Category: SEO

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision. Often, buyer intent keywords include words related to buying,…

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy. Below are… Read more › Source link

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: “It’s one of those books where the lessons seem obvious…

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together…

Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients. But…

Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month, it’s difficult to say whether a peak or a trough is worth paying attention to. Did we do something great and trigger a…

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other;…

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for you to outrank your rivals in the first place. Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for…

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators.…

We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it,…