Category: SEO

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that…

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas…

Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage of…

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important…

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their…

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told…

Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google asap Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for more SEO resources Here are 12 SEO quick wins you can implement today. 1. Optimize for low-hanging fruit keywords  It’s always easier to move something that’s…

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds of AI startups to our company list and…

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like…

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you…