Category: SEO

Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give you…

SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know a little something about…

In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can…

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest…

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword…

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article,…

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO…

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93. But take…

Patches lets you fix simple issues on your website with one click, right in Site Audit. We handle all the backend stuff so you can focus on the big picture.  What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports.  Did your pages get…

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly what the company needs to do in order to be successful, but actually getting things done can be a challenge.  One person’s challenge is another…