast your vote. If we get enough…

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education…

Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what you need to know. What’s offered in the…

On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which I disavowed in Google Search Console. After disavowing, traffic (as reported by GSC) fell by 7.1%: Sidenote. Google began rolling out a Core Update on…