Category: SEO

AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took one million SERPs showing AI Overviews from Ahrefs Keywords Explorer and extracted the top three…

Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with more Referring Domains (RD). These are prominent pages on the web and those that other websites have deemed worthy of linking to. Having your brand…

In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital marketers…

Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that mention an entity at least once. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This…

Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity. These are prominent pages on the web, with a lot of visibility. Having…

We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…

You don’t need to be tech-savvy to build a website.  With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step by step. Imagine having a fully…

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The good news is that’s no longer true. Today, anyone with an internet connection can uncover…

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided to update the findings of our March AI traffic…